A cohort of marketing professionals that achieve results through creativity, innovation, and interactive

intelligence.

Definition: a moving force; impulse; stimulus

Who is Impetus?

Taking AIM

AI

M

Assess

Inform

Market

What is the MBIC?

•Accelerator / Incubator• Professional Mentoring• Business Support• Facility Advantages• Technical Advantages

Assess

The issue?•Lack of market knowledge• The MBIC• Experienced/

knowledgeable student• School of “hard knocks”

•MBIC is underutilized

Inform

The solution•Series of Media Exposures• Print• Web based• Multi-campus media outlet• Guerilla marketing

The purpose•Reach potential candidates•Educate, inform, call to action

Market

Target Market•Business minded students• 2nd year students

• Lack knowledge, experience, resources needed

• Utah colleges/univ.• Attending/Graduated

Ultimate GoalTo contribute to the regeneration of Utah’s small business

Population and feeble economy through enrollment in the MBIC Incubator Program

• Guerilla Marketing– 5 minute presentation– Interactive Q & A

• Where?• Business, Marketing,

Finance classes• Upper division (2nd year)

students• Utah colleges/Univ.

• Purpose– Introduction to MBIC– Insiders view to program– Inform– Call to action

Media Outlets

ProfilePrint

Media outletPrint

SLCC GlobeStep AheadCity Weekly

PurposeInsiders view to programInformCall to action

Media Outlets

• Print Media– Print

• outlet– Print

• SLCC Globe• Step Ahead• City Weekly

• Purpose– Insiders view to program– Inform– Call to action

Media Outlets

Miller Business Innovation Center

Bulls eye!• To contribute to the

regeneration of Utah’s small business Population and feeble economy through enrollment in the MBIC

Incubator Program