Jonathan Rick

LET’S RECAP THE MYTHS

THE MYTHS, CONTINUED

RULE 1

Break up noun clusters

RULE 2

Make every verb count

RULE 3

Embrace analogies

RULE 4

Humanize big numbers

RULE 5

Surprise your readers

RULE 6

Write the way you speak

RULE 7

Favor contractions

RULE 8

Avoid walls of text

AND NOW, THE RULES

THE RULES, CONTINUED