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A Brief Outline on Why You Must Use New MediaA Brief Outline on Why
You Must Use New Media
Contact me: [email protected] Office: 512.485.3003 Twitter: @MattGlazer Facebook: Facebook.com/MattGlazer
Our Topics TodayOur Topics Today
A Quick Background on Social Media
What is Social Media?
Why is it important?
Three important tools:
YouTube
A Quick Background on Social Media
What is Social Media?
Why is it important?
Three important tools:
YouTube
What is social Media?What is social Media?
“Your brand isn’t what YOU say it is, it’s what GOOGLE says it is…” -Chris Anderson
“Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang, Web-Strategist.com
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” - Warren Buffett
“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network
“Your brand isn’t what YOU say it is, it’s what GOOGLE says it is…” -Chris Anderson
“Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang, Web-Strategist.com
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” - Warren Buffett
“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network
What Smart People Say about New Media:What Smart People Say about New Media:
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Social Media RevolutionSocial Media Revolution
The Big 3The Big 3Twitter
FacebookYouTube
TwitterFacebookYouTube
TwitterTwitter
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.
The service is free to use over the Internet, but using SMS may incur phone service provider fees.
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.
The service is free to use over the Internet, but using SMS may incur phone service provider fees.
Why Should I use Twitter?
Why Should I use Twitter?
Marketing and Communication
Microblogging
For a news blogger, the 140 character limit in Twitter can be extremely liberating. No need to labor over a post or look for the perfect image.
Breaking news & getting scoops
Streamlining your electronic inboxes
When you start using Twitter, you’ll probably find yourself using IM, social bookmarking, RSS readers and email less.
Marketing and Communication
Microblogging
For a news blogger, the 140 character limit in Twitter can be extremely liberating. No need to labor over a post or look for the perfect image.
Breaking news & getting scoops
Streamlining your electronic inboxes
When you start using Twitter, you’ll probably find yourself using IM, social bookmarking, RSS readers and email less.
FacebookFacebook
Facebook is a free-access social networking website were users can join networks organized by city, workplace, school, and region to connect and interact with other people.
People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The website's name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.
The name comes from facebooks collegiate origins.
Facebook is a free-access social networking website were users can join networks organized by city, workplace, school, and region to connect and interact with other people.
People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The website's name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.
The name comes from facebooks collegiate origins.
Why Should I use Facebook?
Why Should I use Facebook?
It’s free - With 400 Million people on facebook, why wouldn't you go where the people are?
Customizable - You can use your organizations’ logo and arrange the content boxes to work with the layout of your page. No matter the size of your organization or budget, you can build a highly interactive community very cheaply.
Stream content from other sites – By using Facebook applications such as RSS feeds, MyFlickr, and YouTube Video Box, you can easily manage your Facebook page with minimal work. Many of these applications simply aggregate the content you post on the other sites so you don’t have to do double the work.
“Fans” self-select – The people who want your content can opt-in to it, which means these users are most likely champions for your brand or cause who will help build a Facebook community that promotes your organization. If naysayers post something about you in the message boards or wall, it won’t be too long before a fan counters or corrects the comment. This will most likely put your executive board at ease, since this is a huge concern for company leadership with launching social media initiatives.
Fans Help Spread the Word - Facebook is social in nature and has many features to help spread the word about your page. When people become fans of your organization, it will show up on their mini-feeds, which all of their friends will see and (hopefully) click on. Depending on how popular you want your site to be, you will have to conduct some basic marketing to hype up your site, but at least you can count on others to do some of the work for you, too.
Metrics and monitoring tools - Each page has a comprehensive monitoring capability called Facebook Insights. This allows you to monitor the effectiveness of your page and to bring specific demographic information back to the boardroom. Insights can also help you refine your Facebook ad campaign, if you have one.
It’s free - With 400 Million people on facebook, why wouldn't you go where the people are?
Customizable - You can use your organizations’ logo and arrange the content boxes to work with the layout of your page. No matter the size of your organization or budget, you can build a highly interactive community very cheaply.
Stream content from other sites – By using Facebook applications such as RSS feeds, MyFlickr, and YouTube Video Box, you can easily manage your Facebook page with minimal work. Many of these applications simply aggregate the content you post on the other sites so you don’t have to do double the work.
“Fans” self-select – The people who want your content can opt-in to it, which means these users are most likely champions for your brand or cause who will help build a Facebook community that promotes your organization. If naysayers post something about you in the message boards or wall, it won’t be too long before a fan counters or corrects the comment. This will most likely put your executive board at ease, since this is a huge concern for company leadership with launching social media initiatives.
Fans Help Spread the Word - Facebook is social in nature and has many features to help spread the word about your page. When people become fans of your organization, it will show up on their mini-feeds, which all of their friends will see and (hopefully) click on. Depending on how popular you want your site to be, you will have to conduct some basic marketing to hype up your site, but at least you can count on others to do some of the work for you, too.
Metrics and monitoring tools - Each page has a comprehensive monitoring capability called Facebook Insights. This allows you to monitor the effectiveness of your page and to bring specific demographic information back to the boardroom. Insights can also help you refine your Facebook ad campaign, if you have one.
Source: Source: http://megroberts.wordpress.com/2008/08/06/facebook-pages-using-them-to-benefit-your-organization/
YouTubeYouTube
YouTube is a video-sharing website on which YouTube is a video-sharing website on which users can upload, share, and view videos. users can upload, share, and view videos. Three former PayPal employees created Three former PayPal employees created YouTube in February 2005. In November YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as Inc. for $1.65 billion, and is now operated as a subsidiary of Google. a subsidiary of Google.
Most of the content on YouTube has been Most of the content on YouTube has been uploaded by individuals, although media uploaded by individuals, although media corporations including CBS, the BBC, VEVO corporations including CBS, the BBC, VEVO and other organizations offer some of their and other organizations offer some of their material via the site, as part of the YouTube material via the site, as part of the YouTube partnership program.partnership program.
Why Should I use YouTube?
Why Should I use YouTube?
YouTube is owned by Google, so by having a YouTube channel where you post great videos with interesting content you are effectively improving your site's ranking on Google.
YouTube has already served up to the equivalent of 2.74 billion views at an estimated 46 terabyte of video content worldwide, making it the first port of call for anyone interested in online video search.
Creating and posting videos on YouTube can often lead to meteoric rise of your ranking on the Google return pages, all you need to do is place a link to your site in the video description.
It’s also free!
YouTube is owned by Google, so by having a YouTube channel where you post great videos with interesting content you are effectively improving your site's ranking on Google.
YouTube has already served up to the equivalent of 2.74 billion views at an estimated 46 terabyte of video content worldwide, making it the first port of call for anyone interested in online video search.
Creating and posting videos on YouTube can often lead to meteoric rise of your ranking on the Google return pages, all you need to do is place a link to your site in the video description.
It’s also free!
Another great resource: http://beth.typepad.com/beths_blog/vlog/Another great resource: http://beth.typepad.com/beths_blog/vlog/
More facts about YouTube: More facts about YouTube: http://www.youtube.com/t/fact_sheethttp://www.youtube.com/t/fact_sheet
Resources:Resources:Groundswell - Book and blogs.forrester.com/groundswellGroundswell - Book and blogs.forrester.com/groundswell
In Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting to your own advantage.
Josh Bernoff and Charlene Li show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers.
Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up
with real-world ROI to prove it works.
Groundswell is based on hard consumer data and experience with dozens of companies, large and small, from Procter & Gamble to Ernst & Young to a tiny
but wildly successful winery in South Africa. Hoping to learn how to take advantage of communities, blogs, wikis, Facebook, or YouTube? We've got lots of
examples with proof they work. You can't ignore this trend. Read Groundswell and learn how to ride the wave. There's no going back.
Wired - Magazine and www.wired.comWired - Magazine and www.wired.com
Wired is a full-color monthly magazine and on-line periodical, published since March 1993, that reports on how technology affects culture, the economy, and
politics.
TechCrunch - www.TechCrunch.comTechCrunch - www.TechCrunch.com
TechCrunch was founded on June 11, 2005, as a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to
covering new companies, we profile existing companies that are making an impact (commercial and/or cultural) on the new web space.
Mashable - www.Mashable.comMashable - www.Mashable.com
ounded in July 2005, Mashable is the world's largest blog focused exclusively on Web 2.0 and Social Media news. With more than 12.5 million monthly
pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what's new on the web and offering social
media resources and guides. Mashable's audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations,
marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users
— an increasingly influential demographic.
Contact me: [email protected] Office: 512.485.3003 Twitter: @MattGlazer Facebook: Facebook.com/MattGlazer
