22 September 2016Milan - Italy

The world of bricolage meets up in Milan

edition

2016

®

9 th

www.bricoday.it

Now in its 9th edition, Bricoday has become the most importantevent in the Italian DIY business. It attracts the most important op-erators of the industry and the distribution. In 2015 over 3.200 peo-ple gathered in Milan to listen to the key players of the market andmake business with the 190 exhibiting companies. The hart ofBricoday remains the congress, designed to give operators an in-sight of the most relevant topics, trends and problems affecting thebusiness, with top speakers presenting their ideas and solutions.On the stage of Bricoday in the past five years we have had themost important representative of the Italian and international DIY

distribution - Leroy Merlin, OBI, Home Depot among others - andtop managers form major manufacturers. Bricoday has becomeover the years the most important exhibition for the diy market.Some 190 of the major Italian and foreign companies came toBricoday to present their products and display solutions. Virtuallyall the diy sector are represented.For the second year Hardware Forum, the event for the professionalhardware distribution, will take place next to Bricoday. The event, acooperation with Koelnmesse, aims to broaden the target visitorsand exhibitors, entering a market with close relationships with diy.

Bricoday, the wholemarket in one day

Watch theconference

videos 2015

Read the conference

report 2015

Watch thevideo clip

about Expo2015

edition9 th

www.bricoday.it

Bricoday + Hardware Forum: figures of the 2015 edition

AUTOSTRADE

>

ENTRATA PEDONALE

LIVELLO

0 - B

RIC

ODAY

GATE 17

300 operators from service companies 120 wholesalers

100 buyers from Hyper/Supermarketretail

1.000 buyers

390 diy independents

240 buyers form diy retail chains

150hardware stores

1.900 operators from manufacturers

SEGMENTATION

VISITATOR(TOTAL 3.200)

SEGMENTATION

BUYERS(TOTAL 1.000)

Bricoday + Hardware Forum saw the participation of 3.200 qualified operators of the diy, hardwareand garden sectors. Over 1.000 buyers representing the different faces of the Italian market, from largechains to small independent, from core diy and hardware businesses to building materials, furnishing,electronics retailers. 1.900 operators from suppliers, ranging from multinational brands to small Italianand European companies. 300 were the representative of distribution service companies.

Browse the exhibitors

2015 catalogue

THE EXHIBITORS190 exhibitors took part in the 2015 edition. Bricoday main macro sectors were:diy, home improvement, decoration, home-furnishing, home-maintenance, hardware, car accessories, garden/outdoor. Hardware Forum main macro sectorswere: manual/electric tools, accessories, hardware, building materials, electric.

THE LOCATION

For the 6th consecutive year Bricoday is held atMi.Co Milano Congressi, the largest conventioncenter in Italy and one of the biggest in Europe.Located in the original Milan fair ground – todayFieramilano City - Mi.Co Milano Congressi canhost over 18.000 people in 70 different spaces. Bricoday takes place in the Pavillion South, thelargest of the center, with a total area of 8.000sqm, of which 2.000 dedicated to congressrooms.Mi.Co Milano Congressi is well connected tomain motorway junctions, railways stations andairports. The new Linea 5 (stop Portello) of thesubway stops right in front of the new entranceto the hall (Viale Eginardo - Gate 3). Car parkreserved to Bricoday visitors available.

edition9 th

www.bricoday.it

B02

B01

F10 F12 F13F11 F14 F16F15

P02 P04 P05P03 P06 P07

Q02 Q04 Q05Q03 Q06 Q07

M06 M08 M09M07 M10

R08 R09R07 R10

M11 M12

R11 R12

N10 N12 N13N11 N14 N15 N16

M02 M03M01 M04

N02N01

Q01

P01

N03 N04

M05

N06 N07N05 N08 N09

L03 L04 L05

R03 R04 R05

G10 G12G11G06 G08 G09G07

F17 F19 F20F18 F21 F23F22 F24 F26F25

G17 G19

G20 G21

G18G13 G15 G16G14

A05 A07 A08A06 A09 A11 A12A10

C08 C10C09

A01 A03 A04A02

C02

B04

C04

B05

C05

C01

B03

C03

B06

C06

B07 B08 B09

C07

F02

F03

F06

F07

F08

F09

F04

F05

G02

H02

G04

H04

G05

H05

G03

H03

D02 D04 D05D01

E02E01

H01

L01

L02

R01R02

F01

G01

D03

E03 E05E04

D06

E06

D07

E07

H06

L06

R06

H07

L07

H08

L08

H09

L09

P08

Q08

P09

Q09

P10

Q10

P11

Q11

P12

Q12

P13

Q13

P16

Q16

P17

Q17

P14

Q14

P15

Q15

P18

Q18

P19

Q19

P20

Q20

P21

Q21

P22

N17 N18 N19

Q22

P23 P24

Q24

N20

N21

Q23

H10

L10

H11

L11

H12

L12

H13

L13

H14

L14

H15

L15

H16

L16

H17

L17

D08

E08

D09

E09

D10

E10

D11

E11

D12

E12

D13

E13

D14

E14

D15

E15

D16

E16

D17

E17

D18

E18

D19

E19

D20

E20

D21 D22

E22

E23

F29

G24

E21

F27

G22

F28

G23

B18

C21

B19

C22

B20

A14

A13

C23

B14

C16

B15

C17

B10

C11

B11 B12 B13

C12 C13 C14 C15

B16 B17

C18 C19 C20

BAR

BAR

BAR

BAR

RegistrazioneAccredito

INGRESSO

INGRESSOV.le Eginardo

angolo via Colleoni Gate 3

RECEPTION

DEPOSITO

DEPOSITO

SALA CONVEGNO BRICODAY

SALA CONVEGNO HARDWARE FORUM

Bricoday

Hardware Forum

Bricoday 2016, hall plan

ENTRANCE

®

is powered by FerrutensilBricoMagazine Organiser: EpE Edizioni Srl

Via Spezia, 33 - 20142 Milano - Tel. 02 89501830 Mail: segreteria@bricoday.it - www.bricoday.it

edition9 th

www.bricoday.it

CONGRESS ROOMBRICODAY

CONGRESS ROOMHARDWARE FORUM

DEPOSIT

DEPOSIT

RECEPTION

ENTRANCEV.le Eginardo

Gate 3

SINGLE MODULE:€ 2.800+VAT

1 shell scheme booth. Measures 3 x 2,5 mt.

Supplied with: wooden walls, fitted carpet, table, three chairs, spotlights, electrical connection,board with company name.

Entrance passes + 1 car park

ADVANCE PAYMENT: 35% at reservation. BALANCE PAYMENT: 65% due 31/7/2016.EXTRA COSTS. The above prices include all participation costs except an All Risks insurance, required obligatorily by Fiera Milano Spa; cost of € 95to be paid directly to Fiera Milano.

DOUBLE MODULE:€ 5.000+VAT

Double shell scheme booth.Measures: 6 x 2,5 mt. or 5 x 3 mt.

Supplied with: wooden walls, fitted carpet, 2 tables, six chairs,spotlights, electrical connection,boards with company name.

Entrance passes + 2 car parks

QUADRUPLE MODULE (ISLAND): € 9.500+VAT

Quadruple shell scheme booth,open on four sides. Measures: 6 x 5 mt.

Supplied with: wooden walls, fitted carpet, 4 tables, 12 chairs,spotlights, electrical connection,boards with company name.

Entrance passes + 4 car parks

TRIPLE MODULE:€ 7.500+VAT

Triple shell scheme booth. Measures: 9 x 2,5 mt.

Supplied with: wooden walls, fitted carpet, 3 tables, 9 chairs,spotlights, electrical connection,boards with company name.

Entrance passes + 3 car parks

Bricoday 2016, exhibit solutions and costs

1

1

2

2 3 4

3 4

edition9 th

www.bricoday.it

Bricoday has a shell scheme booth structure; it is possible to exhibit only with the following options

PRESS ADVERTISING

A special offer tomaximise the partici-pation as an exhibitorat Bricoday, with apresence in the mostrelevant magazine inthe Italian diy market,BricoMagazine and in the event catalogue.

• 1 adv page in BricoMagazine September issue (distributed to visitors)

• 1 adv page in BricoDay Catalogue

Price reserved to exhibitors: € 1.200+VAT

WEB ADVERTISING – BRICODAY EXHIBITORS CLUB - NEWSLETTER

Package of benefits for “members” Bricoday Exhibitors Club

Bricoday 2016: advertising, promotion and sponsorship

BriN-21onnA-5102erbottO

o agMMoo7°N

eniza

Bri

M

niz

e

o

m

n

acr

tuflI

necledorut

galocirbort

m

”

onnuaheg

otnailati

ot

DuflI

on

tiecledorut

rog

ftalocirbort

emrmonnuaheg

eem

reppohSevE’lledare’làtilanacitluMiR&idutS

erehwyreaizini:à

ehcreci

enoizatnemirepsè enidro'dalorapal:5102yaDocirB

itnevE

oilgattedlanocesliiggo

sseccusaLnoMlaD

odnomlaerreotidnevirodn

nozamAidyrryotsodn

www.bricoday.it

GIOVEDÌ 24 SETTEMBRE 2015

Mi.Co. Milano Congressi - V.le Eginardo - Gate 2 - Milano

CATALOGO ESPOSITORI2015

8a edizione

cop_catalogo_Layout 1 16/09/15 10:5

SPONSORSHIP

BricoDay Sponsors are the partners of the event and benefits from:

• Company logo in all the promotion and communication of the event: in the magazines BricoMagazine and Ferrutensil; in the website bricoday.com, (where all the visitors have to register to participate)

• Company logo in different boards and signpost in the pavilion and in thecongress room (fixed large board behind speakers)

• Dedicated page with company profile in BricoDay catalogue

Price reserved to exhibitors: € 2.500+VAT

Price for non-exhibitors: € 3.000+VAT

• In BricoMagazine website (bricomagazine.com), the samesection will replicated.

• 2 boxes in the newsletter senttwice a months to 7.500 qualified operators of the Italian and interna-tional diy market (all the registered visitors of the nine BricoDay editions). The boxes are linked to the Club page.

• A section of bricoday.comwill be dedicated to the Bricoday Exhibitors Club.

• A page with the companylogos will lead to individualpages where members canplace company and productinfo, upload images and videos, links, etc.

Price reserved to exhibitors: € 1.000+VAT

14

Kärcher è il maggiore produttore mondiale di soluzioni perla pulizia. L’Azienda offre da oltre 75 anni risposte dirette alle molteplici esigenze nel cleaning conidropulitrici, aspiratori, pulitori a vapore, spazzatrici, lavasciuga pavimenti, impianti di lavaggioauto, detergenti e una gamma completa di accessori e ricambi. Un’offerta di prodotto specificaper ogni target user - in ambito domestico e professionale - cui si aggiunge consulenza sulle mac-chine vendute e su tutte le principali problematiche legate al mondo della pulizia. Il business siestende inoltre al settore del Gardening con una linea completa di prodotti per l'irrigazione.

Design avanzato, cura nei dettagli, qualità dei materiali, ampio assortimento di modelli, servizioal cliente e massima attenzione per l’ambiente: questi i fattori che fanno di Kärcher il

.

Fattore qualificante dell’offerta è la divisione interna di ricerca e sviluppo, dove un’equipe di 600ingegneri e tecnici lavora alla realizzazione di soluzioni complete, dettando nuovi parametri nelletecniche di pulizia. Soluzioni applicate anche in ambito sociale: con una serie di interventi spet-tacolari, Kärcher si è occupata della pulitura di opere d’arte e monumenti in tutto il mondo. Traquesti, Il Cristo Redentore di Rio De Janeiro, il Colonnato del Bernini in Piazza San Pietro, Cittàdel Vaticano, la Porta di Brandeburgo a Berlino, le sculture del Mount Rushmore e tanti altri.

L’approccio di Kärcher si focalizza sulla soddisfazione delle esigenze e sulla soluzione dei pro-blemi, durante tutte le fasi del processo: dalla progettazione del prodotto, alla sua realizzazionefino al post vendita. Kärcher fa dell’attitudine all’innovazione il suo vantaggio competitivo: oltreil 90% del fatturato è infatti realizzato da prodotti lanciati negli ultimi 5 anni. Dal 1980 inoltre ilnumero dei brevetti registrato dall’Azienda nel mondo è stato in continuo aumento.

Oltre che per l’innovazione, le soluzioni Kärcher si distinguono per il proprio . Tali elementihanno portato a numerosi premi, oltre 100 nazionali ed internazionali. Così, ad esempio, il PlusX Award nella categoria Garden o il prestigioso iF Product Design Award. Numerosi i riconosci-menti anche in ambito professionale: tra questi spicca l’Innovation Award, ricevuto più voltedall’Azienda per le sue soluzioni tecnologiche innovative.

Nel 2014 Kärcher ha realizzato un fatturato globale di oltre 2,1 miliardi di euro e vendite per12,7 milioni di pezzi. L’azienda conta nel mondo 11.138 dipendenti in 57 Paesi ed è presente inItalia con sede a Rho (MI).

Kärcher S.p.A. - Via A. De Gasperi, 98 - 20017 Rho (MI)Tel. 02 93970311 - Fax 02-93970310 - www.karcher.it

2015 • GLI SPONSOR

edition9 th