A Guide to Marketing Post COVID-19

Analyse Your Customer Behaviour

Use googles tools to your advantage Google analytics, Google Trends, A/B Testing, Surveys

Revaluate your keywordsThe way customers search for your service may have changed

Keep your Website & Social Updated Ensure your website and social media has clear information on

how to use your business during the current pandemic

Adapt to all Devices Now more then ever, your website needs to be mobile friendly

Communicate your Social Distancing EffortsIf you have a physical location, ensure social distancing is easy

Are you able to carry out your service online?

COVID-19 Will Forever Change the Customer Landscape

Ensure Everyone Knows You’re Open!

• Clear signage on your premises

• Update your GMB listing

• Use your social media profiles

• Use a small Pay Per Click campaign

• Use a Google Display Campaign

• Run an email marketing campaign

Get the message out there

Prepare for a Rush

Don’t underestimate your resources

Have enough workers on duty

In order to provide good customer service, you may

need to have more staff on duty

Check you have enough stock

Don’t fall short on your customer expectations

Create an online booking and/or ecommerce system

Keep business thriving by brining your service online

Preform maintenance and upgrades

Digital and/or physical

Consider changing your hours of operation

Some companies have extended their hours to

adhere to social distancing

Prepare yourself

Take breaks throughout the day and don’t overbook

appointments

Stand Out From The Crowd

Use creative marketing to stand out from your competitors.

Create cross channel campaigns for maximum effect

Retarget your users

Run a competition on your social media

Move as much of your service online as possible

Make it clear what social distancing you have in place

Don’t let your competition take your potential customers

Have you performed a good deed during this pandemic?

Use video marketing

Why Video Marketing is Important

Who is Doing it Well

How Search is Changing

Business Management

• Searches grew by 23% since February 23rd

• Searches for office supplies increased 90%, paid search ad

clicks increased 35%, and search conversion rates increased

41%

Retail

• Retail conversion rates have fallen 14%

• Large retailers, including Amazon, are pulling back their

budgets on Google Ads and consequently, a 9% decrease in

CPC on Google Ads.

Greetings, gifts and flowers

• Searches for cards and greetings have seen a 15% increase in

conversion rate.

• Gift baskets have seen a 30% increase in conversion rate.

• Searches for floral arrangements have seen a 43% increase in

conversion rate.

An update in search activity

Non-Profits and Charities

• In general, In times of crisis we often see the best in people,

and that’s even true on the Google SERP. As COVID-19 has

spread, non-profits and charities have seen:

• A 10% increase in search ad impressions.

• A 23% increase in search ad conversions.

• A 20% increase in search ad conversion rate.

On-demand media

• An increase of 102% in on demand media

• An increase of 30% in Sports Entertainment

• An increase of 7% in movies, films and DVD’s

Real Estate

Property development and construction industries both are

seeing declining conversion rates (-53% and -7%, respectively)

Estate agents and brokers have observed a 30% increase in

conversion rates.

Brands that pulled back on marketing spend during COVID-19 are

now seeing their online sales struggle. Brands that stayed on course

with their spending have seen online sales stay consistent after an

initial dip. Brands that aggressively pushed their spending are seeing

unprecedented growth.

In a recent analysis of retail and online brands

*Source: Digital Commerce 360

How You Can Get Involved

C2S are offering the chance for all

members to display a Circle2Success

Members Badge on your website, this

is beneficial for both parties.

The badge’s code will need to be

added to your website, hand

this over to your IT department

to implement.

thank you