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A Guide to Getting Out of Your Head

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Advertising Week, 2010 CW: Matt Spicer AD: Hope Jordan

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RULES FOR BREAKING RULESDon’t get carried away and break all the rules. Some of those rules, like the English language, help us deal with each other.

Break rules with some decency.Don’t cause a scene, unless you are also an escape artist or Zorro.

Break rules in order to empower those around you. Don’t break rules to get the best of someone -- that is more widely known as being evil.

Do not break the rule of life. You are totally vincible.

If you meet a man named Rule, do not break him.

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If you meet a frail piece of wood named Rule, break him.

Break the rules of gravity and then tell us how you did it.

Wear clothes while at Advertising Week.

Break those unspoken rules you put on yourself and get out of your head.

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Disclaimer:These rules are not responsible for unheard of languages, people disturbing conferences dressed as Zorro, evil doers, death, the well-being of men named Rule, falls from floating too high, or streakers. Thank you.

Break rule #6.

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