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8/3/2019 A MEDI new one......
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PHOENIX MEDIA MARKETING
2011-2012
BUSINESS PLANREPORTTo TINA BANK
SUBMITTED BY:
Debashis Chakravartti
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A MEDIA & MARKETING AGENCY
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ContentsBrief about Phoenix..................................................................................4
The business in detail...........................................................................6
History and Ideation:..............................................................................6
Products and services............................................................................7
Structure.................................................................................................8
SWOT analysis.....................................................................................11
Goals, milestones, strategies................................................................13
Goals and milestones:..........................................................................13
Marketing.............................................................................................14
Sales....................................................................................................15
Pricing..................................................................................................16
Target market.......................................................................................16
Financial forecasts.................................................................................17
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Brief about Phoenix
We are inspired by few messages….
“Young people should be at the forefront of global change and
innovation. Empowered, they can be key agents for development
and peace. “—Kofi Annan
“Revolution is always brought about by the youth”
Phoenix media understands the combination of Rationality &Emotionality that runs into the minds of the customers & throughstructured Creative thinking delivers solutions that are relevant to
your Business & thus optimizes the organization’s Return oninvestment.
Our clients would be our best judge and testimonial. Our success isvowed only to them and only they can help us grow gradually. Oursoul motto is to satisfy our customers emotionally, creatively
We operate out of Bangalore and would like to expand places. Wehave in our arsenal top guns who are thorough professionals in thearea of concept development, copywriting, event managements,designing, visualizing etc.
We are a media and marketing agency, gleaming with confidence,bubbling with young blood, we believe that one person withpassion is better than forty people merely interested.
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Owners Debashis Chakravartti and Rishav Guha
What we do Event management and building brands
Our vision
Is dedicated to providing our clients withresults-oriented advertising, public
relations, and total marketing supportCreating value.
Our unique selling
propositionQuality work at cheaper rates
Our products &Services
Event management, Building brands,Multimedia activities
Our target Market Pharmaceutical companies
Our Mission
To be amongst the top eventmanagement companies for
pharmaceutical sector in the south of India
Capitalrequirements
Amount: Rs 2 lacs
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The business in detail
History and Ideation:
• This is a partnership firm.
• This event management cum advertising
company was founded by the mutual
consent of both Rishav Guha and
Debashis Chakravartti.
• The profit and loss sharing is on 50-50
basis
• RishavGuha (1981 born), Ms comm (MIC),
worked with companies like Wizcraft and
DNA. into this field for the past 5 yrs.
• Debashis Chakravartti(1987 born),
pursuing MBA(IIPM), has work experience
for 3 yrs. in music industry, and hands on
experience about pharma industry.
(Father being a doctor and having a
nursing home)
• Came up with the idea of this company in
2010.
• Having come up with a market survey in
2009. First and foremost the easy
availability of resources.A business which
is both technically and commercially
viable. Demands being huge and events
taking place at regular intervals, this
business seems quite profitable. Where
we both can use our creativity and
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experience to offer valuable services to
our customers.
Products and services
Event
Management
•
Conceiving Concepts& Ideations
• Designing &
Fabrication of Mock-ups
& Stalls
Building
Brands
• Creating Brand
Personality & Identity
• Synchronizing with
Corporate Identity
• Ideating & executing
Brand Campaign &
Activities
• Conceptualizing &
developing Visual aids
• Designing &
Developing other
Marketing inputs like
Posters, Brochures,
Catalogues …
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Multi Media
Activities
• Designing Press
Advertisements &Hoardings
• Crafting Multimedia
CD Presentations
• Motivational films &
Corporate films
• Website designing
Structure
This is a partnership firm. Where the twoof us does the most of the work.
We have a very few employees.
And mostly on commission basis.(i.e.referral bonus and some cuts if the deal
is converted)
the following structure is of the adagency
The following structure is of the EVENTmanagement
In case of event managements the stallsare fabricated and executed by vendors
depending upon the locales.(fullyoutsourced)
This is supervised by an employee of ourcompany till the end.
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Work Structure for Stall designing
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SWOT analysisStrengths
• Young blood
• Creative
people
• Have made
quite a good
clientele
• Have
succeeded in atie up with
wizcraft
international
• Have some
experienced
minds working
for us.
Weaknesses
• Capital
• Employee strength low
• Most work to be outsourced
• Lack of personal vendors
• Lacking proper infrastructure
Opportunities
• Though event
management is
the basis, have
ventured
verticals like
advertisement• Planning to
venture to info
media
• Would like to
globalise soon
• venture into
corporate
Threats
• Biggest threats are
competitors like vinto
communication and value
point
• We are susceptible to a
takeover
• Competitions in cell
selections during an event
• and fore mostly vendor
problems as we do not have
an in house vendor
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companies
apart from
pharma
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Goals, milestones, strategies
Goals and milestones:
Goals
Goal 1. 1. Getting our firstclient by Dec 2011
2. Setting up animpactful stall
Goal 2. 1. Reaching a properBEP within a year
2. Setting up a smalloffice and wouldlike to have inhouse vendor byDecember 2013
Goal 3. 1. Within next fiveyears to be one of the top eventmanagementcompanies in thepharma industry
2. Would venture intoother horizontalcorporates
3. Have a well-staffed,well infrastructureoffice
4. BE A BRAND.
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Marketing
Goals • The most important thing
is marketing
• Our strategy is RACEY
MARKETING
Advertising • Online advertising.(Social
networking sites mostly on
linked in and Facebook)
• Paid searches (Google
ads).
• Yellow Pages.
• Shop-a-dockets.
Marketing material • Business cards.
• Flyers for letterboxing.
• Brochures.(limited)
• Catalogues.(Limited)
• Referral cards.
Website • Have a very impactful
website where
Mailings • Physical mail.
• We do have an email for all
your queries i.e.
phoenixmediamarketing@
gmail.com
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Sales
Goals • Annual sales target 1 crore.
• Profitability: annually 10-
15% in 1styr gradually
increase it up to 30-40%
• Customer satisfaction
• To ensure all clients are
active.
• To bring some predictability
to business
• To track these through
monthly profit and loss
report
Sales team • Starting off with 2 person
on commission basis
• pitching and product
training given by rishav• Final sales closure handled
by rishav.
Sales material • Brochures.
• Samples and photos.
• Testimonials.
• Appointment cards.
Sales techniques • Special offers.
• Trade-ins.
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PricingStrategy Our main focussed strategy
currently is to gain as many
clients as possible
Price
s
• Prices are variable
• Priced according to customers
design.
Target market for beginning all pharmaceutical
company in south of India
gradually span across the country
and finally globalise
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Financial forecasts
SET UP COST
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All values in INR
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Stall fabrication designs
20
2012 % 2013 %
Sales800,000.0
01
1,300,000.00
1
Cost610,000.0
00.76 750,000.00 0.58
Gross Profit190,000.0
00.24 550,000.00 0.42
OperatingExpenses
Salary (Office &Overhead)
60,000.00 0.08 80,000.00 0.06
Payroll (taxesetc.)
- -
--
OutsideServices
5,000.00 0.01 5,000.00 0
Infrastructure 10,000.00 0.01 5,000.00 0
Repairs/Maintenance
5,000.00 0.01 5,000.00 0
Advertising 50,000.00 0.06 70,000.00 0.05
Car, Deliveryand Travel
36,000.00 0.05 40,000.00 0.03
Accounting andLegal
200 0 1,000.00 0
Rent
200,000.0
0 0.25 200,000.00 0.15 Telephone 36,000.00 0.05 40,000.00 0.03
Utilities 5,000.00 0.01 6,000.00 0
Insurance - -
--
Taxes (realestate etc.)
- -
--
Interest - -
--
Depreciation - -
--
Loan200,000.0
00.25 -
-
Other expense(specify)
- -
300,000.00 0.23
TotalExpenses
607,200.00
0.76 752,000.00 0.58
Net ProfitBefore Tax
417,200.00
202,000.00
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ADVERTISEMENT SAMPLES
21
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Q. where do you see yourself in
2016?
Phoenix media marketing will continue to be a thoughtleader in media and marketing industry. Five years fromnow, phoenix will have many sister companies, all of which are focused on helping individuals and deliveringvalue at the marginal cost.
As for me – I will continue to be a board member forphoenix but I do not see myself as the “Chief” muchlonger. Over the next few quarters, I will look to take onan evangelical role for the company which will allow meto do what I do best (and love to do!).
Phoenix is my first business, and certainly will not be mylast. There are many more to come!
Wish me luck in this and many more upcoming ventures