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100-day journey into the Brazilian mediaA brief PR story of the CorelDRAW X8 launch

thCorelDRAW’s 18 edition was launched in the first half of 2016. In Brazil, Allameda developed a successful 6-

step PR activities plan, including editorial reviews, interviews, products trials distribution to opinion-

makers and a lot of follow-up with journalists of the main Brazilian medias. The focused target audiences

were Graphic Arts & Design, Sales Channel, IT, Fashion, Advertising and Digital Life Style.

Allameda.com

CorelDRAW X8 Launch in BrazilJob’s Time Frame: 100 days

B R A Z I L I A N P R

Unlike its main competitor, CorelDRAW is exclusive to PCs - and it is an undeniable advantage - ShowmeTech review

“With the new upgrade policy, this version offers an unique opportunity to increase your productivity - Soul Geek

9.5 out of 10 - TechTudo review

all im

ages m

ade b

y Core

lDR

AW

BR

AZ

IL PR Results in Highlights

105published news12product reviews7tutorials & interviews

91K equivalent ad valueUS$

49 25 8 220

Mar Apr May Jun JulP U B L I S H E D A R T I C L E S Allameda.com

B R A Z I L I A N P R

Where News Were Publishedsom

e

Top-3 magazines in DTP, design & graphic arts

in Brazil

Positive reviews inthe main Brazilian download portals

Just one more IT site?Yes, with +4 millionunique visitors per month

Major daily newspaperof Brasilia, DC

The 3 most importantBR media focused on IT sales channel

IT Trends media

Advertising media

Top-3 News Portals

Allameda.comB R A Z I L I A N P R

Goals vs. Results

million people reachedpublished articles

download sites updatesreviews & tutorials4

12 70

10*

KPI: PR expected quarterly resultsPublished stories: 40 to 70Reviews & tutorials: 6-12Download portals updated stories: 4People reached in Brazil via PR efforts: 10 million

4 16

105 15*+

Goals Actual Results

* considering the sum of people reached by mags, newspapers and online media; a single reader can be reached by multiple articles and may be counted more than once

Allameda.comB R A Z I L I A N P R

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