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A Brief History ofApple Innovation
by
Larry MacPhee
Associate Director, e-Learning
Northern Arizona University
Disclaimers
• The views expressed are those of the presenter and not necessarily the views of e-Learning or Northern Arizona University
• I have no relatives who work for Apple Computer, but I have made a fair bit of money buying and selling AAPL stock.
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them”
-Steve Jobs, 1998
History
Apple leads the personal computer (PC) industry not in market share, but in innovation. Apple introduces more new technologies to the public than any other computer company, and most of these technologies eventually find their way into all computers. Apple has shaped the PC industry like no other company. Not IBM. Not Intel. Not Microsoft. Not Adobe. Not HP. Not Dell. The following is a list of Apple firsts. Want to see the future computing? Watch Apple.
The Dark Years1995-97
• Windows 95• Mac clones• Brain drain• Copland• Performas• Weak CEOs
– Sculley– Spindler– Amelio
• But finally…the return of Steve Jobs
12. The iMac1998
Just in time for the Internet
13. Wireless1999
Airport
14. Digital Video2000
iMovie
15. MacOS X2000 ->
MacOS X
16. Digital Music
iTunes and iPod
2001
17. The Switch to Intel
• Processor parity
• Windows on Mac
Intel
2006
18. iPhone
Apple reinvents the cell phone
2007
19. AppleTV
Apple tries to repeat iPod’s success with movies
2007
20. iPad2010
Apple’s reinvents the computer…again
The Future?
The Post-Steve Era
More good stuff
• http://www.apple-history.com
• http://www.folklore.org/index.py
Why Macintosh?• Not a major target for hackers• Very few viruses affect Macs• Runs the most popular software• Seamless Hardware-OS integration• Low TCO (Total cost of ownership)• High resale value• Innovative industrial design• Supportive user community• High reliability• High customer satisfaction• The choice of creative professionals• Runs Windows too• iOS and MacOS are very similar
Why not Macintosh?• Some websites will treat you poorly• Some services come later to Mac• Some applications may not be available• Gaming is a drag• Some hardware/drivers not Mac compatible• Harder to get local repairs• More limited shopping options• International customers have to wait• Costs more up front than a budget PC• Mac haters will pick on you• You can still use your iPod with a PC• Apple can be fickle towards its users
Decisions, decisions
• Is it worth it?
