A Cardinals Guide to Personal Branding

An Honors Tbesis (HONR 499)

by

Kayla Green

Tbesis Advisor

Michael Hanley

Ball State University

Muncie Indiana

May 2013

Expected Date of Graduation

May 2013

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Abstract 10 ) 1

Much like faill~Z l1rands like Apple or Nike present themselves in a consistent manner in order to maintain a specific image people can - and should - brand themselves as they grow professionally Whether on paper in person or online this personal brand should portray the same characteristics and personality The brochure included in this thesis outlines a step-by-step procedure for students on how to develop and maintain their own personal brand as they begin their careers and was made in collaboration with the Ball State University Career Center Using a variety of secondary sources the brochure is written in the form of an advertising andor marketing campaign plan book which models the style of an agencys suggestions for a brand

1

Acknowledgements

It is an honor for me to thank Professor Michael Hanley my advisor for this project and my faculty advisor in the advertising program for his help and support throughout the course of this project and during the past four years Without him I would not have had the knowledge necessary to make this thesis possible

It is a pleasure to thank those who have helped put this thesis into action including Brandon Bute Associate Director of Career Development David Cleveland Communications and Publicity Coordinator and Deb Dolak Coordinator of Career Services all at the Ball State University Career Center I have constantly appreciated their enthusiasm and support of this project It is with great pleasure for me to share this project with the Career Center as a lasting legacy of my time as a Ball State student

I am grateful for the loving support of my parents who have provided me with the love skills and faith to push forward on all projects thus far in my academic career particularly on this thesis

Lastly I would like to thank all of my other family and friends for their endless compassion and encouragement during my four years at Ball State University and in previous years

2

Authors Statement

Standing at work one day last year a student co-worker turned to me and asked What does your resume look like We talked about job searching and resumes for an hour sketching ways to layout an attractive resume when it dawned on me that unlike the Department of Journalism not all departments at Ball State University offer professional development courses that teach such information A week later I attended a conference The keynote speaker talked about personal branding a way that a person can portray themselves consistently as a brand in order to make themselves stand out and be more marketable when job hunting These two isolated moments combined to inspire this thesis

It became my mission to develop a way to teach students about personal branding and how it can assist them during their career endeavors Unfortunately my co-worker was not the only person looking for a job or internship or applying for graduate school who had little information on how to appear professional The Ball State University Career Center offers many resources to help students yet their materials did not embrace college students in a voice that they cared to understand

This brochure provides a step-by-step outline of personal branding for students written in a language that students will understand It provides enough infonnation to be helpful yet recommends that students visit the Career Center or its website to learn more participate in events and get help from Career Center advisors

The design and content for this brochure are modeled from the systematic approach to an advertising andor marketing campaign and the layout of a plan book Based off of the idea that a person can be a brand this approach seemed most appropriate Beginning with internal and external research the student will evaluate their existing brand in order to look for weaknesses to improve upon and opportunities to capitalize on Actual agencies and communications teams also do this Next students will build a brand strategy which correlates to the big idea of an advertising campaign This big idea helps students pinpoint their special attributes that make them marketable in the workforce This big idea is then reflected in different brand elements such as the students resume and cover letter which represent the creative aspect of the campaign as they take very straightforward concrete information and present it in an appealing way The Integrated Brand Promotions section discusses little-known topics like interview attire dinner etiquette and interview dos and donts In a typical advertising campaign this section is dedicated to non-traditional elements such as events promotions or out of home tactics Lastly students will learn how to leverage their social media pages to showcase their brand online continuously much like social media recommendations and media plans that an agency would give to a client

By partnering with the Ball State University Career Center for this project this brochure is likely to be published and distributed to the student body at various Career Center events including job fairs etiquette dinners and other events It is my hope that students use the parts of the guide that are most relevant to them to improve their personal brand

3

Bibliography

Ann Ronnie 7 Things NOT To Do in an Interview (I Didnt Think I Had to Tell You) Work Coach Cafe Workcoachcafecom 10 May 2010 Web 28 Mar 2013 lthttpwwwworkcoachcafecom201005107-things-not-to-do-inshyan-in terview-i-d idnt-think-i -had -to-tell-yougt

Ann Ronnie 15 Things I Look for When I Interview People Work Coach Cafe Workcoachcafecom 19 May 2008 Web 28 Mar 2013 lthttpwwwworkcoachcafecom20080s19ls-things-i-look-for-whenshyi-interview-peoplegt

BackType Np nd Web 28 Mar 2013 lthttpwwwbacktypecomgt

Ball State University Professionalmage amp Etiquette Handbook Muncie Ball State University nd Print

Bing Np nd Web 28 Mar 2013 lthttpwwwbingcomgt

Bolles Richard N What Color s Your Parachute A Practical Manual for Job-Hunters and Career-Changers Berkeley CA Ten Speed 2013 Print

Bullas Jeff 23 Steps To Build Your Personal Brand Jefjbullass Blog RSS Jeffbullasscom 29 Nov 2010 Web 28 Mar 2013 lthttpwwwjeffbullascom2010112923-steps-to-build-your-personalshybrandgt

Cardinal Career Link Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercenter eelgt

Career Center - Ball State University Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercentergt

The Career Center Lucina Hall 220 Muncie Ball State University Career Center 2012 Print

Chritton Susan Personal Branding for Dummies Hoboken NJ Wiley 2012 Print

Connect with Friends and the World around You on Facebook Welcome to Facebook Np nd Web 28 Mar 2013 lthttpsllwwwfacebookcomgt

Deckers Erik 6 Tools to Measure Your Personal Branding Efforts SmartBlogs on Social Media Smartblogscom 7 Mar 2011 Web 28 Mar 2013 lthttpsmartblogscomsocia)-media201103076-ways-to-measureshyyour-personal-branding-effortsgt

Delahousay Jay What to Do on the Morning of an Interview Chron Workchroncom 2013 Web 28 Mar 2013 lthttpworkchroncommorning-interview-2239htmlgt

4

5yCo)) ~ derB C-1cJ -rheCl5 LIJ

1 I OJ Z poundj

Abstract 10 ) 1

Much like faill~Z l1rands like Apple or Nike present themselves in a consistent manner in order to maintain a specific image people can - and should - brand themselves as they grow professionally Whether on paper in person or online this personal brand should portray the same characteristics and personality The brochure included in this thesis outlines a step-by-step procedure for students on how to develop and maintain their own personal brand as they begin their careers and was made in collaboration with the Ball State University Career Center Using a variety of secondary sources the brochure is written in the form of an advertising andor marketing campaign plan book which models the style of an agencys suggestions for a brand

1

Acknowledgements

It is an honor for me to thank Professor Michael Hanley my advisor for this project and my faculty advisor in the advertising program for his help and support throughout the course of this project and during the past four years Without him I would not have had the knowledge necessary to make this thesis possible

It is a pleasure to thank those who have helped put this thesis into action including Brandon Bute Associate Director of Career Development David Cleveland Communications and Publicity Coordinator and Deb Dolak Coordinator of Career Services all at the Ball State University Career Center I have constantly appreciated their enthusiasm and support of this project It is with great pleasure for me to share this project with the Career Center as a lasting legacy of my time as a Ball State student

I am grateful for the loving support of my parents who have provided me with the love skills and faith to push forward on all projects thus far in my academic career particularly on this thesis

Lastly I would like to thank all of my other family and friends for their endless compassion and encouragement during my four years at Ball State University and in previous years

2

Authors Statement

Standing at work one day last year a student co-worker turned to me and asked What does your resume look like We talked about job searching and resumes for an hour sketching ways to layout an attractive resume when it dawned on me that unlike the Department of Journalism not all departments at Ball State University offer professional development courses that teach such information A week later I attended a conference The keynote speaker talked about personal branding a way that a person can portray themselves consistently as a brand in order to make themselves stand out and be more marketable when job hunting These two isolated moments combined to inspire this thesis

It became my mission to develop a way to teach students about personal branding and how it can assist them during their career endeavors Unfortunately my co-worker was not the only person looking for a job or internship or applying for graduate school who had little information on how to appear professional The Ball State University Career Center offers many resources to help students yet their materials did not embrace college students in a voice that they cared to understand

This brochure provides a step-by-step outline of personal branding for students written in a language that students will understand It provides enough infonnation to be helpful yet recommends that students visit the Career Center or its website to learn more participate in events and get help from Career Center advisors

The design and content for this brochure are modeled from the systematic approach to an advertising andor marketing campaign and the layout of a plan book Based off of the idea that a person can be a brand this approach seemed most appropriate Beginning with internal and external research the student will evaluate their existing brand in order to look for weaknesses to improve upon and opportunities to capitalize on Actual agencies and communications teams also do this Next students will build a brand strategy which correlates to the big idea of an advertising campaign This big idea helps students pinpoint their special attributes that make them marketable in the workforce This big idea is then reflected in different brand elements such as the students resume and cover letter which represent the creative aspect of the campaign as they take very straightforward concrete information and present it in an appealing way The Integrated Brand Promotions section discusses little-known topics like interview attire dinner etiquette and interview dos and donts In a typical advertising campaign this section is dedicated to non-traditional elements such as events promotions or out of home tactics Lastly students will learn how to leverage their social media pages to showcase their brand online continuously much like social media recommendations and media plans that an agency would give to a client

By partnering with the Ball State University Career Center for this project this brochure is likely to be published and distributed to the student body at various Career Center events including job fairs etiquette dinners and other events It is my hope that students use the parts of the guide that are most relevant to them to improve their personal brand

3

Bibliography

Ann Ronnie 7 Things NOT To Do in an Interview (I Didnt Think I Had to Tell You) Work Coach Cafe Workcoachcafecom 10 May 2010 Web 28 Mar 2013 lthttpwwwworkcoachcafecom201005107-things-not-to-do-inshyan-in terview-i-d idnt-think-i -had -to-tell-yougt

Ann Ronnie 15 Things I Look for When I Interview People Work Coach Cafe Workcoachcafecom 19 May 2008 Web 28 Mar 2013 lthttpwwwworkcoachcafecom20080s19ls-things-i-look-for-whenshyi-interview-peoplegt

BackType Np nd Web 28 Mar 2013 lthttpwwwbacktypecomgt

Ball State University Professionalmage amp Etiquette Handbook Muncie Ball State University nd Print

Bing Np nd Web 28 Mar 2013 lthttpwwwbingcomgt

Bolles Richard N What Color s Your Parachute A Practical Manual for Job-Hunters and Career-Changers Berkeley CA Ten Speed 2013 Print

Bullas Jeff 23 Steps To Build Your Personal Brand Jefjbullass Blog RSS Jeffbullasscom 29 Nov 2010 Web 28 Mar 2013 lthttpwwwjeffbullascom2010112923-steps-to-build-your-personalshybrandgt

Cardinal Career Link Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercenter eelgt

Career Center - Ball State University Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercentergt

The Career Center Lucina Hall 220 Muncie Ball State University Career Center 2012 Print

Chritton Susan Personal Branding for Dummies Hoboken NJ Wiley 2012 Print

Connect with Friends and the World around You on Facebook Welcome to Facebook Np nd Web 28 Mar 2013 lthttpsllwwwfacebookcomgt

Deckers Erik 6 Tools to Measure Your Personal Branding Efforts SmartBlogs on Social Media Smartblogscom 7 Mar 2011 Web 28 Mar 2013 lthttpsmartblogscomsocia)-media201103076-ways-to-measureshyyour-personal-branding-effortsgt

Delahousay Jay What to Do on the Morning of an Interview Chron Workchroncom 2013 Web 28 Mar 2013 lthttpworkchroncommorning-interview-2239htmlgt

4

Acknowledgements

It is an honor for me to thank Professor Michael Hanley my advisor for this project and my faculty advisor in the advertising program for his help and support throughout the course of this project and during the past four years Without him I would not have had the knowledge necessary to make this thesis possible

It is a pleasure to thank those who have helped put this thesis into action including Brandon Bute Associate Director of Career Development David Cleveland Communications and Publicity Coordinator and Deb Dolak Coordinator of Career Services all at the Ball State University Career Center I have constantly appreciated their enthusiasm and support of this project It is with great pleasure for me to share this project with the Career Center as a lasting legacy of my time as a Ball State student

I am grateful for the loving support of my parents who have provided me with the love skills and faith to push forward on all projects thus far in my academic career particularly on this thesis

Lastly I would like to thank all of my other family and friends for their endless compassion and encouragement during my four years at Ball State University and in previous years

2

Authors Statement

Standing at work one day last year a student co-worker turned to me and asked What does your resume look like We talked about job searching and resumes for an hour sketching ways to layout an attractive resume when it dawned on me that unlike the Department of Journalism not all departments at Ball State University offer professional development courses that teach such information A week later I attended a conference The keynote speaker talked about personal branding a way that a person can portray themselves consistently as a brand in order to make themselves stand out and be more marketable when job hunting These two isolated moments combined to inspire this thesis

It became my mission to develop a way to teach students about personal branding and how it can assist them during their career endeavors Unfortunately my co-worker was not the only person looking for a job or internship or applying for graduate school who had little information on how to appear professional The Ball State University Career Center offers many resources to help students yet their materials did not embrace college students in a voice that they cared to understand

This brochure provides a step-by-step outline of personal branding for students written in a language that students will understand It provides enough infonnation to be helpful yet recommends that students visit the Career Center or its website to learn more participate in events and get help from Career Center advisors

The design and content for this brochure are modeled from the systematic approach to an advertising andor marketing campaign and the layout of a plan book Based off of the idea that a person can be a brand this approach seemed most appropriate Beginning with internal and external research the student will evaluate their existing brand in order to look for weaknesses to improve upon and opportunities to capitalize on Actual agencies and communications teams also do this Next students will build a brand strategy which correlates to the big idea of an advertising campaign This big idea helps students pinpoint their special attributes that make them marketable in the workforce This big idea is then reflected in different brand elements such as the students resume and cover letter which represent the creative aspect of the campaign as they take very straightforward concrete information and present it in an appealing way The Integrated Brand Promotions section discusses little-known topics like interview attire dinner etiquette and interview dos and donts In a typical advertising campaign this section is dedicated to non-traditional elements such as events promotions or out of home tactics Lastly students will learn how to leverage their social media pages to showcase their brand online continuously much like social media recommendations and media plans that an agency would give to a client

By partnering with the Ball State University Career Center for this project this brochure is likely to be published and distributed to the student body at various Career Center events including job fairs etiquette dinners and other events It is my hope that students use the parts of the guide that are most relevant to them to improve their personal brand

3

Bibliography

Ann Ronnie 7 Things NOT To Do in an Interview (I Didnt Think I Had to Tell You) Work Coach Cafe Workcoachcafecom 10 May 2010 Web 28 Mar 2013 lthttpwwwworkcoachcafecom201005107-things-not-to-do-inshyan-in terview-i-d idnt-think-i -had -to-tell-yougt

Ann Ronnie 15 Things I Look for When I Interview People Work Coach Cafe Workcoachcafecom 19 May 2008 Web 28 Mar 2013 lthttpwwwworkcoachcafecom20080s19ls-things-i-look-for-whenshyi-interview-peoplegt

BackType Np nd Web 28 Mar 2013 lthttpwwwbacktypecomgt

Ball State University Professionalmage amp Etiquette Handbook Muncie Ball State University nd Print

Bing Np nd Web 28 Mar 2013 lthttpwwwbingcomgt

Bolles Richard N What Color s Your Parachute A Practical Manual for Job-Hunters and Career-Changers Berkeley CA Ten Speed 2013 Print

Bullas Jeff 23 Steps To Build Your Personal Brand Jefjbullass Blog RSS Jeffbullasscom 29 Nov 2010 Web 28 Mar 2013 lthttpwwwjeffbullascom2010112923-steps-to-build-your-personalshybrandgt

Cardinal Career Link Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercenter eelgt

Career Center - Ball State University Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercentergt

The Career Center Lucina Hall 220 Muncie Ball State University Career Center 2012 Print

Chritton Susan Personal Branding for Dummies Hoboken NJ Wiley 2012 Print

Connect with Friends and the World around You on Facebook Welcome to Facebook Np nd Web 28 Mar 2013 lthttpsllwwwfacebookcomgt

Deckers Erik 6 Tools to Measure Your Personal Branding Efforts SmartBlogs on Social Media Smartblogscom 7 Mar 2011 Web 28 Mar 2013 lthttpsmartblogscomsocia)-media201103076-ways-to-measureshyyour-personal-branding-effortsgt

Delahousay Jay What to Do on the Morning of an Interview Chron Workchroncom 2013 Web 28 Mar 2013 lthttpworkchroncommorning-interview-2239htmlgt

4

Authors Statement

Standing at work one day last year a student co-worker turned to me and asked What does your resume look like We talked about job searching and resumes for an hour sketching ways to layout an attractive resume when it dawned on me that unlike the Department of Journalism not all departments at Ball State University offer professional development courses that teach such information A week later I attended a conference The keynote speaker talked about personal branding a way that a person can portray themselves consistently as a brand in order to make themselves stand out and be more marketable when job hunting These two isolated moments combined to inspire this thesis

It became my mission to develop a way to teach students about personal branding and how it can assist them during their career endeavors Unfortunately my co-worker was not the only person looking for a job or internship or applying for graduate school who had little information on how to appear professional The Ball State University Career Center offers many resources to help students yet their materials did not embrace college students in a voice that they cared to understand

This brochure provides a step-by-step outline of personal branding for students written in a language that students will understand It provides enough infonnation to be helpful yet recommends that students visit the Career Center or its website to learn more participate in events and get help from Career Center advisors

The design and content for this brochure are modeled from the systematic approach to an advertising andor marketing campaign and the layout of a plan book Based off of the idea that a person can be a brand this approach seemed most appropriate Beginning with internal and external research the student will evaluate their existing brand in order to look for weaknesses to improve upon and opportunities to capitalize on Actual agencies and communications teams also do this Next students will build a brand strategy which correlates to the big idea of an advertising campaign This big idea helps students pinpoint their special attributes that make them marketable in the workforce This big idea is then reflected in different brand elements such as the students resume and cover letter which represent the creative aspect of the campaign as they take very straightforward concrete information and present it in an appealing way The Integrated Brand Promotions section discusses little-known topics like interview attire dinner etiquette and interview dos and donts In a typical advertising campaign this section is dedicated to non-traditional elements such as events promotions or out of home tactics Lastly students will learn how to leverage their social media pages to showcase their brand online continuously much like social media recommendations and media plans that an agency would give to a client

By partnering with the Ball State University Career Center for this project this brochure is likely to be published and distributed to the student body at various Career Center events including job fairs etiquette dinners and other events It is my hope that students use the parts of the guide that are most relevant to them to improve their personal brand

3

Bibliography

Ann Ronnie 7 Things NOT To Do in an Interview (I Didnt Think I Had to Tell You) Work Coach Cafe Workcoachcafecom 10 May 2010 Web 28 Mar 2013 lthttpwwwworkcoachcafecom201005107-things-not-to-do-inshyan-in terview-i-d idnt-think-i -had -to-tell-yougt

Ann Ronnie 15 Things I Look for When I Interview People Work Coach Cafe Workcoachcafecom 19 May 2008 Web 28 Mar 2013 lthttpwwwworkcoachcafecom20080s19ls-things-i-look-for-whenshyi-interview-peoplegt

BackType Np nd Web 28 Mar 2013 lthttpwwwbacktypecomgt

Ball State University Professionalmage amp Etiquette Handbook Muncie Ball State University nd Print

Bing Np nd Web 28 Mar 2013 lthttpwwwbingcomgt

Bolles Richard N What Color s Your Parachute A Practical Manual for Job-Hunters and Career-Changers Berkeley CA Ten Speed 2013 Print

Bullas Jeff 23 Steps To Build Your Personal Brand Jefjbullass Blog RSS Jeffbullasscom 29 Nov 2010 Web 28 Mar 2013 lthttpwwwjeffbullascom2010112923-steps-to-build-your-personalshybrandgt

Cardinal Career Link Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercenter eelgt

Career Center - Ball State University Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercentergt

The Career Center Lucina Hall 220 Muncie Ball State University Career Center 2012 Print

Chritton Susan Personal Branding for Dummies Hoboken NJ Wiley 2012 Print

Connect with Friends and the World around You on Facebook Welcome to Facebook Np nd Web 28 Mar 2013 lthttpsllwwwfacebookcomgt

Deckers Erik 6 Tools to Measure Your Personal Branding Efforts SmartBlogs on Social Media Smartblogscom 7 Mar 2011 Web 28 Mar 2013 lthttpsmartblogscomsocia)-media201103076-ways-to-measureshyyour-personal-branding-effortsgt

Delahousay Jay What to Do on the Morning of an Interview Chron Workchroncom 2013 Web 28 Mar 2013 lthttpworkchroncommorning-interview-2239htmlgt

4

Bibliography

Ann Ronnie 7 Things NOT To Do in an Interview (I Didnt Think I Had to Tell You) Work Coach Cafe Workcoachcafecom 10 May 2010 Web 28 Mar 2013 lthttpwwwworkcoachcafecom201005107-things-not-to-do-inshyan-in terview-i-d idnt-think-i -had -to-tell-yougt

Ann Ronnie 15 Things I Look for When I Interview People Work Coach Cafe Workcoachcafecom 19 May 2008 Web 28 Mar 2013 lthttpwwwworkcoachcafecom20080s19ls-things-i-look-for-whenshyi-interview-peoplegt

BackType Np nd Web 28 Mar 2013 lthttpwwwbacktypecomgt

Ball State University Professionalmage amp Etiquette Handbook Muncie Ball State University nd Print

Bing Np nd Web 28 Mar 2013 lthttpwwwbingcomgt

Bolles Richard N What Color s Your Parachute A Practical Manual for Job-Hunters and Career-Changers Berkeley CA Ten Speed 2013 Print

Bullas Jeff 23 Steps To Build Your Personal Brand Jefjbullass Blog RSS Jeffbullasscom 29 Nov 2010 Web 28 Mar 2013 lthttpwwwjeffbullascom2010112923-steps-to-build-your-personalshybrandgt

Cardinal Career Link Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercenter eelgt

Career Center - Ball State University Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercentergt

The Career Center Lucina Hall 220 Muncie Ball State University Career Center 2012 Print

Chritton Susan Personal Branding for Dummies Hoboken NJ Wiley 2012 Print

Connect with Friends and the World around You on Facebook Welcome to Facebook Np nd Web 28 Mar 2013 lthttpsllwwwfacebookcomgt

Deckers Erik 6 Tools to Measure Your Personal Branding Efforts SmartBlogs on Social Media Smartblogscom 7 Mar 2011 Web 28 Mar 2013 lthttpsmartblogscomsocia)-media201103076-ways-to-measureshyyour-personal-branding-effortsgt

Delahousay Jay What to Do on the Morning of an Interview Chron Workchroncom 2013 Web 28 Mar 2013 lthttpworkchroncommorning-interview-2239htmlgt

4

Donston-MiIler Debra Social Networking Dos and Donts The Ladders Theladderscom 2013 Web 28 Mar 2013 lthttp j jwwwtheladderscomjcareer-advicejsocial-networking-dos-don tsgt

Dugan Heather 11 Social Media Mistakes You Dont Even Know Youre Making Salarycom Salarycom 2012 Web 28 Mar 2013 lthttpwwwsalarycomll-social-media-mistakesgt

Google Np nd Web 28 Mar 2013 lthttpwwwgooglecomgt

Grant Alexis 10 Smart Ways to Use Social Media in Your Job Search US News RSS Moneyusnewscom 2013 Web 29 Apr 2013 lthttpmoneyusnewscommoneycareersslideshows1 O-smart -ways-toshyuse-social-media-in-your-job-searchgt

Graphic Identity Standards Ball State University University Marketing and Communications nd Web 14 Mar 2013 lthttpjjcmsbsuedujaboutjadministrativeofficesjumcjlogosandtoolsjgrap hicidentitystandardsgt

How Influential Are You Klout Np nd Web 28 Mar 2013 lthttpkloutcomlbomenext=dashboardgt

Hughes Karl Pinterest A Job Search Tool SocialMedia Today RSS Socialmediatodaycom 31 Jan 2013 Web 15 Apr 2013 lthttpjjsocialmediatodaycomjthejobbranderj1200911j6-creative-waysshyuse-pinterest-your-job-searchgt

Interviewing for Success Career Lab Lucina Hall Room 235 Muncie Ball State University Career Center 2012 Print

Kaputa Catherine and Al Ries You Are a Brand In Person and Online How Smart People Brand Themselvesfor Business Success Boston MA Nicholas Brealey Pub 2012 Print

Kistler Pete Our New Personal Brand Online Tools Revealed BrandYourselfBlog Blogbrandyourselfcom 2009 Web 28 Mar 2013 lthttpj jblogbrandyourselfcomjproduct-tutorialsjnewsjour-new-personalshybrand-online-tools-revealedjgt

Kistler Pete Tips for Personal Branding - Top 7 Posts About Using Twitter to Build Your Personal Brand BrandYourselfBiog Blogbrandyourselfcom 2009 Web 28 Mar 2013 lthttpblogbrandyourselfcomjhow-tosjtips-forshypersonal-branding-top-8-posts-about-using-twitter-to-build-your-personalshybrandjgt

Kistler Pete Your Personal Brand What You Need To Build Personal Brand BrandYourselfBlog Blogbrandyourselfcom 2009 Web 28 Mar 2013

5

lthttpblogbrandyourselfcomproduct-tutorialsnewsyour-personalshybrand-what-you-need-to-build-personal-brandgt

Kooper Kourtney Keep It Classy For the Job The Ball State Daily News [Muncie] 18 Mar 2013 Features sec 3 Print

Linkedn Np nd Web 28 Mar 2013 lthttpswwwlinkedincomJgt

Logos and Images Ball State University University Marketing and Communications 2013 Web 7 Mar 2013 lthttpcmsbsueduaboutadministrativeofficesumclogosandtooIsballst atelogosgt

Manage Your Online Image Across Social Networks Reppler Np nd Web 28 Mar 2013 lthttpswwwrepplercomgt

Marrs Megan The First Step To Building Your Personal Brand Forbes Forbes Magazine 14 Feb 2012 Web 28 Mar 2013 lthttpwwwforbescomsitesdailymuse20120214the-first-step-toshybuilding-your-personal-brandgt

Miemis Venessa 8 Tools for Self-Analysis Mapping Your Strengths Gifts amp Roles Emergent By Design Emergentbydesigncom 3 Nov 2011 Web 28 Mar 2013 lthttpemergentbydesigncomJ20 11111 038-tools-for-self-analysis-mappingshyyour-strengths-gifts-rolesgt

Moik Yofred Build Your Personal Brand Online - Top 5 Reasons Why You Need A Personal Website BrandYo ursefBlog Blogbrandyourselfcom 2010 Web 29 Apr 2013 lthttpblogbrandyourselfcomproductshytutorialsnewsbuild-your-personal-brand-online-top-S-reasons-why-youshyneed-a-personal-websitegt

Monitor the Web for Interesting New Content Google Alerts Google nd Web 28 Mar 2013 lthttpwwwgooglecomalertsgt

The Most Comprehensive Twitter Analytics Period Welcome to Twitalyzer Np nd Web 28 Mar 2013 lthttptwitalyzercomJSindexaspgt

The Myers amp Briggs Foundation The Myers amp Briggs Foundation Np nd Web 30 Apr 2013 lthttpwwwmyersbriggsorggt

Pinterest Np nd Web 28 Mar 2013 lthttppinterestcomgt

Quest Ball State University Bsuedu nd Web 28 Mar 2013 lthttpswwwbsueduwebapps2questgt

Robertson Graham How to Write a Brand Positioning Statement Beloved Brands Beloved-brandscom6 May 2012 Web 28 Mar 2013 lthttpbelovedshybrandscom20120506brand-positioning-statemen tgt

6

Schawbel Dan How to Showcase Your Personal Brand in an Interview Forbes Forbes Magazine 2013 Web 30 Apr 2013 lthttpwwwforbescompicturesefkk45ehiljhow-to-showcase-yourshypersonal-brand-in-an-interview Igt

Schuman Nancy and Burton Jay Nadler The Resume and Cover Letter Phrase Book Avon MA Adams Media 2011 Print

Schuman Nancy The Job Interview Phrase Book Avon MA Adams Media 2009 Print

SIGI3 Instructions Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueducam puslife counselingcenter careerassess sigi3 instru ctionsgt

Smith Tanya Personal Brand Kung Fu - The SWOT Analysis New Coach Connection Connecting to Create an Independent Coach Community Newcoachconnecttioncom 4 Nov 2010 Web 28 Mar 2013 lthttpnewcoachconnectioncompersonal-brand-kung-fu -the-swotshyanalysisgt

Student Action Team Department of Housing and Residence Life Donate Clothing to Cardinal Closet Wwwbsuedu Ball State University 05 Feb 2013 Web 07 Mar 2013 lthttpsappsbsueduCommunicationsCenterStoryaspxCategorylD=192 ampMessageGuid=B4EC7132-B 17 6-445 B-BB63-CO BCO EDC27 CAampOptln = Ygt

Sundberg Jorgen How Employers Use Social Media To Screen Applicants [INFOGRAPHIC] The Undercover Recruiter Theundercoverrecruitercom 2013 Web 28 Mar 2013 lthttptheundercoverrecruitercominfographicshyhow-recruiters-use-social-media-screen-applicantsgt

Sundberg Jorgen How To Use Google Alerts for a Live Job Search The Undercover Recruiter Theundercoverrecruitercom 2013 Web 28 Mar 2013 lthttptheundercoverrecruitercomhow-use-google-alerts-live-jobshysearchgt

Sundberg Jorgen Job Search and Social Media Tips from Fishdogs The Undercover Recruiter Theundercoverrecruitercom 2013 Web 28 Mar 2013 lthttptheundercoverrecruitercomjob-search-and-social-media-tipsshyfishdogsgt

TypeFocus Ball State University Bsuedu nd Web 28 Mar 2013 lthttpcmsbsueduaboutadministrativeofficescareercenterexploreass essmenttypefocusgt

7

Welcome to the Personal Branding Hub Personal Branding Hub The Center ofAll Things Personal Branding Reach 360 nd Web 28 Mar 2013 lthttpwwwreachcccomgt

Welcome to Twitter Twitter Np nd Web 28 Mar 2013 lthttpslltwittercomlgt

YahooNp nd Web 28 Mar 2013 lthttpwwwyahoocomlgt

8

TABLE OF CONTENTS Research 1 Strategy 2

Creative 3

Cover Letters 3

Resumes 4 Integrated Brand Promotion 5

Professional Dinner Etiquette 5 Interviews What To (and Not To) Wear 6

Interviews To Do or Not To Do 7

Media 8 How Social Media Can Help You Get A Job 8

Your Ongoing Personal Brand 9

Search Engines Search your name on and see what comes up Ifyou have a common be many results before you find anything have a rare name details about you results Regardless you a1ways want the up to be positive and should take action to brand if it is not

CAREER ~ CENTER ~

RESEARCH ~G

You probably have heard stories about yourself from when you were a child -- that you were the star of the show a bossy sibling or always saw the best in everyone Even during childhood our personal brands develop as we form our personalities As we get older we extend our network outside of our family - friends neighbors teachers classmates professional contacts colleagues and advisors - and with each person we make a first impression Personal branding aims to prevent that first impression from being anything negative maintaining a consistent image whether on paper in person or online ORTANT

External Analysis the following pages of this book oudine ways to build and improve your personal brand bur first 1 you must assels what your brand currenrly is Understanding what people already think of you is a good place to start 5 on What makes these names

These two tanics reach our to your network to discover brand qualities nd in your mind For example

Search EnKines Search your name on Google Yahoo or Bing 360ReAch By making a free 15-day account on this website

and see what comes up Ifyou have a common name rhere could you can send out a survey to people in your email address book

be many results before you find anything about yourself If you Linkedin connections and Facebook friends Respondents will

have a rare name details about you should be among rhe top weigh your strengths weaknesses and skills Before sending out

results Regardless you always want rhe information that comes invitations you will fill out rhe survey about yourself allowing

up to be positive and should take action to reform your personal you to compare yourself to the respondents answers For more

brand if it is not information visit mlaquoha(()m

Myers-Briggs Pn70rudity Tut The MBTI Test from rhe crwr Cntter Tools The Career Center offers QUEST Myers-Briggs Foundation helps participants to bener understand TypeFocus and Sigi3 to help srudents discover their interests their personality type Creating 16 personality types there are four set career goals and discover rheir personality types T ypeFocus categories rhat respondents are asked about extroversion versus most closely relates to personal branding as it evaluates your introversion sensing versus intuition thinking versus feeling and interests and personality traits QUEST and Sigi3 are better for judging versus perceiving After having established a personality rhose just beginning rheir career selection and personal branding type rhe website provides additional resources on how to apply it However all of rhese tools are helpful for personal branding and to everyday life hnpllwwwmymbrittJllrg has more information self-reflection Visit bSllniMcllrnn fOr more information

Career Lab The Career Lab located in Lucina Hall Room 220 has a variety of resources to help you regardless of how far along you are in the development of your personal brand Choosing your major TryCAREER ~ QUEST online or informational career planning books in the Career Labs library Want some personalized 1 anent ion on a specific career question Schedule a formal appointment with an advisor or come on in - walkshyCENTER Q ins are alwaY welcome

3

STRATEGY Now that you have researched your existing personal brand and have begun to analyze your personality traits it is time to build the strategy for your revived personal brand This personal brand should be reflected consistently in all other branding tactics - your resume cover letters online presence and live interactions

CAREER ~ CENTER Q

Professional Development Programs

2 Unique SeUilzg Proposition ~hen there arc twenty to two hundred resumes waiting (0 be reviewed for

a posirion how can you make yours stand OuI among the rcst Many young

professionals believe that they musr be able to reach a hroad lUdilllce of potcntial employers to gCt a joh yC[ the

key is finding a specific area of intercst mJ expertise to differentiate your brand Each hrand should have a Unique Selling Proposition (USP) that makes a dear statement about the hrand s distincr

characteristics and promisc All of the

branding dements outlined in this guide should usc your USP to define and sell your hrand in a way that resonates with

your target audience

4 Elevator Pitch Suppose you are given thirty second on an clcvalOr

10 introduce yourself ro someone An elevator pitch is a LOmhination of your mannerisms and descriprion of )oursdf

that demonstrate your personal brand Having an elevator pitch will help at ncr-orking cvents and job fairs

It is important that you understand the importance

of professionalism in the workplace as you begin to esrablish your personal brand Workshops hosred by me

Career Center focus on topics such as conflict management career mapping and workplace diversity To ger a

schedule of topics for each semesrer visit wwwb=~dwkaru

Cover leners act as the first impres so it is important to make it a good

Header Ihe header should include y address and should be similar to the llne me

Heading and Date ThL section shot and the address of thc person to whom you 1

include the persons full name if known and

Salutation Try to include a specific departments current name In this cas OJ middot

Employer arc appropriate Stay away from f May Concern

Body lhe first paragraph of your Iwcr

which position you arc applying and when h your cover letter from others doing this in an as it is still professional lhe second paragrap and qualified for the job and highlighl son

experience Do not summarize your resume reader (or his or her time SCI spcdlic plans I

attached resume for more information

Close and Signature Your salutar iol

is most commonly used A handwritten sign

should be included

Enclosures nlis refers III the enclosed enclosures if mult iplc documents arc attached

CAREER ~ CENTER Q

STRENGTHS Skills Experience Accomplishments InterestsPassions Drivers Expertise areas

Positive personality

traits

OPPORTUNITIES Industry trends Economic changes Business forecasts Unsatisfied company needs Resources or circumstances to leverage

WEAKNESSES Criticisms Negative personality traits Areas in need of improvement Things that are challenging to you

THREATS Competitors strengths Financial hardships Obstacles Industry trends Economic changes Business forecasts

SWOTAnalysis SWOT Analyses help marketers to evaluate a brands srrengths weaknesses opporrunities and threats in a competitive environment This tool will help you to evaluate yourself clueing you into not just what you are good at bur also what you can improve about yourself and whar opporrunities are available for you to grow as a brand and person Lastly you will consider things that prevent you or could hinder you in the future from taking steps to develop your personal brand A deep analysis will help you leverage your strengths to take advantage of new opponunities

Positioning The key to hranding youmlf is 10 combine all what people currently think of you whal you walll penplc to lhink of you and how lhis compare to your competiTOrs To find your posiIion in the job markel you must ask yourself Whal skills

values and qualities do I bring 10 the table thar other job applicants do not have Your

posirioning sralement shDuld include your rarger marker rhe role of your brand in rhe industry marker your brands benefits and why people should believe in your brand I he

more specific you can make your positioning s[atcmenr the more you will alfaC interest

2

RESEARCH ~G

You probably have heard stories about yourself from when you were a child -- that you were the star of the show a bossy sibling or always saw the best in everyone Even during childhood our personal brands develop as we form our personalities As we get older we extend our network outside of our family - friends neighbors teachers classmates professional contacts colleagues and advisors - and with each person we make a first impression Personal branding aims to prevent that first impression from being anything negative maintaining a consistent image whether on paper in person or online ORTANT

External Analysis the following pages of this book oudine ways to build and improve your personal brand bur first 1 you must assels what your brand currenrly is Understanding what people already think of you is a good place to start 5 on What makes these names

These two tanics reach our to your network to discover brand qualities nd in your mind For example

Search EnKines Search your name on Google Yahoo or Bing 360ReAch By making a free 15-day account on this website

and see what comes up Ifyou have a common name rhere could you can send out a survey to people in your email address book

be many results before you find anything about yourself If you Linkedin connections and Facebook friends Respondents will

have a rare name details about you should be among rhe top weigh your strengths weaknesses and skills Before sending out

results Regardless you always want rhe information that comes invitations you will fill out rhe survey about yourself allowing

up to be positive and should take action to reform your personal you to compare yourself to the respondents answers For more

brand if it is not information visit mlaquoha(()m

Myers-Briggs Pn70rudity Tut The MBTI Test from rhe crwr Cntter Tools The Career Center offers QUEST Myers-Briggs Foundation helps participants to bener understand TypeFocus and Sigi3 to help srudents discover their interests their personality type Creating 16 personality types there are four set career goals and discover rheir personality types T ypeFocus categories rhat respondents are asked about extroversion versus most closely relates to personal branding as it evaluates your introversion sensing versus intuition thinking versus feeling and interests and personality traits QUEST and Sigi3 are better for judging versus perceiving After having established a personality rhose just beginning rheir career selection and personal branding type rhe website provides additional resources on how to apply it However all of rhese tools are helpful for personal branding and to everyday life hnpllwwwmymbrittJllrg has more information self-reflection Visit bSllniMcllrnn fOr more information

Career Lab The Career Lab located in Lucina Hall Room 220 has a variety of resources to help you regardless of how far along you are in the development of your personal brand Choosing your major TryCAREER ~ QUEST online or informational career planning books in the Career Labs library Want some personalized 1 anent ion on a specific career question Schedule a formal appointment with an advisor or come on in - walkshyCENTER Q ins are alwaY welcome

3

STRATEGY Now that you have researched your existing personal brand and have begun to analyze your personality traits it is time to build the strategy for your revived personal brand This personal brand should be reflected consistently in all other branding tactics - your resume cover letters online presence and live interactions

CAREER ~ CENTER Q

Professional Development Programs

2 Unique SeUilzg Proposition ~hen there arc twenty to two hundred resumes waiting (0 be reviewed for

a posirion how can you make yours stand OuI among the rcst Many young

professionals believe that they musr be able to reach a hroad lUdilllce of potcntial employers to gCt a joh yC[ the

key is finding a specific area of intercst mJ expertise to differentiate your brand Each hrand should have a Unique Selling Proposition (USP) that makes a dear statement about the hrand s distincr

characteristics and promisc All of the

branding dements outlined in this guide should usc your USP to define and sell your hrand in a way that resonates with

your target audience

4 Elevator Pitch Suppose you are given thirty second on an clcvalOr

10 introduce yourself ro someone An elevator pitch is a LOmhination of your mannerisms and descriprion of )oursdf

that demonstrate your personal brand Having an elevator pitch will help at ncr-orking cvents and job fairs

It is important that you understand the importance

of professionalism in the workplace as you begin to esrablish your personal brand Workshops hosred by me

Career Center focus on topics such as conflict management career mapping and workplace diversity To ger a

schedule of topics for each semesrer visit wwwb=~dwkaru

Cover leners act as the first impres so it is important to make it a good

Header Ihe header should include y address and should be similar to the llne me

Heading and Date ThL section shot and the address of thc person to whom you 1

include the persons full name if known and

Salutation Try to include a specific departments current name In this cas OJ middot

Employer arc appropriate Stay away from f May Concern

Body lhe first paragraph of your Iwcr

which position you arc applying and when h your cover letter from others doing this in an as it is still professional lhe second paragrap and qualified for the job and highlighl son

experience Do not summarize your resume reader (or his or her time SCI spcdlic plans I

attached resume for more information

Close and Signature Your salutar iol

is most commonly used A handwritten sign

should be included

Enclosures nlis refers III the enclosed enclosures if mult iplc documents arc attached

CAREER ~ CENTER Q

STRENGTHS Skills Experience Accomplishments InterestsPassions Drivers Expertise areas

Positive personality

traits

OPPORTUNITIES Industry trends Economic changes Business forecasts Unsatisfied company needs Resources or circumstances to leverage

WEAKNESSES Criticisms Negative personality traits Areas in need of improvement Things that are challenging to you

THREATS Competitors strengths Financial hardships Obstacles Industry trends Economic changes Business forecasts

SWOTAnalysis SWOT Analyses help marketers to evaluate a brands srrengths weaknesses opporrunities and threats in a competitive environment This tool will help you to evaluate yourself clueing you into not just what you are good at bur also what you can improve about yourself and whar opporrunities are available for you to grow as a brand and person Lastly you will consider things that prevent you or could hinder you in the future from taking steps to develop your personal brand A deep analysis will help you leverage your strengths to take advantage of new opponunities

Positioning The key to hranding youmlf is 10 combine all what people currently think of you whal you walll penplc to lhink of you and how lhis compare to your competiTOrs To find your posiIion in the job markel you must ask yourself Whal skills

values and qualities do I bring 10 the table thar other job applicants do not have Your

posirioning sralement shDuld include your rarger marker rhe role of your brand in rhe industry marker your brands benefits and why people should believe in your brand I he

more specific you can make your positioning s[atcmenr the more you will alfaC interest

2

3

STRATEGY Now that you have researched your existing personal brand and have begun to analyze your personality traits it is time to build the strategy for your revived personal brand This personal brand should be reflected consistently in all other branding tactics - your resume cover letters online presence and live interactions

CAREER ~ CENTER Q

Professional Development Programs

2 Unique SeUilzg Proposition ~hen there arc twenty to two hundred resumes waiting (0 be reviewed for

a posirion how can you make yours stand OuI among the rcst Many young

professionals believe that they musr be able to reach a hroad lUdilllce of potcntial employers to gCt a joh yC[ the

key is finding a specific area of intercst mJ expertise to differentiate your brand Each hrand should have a Unique Selling Proposition (USP) that makes a dear statement about the hrand s distincr

characteristics and promisc All of the

branding dements outlined in this guide should usc your USP to define and sell your hrand in a way that resonates with

your target audience

4 Elevator Pitch Suppose you are given thirty second on an clcvalOr

10 introduce yourself ro someone An elevator pitch is a LOmhination of your mannerisms and descriprion of )oursdf

that demonstrate your personal brand Having an elevator pitch will help at ncr-orking cvents and job fairs

It is important that you understand the importance

of professionalism in the workplace as you begin to esrablish your personal brand Workshops hosred by me

Career Center focus on topics such as conflict management career mapping and workplace diversity To ger a

schedule of topics for each semesrer visit wwwb=~dwkaru

Cover leners act as the first impres so it is important to make it a good

Header Ihe header should include y address and should be similar to the llne me

Heading and Date ThL section shot and the address of thc person to whom you 1

include the persons full name if known and

Salutation Try to include a specific departments current name In this cas OJ middot

Employer arc appropriate Stay away from f May Concern

Body lhe first paragraph of your Iwcr

which position you arc applying and when h your cover letter from others doing this in an as it is still professional lhe second paragrap and qualified for the job and highlighl son

experience Do not summarize your resume reader (or his or her time SCI spcdlic plans I

attached resume for more information

Close and Signature Your salutar iol

is most commonly used A handwritten sign

should be included

Enclosures nlis refers III the enclosed enclosures if mult iplc documents arc attached

CAREER ~ CENTER Q

STRENGTHS Skills Experience Accomplishments InterestsPassions Drivers Expertise areas

Positive personality

traits

OPPORTUNITIES Industry trends Economic changes Business forecasts Unsatisfied company needs Resources or circumstances to leverage

WEAKNESSES Criticisms Negative personality traits Areas in need of improvement Things that are challenging to you

THREATS Competitors strengths Financial hardships Obstacles Industry trends Economic changes Business forecasts

SWOTAnalysis SWOT Analyses help marketers to evaluate a brands srrengths weaknesses opporrunities and threats in a competitive environment This tool will help you to evaluate yourself clueing you into not just what you are good at bur also what you can improve about yourself and whar opporrunities are available for you to grow as a brand and person Lastly you will consider things that prevent you or could hinder you in the future from taking steps to develop your personal brand A deep analysis will help you leverage your strengths to take advantage of new opponunities

Positioning The key to hranding youmlf is 10 combine all what people currently think of you whal you walll penplc to lhink of you and how lhis compare to your competiTOrs To find your posiIion in the job markel you must ask yourself Whal skills

values and qualities do I bring 10 the table thar other job applicants do not have Your

posirioning sralement shDuld include your rarger marker rhe role of your brand in rhe industry marker your brands benefits and why people should believe in your brand I he

more specific you can make your positioning s[atcmenr the more you will alfaC interest

2

Charlie Cardinal Permanent Address reg Temporary Address

123 Cardinal s Nest Blvd Park Hal PO Box 189 IndIanapolis IN 46234 MUncie IN 47306

3177777777 ccardinalbsuedu

J CudinJ Pari H11 PO Bm 18 Muncie [N 4i )(l6

Mudl IA 20lJ

M r 8m~L n Prui InnruhlpCoO(JrJJIIlMI IndWUflOIIt l 1100 W Ibullbull hlrlCloo St ~I middotlttli211

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Iu dlJ1 my p aretI rook lDC III Iiilt- _ ~arl1 ~h iIUIftnXf (_ loJtn nw a Jo (Of i1W lUI a -n sr-ml trcr oina I puUwlL-+y - an ir 1IIreIII In Igtttd Ind fXI Lt ~mtI ltgtn U1Idy Ib roampdtrlp n CouIUu IcaciC_JboMth Animall t~ lpoOca of brd nI ltI thc~n 11Iil unncJ 1 hop- In opUOIl _ doM ~ throuch iNcmolUp k tlw lndwupoUo 1- ln 1- Omltholojly Gcputmnl l ~o I It ror uiro IliOOA tho I ocrdl u my CqW~r imOO and ~

Iu I plqraquoR to I dua~ 170m ampII Sate Unlffni ill M I unoknunJ thor irDperunlaquo 01 conti lamillf in drr iidd Ii ~ for th pw twv ratl Iu _riocd under t fxuI man uJ oc w pmlttnt md u WM olbl rd mpuon ln me ~~ Our Irudio __ putllllwd In he us fWI and Ilwdh k Sra- Mitrtwy ltd ~pMn~IWtIbull nd won In nrlni fU oh npuWol4gtllllrdi 11 Jnd~ ZoIIpoundIltgtrIlaquo~ Itrp _ lad MOamp-nduk ~ mc lth WI fII~ )l oood4 _ I a lIIy Olbr_f _ J fJ dw I117 lt1nrch ba pnMltkd _ t a

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AaachcJ _ will fi rtd tnOI ~ JPCC6e ~1OnrAtio obooi1_ on mr~ tkh wmnwWbull oI1of nry oth quMificaIio r(lf thf peampI horc thamp -m~ I~r ond ~onrco mt fw ~ ~li ~l~ Thebuy IO IncbM un IIIrp~IIurUrt I J I1middotm middot7TT7 olOlCh Cfnil1 1 canlo~ ltlt1- I t1 kgtk If 0 bit iDicruhir IJIIiat lM dllrint the -do [ April I i ( I do I r-n rou hco r~ uMfl I ~_~ lime- - ro~Lon r ohc wnmclt Chrol~ Dfpltmel1n~rn poMldo -t look (or-nI loheui lNdtfrontltgtI

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Cardinal Career Link If you are still struggling with perfecting your resume or want to make that you understand the importance it digitally avai lable try usi ng the Resume Builder feature on Cardinal Career Link Using your Ball State

brand Workshops hosted by the username and password you can create a profile that is available to prospective employers access job boa rds 3 and workplace diversity To get a CENTER~ schedule advising appointments and much more

CAREER ~

reg123 Cardinals Nest Blvd Indlanapoits IN 46234

317middot777middot7777

t ~

Park Hall PO Box 189 Muncie IN 47306 ccardinalbsuedu

Education

Charlie Cardinal Permanent Address Temporary Address

IJM fsnw ampJ Suw U M-w IJ

Major Biology with a Zoology option GPA 342140 Honor College

Career ~erience ~Amt ampUJsr- M-nIwLAIlpst201JN1II

Rocarrh ing wild Midwcucm bird mitnlory pltCJru and their rdationhip 10 erllronmrnral changt) under Knior fculry member Published midI in the US FiJi and WJdlifr MigetroT) Scrvicc Bird Program publiClition in Jll1) 2012

SnoJyAM-~ ampJ1S ~ INpo_ c _-joly 2IJ12 Cunducted rdCUch ith amp tcam of ten ~udcnD and rwo ampculey adisoTl on vartow specia nuivr 10 Un Ria Dcvdopcd and pubJidlcd i brochu~ on how to identify lipccia to recch~ Honon Colkcc course cmlir

Work 8( Volunteer Ex~eric cen-__________ ar- ISdHI Spirit a-ir3 err ampJJ SI~ M~ IA 201O-fnnntt

Sporuor Charlies Crnlo tvtnIl before and during athicic ptnn RtprC$Ctl1 ampII State Univcrsi() as Khool mraquoCOtiI all athletic CVtnti and gama

--AnJIWltwFoJ (AJIF) _ ILAMpn2009-M2IJIO Volunteered four hOWl weekly to caring for and darling up living s~ fOT orphaned and homclcl$ au and dop

Awards 8( Honors py~~ ampJISu Vtdm p1009_ CoIJrr fsn-u H~ Dla Un 6f8-1ni lNripiJwllStwJ TWrm-rhn- US Full MIll MirWY SnYiu BirrJ PNrr- ~1012

Skills Elpuimtnw Rawch Vczcution and WildllfC Studio Teamwork Writing IWcarch Rtporu DmAnOLliL Cnilc~ Thinkins Obscrvnion Acti~ banch -on kamjng

Resume Critiques After using me tips above bring your resume in [0 be reviewed by an advisor CAREER ~ CAREER ~a[ [he Career Center by signing up for an appointment mrough Cardinal Career Link Their expertise in job hunting and resumes can help you [ake a good resume add some power words and make ma[ resume s[and ou[ CENTER ~ CENTER ljfrom your compe[irions resumes

4

Confused about which fork to use Generally it is safe to start with the outmost utensils and work your way in

Once you have picked up a utensil it should not go back on the table Silverware also should not be left in bowls as this can cause spills Place you knife across the top of your plate and when finished eating flip your knife upside down to tell the server to take your plate

In formal settings your drink WIll always be to your right and your bread will always be to your left To remember this place your index fingers on your thumbs to make a lowercase b on your left hand and d on your right hand

When eating bread take a small section of the butter and leave it on your bread plate Tear small bites of your bread individually buttering each piece separately The butter knife should rest on your plate when not being used

Networking or interviewing can be hard to do while eating Cut your food into small bitemiddotsize pieces to make chewing easier If you need to take a break from speaking to eat a little ask the other person a question

Etiquette Dinners If youre still curious which direction to pass your food at a formal dinner setting or have mo re What If questions consider artending an etiquette dinner hosted by the Career Center CAREER ~ Fo r only $10 you wiU not only receive a three-course meal but also training on proper d inner habits Cal l or

CENTER ~ email the Career Center to ob tai n a semesrer schedule and register for an etiquette dinner that fi ts your schedule

5

6 CAREER ~ CENTER ~

Cardinal Closet Every February the Office of Housing and Residence Life sponsors Cardinal Closet a service that provides one free interview outfit to eligible seniors and juniors who are preparing their job or internship search To apply and make an appointment visit hnpllhousingiwebbsuedulcardinalcloset Donations can be dropped off in February at the Office of Srudent Life the Office of Housing and Residence Life and the Career Center

CAREER ~ CENTER ~

lousing and Residence Life sponsors Cardinal Closet ble seniors and juniors who are preparing their job in visit httphousingiwebbsuedulcardinaldoset If Student Life the Office of Housing and Residence

o

o

o

Ask how long the interview will take when you set up the appointment This will prevent you from rambling during the interview Raeanh the hiring manager job position and company This will make you more comfortable and prepared

bull Forget to practice Even if you know what you want to say rehearsing responses beforehand helps eliminate nervousness

bull Overlook your question lisL Many interviewees dont ask questions at the end of the interview Make a list of three questions you would like to ask the interviewer

o Eat a healthy meal A light meal will make you more alert bull Neglect your hygiene Dont show up to an interview and awake during an interview but wont make you nauseous without having brushed your teeth or hair showered or if you start feeling nervous Limit caffiine intake to prevent dressed well as your interviewer will not take you seriously pre-interview jitters Use discretion when wearing cologne or perfume

bull Anift on time Ideally you should arrive about ten minutes bull Leave behind the essentials Always bring your driving before your appointment If you think you might be late directions pen and notebook stain removier tissues make sure [0 call your interviewer Plan ahead if you think and extra copies of your resume references portfoHo and you might run into traffic or bad weather business cards

Use the 50150 Rule The interviewer and yourself should bull bull Let nervousness shake you Its okay to be nervous each talk for 50 percent of the interview to prevent rambling Acknowledge it to the interviewer if needed and move on Be natural The interviewer wants to know if you fit wellbull o Focus on the pasL Your interviewer wants to know how with the current employees Faking your personality and your past only because heshe wants to sec how you will use skills will only live to haunt you down the road the lessons learned to change your future performance Make ~ contact Good posture and eye conract go a long bull Talk badly about past jobs Even if past jobs and bosses way showing that you are confident and at ease were negative experiences do not talk bad about them The Tell a good story Most questions can be answered using bull interviewer will question what you would say about them if the three G the circumstances your conduct and the you were hired conclusion Such stories demonstrate your ability to problem bull Make lengthy or short responses On average 20 seconds solve and think quickly to to cwo minutes is enough to answer adequately

Send thank you notes to everyone that you meet during bull bull Forget to follow up If you have not heard back from the the interview even the secretary This may require getting company within a few weeks of the interview call your business cards or taking notes during the interview interviewer to ask for an update Establish the time to call at

the end of the interview

Practice Interviews 6- On-Campus Interviews If you are getting ready to start your CAREER ~ job or internship search log into your Cardinal Career Link account to set up a practice interview with an advisor at the Career Center When you have your interview skills polished keep your eyes open for on-campus CENTER Q interviews with employers on Cardinal Career Link

7

6 CAREER ~ CENTER ~

Cardinal Closet Every February the Office of Housing and Residence Life sponsors Cardinal Closet a service that provides one free interview outfit to eligible seniors and juniors who are preparing their job or internship search To apply and make an appointment visit hnpllhousingiwebbsuedulcardinalcloset Donations can be dropped off in February at the Office of Srudent Life the Office of Housing and Residence Life and the Career Center

CAREER ~ CENTER ~

lousing and Residence Life sponsors Cardinal Closet ble seniors and juniors who are preparing their job in visit httphousingiwebbsuedulcardinaldoset If Student Life the Office of Housing and Residence

o

o

o

Ask how long the interview will take when you set up the appointment This will prevent you from rambling during the interview Raeanh the hiring manager job position and company This will make you more comfortable and prepared

bull Forget to practice Even if you know what you want to say rehearsing responses beforehand helps eliminate nervousness

bull Overlook your question lisL Many interviewees dont ask questions at the end of the interview Make a list of three questions you would like to ask the interviewer

o Eat a healthy meal A light meal will make you more alert bull Neglect your hygiene Dont show up to an interview and awake during an interview but wont make you nauseous without having brushed your teeth or hair showered or if you start feeling nervous Limit caffiine intake to prevent dressed well as your interviewer will not take you seriously pre-interview jitters Use discretion when wearing cologne or perfume

bull Anift on time Ideally you should arrive about ten minutes bull Leave behind the essentials Always bring your driving before your appointment If you think you might be late directions pen and notebook stain removier tissues make sure [0 call your interviewer Plan ahead if you think and extra copies of your resume references portfoHo and you might run into traffic or bad weather business cards

Use the 50150 Rule The interviewer and yourself should bull bull Let nervousness shake you Its okay to be nervous each talk for 50 percent of the interview to prevent rambling Acknowledge it to the interviewer if needed and move on Be natural The interviewer wants to know if you fit wellbull o Focus on the pasL Your interviewer wants to know how with the current employees Faking your personality and your past only because heshe wants to sec how you will use skills will only live to haunt you down the road the lessons learned to change your future performance Make ~ contact Good posture and eye conract go a long bull Talk badly about past jobs Even if past jobs and bosses way showing that you are confident and at ease were negative experiences do not talk bad about them The Tell a good story Most questions can be answered using bull interviewer will question what you would say about them if the three G the circumstances your conduct and the you were hired conclusion Such stories demonstrate your ability to problem bull Make lengthy or short responses On average 20 seconds solve and think quickly to to cwo minutes is enough to answer adequately

Send thank you notes to everyone that you meet during bull bull Forget to follow up If you have not heard back from the the interview even the secretary This may require getting company within a few weeks of the interview call your business cards or taking notes during the interview interviewer to ask for an update Establish the time to call at

the end of the interview

Practice Interviews 6- On-Campus Interviews If you are getting ready to start your CAREER ~ job or internship search log into your Cardinal Career Link account to set up a practice interview with an advisor at the Career Center When you have your interview skills polished keep your eyes open for on-campus CENTER Q interviews with employers on Cardinal Career Link

7

lousing and Residence Life sponsors Cardinal Closet ble seniors and juniors who are preparing their job in visit httphousingiwebbsuedulcardinaldoset If Student Life the Office of Housing and Residence

o

o

o

Ask how long the interview will take when you set up the appointment This will prevent you from rambling during the interview Raeanh the hiring manager job position and company This will make you more comfortable and prepared

bull Forget to practice Even if you know what you want to say rehearsing responses beforehand helps eliminate nervousness

bull Overlook your question lisL Many interviewees dont ask questions at the end of the interview Make a list of three questions you would like to ask the interviewer

o Eat a healthy meal A light meal will make you more alert bull Neglect your hygiene Dont show up to an interview and awake during an interview but wont make you nauseous without having brushed your teeth or hair showered or if you start feeling nervous Limit caffiine intake to prevent dressed well as your interviewer will not take you seriously pre-interview jitters Use discretion when wearing cologne or perfume

bull Anift on time Ideally you should arrive about ten minutes bull Leave behind the essentials Always bring your driving before your appointment If you think you might be late directions pen and notebook stain removier tissues make sure [0 call your interviewer Plan ahead if you think and extra copies of your resume references portfoHo and you might run into traffic or bad weather business cards

Use the 50150 Rule The interviewer and yourself should bull bull Let nervousness shake you Its okay to be nervous each talk for 50 percent of the interview to prevent rambling Acknowledge it to the interviewer if needed and move on Be natural The interviewer wants to know if you fit wellbull o Focus on the pasL Your interviewer wants to know how with the current employees Faking your personality and your past only because heshe wants to sec how you will use skills will only live to haunt you down the road the lessons learned to change your future performance Make ~ contact Good posture and eye conract go a long bull Talk badly about past jobs Even if past jobs and bosses way showing that you are confident and at ease were negative experiences do not talk bad about them The Tell a good story Most questions can be answered using bull interviewer will question what you would say about them if the three G the circumstances your conduct and the you were hired conclusion Such stories demonstrate your ability to problem bull Make lengthy or short responses On average 20 seconds solve and think quickly to to cwo minutes is enough to answer adequately

Send thank you notes to everyone that you meet during bull bull Forget to follow up If you have not heard back from the the interview even the secretary This may require getting company within a few weeks of the interview call your business cards or taking notes during the interview interviewer to ask for an update Establish the time to call at

the end of the interview

Practice Interviews 6- On-Campus Interviews If you are getting ready to start your CAREER ~ job or internship search log into your Cardinal Career Link account to set up a practice interview with an advisor at the Career Center When you have your interview skills polished keep your eyes open for on-campus CENTER Q interviews with employers on Cardinal Career Link

7

DO Make Llnkedln account You probably halle accounts on Facebook Twitter and maybe even Foursquare Instagram and Pinterest but dont forget Linkedl n Linkedln is a professional social network that helps you to network with colleagues and classmates

Delete old accounts Most of us were not thinking about postmiddot college job hunting when we posted on our MySpace pages in middle school To eliminate any potential unprofessionalism (and embarrassment) delete any accounts you have not used recently

Chanle your account seltinlS If you havent already done this make your profiles private New settings like the Groupsmiddot feature on Facebook allow posts to be seen by only speCific people you cannot figure out the setmiddotup on your own simply goagle settings for the social media site and easy directions should come up

Ma yourself available No one will know that you are looking for a job if you do not say so Join groups for job hunting or within your industry build a following and ask if anyone knows of any openings As long as you do not spam there is no shame in asking

Hyperlink your risum6 Dont forget to add the URLs for your Linkedln and Twitter pages onto the header of your resume This shows hiring managers that you have nothing to hide It invites them to join your network so even if you do not get that job they might be able to refer you to someone else

Shire too much information Whether its a picture of you on spring break excessive personal life details or a post about you getting a job oHer do not post it unless you would be comfortable having it on the front page of a major newspaper This is one case when too much isnt necessarily a good thing Use bad lrammar and spelllnc Few people are perfect spellers and for that reason autocorrect and spell check were created You wont regret putting in extra eHort to eliminate typos excessive abbreviations and bad grammar

Forcet to watch your lanpale Its important to be sensitive politically correct and fret of profanity in order to maintain a professional appearance Although sarcasm is common in our culture it doesnt always come oH right so use with discretion

Nellect your accounts If you make an account upkeep it Even if you do not post frequently you should make sure that tags from friends appropriately maintain your brand You also should only add people who you consider positive associations

Limit yourself to elstlnl connections Most young professionals fear reaching out to people they do not know well but SOCial media prOYide limitless connections Begin by following people you want to follow you start talking and then make your job request Dont keep all communication online oHer to meet connections in person as well

Social Media Critiques Wondering how prospective employers arc viewing your social media pages Set up an appointment with a Career Center advisor to have a social media critique done on your CAREER ~ CAREER ~ Facebook Twiner and other social media pages This will help you maintain a respectable personal brand not CENTER ~ only in person but also online CENTER~

8

informtlon Whether irs a picture of you on lCessiYe personal life details or a post about you

do not post it unless you would be comfortable page of a major newspaper This is one case

necessarily a good thing bull nd spelllnll Few people are perlect spellers autocorrecl and spell check were created You

in extra effort to eliminate typos excessive grammar

lftIII Its important to be sensitive free of profanity in order to maintain a

Although sarcasm is common in our come off right so use with discretion

make an account upkeep it Even if Ifnnently you should make sure that tags from

maintain your brand You also should only consider positive associations

connections Most young professionals people they do not know well but social media dinnS Begin by following people you want

and then make your job request Dont online offer to meet connections in person

employers are viewing YOUt social media have a social media critique done on your Job Fairs The Career Center offers a Fall Job Fair each fall semester and a Cardinal Job Fair each springCAREER ~ you maintain a respectable personal brand not semester with nearly 100 employers Bring your resumes and portfolios to share with prospective employers

and keep your eyes open in the Daily News before the event for a listing of the employers that will be thereCENTER~ 9

Lucina Hall Room 220 765-285-1522

careercenterbsuedu wwwbsueducareers

B A L ms TAT E

U N IVE RSITY

CAREER CENTER

twitter com CareerCTRatBSU

facebookcom bsucareercenter

linkd inBS UCareers

This guide was created with collaboration between the Ball State University Career Center and Kayla Green 13 advertising major in completion of an Honors College thesis

informtlon Whether irs a picture of you on lCessiYe personal life details or a post about you

do not post it unless you would be comfortable page of a major newspaper This is one case

necessarily a good thing bull nd spelllnll Few people are perlect spellers autocorrecl and spell check were created You

in extra effort to eliminate typos excessive grammar

lftIII Its important to be sensitive free of profanity in order to maintain a

Although sarcasm is common in our come off right so use with discretion

make an account upkeep it Even if Ifnnently you should make sure that tags from

maintain your brand You also should only consider positive associations

connections Most young professionals people they do not know well but social media dinnS Begin by following people you want

and then make your job request Dont online offer to meet connections in person

employers are viewing YOUt social media have a social media critique done on your Job Fairs The Career Center offers a Fall Job Fair each fall semester and a Cardinal Job Fair each springCAREER ~ you maintain a respectable personal brand not semester with nearly 100 employers Bring your resumes and portfolios to share with prospective employers

and keep your eyes open in the Daily News before the event for a listing of the employers that will be thereCENTER~ 9

Lucina Hall Room 220 765-285-1522

careercenterbsuedu wwwbsueducareers

B A L ms TAT E

U N IVE RSITY

CAREER CENTER

twitter com CareerCTRatBSU

facebookcom bsucareercenter

linkd inBS UCareers

This guide was created with collaboration between the Ball State University Career Center and Kayla Green 13 advertising major in completion of an Honors College thesis

Lucina Hall Room 220 765-285-1522

careercenterbsuedu wwwbsueducareers

B A L ms TAT E

U N IVE RSITY

CAREER CENTER

twitter com CareerCTRatBSU

facebookcom bsucareercenter

linkd inBS UCareers

This guide was created with collaboration between the Ball State University Career Center and Kayla Green 13 advertising major in completion of an Honors College thesis