A few selective slides from the Investor pitch deck of Master Massage

Massage Master Find your private massage therapists nearby

Bo Fan, co-‐founder

Problems Massage Master

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Online to Offline

In-‐home/ On-‐demand

SPA/ Franchise

Industry Drawbacks

Therapists’ Complaints

Customers’ Complaints

Massage PlaGorms

By-‐Passing Order

Low Scalability

Assignment

Cancella:on Rate

Travelling Far Security & Safety

High Opera:ng Expense

Low Commission

Inconvenience

Solutions– Benefits for therapists

A web plaGorm where massage therapists can serve their clients to

Make Good Money

Make Good Life

Build Good Community

Become own BOSS via “Master System”

Concentrate on core business rather than administrative issues

Gain higher income

Obtain jobs easier and more effectively

Control over schedule

Flexibility in work-life balance

Sense of financial security

Sense of confidence

Change the biased impression on therapists via self-reputation building

Connect therapists and customers closely to optimize user experience

Improve incentive of promoting practice and service via self-brand building 3

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Solutions– Benefits for customers Massage Master

Benefit countless customers through alternaKve medicine

Neck Pain

People with chronic neck pain reported a 55% improvement aKer 10 neck massages.1

Depression

Swedish, shiatsu and other massage types ease depression. 2

High blood pressure

AKer people with normal blood pressure had deep-‐:ssue massage for 45-‐60min, their BPs fell by an average of 10.4 mm/Hg systolic, and 5.3 mm/Hg diastolic. 3

Lower-‐back pain

Common massage tech can help people relax, and trigger an endorphin release that raise threshold for pain. And that might help with all sorts of lower-‐back pain. 4

Many massage types reduce stress, hormone levels, heart rate, blood pressure, and boost mood and relaxaKon.

ConsKpaKon

People who received a massage along with tradi:onal cons:pa:on treatment felt significantly beVer than who stuck with just laxa:ves.

AthleKc performance

Core Benefits of Massage Therapy

“Musculotendinous” massages target muscle-‐tendon junc:ons, and even a 30 sec round improved hip-‐flexor range of mo:on. 5

Stress

One 80 min hand-‐and-‐foot massage significantly lowered people’s heart rates, cor:sol levels, and insulin levels, all of which help lower stress. 6

Source: 1. Clinical Journal of Pain, 2009 2. Meta-‐analysis in the Journal of Clinical Psychiatry, 2010 3. Journal of Alterna:ve and complementary 4. Meta-‐analysis in the journal Spine, 2009 5. Journal of Strength and Condi:oning Research, 2010 6. In a study from Sweden, 2010

Bring opKmized customer experience

• Strong incen:ve from massage therapists • Pick favorite massage therapists as wish • Only several taps to book service, and no

need to step out

Enjoy relaxaKon with safety and security

• Only licensed and veVed massage therapists on the list

• Research massage therapists by “Reputa:on System”

• Pay simply and safely

Bring back privacy and discreKon

• Enjoy service at any :me and any comfor:ng places

• “Mozart”, scented candles, bergamot essen:al oil, any atmospheres created as wish

Market Size– Massage Therapy

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Massage Master

Source: IBISWorld’s massage service market research, AMTA massage therapy industry fact sheet and U.S. Department of Labor

$12 Billion+

Massage Therapy Industry In the U.S. 2013

Annual Growth 4.9% (2009-‐2014)

0.35M

Licensed Massage Therapists In the U.S.

Expected increase 23% by 2020

36M 16% Adult Americans

Received massage therapy at least once In the U.S. 2013

0.22M

Independent Massage Therapists In the U.S.

Total Addressable by Massage Master

6

Market Size– Mobile Online Services

The Numbers Telling the Truth The year of 2014 in the USA

Technology Usage among American Adults (%)

Source: Pew Research Center, Nielsen.

87% 90%

50% 60%

71.80% 74%

0%

25%

50%

75%

100%

Internet Usage

Cell phone ownership

Apps usage among cell owners

Internet usage

among cell owners

Smart phone

ownership

LBS usage among smart phone owners

The Mobile Online Model is Changing Our World

EsKmated Value ($) 41.2 billion 10 billion

Up to 86 startups in 26 main categories

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Product Layout

Choose favorite Therapist

or City or Zip Go

Mary 4.5 miles away Photo $85/hr

Senior Therapist Service: 789 totally/ 45 this week

Skill: Swedish, Deep Tissue >>

Lucy 4.8 miles away Photo $50/hr

Medium Therapist Service: 731 totally/ 35 this week


Helen 4.2 miles away Photo $70/hr

Junior Therapist Service: 411 totally/ 44 this week


Search Review Book Feedback

Judy 4.9 miles away Photo $55/hr



Bob 5.3 miles away Photo $65/hr



Photo

Mary Therapist

P P P Book

4.5 Miles

Service: 789 totally 45 this week

Services From $85/ hour

Areas Hollywood, Beverly Hills, Westwood, Downtown

Verified

Customer Feedbacks (679)

Photo Mary Therapist 4.5 Miles

Service Swedish $85/ hr Sport $80/ hr

DuraKon 1 Hr 2 Hr

Service: 789/ 45

Availability 4pm 3pm

LocaKon or Loca:on

Fare EsKmate Service fee $85 Tax $8.3 Gratuity(18%) $15 Total $108

Confirm

Photo Mary Therapist

Service: 789/ 45

The most valuable thing to your therapist and us is your comment:

Skill

Aftude

CommunicaKon

Total Experience

Say something to us

Confirm And Share to

Massage Master

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Business Model We take a 5~20% commission on each transac:on

Night Kme &

Weekend

Day Kme

Massage Master

Mobile Online Marketplace

Massage Therapist

Individual Customer

Group Customer

Search

CommunicaKon

Service

Payment

Comment

Partnership

Book

Service

Payment

Comment

CommunicaKon

Office Care Center

Hotel

Confinement Center

Tour Group Casino

Massage Master

Massage Therapist Working Time

9

Competition Massage Master

Competitive Landscape

10

Massage Master

Value to Customers

Value to The

rapists

Massage Master

More than 0.2M

Tradi:onal Massage Businesses

Founded in 2013, NYC Over 1,000 therapists Expanded to 6 major ci:es Founding Rounds (3) Last Round $1.7M (Sep 2014)

Founded in Jan 2015, LA

Founded in 2012, SF Over 400 therapists using App Seed Round $ 60,0000 (2013)

Founded in 2013, LA Over 1,000 therapists Expanded to 6 major ci:es Angel Round $1.7M (Sep 2014)

Founded in 2002 Over 1,052 SPAs all over US

Risks and Precautions

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Massage Master

User concerns over security and safety of in-‐home massage and

online transac:on

Risks PrecauKons

Slow ini:al user acquisi:on

Lack of transac:on at idle hours

Large companies entering the market with brand influence

Exis:ng compe:tors in the process of designing a similar structure to “Master System”

Limited number of therapists moderate “Master System”

Only veVed and licensed therapists working on MM;

Iden:fied customers

Partnership with massage school; Management team’s know-‐how and clear viral marke:ng strategy

Partnership with care centers, confinement centers & hotels

Data analysis & hot zones advice

Target different/wider audience; BeVer opportunity for therapists

First mover advantages; Feature set would be difficult to integrate to a boxed model

High scalability of “Master System”; Mul:ple career choices

for therapists

Team

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Massage Master

Bo Fan, PhD. Co-‐founder, CEO Marke:ng Manager of Lonkey USA Inc. Scien:st at Cedars-‐Sinai Medical Center

Bonnie Li, Master, Co-‐founder, President Seasoned Entrepreneur with 9 years experience Founder and VP of Lonkey USA Inc.

Michael Ma, VP of User AcquisiKon Deputy Director & Teacher of Asian Body Work Program at Alhambra Medical University

Technical Team

Advisors

Jesus Cuaron, PhD. & PPM, Chief Media Officer Healthcare Analyst at GlobalData; Editorial Board Member, Nepal Journal of Biotechnology

April Sun, Master, CTO Technical Project Manager at Inspur Worldwide Service, and being Service Delivery Manager & senior business Consultant in IT service industry in the past 9 years

Documents

A few selective slides from the Investor pitch deck of Master Massage