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. A Comparison Between Cold stone and Häagen-Dazs. 1.Motivation. 2.Purposes. 3.Methods. Introduction. Outline. References. Historical Backgrounds. Conclusion. Analyses. 2.Quantity Analysis. 1.Quality Analysis. Introduction. Popularity of ice cream in Taiwan. 1 . Motivation. - PowerPoint PPT Presentation
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A Comparison Between Cold stone and Häagen-DazsA Comparison Between Cold stone and Häagen-Dazs
ConclusionConclusion
ReferencesReferences
2.QuantityAnalysis
2.QuantityAnalysis
AnalysesAnalyses
3.Methods3.Methods
HistoricalBackgrounds
HistoricalBackgrounds
2.Purposes2.Purposes
1.QualityAnalysis1.QualityAnalysis
Outline
1.Motivation1.MotivationIntroductionIntroduction
Introduction
1.Motivation Popularity of ice cream in Taiwan
Häagen-Dazs : 31 retail sales
Cold Stone : 29 retail sales
2.Purposes
Reasons to success
and popularity Differences
1.Collecting Information 2. Interviewing Retail Sales
1.Questionnaire 2.Charts Analysis
3.Methods Quality Analysis
Quantity Analysis
Historical Backgroun
ds
Cold Stone’s Historical
Backgrounds Established in
1988 in New York, America
Established in 1988 in New
York, America
Started in 2006 in Taiwan
Started in 2006 in Taiwan
Häagen-Dazs’s Historical
BackgroundsEstablished in
1920 in Arizona, America
Established in 1920 in Arizona,
America
Started in 1993 in Taiwan
Started in 1993 in Taiwan
AnalysesQuality Analysis
Quantity Analysis
Quality Analysis
Service quality
1. Lemon water provided
2. Training programs
1. English songs performance
2. Personalized service
3. Training programs
Location
1. Hyper-markets2. Department
stores3. Shopping
districts4. Convenience
stores
1. Transit center2. Department
stores3. Shopping
districts4. Convenience
stores
Brand Concept
ProspectDutyEveryday TargetSuccessful ElementBrand BenefitCore Value
Excellent EmployeesExcellent BrandExcellent ProfitExcellent Innovation
Marketing Feature
“The Ultimate Ice Cream
Experience”
“The Ultimate Ice Cream
Experience”
Quality Campaigns
(2/1.4/0/-23)
Quality Campaigns
(2/1.4/0/-23)2 (Ingredients)
1.4 (Weight)
0 (Natural)
-23 (Low Temperature)
2
1.4
0
-23
Quantity Analysis
WHETHER THE PRICE EXCEED THE CONSUMER’S BUDGET
BRAND PREFERENCE OF DIFFERENT AGES
Location
THE FAVORITE PROMOTION OF DIFFERENT AGES (Cold Stone)
THE FAVORITE PROMOTION OF DIFFERENT AGES (Häagen Dazs)
Conclusion
Consumer
Age 16~18 Age 24
Promotion
Buy one get one free special Prepaid cards
ServicePersonalized service English songs performance
Lemon water Provided
Location Transit center Hyper- market
Retail sales
29 31
REFERENCES • http://www.shs.edu.tw/works/essay/2010/0
3/2010032614365646.pdf• http://www.wretch.cc/blog/ng955/4679• http://topic.tiked.com.tw/showcontent.asp?pf=r17591dpnn
• http://www.yes123.com.tw/admin/job_refer_comp_info.asp?p_id=20090217112600_28459597
• http://www.coldstone.com.tw/index.asp
• http://www.libertytimes.com.tw/2007/new/mar/23/today-e2.htm
• http://tw.knowledge.yahoo.com/question/question?qid=1007102600765
• http://zh.wikipedia.org/zh-tw/Haagen-Dazs
• http://tw.knowledge.yahoo.com/question/question?qid=1507091803226
• http://www.taisugar.com.tw/chinese/index.aspx
• http://www.youtube.com/watch?v=W23Y8JsMtsA&feature=player_embedded#
Thanks forlistening!