A disciplined investment approach - ICICI Directcontent.icicidirect.com/MailImages/ICICIdirect_SIP_Report.pdf · A disciplined investment approach A systematic investment plan (SIP)

February 26, 2018

Mutual Funds

ICICI Securities Ltd | Retail MF Research

A disciplined investment approach

A systematic investment plan (SIP) is a disciplined way of investing your

funds. It works on the principle of regular investing. SIPs allow you to invest

a prefixed amount for a prefixed interval in a mutual fund scheme of your

choice. On the defined date, the amount indicated by you will be

automatically debited from your bank account and invested in the scheme

selected by you. Hence, after you have set an SIP you are not required to

track the investment dates.

Benefits of SIP

Avoid timing the markets: By investing a small amount regularly into the

schemes you can avoid the common error of investing large sums in bull

markets (i.e. when the markets are at a high) and smaller sums in bear

markets (i.e. when markets are at a low)

Rupee cost averaging: An SIP allows you to invest a pre-specified

amount in a scheme at periodic intervals (e.g. one month, three months,

etc.) Therefore, whenever the market moves down and the net asset

value (NAV) of the scheme is lower, you end up buying more units of the

scheme. If the market moves up, the NAV of the scheme rises and you

will get less units of the scheme. Hence, the average cost of purchase

works out lesser

Not just savings but investing too: Usually we tend to save some

amount but fail to invest the same. An SIP not only imparts savings it

invests your capital and frees you from answering the question of where

to invest each time you save.

Why SIP in equity funds?

Investments into equities over a longer period have always delivered

higher returns. By doing an SIP in an equity fund, you have an opportunity

to increase the growth rate of the accumulated capital. A 10-year SIP in an

equity fund after accounting for fluctuations in the market could earn

capital appreciation far better than any other investment option available

for retail investors.

SIP Portfolio

We recommend creating an SIP in more than one fund to avoid

concentration risk. We have created the below mentioned equity portfolio of

funds to invest by way of SIP:

Exhibit 1: SIP Portfolio allocation

Fund Allocation

Aditya Birla SL Frontline Equity Fund 20%

ICICI Pru Focused Bluechip Fund 20%

Kotak Select Focus Fund 20%

Motilal Oswal MOSt Focused Multicap 35 Fund 20%

SBI Bluechip Fund 20%

Total 100%

Source: ICICIDirect.com Research

SIPs have been one of the best investment strategies to

reap long-term equity investment gains

NAV as on January 31, 2018 (|) 226.6

Inception Date

Fund Manager Mahesh Patil

Minimum Investment (|) Lumpsum 1000

SIP 1000

Expense Ratio (%) 2.13

Exit Load 1% on or before 1Y, Nil after 1Y

Benchmark S&P BSE 200

Last declared Quarterly AAUM(| cr) 20531

2017 2016 2015 2014 2013

222.7 170.6 158.8 157.0 108.5

30.6 7.4 1.1 44.7 9.3 Aditya Birla Sun Life Frontline Equity Fund

33.3 4.0 -1.5 35.5 4.4 Benchmark

20702 13973 10490 7886 3756

%

7.5

6.2

4.3

4.1

2.9

2.6

2.5

2.3

2.2

2.2

%

35.4

10.3 %

9.4 0.3

8.8

8.2

6.2

6.1

4.9 %

4.5 0.2

1.9 0.3

9.26 79.0

0.97 36.8

0.12 29.2

0.95 --

2.30 5.5

87.2 98.1

10.5 0.0

0.4 1.9

Hindalco Industries Ltd. Domestic Equities

Utilities Domestic Equities

Others Domestic Equities

Data as on January 31,2018 ;Portfolio details as on Dec-2017

Energy Domestic Equities

Industrials Domestic Equities

Health Care Domestic Equities

Domestic Equities

Consumer Staples Domestic Equities

Materials Domestic Equities

Information Technology Domestic Equities

HDFC Bank Ltd. Domestic Equities

ICICI Bank Ltd. Domestic Equities

ITC Ltd. Domestic Equities

Infosys Ltd.

ICICIdirect.com Mutual Fund Research

Market Capitalisation (%)

Risk Parameters

Domestic Equities

Larsen & Toubro Ltd. Domestic Equities

Maruti Suzuki India Ltd. Domestic Equities

Housing Development Finance Corporation Ltd.Domestic Equities

Yes Bank Ltd. Domestic Equities

IndusInd Bank Ltd. Domestic Equities

Page1

Small Cash

Source: ACEMF

Asset Allocation

Large Equity

Mid Debt

Sharpe ratio Fund P/E Ratio

R Squared Benchmark P/E Ratio

Alpha (%) Fund P/BV Ratio

Portfolio Attributes

Standard Deviation (%) Total Stocks

Beta Top 10 Holdings (%)

Whats out

Glenmark Pharmaceuticals Ltd.

HDFC Standard Life Insurance Co Ltd

Top 10 Sectors Asset Type

Whats In

Coal India Ltd.

Financials Domestic Equities

Consumer Discretionary

Net Assets (| Cr)

Top 10 Holdings Asset Type SIP Performance (Value if invested | 5000 per month (in'000))

31-Dec-16 31-Dec-15

Return (%) 30.58 7.43 1.10

Fund Name

31-Dec-16 31-Dec-15 31-Dec-14

NAV as on Dec 31 (|) 31-Dec-17

Benchmark (%) 33.26 3.95 -1.48

Aditya Birla Sun Life Frontline Equity Fund

Fund Objective

An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity

by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200.

Key Information Performance vs. Benchmark (CAGR Returns %)

August 30, 2002

Calendar Year-wise Performance Last Three Years Performance

26

.5

10

.6 17

.5

22.430

9.7 14.3

17.9

0

10

20

30

40

1 Year 3 Year 5 Year Since Inception

Fund Benchmark

60 180

300

600

65

.9

231.5

468

1437.2

67

.4

233.2

45

1.3

1206.1

0

500

1000

1500

2000

1Yr 3Yrs 5Yrs 10Yrs

Total Investment Fund Value Benchmark Value

33.60 19.62 29.87

19.86 6.55 12.21

26.73 11.82 19.53

19.86 6.55 12.21

25.32 16.85 --

25.13 16.47 20.16

17.92 9.31 16.98

19.86 6.55 12.21

17.52 9.42 17.63

19.86 6.55 12.21

14.47 10.01 16.81

16.28 9.59 13.26

Note : The schemes may or may not have been managed by the same Fund Manager since its inception

Note : The concerned Fund Manager manages 7 other schemes of the concerned Mutual Fund

Investors understand that their principal will be at Moderately High risk

NIFTY 50

Aditya Birla SL Balanced '95 Fund(G)

Bottom 3 Performing Schemes

Aditya Birla SL Frontline Equity Fund(G)

ICICIdirect.com Mutual Fund Research Page2

Fund Name 1 Year 3 Years 5 Years

Top 3 Performing Schemes

Aditya Birla SL Pure Value Fund(G)

NIFTY 50

Source: ACEMF


Note : Period for which scheme's performance has been provided is computed basis last day of the month-end.

Note : The scheme has not been managed by the same Fund Managers since its inception.

Note : Different plans shall have a different expense structure. The performance details provided herein are of Regular Plan of the scheme.

Product Label

CRISIL Hybrid 35+65 - Aggressive Index

Performance of other schemes managed by the fund manager - Mahesh Patil

Aditya Birla SL Infrastructure Fund(G)

NIFTY 50

Aditya Birla SL Emerging Leaders Fund-4-Reg(G)

S&P BSE Mid-Cap

NIFTY 50

Aditya Birla SL Top 100 Fund(G)

THIS PRODUCT IS SUITABLE FOR INVESTORS WHO ARE SEEKING• long term capital growth• investments in equity and equity related securities,diversified across various industries in line with thebenchmark index, S&P BSE 200

242872

133929

10,000

35,000

60,000

85,000

110,000

135,000

160,000

185,000

210,000

235,000

260,000

Sep-0

2

May-0

3

Jan-0

4

Sep-0

4

May-0

5

Jan-0

6

Sep-0

6

May-0

7

Jan-0

8

Sep-0

8

May-0

9

Jan-1

0

Sep-1

0

May-1

1

Jan-1

2

Sep-1

2

May-1

3

Jan-1

4

Sep-1

4

May-1

5

Jan-1

6

Sep-1

6

May-1

7

Jan-1

8

Growth of Rs.10,000

Aditya Birla Sun Life Frontline Equity Fund S&P BSE 200

NAV as on January 31, 2018 (|) 41.8

Inception Date

Fund Manager Sankaran Naren


SIP 500


Exit Load 1% on or before 1Y, NIL after 1Y

Benchmark NIFTY 50


2017 2016 2015 2014 2013

40.9 30.8 28.6 28.6 20.3

32.8 7.7 -0.2 41.1 10.2 ICICI Prudential Focused Bluechip Equity Fund

28.7 3.0 -4.1 31.4 6.8 Benchmark

16539 11636 9981 8387 4849

%

7.6

6.4

4.5

4.4

3.8

3.7

3.6

3.6

3.6

3.1

%

22.5

8.5 %

6.4 0.6

5.2

4.3

4.0

3.8

3.7 %

3.6

3.6

9.56 49.0

0.97 44.3

0.14 33.9

0.91 --

3.85 4.8

92.1 94.6

0.7 0.0

-- 5.4


State Bank Of India Domestic Equities

Motherson Sumi Systems Ltd. Domestic Equities

Automobiles - Passenger Cars Domestic Equities

Cigarettes/Tobacco Domestic Equities

Domestic Equities

Refineries Domestic Equities

Automobile Two & Three Wheelers Domestic Equities

Engineering - Construction Domestic Equities



Infosys Ltd. Domestic Equities

CBLO Cash & Cash Equivalents and Net Assets





Risk Parameters

NTPC Ltd. Domestic Equities

Page1

Small Cash

Source: ACEMF


Asset Allocation

Large Equity

Mid Debt







Whats out

Bank - Public Domestic Equities


Whats In

Zee Entertainment Enterprises Ltd.Power Generation/Distribution Domestic Equities

Pharmaceuticals & Drugs

Bank - Private Domestic Equities

IT - Software Domestic Equities

Net Assets (| Cr)


31-Dec-16 31-Dec-15

Return (%) 32.75 7.74 -0.21

Fund Name

31-Dec-16 31-Dec-15 31-Dec-14


Benchmark (%) 28.65 3.01 -4.06

ICICI Prudential Focused Bluechip Equity Fund

Fund Objective

To generate long-term capital appreciation and income distribution to unitholders from a portfolio that is invested in equity and equity

related securities of about 20 companies belonging to the large cap domain and the balance in debt securities and money market

instruments.


May 23, 2008


29.9

11

.2

17.3

15.9

28.8

7.8 1

2.8

8.6

0

10

20

30

40


Fund Benchmark

60

180

30

0

67.4

241

472.5

67.4

23

2.4

428.9

0

100

200

300

400

500

1Yr 3Yrs 5Yrs 10Yrs


29.86 6.56 19.54

17.36 6.21 12.38

27.97 -- --

19.87 8.99 14.65

26.34 10.96 --

17.36 6.21 12.38

-- -- --

19.87 8.99 14.65

-- -- --

19.87 8.99 14.65

-- -- --

19.87 8.99 14.65



27.97 -- --

19.87 8.99 14.65

23.69 -- --

17.36 6.21 12.38

22.64 11.24 22.30

17.36 6.21 12.38

6.30 6.55 --

6.92 8.14 9.51

6.26 7.03 9.57

6.92 8.14 9.51

6.03 6.42 --

6.92 8.14 9.51



ICICI Pru Multiple Yield-6-C(G)

CRISIL Hybrid 85+15 - Conservative Index

1 Year 3 Years 5 Years


ICICI Pru Value Fund-18(G)

S&P BSE 500


S&P BSE 500



ICICI Pru MIP(G)




S&P BSE 500

ICICI Pru India Recovery Fund-4(G)

NIFTY 50

ICICI Pru R.I.G.H.T Fund(G)

NIFTY 50


ICICI Pru CPO Fund-V-C-1825D(G)

S&P BSE 500

Performance of other schemes managed by the fund manager - Rajat Chandak

Fund Name




ICICI Pru Technology Fund(G)

NIFTY 50

Source: ACEMF






Product Label

Performance of other schemes managed by the fund manager - Sankaran Naren


S&P BSE 500

ICICI Pru Growth Fund-3(DP)

NIFTY 50

THIS PRODUCT IS SUITABLE FOR INVESTORS WHO ARE SEEKING• Long term wealth creation solution • A focused large cap equity fund that aims for growth by investing in companies in the large cap category

41687

22692

10,000

20,000

30,000

40,000

50,000

May-0

8Sep-0

8Jan-0

9M

ay-0

9Sep-0

9Jan-1

0M

ay-1

0Sep-1

0Jan-1

1M

ay-1

1Sep-1

1Jan-1

2M

ay-1

2Sep-1

2Jan-1

3M

ay-1

3Sep-1

3Jan-1

4M

ay-1

4Sep-1

4Jan-1

5M

ay-1

5Sep-1

5Jan-1

6M

ay-1

6Sep-1

6Jan-1

7M

ay-1

7Sep-1

7Jan-1

8

Growth of Rs.10,000

ICICI Prudential Focused Bluechip Equity Fund NIFTY 50


Inception Date

Fund Manager Harsha Upadhyaya


SIP 500



Benchmark NIFTY 50 - TRI


2017 2016 2015 2014 2013

33.6 25.0 22.9 22.2 14.1

34.3 9.4 3.0 57.9 6.1 Kotak Select Focus Fund

30.3 4.4 -3.0 32.9 8.1 Benchmark

17041 7181 3948 1556 325

%

9.2

7.2

5.6

5.4

4.7

4.4

3.6

3.4

3.2

3.0

%

19.3

7.7 %

6.7

6.5

6.2

4.7

4.4

4.0 %

3.6

3.4

9.30 55.0

0.92 49.6

0.13 31.8

0.85 --

5.71 5.2

79.9 90.0

10.8 0.0

0.6 10.0

Kotak Select Focus Fund

Fund Objective

To generate long-term capital appreciation from a portfolio of equity and equity related securities, generally focused on a few selected

sectors.


September 11, 2009


Fund Name

31-Dec-16 31-Dec-15 31-Dec-14


Benchmark (%) 30.27 4.39 -3.01

Net Assets (| Cr)


31-Dec-16 31-Dec-15

Return (%) 34.31 9.44 2.96


Whats In


Refineries




Whats out

Asset Allocation

Large Equity

Mid Debt




Page1

Small Cash

Source: ACEMF







Reliance Industries Ltd. Domestic Equities

Domestic Equities


Cement & Construction Materials Domestic Equities

Industrial Gases & Fuels Domestic Equities

Hero MotoCorp Ltd. Domestic Equities



Bank - Public Domestic Equities

Automobile Two & Three Wheelers Domestic Equities



Finance - Housing Domestic Equities

Insurance Domestic Equities



Risk Parameters

28.2

12.9 20

.8

15

.7

30.5

9.1 1

4.2

11.6

0

10

20

30

40


Fund Benchmark

60

180

30

0

65

.7

242.3

509.9

67.8

236.6

442.9

0

100

200

300

400

500

600

1Yr 3Yrs 5Yrs 10Yrs


16.97 11.69 20.55

19.98 9.41 15.47

16.36 11.18 18.80

21.25 10.28 16.20

13.07 8.97 16.12

21.25 10.28 16.20

Fund name

Performance of other schemes managed by the fund manager - Harsha Upadhyaya

Kotak Opportunities Fund(G)

NIFTY 500 - TRI

Kotak Tax Saver Scheme(G)

NIFTY 500 - TRI




Kotak Select Focus Fund(G)

NIFTY 200 - TRI

Source: ACEMF





Product Label


Note : The schemes may or may not have been managed by the same Fund Manager since its

inception

Note : The concerned Fund Manager manages 3 other schemes of the concerned Mutual

Fund

THIS PRODUCT IS SUITABLE FOR INVESTORS WHO ARE SEEKING• Long term capital growth• Investment in portfolio of predominantly equity & equity related securities generally focussed on a few selected sectors.

33474

24425

10,000

20,000

30,000

40,000

Sep-0

9

Jan-1

0

May-1

0

Sep-1

0

Jan-1

1

May-1

1

Sep-1

1

Jan-1

2

May-1

2

Sep-1

2

Jan-1

3M

ay-1

3

Sep-1

3

Jan-1

4

May-1

4

Sep-1

4

Jan-1

5

May-1

5

Sep-1

5

Jan-1

6

May-1

6

Sep-1

6

Jan-1

7

May-1

7

Sep-1

7

Jan-1

8

Growth of Rs.10,000

Kotak Select Focus Fund NIFTY 50 - TRI


Inception Date

Fund Manager Gautam Sinha Roy


SIP 1000


Exit LoadNil upto 12% of Investment, For remaining investments 1% on or before 1Y and Nil after 1Y

Benchmark NIFTY 500


2017 2016 2015 2014 2013

27.3 19.1 17.6 15.3 --

43.1 8.5 14.6 53.4 -- Motilal Oswal MOSt Focused Multicap 35 Fund

35.9 3.8 -0.7 37.8 3.6 Benchmark

11411 4536 3157 868 --

%

9.9

8.4

8.0

5.3

4.8

4.7

4.3

4.2

4.1

4.0

%

15.4

13.7 %

10.1 1.7

8.4

6.9

5.6

5.4

5.3 %

4.3 0.3

4.2

11.29 25.0

0.91 57.7

0.13 35.7

0.72 --

6.83 8.0

83.4 99.0

13.6 0.0

1.9 1.0

Motilal Oswal MOSt Focused Multicap 35 Fund

Fund Objective

The investment objective of the Scheme is to achieve long term capital appreciation by primarily investing in a maximum of 35 equity &

equity related instruments across sectors and market-capitalization levels. However, there can be no assurance or guarantee that the

investment objective of the Scheme would be achieved.


31-Dec-16 31-Dec-15

Return (%) 43.05 8.45 14.60

April 28, 2014


Fund Name

31-Dec-16 31-Dec-15 31-Dec-14


Whats In

Tata Consultancy Services Ltd.Refineries Domestic Equities

Automobiles - Passenger Cars

Benchmark (%) 35.91 3.84 -0.72

Net Assets (| Cr)


Whats out

Avenue Supermarts Ltd.




Risk Parameters Portfolio Attributes



Small Cash

Source: ACEMF


Market Capitalisation (%) Asset Allocation

Large Equity

Mid Debt


Hindustan Petroleum Corporation Ltd. Domestic Equities

Bharat Petroleum Corporation Ltd. Domestic Equities





Eicher Motors Ltd. Domestic Equities


Finance - Housing Domestic Equities

United Spirits Ltd. Domestic Equities

Jubilant Life Sciences Ltd. Domestic Equities

Interglobe Aviation Ltd. Domestic Equities


Consumer Food Domestic Equities

Breweries & Distilleries Domestic Equities

Chemicals Domestic Equities

Domestic Equities


Finance - NBFC Domestic Equities

Pharmaceuticals & Drugs Domestic Equities

33.1

18

.4

30.6

31.4

10

.6

15

.1

17.3

0

10

20

30

40


Fund Benchmark

60

18

0

66

252.1

67.6

241.2

0

50

100

150

200

250

300

1Yr 3Yrs 5Yrs 10Yrs


25.09 19.33 --

17.36 6.21 12.38

20.47 16.79 --

17.36 6.21 12.38

16.32 8.99 --

17.36 6.21 12.38

14.58 -- --

14.48 9.20 13.29


25.09 19.33 --

17.36 6.21 12.38

20.47 16.79 --

17.36 6.21 12.38

16.32 8.99 --

17.36 6.21 12.38

14.58 -- --

14.48 9.20 13.29

7.30 9.07 --

17.36 6.21 12.38



Performance of other schemes managed by the fund manager - Gautam Sinha Roy

MOSt Focused Multicap 35 Fund-Reg(G)

NIFTY 50

MOSt Focused 25 Fund-Reg(G)

NIFTY 50




MOSt Focused Long Term Fund-Reg(G)

NIFTY 50

Source: ACEMF






Product Label



MOSt Focused Long Term Fund-Reg(G)


MOSt Focused Dynamic Equity Fund-Reg(G)


Performance of other schemes managed by the fund manager - Siddharth Bothra


inception

MOSt Focused Dynamic Equity Fund-Reg(G)


MOSt Focused Midcap 30 Fund-Reg(G)

NIFTY 50

NIFTY 50

MOSt Focused Multicap 35 Fund-Reg(G)

NIFTY 50

MOSt Focused 25 Fund-Reg(G)

NIFTY 50


THIS PRODUCT IS SUITABLE FOR INVESTORS WHO ARE SEEKING• Long-term capital growth• Investment in a maximum of 35 equity and equity related instruments across sectors and market capitalization levels.

27394

18452

10,000

20,000

30,000

Apr-

14

Jul-

14

Oct-

14

Jan-1

5

Apr-

15

Jul-

15

Oct-

15

Jan-1

6

Apr-

16

Jul-

16

Oct-

16

Jan-1

7

Apr-

17

Jul-

17

Oct-

17

Jan-1

8

Growth of Rs.10,000

Motilal Oswal MOSt Focused Multicap 35 Fund NIFTY 500


Inception Date

Fund Manager Sohini Andani


SIP 1000



Benchmark S&P BSE Sensex - TRI


2017 2016 2015 2014 2013

38.8 29.8 28.5 26.3 17.8

30.2 4.8 8.0 47.9 7.6 SBI Blue Chip Fund

29.6 3.5 -3.7 31.9 10.7 Benchmark

17869 10104 3624 1371 753

%

8.7

5.1

3.4

3.3

3.2

2.8

2.5

2.5

2.5

2.5

%

16.7

5.7 %

5.6

5.5

5.3

5.2

3.6

3.5 %

3.3 0.7

3.3 0.6

9.26 59.0

0.90 36.5

0.12 33.4

0.83 --

4.32 6.1

81.2 91.8

9.0 0.3

-- 8.0

Hero MotoCorp Ltd. Domestic Equities


Hindustan Petroleum Corporation Ltd. Domestic Equities

Cigarettes/Tobacco Domestic Equities



Consumer Food Domestic Equities

Pesticides & Agrochemicals Domestic Equities

Page1

Small Cash

Source: ACEMF



Asset Allocation

Large Equity

Mid Debt








Whats out

LIC Housing Finance Ltd.

Max Financial Services Ltd.

Risk Parameters


Whats In



Pharmaceuticals & Drugs Domestic Equities

Refineries Domestic Equities

Finance - NBFC Domestic Equities

Asset Type SIP Performance (Value if invested | 5000 per month (in'000))

31-Dec-16 31-Dec-15

Return (%) 30.23 4.83 7.99

Mahindra & Mahindra Ltd. Domestic Equities

Nestle India Ltd. Domestic Equities






SBI Blue Chip Fund

Fund Objective

The objective of the scheme would be to provide investors with opportunities for long-term growth in capital through an active

management of investments in a diversified basket of equitystocks of companies whose market capitalization is atleast equal to or more

than the least market capitalised stock of BSE 100 Index.


January 20, 2006


Fund Name

31-Dec-16 31-Dec-15 31-Dec-14


Benchmark (%) 29.56 3.47 -3.68

Net Assets (| Cr)

Top 10 Holdings

25

.6

11.9

18

.4

12

31.7

8.7 1

4.2

13

.3

0

10

20

30

40


Fund Benchmark

60 180

300

600

65

.7

231.4

474.7

1429.4

68.5

236.7

43

9.7

1211

0

500

1000

1500

2000

1Yr 3Yrs 5Yrs 10Yrs


21.21 -- --

26.64 11.76 17.65

15.96 9.92 17.91

18.68 6.45 13.49

13.42 12.97 25.42

28.30 16.88 23.70

Fund name




SBI Banking & Financial Services Fund-Reg(G)

Nifty Financial Services - TRI

Source: ACEMF





Product Label


Performance of other schemes managed by the fund manager - Sohini Andani

SBI BlueChip Fund-Reg(G)

S&P BSE Sensex - TRI

SBI Magnum MidCap Fund-Reg(G)

Nifty MidSmallcap 400 Index - TRI


inception


THIS PRODUCT IS SUITABLE FOR INVESTORS WHO ARE SEEKINGLong term capital appreciation.-Investment in equity shares of companies whose market capitalization is at least equal to or more than the least market capitalized stock of S&P BSE 100 index to provide long term capital growth opportunities.

39193

42705

10,000

20,000

30,000

40,000

50,000

Jan-0

6

Jan-0

7

Jan-0

8

Jan-0

9

Jan-1

0

Jan-1

1

Jan-1

2

Jan-1

3

Jan-1

4

Jan-1

5

Jan-1

6

Jan-1

7

Jan-1

8

Growth of Rs.10,000

SBI Blue Chip Fund S&P BSE Sensex - TRI

Page 2 ICICI Securities Ltd | Retail MF Research

Pankaj Pandey Head – Research [email protected]

ICICIdirect.com Research Desk,

ICICI Securities Limited,

1st

Floor, Akruti Trade Centre,

Road No. 7, MIDC,

Andheri (East)

Mumbai – 400 093

[email protected]

Disclaimer

ANALYST CERTIFICATION

We, Sachin Jain, CA, and Jaimin Desai, CA, Research Analysts, authors and the names subscribed to this report, hereby certify that all of the views expressed in this research report accurately reflect

our views about the subject issuer(s) or Funds. We also certify that no part of our compensation was, is, or will be directly or indirectly related to the specific recommendation(s) or view(s) in this report.

Terms & conditions and other disclosures:

ICICI Securities Limited (ICICI Securities) AMFI Regn. No.: ARN-0845. ICICI Securities Limited is a SEBI registered Research Analyst with SEBI Registration Number – INH000000990.Registered office of I-

Sec is at ICICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate,Mumbai - 400020, India. ICICI Securities is a full-service, integrated investment banking and is, inter alia, engaged in the

business of stock broking and distribution of financial products. ICICI Securities is a wholly-owned subsidiary of ICICI Bank which is India’s largest private sector bank and has its various subsidiaries

engaged in businesses of housing finance, asset management, life insurance, general insurance, venture capital fund management, distribution of financial products etc. (“associates”), the details in

respect of which are available on www.icicibank.com.

ICICI Securities is one of the leading distributors of Mutual Funds and participate in distribution of Mutual Fund Schemes of almost all AMCs in India.

The selection of the Mutual Funds for the purpose of including in the indicative portfolio does not in any way constitute any recommendation by ICICI Securities Limited (hereinafter referred to as ICICI

Securities) with respect to the prospects or performance of these Mutual Funds. The investor has the discretion to buy all or any of the Mutual Fund units forming part of any of the indicative portfolios

on icicidirect.com. Before placing an order to buy the funds forming part of the indicative portfolio, the investor has the discretion to deselect any of the units, which he does not wish to buy. Nothing in

the indicative portfolio constitutes investment, legal, accounting and tax advice or a representation that any investment or strategy is suitable or appropriate to the investor's specific circumstances.

The details included in the indicative portfolio are based on information obtained from public sources and sources believed to be reliable, but no independent verification has been made nor is its

accuracy or completeness guaranteed. The funds included in the indicative portfolio may not be suitable for all investors, who must make their own investment decisions, based on their own investment

objectives, financial positions and needs.

This may not be taken in substitution for the exercise of independent judgement by any investor. The investor should independently evaluate the investment risks. ICICI Securities and affiliates accept

no liabilities for any loss or damage of any kind arising out of the use of this indicative portfolio.

Past performance is not necessarily a guide to future performance. Actual results may differ materially from those set forth in projections. ICICI Securities may be holding all or any of the units included

in the indicative portfolio from time to time as part of our treasury management. ICICI Securities Limited is not providing the service of Portfolio Management Services (Discretionary or Non-

Discretionary) to its clients.

Mutual fund investments are subject to market risks, read all scheme related documents carefully.

Kindly note that such research recommended funds in indicative portfolio are not based on individual risk profile of each customer unless a customer has opted for a paid Investment Advisory Service

offered by I-Sec.

Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

The information contained herein is strictly confidential and meant solely for the selected recipient and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any

other person or to the media or reproduced in any form, without prior written consent of ICICI Securities Limited. The contents of this mail are solely for informational purpose and may not be used or

considered as an offer document or solicitation of offer to buy or sell or subscribe for securities or other financial instruments or any other product. While due care has been taken in

preparing this mail, I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any inaccurate, delayed or incomplete information nor for any actions taken in reliance

thereon. This mail/report is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where

such distribution, publication, availability or use would be contrary to law, regulation or which would subject I-Sec and affiliates to any registration or licensing requirement within such jurisdiction.

ICICI Securities and/or its associates receive compensation/ commission for distribution of Mutual Funds from various Asset Management Companies (AMCs). ICICI Securities host the details of the

commission rates earned by ICICI Securities from Mutual Fund houses on our website www.icicidirect.com. Hence, ICICI Securities or its associates may have received compensation from AMCs whose

funds are mentioned in the report during the period preceding twelve months from the date of this report for distribution of Mutual Funds or for providing marketing advertising support to these AMCs.

ICICI Securities also provides stock broking services to institutional clients including AMCs. Hence, ICICI Securities may have received brokerage for security transactions done by any of the above

AMCs during the period preceding twelve months from the date of this report.

ICICI Securities encourages independence in research report preparation and strives to minimize conflict in preparation of research report. ICICI Securities or its associates or its analysts did not receive

any compensation or other benefits from the AMCs whose funds are mentioned in the report or third party in connection with preparation of the research report. Accordingly, neither ICICI Securities

nor Research Analysts and their relatives have any material conflict of interest at the time of publication of this report.

It is confirmed that Sachin Jain, CA, and Jaimin Desai, CA, Research Analysts of this report have not received any compensation from the Mutual Funds house whose funds are mentioned in the report

in the preceding twelve months.

Compensation of our Research Analysts is not based on any specific merchant banking, investment banking or brokerage service transactions.

ICICI Securities or is associates may be holding all or any of the units included in the indicative portfolio from time to time as part of our treasury management. Hence, ICICI Securities or its associates

may own 1% or more of the units of the Mutual Funds mentioned in the report as of the last day of the month preceding the publication of the research report.

Research Analysts or their relatives of this report do not own 1% or more of the units of the Mutual Funds mentioned in the report as of the last day of the month preceding the publication of the

research report.

Since associates of ICICI Securities are engaged in various financial service businesses, they might have financial interests or beneficial ownership in various companies/ AMCs including the AMCs

whose funds are mentioned in this report or may have invested in the funds mentioned in this report.

ICICI Securities also distributes Mutual Fund Schemes of ICICI Prudential Asset Management Company which is an ICICI Group Company, scheme details of which might also be appearing in the report

above. However, the transactions are executed at Client's sole discretion and Clients make their own investment decisions, based on their own investment objectives, financial positions and needs.

It is confirmed that Sachin Jain, Research Analysts do not serve as an officer, director or employee of the AMCs whose funds mentioned in the report.

ICICI Securities may have issued other reports that are inconsistent with and reach different conclusion from the information presented in this report.

Neither the Research Analysts nor ICICI Securities have been engaged in market making activity for the companies/funds mentioned in the report.

We submit that no material disciplinary action has been taken on ICICI Securities by any Regulatory Authority impacting Research Analysis activities.

This report is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where such

distribution, publication, availability or use would be contrary to law, regulation or which would subject ICICI Securities and affiliates to any registration or licensing requirement within such jurisdiction.

The funds described herein may or may not be eligible for subscription in all jurisdictions or to certain category of investors. Persons in whose possession this document may come are required to

inform themselves of and to observe such restriction.

http://www.icicidirect.com/

Documents

A disciplined investment approach - ICICI Directcontent.icicidirect.com/MailImages/ICICIdirect_SIP_Report.pdf · A disciplined investment approach A systematic investment plan (SIP)