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A Case Study:
Nutrition & Health
at PepsiCo
SFDF
May 24th 2011
Sue Gatenby PhD
Nutrition Director
PepsiCo Europe
Our business
PepsiCo UK & Ireland is a
£1.5bn food and drink business
responsible for leading brands
including Walkers, Tropicana,
Quaker Oats and Pepsi (bottled
in the UK by Britvic).
We employ 5,500 people
across 13 sites in the UK.
We invested £16million in a
new R&D centre in Leicester
where the focus is on
developing healthier products.Key PepsiCo manufacturing sites
We are a global business in transition…
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Gamesabaked snack for women (Mexico)
Smartfood(US)
G2 low calorie electrolyte beverage (US)
PepsiCo acquires Sandora Juices
(Ukraine)Sun Chips baked apple chips (Mexico)
PepsiCo acquiresStacy’s Pita Chipsand Naked Juice (US)
H2Oh!
(South America)
PepsiCo acquiresDuyvis Nuts
(Belgium, Netherlands)
Quaker Weight Control Instant Oatmeal
(US)
Sunbites baked wheat snacks (Spain, Portugal)
PepsiCo merges with Quaker and Gatorade
Frito-Layremoves trans fats (US)
Walkers Crisps reduces saturated fats (UK)
SoBe Lifewater launches naturally sweetene 0-Caloriewith PureVia(Latin America & USA)
Tropicana Smoothie
(UK)
QuakerHigh-Fiber cookie(Mexico)
Frito-Lay converts to sunflower oil (US)
Frito-Lay 100-calorie packaging (US)
PepsiCo acquires Lebedyansky Juices (Russia)
Quaker High Fiber Instant Oatmeal (US)
Elma Sensações Ao Fornobaked chips (Brazil)
Propel vitamin-enhancedfitness water
(US)
Quaker Chewy 90-calorie granola bars (US)
Trop50with 50% less sugar and calories (US)
Sabra Hummus joint venture (US)
Twistoslow-calorie chocolate snacks (Mexico)
Del Hornobaked snacks (Mexico)
New Quaker Hearty Medleysare a new instant multigrain cereal with a heartier texture and real fruits and nuts (US)
The industry has a role in health promotion
to address the major chronic diseases
Major Chronic Diseases
Unhealthy diets Physical Inactivity
Adverse social, economic, and environmental conditions
Direct food industry actions
Indirect food industry actions
Direct philanthropic actions
2
3
1
Food industry actions – healthier portfolios
Improve the nutrient content and quality of foods and beverages through reformulation of existing products.
Control nutrients of public health concern such as (added) sugars, sodium, trans fats, and also total calories per serving.
Introduce new products that enhance positive nutrition by the addition of increased amounts of whole grains, fruits and vegetables, nuts and seeds, and low-fat dairy in accordance with dietary guidelines.
Expand options for reducing portion size through the use of smaller package sizes, and development of products that address satiety and appetite control.
Invest in R&D to enable technological breakthroughs to accelerate product reformulation.
Food industry actions
Adopt established labelling policies, and adopt established advertising
and marketing policies, especially as they apply to children.
Support nutrition education and physical activity programs with an
emphasis on energy balance.
Invest in workplace wellness initiatives.
9
Direct corporate action involves increasing some
nutrients and food groups while limiting others
Nutrients to Encourage
Whole grains
Omega-3 fatty acids
Flax seed oils
Non-starch polysaccharides
Nutrients to Limit
Saturated Fat
Salt
Sugar
Food Groups to Increase
PepsiCo has adopted a science-based framework for food
industry innovation
Sodium• Blood
pressure control
Sweeteners• Obesity
prevention
Total Calories• Obesity
prevention
•Overall health promotion
Low-fat Dairy
Trans Fats• Atherosclerosis prevention
Saturated Fats• Atherosclerosis
prevention
Whole Grains• Cardiovascular
risk reduction
Fruits/Vegetables• Cardiovascular
risk reduction
PepsiCo human sustainability goals
regarding key food and beverage
brands Increase the amount of whole grains, fruits,
vegetables, nuts, seeds, and low-fat dairy.
Reduce the average amount of sodium per
serving by 25% by 2015.
Reduce the average amount of saturated fat
per serving by 15% by 2020.
Reduce the average amount of added
sugars per serving by 25% by 2020.
Our Global Goals and Commitments in the marketplace are
also important
Display calorie count and key nutrients on packaging by 2012.
Advertise to children less than 12 years of age only products that meet our global science-based standards.
Eliminate the direct sale of full-sugar soft drinks in primary and secondary schools around the globe by 2012.
Increase the range of foods and beverages that offer solutions for managing calories, like portion sizes.
Our Global Goals and Commitments in the community
are also important
Assure affordable, nutritionally-relevant products for underserved and lower-income communities.
Invest in initiatives to promote healthier communities, including enhancing diet and physical activity programs.
Integrate our policies and actions on human health, agriculture and the environment.
Public health is a top political priority in the UK
Legislators have strong mandates
Many influential voices
15
Transforming the portfolio in UK & Ireland is not a trivial pursuit
The Grocer l 31 July 2010 l www.thegrocer.co.uk
16
But, we have a great track record
We’ve been taking a multi-pronged approach for several years to
make our product portfolio healthier
ReformulationNew healthier
products
Acquiring healthier
brands
• SunSeed Oil reduced
sat fat across crisps and
snacks by 70-80%
(removed 40,000 tonnes
of saturates from British
diet)
• Reduced salt in Walkers
crisps and snacks by 25
– 58%%, removing 2400
tonnes salt from UK diet
• Walkers Baked (70%
less fat)
• SunBites (wholegrain)
• Planet Lunch and Paw
Ridge (healthy childrens
ranges)
• Tropicana
• Copella
• Quaker
• V Water
But we recognised the need to go further…..
“Our future profit & growth
will be driven by healthier
products”
“By 2020 our business will be
based on delivering fruit,
vegetables, wholegrain and
fibre”
http://www.pepsico.co.uk/health
Our commitments are designed to be challenging….
Key Pledges:
50% of our savoury snacks will be
baked or include positive nutrition by
2015
65% carbonated soft drink can and
bottle sales will be “no sugar” by 2015
A calorie cap of 160kcal across single
serve savoury snacks without positive
nutrition by 2015
To deliver 1.8bn servings of fruit and
vegetables and 1.7bn servings of
wholegrain each year by 2012
http://www.pepsico.co.uk/health
Progress to date
62% of packaged sales of Pepsi &
7UP are no sugar, up from 61% in
2008 (target 65% in 2015)
All Pepsi advertising spend
has been on Max since
2005
Introduction of 600ml in no sugar
only represents first marketing
trial to try to encourage
consumers to switch
2% reduction in sugar level of regular Pepsi
already achieved
Progress to date
Magic Breakfast expect to meet our commitment to
provide breakfast to 6000 children this year
Average 11.7% salt reduction
achieved in 9 flavours of Walkers
Core.
MSG removed from 10 Walkers
Core flavours, from Sensations &
Baked
21
Collective Food Pledges in the Public
Health Responsibility DealCore Commitment
We will encourage and enable people to adopt a healthier diet.
Collective Pledges
Provide calorie information for food and non alcoholic drinks for our customers in out of home settings.
Commit to salt reduction targets for the end of 2012 agreed by the Responsibility Deal, which collectively will deliver a further 15% reduction on 2010 targets.
These targets will give a total salt reduction of nearly 1g per person per day compared to 2007 levels in food.
Remove, artificial trans fats from products by the end of 2011.
The Responsibility Deal forms a natural part of our on-going journey
to reshape our product portfolio. By introducing this initiative, the
Govt has recognised that the Industry has the reach to influence the
diets of hundreds of thousands of people in the UK and make a
profound difference, both through our products and through our
workplace.
Today’s launch of the Responsibility Deal sees the start of a process
to help people balance the “energy in, energy out” challenge of
modern life.
Richard Evans
President, PepsiCo UK and Ireland
Responsibility Deal – March 15th 2011