A geo-social storytelling app that brings

the world around you to life.

Contact: xclark11@gmail.com (617) 312-8147

The Landscape/Opportunity Ø  More recorded stories Ø  Local treasure hunters Ø  Better technology

Ø  Need: integration

Solution

This American Life meets Foursquare meets Instagram.

Ø Tell and hear personal stories

Ø Connect story to place

Ø Create a profile, build albums, and share stories

Treasure hunt for stories.

Underlying Magic

•  Jolt •  Community •  Places come alive with stories

Market Potential

College Students

Engaged Couples

Leisure Travelers

How Many? 21M 21.4M 75M

Potential Revenue @ $4 ARPU

$80M $85M $300M

POTENTIAL MARKET: $466M StoryHere expects $6M in 3 years

@ $1.20 ARPU (Yelp! $1.38)

US Mobile Advertising

$ 4B

SH Potential Segments $ 466M

SH 5 Yr Target $ 6M

Advertising Revenue

Absolut Vodka

Sponsored Stories

Taco Bell Wheat Thins

Content Specific

Content and Location Specific

Location Specific Advertising

Potential advertisers: 1.  Local businesses

2.  National brands

Source: Yelp Q1 2013 Investor Deck

•  Taco Bell à Snapchat

•  Wheat Thins à Vine

•  StoryHere’s value: location and content specific

Marketing & Sales

College Students Engaged Couples Leisure Travelers

How do we reach them?

Orientation sessions, student centers.

Wedding planners, publications and TV shows

Online booking services, tourist bureaus, destinations

SEO, AdWords, PR Campaigns (TechCrunch, Wired, GigaOm). QR Code in establishments that want users to record a story there.

Develop professional sales force to sell advertising on platform.

Key Metrics & Financials

Management Team

Xandra Clark Founder and CEO

Storytelling, Radio Journalism

Jeronimo Uribe CFO

Business

Andy Mai Engineer

Computer Science

Melissa Pandika Editorial Consultant

Journalism

Alejandro Gonzalez Business Consultant Branding & Strategy

Charlie Rosas Support

Science & Technology

Julia Reis Support

Journalism

•  Focus on high-quality

stories, not just “audio” (how-to guide and curation during first year)

•  Treasure hunt-like format

•  Jolt factor

Competition - Differentiation

500K downloads in 6 months

Launched last month on AppStore. Basic UX.

Geotag option and map interface

$10K to develop geotagged map of alumni stories

Status, Timeline, & Use of Funds

Status: Working prototype on prospective users’ phones Accomplishments: 3 need-finding prototypes with more than 45 prospective users tested

Future Milestones: Month 1: Develop minimum

viable product Month 2: Develop launch

version Month 3: Launch – Acquire

1000 users

Use of Funds: We need $75K to operate the first 3 months, supporting a team of 4 to develop the first launch version.