A loyalty campaign that rocked Local hero product meets

food retail leader

Leading in eCommerce

Leading in sustainable retailing:

Proud member of DJSI

150 years experience in food retailing

top 10 Internationalfood retailer

Strong financial profile

Great Local

Brands

Weekly customer visits

>50m in stores

>20m online

Best Own BrandsDependable

Value

Fresher & healthier

Sustainable

~6,769 stores

~372,000associates

10Countries

Local, Personal &

Convenient

brand contextAhold Dehaize is one of the world’s largest food retail groups, a leader

in supermarkets and e-commerce, and a company at the forefront of sustainable retailing.

brand context

Albert Czech Republic is one of the most successful local brands of Ahold Delhaize Group.

Largest retail chain in the Czech Republic

300 + stores - supermarkets + compact hypers

17,000 employees

Several hundred thousand customers served daily

3x Czech National Quality Award Winner

Czech Republic population: 10 000 000

brand contextFrusack is a cause driven start-up focused on sustainable solutions for buying and storing groceries, with the ultimate goal of reducing single-use plastic packaging consumption.

Made from a compostable fabric, unique worldwide.

Produced in Europe (Czech Republic and Switzerland) - from fiber to final product.

Present in more than 1000 stores in 10 countries.

Strong focus on education, ethical, local and environmentally friendly sourcing, production and distribution.

Fully transparent and fair to all stakeholders.

Tomorrow, we want to be the same sure-thing as plastic bags are today.

Except the world will love using it.

v

Values and commitment partnership Ahold Delhaize supports and promotes sustainable consumer behavior.

A six-week loyalty campaign presenting reusable packaging products was launched by Albert Czech Republic in January 2020.

Frusack was selected as one of the products. It came with completely different selling proposition and at a premium price compared to the usual reusable polyester or cotton bags.

It sounds like a risk. But was it really?

80 % of respondents find it important for companies to design environmentally conscious products Source: Accenture, 2019

70 % of GEN-Y and 54 % of millennials

will stop buying from companies that aren't

environmentally conscious

42 % of consumers are willing to pay more for environmentally conscious products Source: PWC, 2019

40 % of consumers are researching information about environmentally conscious products online prior to purchase Source: PWC, 2019

Let’s see what happens when

the leading retail chain takes a “risk” and

introduces a brand like

to meet the expectations

of the “customer

of the future”

Campaign facts 15.1. - 10.3.2020

Most of the campaign products quantity supply was estimated well to ensure availability throughout the whole campaign.

The whole stock of Frusack bags was sold out across all 300+ stores. Despite a premium price, Frusack was sold out in most stores over the first few days of the campaign and the popularity was unprecedently high.

Customer feedback

“Finally a loyalty campaign worth

collecting points.”

Outstanding customer feedback and engagement on social media.

Frusack sets were sold out in most of the stores over the first DAYS

of the loyalty campaign.

Exceptional lifestyle and business

media coverage

The loyalty campaign was evaluated as highly successful.

Albert chose to include as a hero product in their permanent store offer.

Let our brand support your brand

Get a HERO product for your next loyalty campaign

Together we will create an outstanding co-branded campaign.

#sorryplasticbags

We are excited to hear from you at info@frusack.com