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German Economic Team Moldova
Jörg Radeke & Philip StedenGerman Economic Team Moldova
Berlin/Chişinău, April 2014
A Blue Print for an Information Technology Park in
Moldova
Policy Briefing Series [PB/04/2014]
German Economic Team Moldova 2
Intro: German Economic Team Moldova
� Mandate: Provide economic policy advice to the Moldova government
� Demand-oriented, strategic policy advice� Recent requests:
� Proposal for Reforming the Pension System� Realising the Potential of Moldova’s Information
Technology Sector� Moldova’s trade policy: Strategy, DCFTA and Customs
Union
� Also mandate for other countries:
� Ukraine
� Belarus
German Economic Team Moldova 3
Why IT Parks?
Question: How to get IT Park concept right?
Current barriers to Moldova’s IT sector development
Benefits of (successful) IT Parks
• Stiff international competition
• Lack of qualified staff
• Challenging business climate
• Administrative burden
• …
• Overcomes current barriers
• Creates conditions that are more favourable than outside the park
• Attracts investments
• Boost to IT sector development
German Economic Team Moldova 4
Types of IT Parks
� Many concepts including mix of the aboveQuestion: Which concept suitable for Moldova?
Established
Start-up
Research Commercial
Grassroots labs
University research
labs
accelerators
Incubators and
accelerators
Technology Parks
Coworkinglabs
Company
Centers
Company Labs /
Excellence Centers
German Economic Team Moldova 5
Cornerstones of Moldova’s IT Park concept
1. Which target industries and companies?
International experience
Suited to Moldova’s requirements
2. Who should manage the park?
3. Which location?
4. What kind of buildings and facilities?
5. Which support services?
6. Education offer?
7. Incentives and regulatory exemptions needed?
Target
Management
Buildings
Support
Education
Incentives
Location
6
Statements and Investments
„When locating our company we
decided against San Fransico and in
favor of Berlin. Because many people
live here from all over the world, what
makes it easy for us to build our
international team. I am amazed by the
cultural and human variety of this city.“Ijad Madisch, CEO ResearchGate GmbH
German Economic Team Moldova 7
Why do international investors come to Central and Eastern European Countries?(Moldova, Romania, Ukraine, Belarus)
All industries
German Economic Team Moldova 8
Why do international investors come to Central and Eastern European Countries ?
Customer Contact Center, ICT & Internet Infrastruct ure, Shared Services Centre,..
ICT & Electronics
German Economic Team Moldova
Success Factors: Costs
Quelle: Startup-bootcamp
Chișinău?
9
German Economic Team Moldova
Quelle: Startup-bootcam
Success Factors: Costs
Chișinău?
10
German Economic Team Moldova
Quelle: Startup-bootcam
Success Factors: Costs
Chișinău?
11
12
Silicon Roundabout in Old Street, London
� Silicon Roundabout (East London Tech City) is a technology cluster located in Central and East London in the Shoreditch area.
� It is the third-largest technology startup cluster in the world after San Francisco and New York City.
� TechHub London : community and workspace for tech entrepreneurs. Helps startups get better faster. London sites as well as locations in Riga (Latvia) and Manchester.
� Focused on tech entrepreneurs, providing places where they can work, meet, collaborate, network, learn and have fun.
� TechHubs planned in Bangalore, Bucharest and Berlin (2014)
13
Google Campus LondonCampus Office HoursNeed some expert advice? Each week you can gain valuable insight on online marketing, UI design, Android app monetization etc.
Campus TalksGoogle Campus inspires the community by opening doors to some of the world’s most outstanding thinkers.
Media Device LabLargest public device lab, offering more than 20 mobile devices for developers to test their apps across operating systems.
� Campus London is a 7-storey building and a coworking- and event locationfor the Startup-Community at the heart of Tech City,
� offers an environment that encourages innovation through collaboration, mentorship, and networking.
� Supporters: KPMG, Barclays Bank, McKinsey & Company, Silicon Valley Bank, Taylor Wessing.
14
Success Factor: Location. Examples in BerlinBy getting the right people together in a physical space, good things
happen.
15
TU Gründerwerkstatt (founders lab)
� Directly at the Technical University of Berlin (TUB)
� Offers space for graduates, Ph.D. students from TUB who want to start a business.
� Labs availalbe for chemistry etc.� EU-scholarships for 1 year� Start-up week (education)
Technical University Berlin
16
Co-working space „Unternehmerhelden“ in Berlin
� Privately held by real estate investors
� Co-working Space in Berlin
� Flexible or fixed work place
� Meeting rooms available
� Infrastructure: printer, flatscreen, telefon
� Logo at the door?
„Hub:raum “ (Berlin) as an example of a corporate drivenco-working space
� Founded 2012; Incubator- and accelerator program of Deutsch Telekom� Berlin – Krakow – Tel Aviv� 15 selected start-ups (web, mobile, digital economy, media, telecom) receive seed
funding of 150.000 – 300.000 €.� hub:raum / mentors hold a minority stake in the firms in cooperation with T-Venture.� Free of charge for 1 year: Office space, mentoring and coaching by 25 experts,
marketing support� Recent Start-ups include education platform Blinkist (www.blinkist.com/) and
design-platform www.stylemarks.de.� „Leveraging“: due to the partnership with Deutsche Telekom developed
products/apps/services of the start-ups can be integrated in the portfolio ofDeutsche Telekom (e.g. t-online.de, ClickandBuy, Strato, Top App, etc.).
17
18
CHIC (Charlottenburg Innovation Center) as an exampl e of an IT-park and Fokus Teleport
CHIC� close to Technical University of Berlin and scientific
institutions (Heinrich-Hertz-Institu, FraunhoferSociety).
� Dedicated for innovative start-ups / creative or growing companies with close links to research.
� Firms must be younger than 7 years� Founded in 2011 (1.500 qm), expansion in 2014
(4.000 qm) � Office rents below market level. 1 year rental
contracts can be terminated with 4 weeks notice. � 26 companies (electronics, energy technologies,
ICT, software, media, computing technology)
Fokus Teleport • former factory converted into a service
center for computer- and electronics industry in 1987 – 1990.
• 50.000 m2 available for all companies and service centers, business process outsourcing
19
Berlin Adlershof Science & Technology Park!� With 4,2 square km one of the 15 biggest science parks worldwide and most important
science, media & business site in Berlin� 1000 innovative businesses, Humboldt University and 11 non-university research institutes� Also home to a residential area� 20 years development 1 bn. EUR investment for infrastructure, buildings, laboratories,
science institutions. 70% public money (EU, national, regional funds)� Adlershof Project GmbH is the urban development agency and sells plots to businesses� Wista Management GmbH establishes and manages technology centers, supports start-
ups and encourages networking events. Communication & Marketing.� Preseed/Seed – Incubation – Growth – Expansion
Center for IT and media technologyAdlershof Technology Park
German Economic Team Moldova 20
Conclusions from international experience
� Different spaces for different company types needed!� Co-working spaces and incubators only work when coaching, mentoring,
and courses are offered. (e.g. business plan design, user interface design, gamification, 6 ways to finance your start-up. etc.; “office hours”)
� Also IT parks for growth companies should offer support such as job recruitment, international expansion, trade shows, conferences, contact to blue chip companies, match making, R&D support, innovation management, etc.
� Some standard are a must: bandwidth 100 MHz, at least CAT 5 data transmission, 100 Mbit/sec, “fast ethernet”
� Package prices for furnished offices are a plus for start-ups that include rent, electricity, telephone, internet, use of meeting rooms
� Depending on the type of companies that should be attracted, new as well as refurbished of buildings can match the requirement.
� Clear focus on what industry/sector should be targeted important. Proximity to cluster an advantage!
� Segment – target- position� Successful incubators often linked to a successful big company
German Economic Team Moldova 21
Cornerstones of Moldova’s IT Park concept
1. Which target industries and companies?
International experience
Suited to Moldova’s requirements
2. Who should manage the park?
3. Which location?
4. What kind of buildings and facilities?
5. Which Support services?
6. Education offer?
7. Incentives and regulatory exemptions needed?
Target
Management
Buildings
Support
Education
Incentives
Location
German Economic Team Moldova 22
IT Parks should target Moldova’s existing strengths
Target
Management
Buildings
Support
Education
Incentives
Location
Target industries Target companies
� Successful parks based on host country’s existing products and services
� Moldova has a successful software development and IT services sector
� E.g. Endava, Allied Testing, Pentalog and CEDACRI
Conclusion: Focus on IT services to leverage existing experience and value chain
� Which type of companies should be targeted?
� Large or small?
� Start-up or established investors?
� Our view: Target both groups
� However: Keep in mind that each group has different requirements
German Economic Team Moldova 23
How should the IT Park be managed
Target
Management
Buildings
Support
Education
Incentives
Location
� An IT Park is essentially a business undertaking� Essential: Management with expertise and incentives to turn IT Park
into successful, competitive “product”Question: How to make sure management has skills and incentives?
Example Berlin: � Most IT Parks privately organised companies in public ownership� That way can offer attractive salaries � Example: CEO of CHIC Charlottenburg previously co-founder and
CEO of multi-million dollar private enterprise� Public ownership ensures long-term orientation
German Economic Team Moldova 24
Location, location, location
Target
Management
Buildings
Support
Education
Incentives
Location
Need to attract young, bright, cosmopolitan type workforce (who could also chose to work anywhere else in the world)
Our view: Chisinau City Centre is the only option
• Close proximity to urban and social infrastructure (e.g. Prenzlauer Berg vs. Brandenburg)
• Close proximity to university / higher education
• Chisinau airport relatively close
• But does not have to be the top location downtown (example London Tech Hub, “silicon roundabout”)
German Economic Team Moldova 25
Buildings and facilities
Target
Management
Buildings
Support
Education
Incentives
Location
“Young people working self-employed do this to escape the tread-mill of corporate life – so they do not wish to work in place that could as well be the
offices of an insurance company or public administration”
Found of IT Start-up ‘Spotistic’
German Economic Team Moldova 26
Buildings and facilities
Target
Management
Buildings
Support
Education
Incentives
Location
Requirements for Moldova’s IT Park
� Clean, attractive, state of the art work spaces
� Refurbished or purpose built as long as contemporary
� “Plug and play” infrastructure
Start-ups and SME Established companies
� Co-working essential
� Options for exchange and socialising
� Large open canteens and cafés
� “Defunct factory feel”
� “Coolness”
� More functional approach
� Representative and stylish
� Flexible room architecture
German Economic Team Moldova 27
Support services allow businesses to focus on … business
Target
Management
Buildings
Support
Education
Incentives
Location
� Main obstacle: Poor investment and business climate
� For established companies: Additional risks and costs
� For SME and start-ups: Always have the chance to go “underground”
Role of IT Park: administrative and business support services
� „Single window“ support with permits, licences and other dealings with public authorities
� Subsidised business support services such a legal, financial and tax advice
� Technical and IT support
German Economic Team Moldova 28
Education centre to provide steady flow of recruits
Target
Management
Buildings
Support
Education
Incentives
Location
� Lack of suitably qualified graduates largest constraint for sector development
� Quality not a quantity problem
To address problems IT Park should offer an
Education Centre:
� Finishing school offering post-graduate course
� Objective: Provide commercial IT and business skills demanded by investors
� Dual system: Parallel train and work
German Economic Team Moldova 29
Incentives and regulatory exemptions should be selected carefully
Target
Management
Buildings
Support
Education
Incentives
Location
� Should incentives be offered? � If so, which?� Outright subsidies, tax and / or regulatory exemptions
Our view:� If done right no outright subsidies needed� But case for subsidized rent for first 3 years� Additionally low cost business services for SME and Start-ups� Protection from arbitrary inspections (use existing legislation)� Authorities could guarantee a fast track for permits etc.
Supporters Contra
“Needed amidst stiff international competition“
“Money will be pocketed by companies that whould have
invested anyway”
“Ugly side effects”
German Economic Team Moldova 30
Moldova’s IT Park: Get the product offering right
Distinctive advantage compared
to outside IT Park
World class infrastructure
Low administrative
burden
Easy for residents to collaborate
Cost advantage
Low cost business services
Steady supply of qualified
staff
German Economic Team Moldova 31
Contact
Jörg [email protected]
BE Berlin Economics GmbHSchillerstr. 59, D-10627 BerlinTel: +49 30 / 20 61 34 64 0 Fax: +49 30 / 20 61 34 64 9