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A MARKET RESEARCH STUDY TO DETERMINE IF EXPANDING THE RAVEN’S
NEST PUB WILL SATISFY THE STUDENTS OF FRANKLIN PIERCE COLLEGE
Prepared for: The Raven’s Nest Pub
Prepared by: Kristi Brooks Brian Hansen Keri Ellis Keith Richmond
Maribeth Foley George Varoudakis
Introduction
• Franklin Pierce College was established in 1962.• The Raven’s Nest Pub was started by a group of
students in 1969.• The original Pub was in the bottom of DiGrigorio
and with the building of the campus center, it was moved to the lower level.
• At first, the Pub had a bar setting and was open to both students, faculty and staff.
• The Pub has evolved into being a hang out for all students to enjoy, offering food after hours and a maximum of 2 drinks per sitting.
Franklin Pierce College Catalogue
Problem Statement
•Research is necessary to determine how to expand the Raven’s Nest pub in order to meet the needs of Franklin Pierce College students in Rindge, New Hampshire.
Research Objectives
1) Determine if a new location on campus will attract new customers.
2) Determine whether Expanding the Pub will increase efficiency.
3) Determine if expanding the Pub will create consistency in the service provided.
Methodology
• Population of Franklin Pierce College: 1,600 students
• Our Sample Size: 100• Formulated a data collection form
(survey)• Convenience Sample: We asked students
in the campus center, dorms and classes if they would fill out our surveys.
• Analyzed the data with SPSS software.
Franklin Pierce College Catologue
Our Survey Questions• 1: How do you purchase your food at the pub?
• 2: How satisfied were you the last time you went to the Pub?
• 3: How satisfied were you with the number of employees working at the Pub?
• 4: On average, how often do you eat at the Pub during a week?
• 5: The last time you order from the Pub, did you eat there, or was your food delivered to your dorm room?
• 6: How long was your wait for food form the Pub?
• 7: Do you like the Pub atmosphere?
• 8: If you answered “No” on question number 7, what would you rather see more or at the Pub?
• 9: Do you like the current location of the Pub?
• 10: If you answered “No” on question number 9, where would you like to see the Pub moved to?
• 11: What kind of improvement would you most like to see added to the Pub?
• 12: Indicate your gender.
• 13: Indicate your year at Franklin Pierce College.
54
46
40 45 50 55
Meal Points
Own Money
How do you purchase your food at the Pub?
Results
19
35
13
20
13
0
5
10
15
20
25
30
35
VeryUnsatisfied
Unsatisfied Neutral Satisfied VerySatisfied
How Satisfied were you the last time you went to the Pub?
Very Satisfied13%
Satisfied24%
Neutral35%
Unsatisfied18%
Very Unsatisfied10%
How satisfied were you with the number of employees working at the Pub?
80
125 3
0
10
20
30
40
50
60
70
80
0 to 2 3 to 4 5 to 6 more than6
On average, how often do you eat at the Pub during a week?
Delivered56%
Ate at the Pub44%
The last time you ordered from the Pub, was your food delivered or did you eat at the Pub?
8
26
24
15
27
0 10 20 30
5 to 15
16 to 30
31 to 45
45 to an hour
More than an hour
Last time you ordered form the Pub, how long was your wait?
57
43
0
10
20
30
40
50
60
Yes No
Do you like the Pub atmosphere?
Irish Pub12%
Bar and Grille17%
Missing50%
Other3%
Sports Bar18%
What type of atmosphere would you most like to see?
61
39
0
10
20
30
40
50
60
70
Yes No
Do you like the current location of the Pub?
Marc. Hall16%
On the Lake15%
Missing59%
A-Frame3%
Other1%
Bubble area6%
Where would you like to see the Pub moved to?
What kind of improvement would you most like to see added to the Pub?
13
3
12
75
15
39
6
0
5
10
15
20
25
30
35
40
Gameroom More TV's InternetOrdering
FootballGames
BaseballGames
Late NightSpecials
MoreHours
Giveaways
Indicate your year at Franklin Pierce College
SeniorJuniorSophomoreFreshman
Mea
n H
ow s
atis
tfie
d w
ere
you
last
tim
e yo
u w
ent
to t
he p
ub? 3.2
3.0
2.8
2.6
2.4
2.2
Ind
ica
te y
ou
r ye
ar
at
Fra
nkl
in P
ierc
e C
olle
ge
Freshman
Sophomore
Junior
Senior
Mean:How satisfied were you with the # of employees working at the Pub?
3.63.43.23.02.82.62.42.2
How satistfied were you last time you went to the pub? On average how often do you eat at the Pub during a week?
Count
17 1 1 19
30 4 1 35
11 1 1 13
13 4 2 1 20
9 2 1 1 13
80 12 5 3 100
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
How satistfiedwere you lasttime you wentto the pub?
Total
0-2 times 3-4 5-6 more than 6
On average how often do you eat at the Pub duringa week?
Total
How satistfied were you last time you went to the pub? * How satisfied were you with the number of employees working at the Pub?
Count
6 4 7 1 1 19
2 11 15 7 35
1 6 5 1 13
1 2 5 10 2 20
1 2 1 9 13
10 18 35 24 13 100
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
How satistfiedwere you lasttime you wentto the pub?
Total
VeryUnsatisfied Unsatisfied Neutral Satisfied Very Satisfied
How satisfied were you with the number of employees working at thePub?
Total
This cross-tab shows that our sample was mostly unsatisfied with the service of the pub however the number of employees working there was mostly satisfactory.
This cross-tab shows that most people are unsatisfied with its service, so they go to the pub no more than twice a week.
Indicate your year at Franklin Pierce College On average how often do you eat at the Pub during a week?
Count
20 5 25
23 1 1 25
24 1 25
13 5 4 3 25
80 12 5 3 100
Freshman
Sophomore
Junior
Senior
Indicate youryear at FranklinPierce College
Total
0-2 times 3-4 5-6 more than 6
On average how often do you eat at the Pub duringa week?
Total
Indicate your year at Franklin Pierce College * If you answered "No" on question number 7, what would you rather see more of at the Pub?
Count
5 4 1 1 11
3 2 4 9
8 1 5 1 15
2 5 7 1 15
18 12 17 3 50
Freshman
Sophomore
Junior
Senior
Indicate youryear at FranklinPierce College
Total
Sports Bar Irish Pub Bar and Grille Other
If you answered "No" on question number 7, whatwould you rather see more of at the Pub?
Total
This cross-tab shows that there is not much difference in the use of the Pub by each class.
This cross-tab shows that upperclassmen want to see bar settings more than underclassmen.
How satistfied were you last time you went to the pub? How long was your wait for food from the Pub?
Count
1 3 3 12 19
3 7 10 4 11 35
1 4 3 2 3 13
3 6 7 4 20
9 1 2 1 13
8 26 24 15 27 100
Very Unsatisfied
Unsatisfied
Neutral
Satisfied
Very Satisfied
How satistfiedwere you lasttime you wentto the pub?
Total
5-15 minutes16-30
minutes31-45
minutes45 minutesto an hour
more thanan hour
How long was your wait for food from the Pub?
Total
This cross-tab shows that the longer people had to wait for food, the more unsatisfied they were.
RECAP
• 54 students used the meal points to purchase food at the Pub
• 35 students were unsatisfied with the Pub.• Most students were either neutral or satisfied with the
number of employees working• Most students eat at the Pub 0-2 times a week• 56% of Pub food is delivered• 27 students out of 100 waited over an hour for food• 18% of students would like to see a sports bar setting and
50% were happy with it’s current atmosphere• 61 students like the current location, however 16% want it
to be moved to the Marcucella Hall area and 15% want it on the lake
• 39 students want the Pub to be open for a longer period of time
Limitations
• Time• Scheduling• Population
• Sample Size• SPSS Software
• Client is being truthful with his problem.
• Respondents are being truthful while filling out surveys.
Assumptions
Discussion• We found that people would like
to see the Pub open longer hours, much like Charlie’s at Assumption College.
www.assumption.edu/dept/foodservice/specialevents.htm
Conclusions
• The majority of students are content with the current location of the Pub and would not like to see it moved.
• The respondents agree that expanding the hours and creating a sports bar atmosphere will accommodate the needs of the students
• Students are unsatisfied with the service provided by the Pub, so they utilize its service less than twice a week. Students are satisfied with the number of employees working at the Pub, but increasing the overall size and atmosphere will increase the number of students who patronize the Pub.
Recommendations
• The Pub should be open for a longer period of time in order to meet the needs of students
• Creating a sports bar atmosphere would attract more customers
• Hiring more drivers would increase the efficiency of their delivery service
Any Questions?
THE END!