Elhadi M. Shakshuki, Senior Member, IEEE, Nan Kang, and Tarek R. Sheltami, Member, IEEE

I. INTRODUCTION

E. M. Shakshuki is with the Jodrey School of Computer Science, Aca-dia University, Wolfville, NS B4P 2R6, Canada (e-mail: elhadi.shakshuki@acadiau.ca).

N. Kang was with the Jodrey School of Computer Science, Acadia Univer-sity, Wolfville, NS B4P 2R6, Canada. He is now with 2nd Act Innovations Inc.,Halifax, NS B3J 3J6, Canada (e-mail: 090331k@acadiau.ca).

Color versions of one or more of the figures in this paper are available onlineat http://ieeexplore.ieee.org.

Digital Object Identifier 10.1109/TIE.2012.2196010

0278-0046/$31.00 © 2012 IEEE

MZone Photosharing Application

TeleDNA mZone is a VAS Application Platform that provides mobile subscribers with various Entertainment Services, using which the subscribers can share and exchange multimedia content. TeleDNA mZone provides the mZone subscribers a user-friendly and innovative method of sharing and exchanging multimedia content and taking part in contests.TeleDNA mZone is an off-deck portal that provides a platform to exchange multimedia content between mobile users. TeleDNA mZone also provides an option to download a feature rich Mobile Client for ease of access to mZone platform and services.

IEEE TELE DNA MZONE PHOTOSHARING, VOL. 43, NO. 2, MARCH 2013 1089

T. R. Sheltami is with the Computer Engineering Department, King FahdUniversity of Petroleum and Minerals, Dharan 31261, Saudi Arabia (e-mail:tarek@kfupm.edu.sa).

Manuscript received March 3, 2011; revised November 6, 2011 andFebruary 26, 2012; accepted March 29, 2012. Date of publication April 26,2012; date of current version October 16, 2012. This work was supported inpart by the Natural Sciences and Engineering Research Council of Canada andin part by the Research and Graduate Studies of Acadia University, King FahdUniversity of Petroleum and Minerals (KFUPM), and King Abdulaziz Cityfor Science and Technology (KACST), Saudi Arabia, for the support providedunder Project #AR-29-71.

TeleDNA mZone platform provides variousEntertainment Services for mZone subscribers and aunique Multilingual Messaging Service for the Adminuser of the platform. These mZone EntertainmentServices can be accessed by the subscribers via theWeb and WAP access methods, and can also beaccessed through the on-device client i.e., mZoneMobile Client.

mZone is an off-deck portal that provides aplatform to exchange multimedia content betweenmobile users. It also provides an option to downloada feature rich Mobile Client for ease of access tomZone platform and services.

TeleDNA mZone platform provides variousEntertainment Services for mZone subscribers and aunique Multilingual Messaging Service for the Adminuser of the platform. These mZone EntertainmentServices can be accessed by the subscribers via theWeb and WAP access methods, and can also beaccessed through the on-device client i.e., mZoneMobile Client.

The mZone Photo Mailing provides an option to all itssubscribers for sharing multimedia content withother mZone and non mZone subscribers to get thecontent. The recipient of the shared content neednot be a subscriber of the MMS service provided bythe operator, this saves MMS cost.The mZone Subscribers with a single click can upload& send contents to other mZone subscribers. Therecipient get a SMS notification receiving the sharedcontent, the recipient is notified by a SMS that anmZone subscriber has sent multimedia content. Therecipient subscriber can view the received messageor content on mobile or through mZone portal. Thesubscriber can also download the content to hismobile from the mZone portal.

Owing to With few clicks on your mobile camera you upload multimedia content to the public gallery which canbe

accesseby other subscribers of mZone portal.Subscribers can upload any multimedia content to“Public Gallery” so that allmZone subscribers canview and download the content.

mZone platform provides variousEntertainment Services for mZone subscribers and aunique Multilingual Messaging Service for the Adminuser of the platform. These mZone EntertainmentServices can be accessed by the subscribers via theWeb and WAP access methods, and can also beaccessed through the on-device client i.e., mZoneMobile Client.

Abstract— Majority of Value Added Services deployed by Network Operators (such as Multimedia Messaging Service and Cell Broadcast) are underutilized. The prime reason for non popularity of such services is the difficulty faced by subscribers in getting such service activated and using the service itself. Ideally, these services can yield good returns of investment for Network Operators. TeleDNA mZone is the ideal platform for operators to achieve good returns of investment, by enhancing the usage of value added services provided by the Network.

In the next section, we mainly concentrate on discussingthe background information required for understanding thisresearch topic.

II. BACKGROUND

1090 IEEE TELEDNA MZONE PHOTO SHARING, VOL. 43, NO. 2, MARCH 2013

SMS is a phenomenal success worldwide. Operators are continuously deploying new and innovative SMS services. This is leading to huge SMS usage, in turn Operators are required to deploy very high capacity, scalable and robust SMSC systems. Some of the innovative SMS based services require special features on the SMSC.

TeleDNA SMSC enables Operators to keep pace with growing SMS demand and the requirement for special features. TeleDNA SMSC provides innovative features such as Messaging personalization, Messaging Ad, Message Forwarding, Emoticon Service, etc.

TeleDNA SMSC is a carrier grade platform providing 99.999 % high availability of the system. The SMSC clustered architecture is modular and can scale up to 50,000 sms/sec

A. SMSC SUITE

SMS is a widely used value added service in Mobile Network. (SMS as a value added service has seen the highest usage). To cater for ever increasing SMS traffic from SMS based services, Network Operators have to deploy multiple SMSCs. To ease the integration of External SMS based application with multiple SMSC, Mobile network operators will require a SMS Gateway.

SMS Gateway facilitates ease of communication between External SMS based Application and SMSC for delivering value added service to mobile users. SMS Gateway provides PUSH, PULL services for mobile users.

Mobile originated short messages are routed by the SMS Gateway to appropriate external SMS based applications. Application originated short messages are routed by the SMS Gateway to appropriate SMSC.

The SMS Gateway is equipped with Uplink and Downlink routing logic which can be configured by operators as per their requirement (To address, Keyword, Round Robin, NID range etc..).

B. SMS Gateway:

SMS is a widely used value added service in Mobile Network. (SMS as a value added service has seen the highest usage). Mobile users are using SMS for fast communication and expect instantaneous delivery of the message to the destination. Any delay or failure to deliver the SMS message leads to a discontent subscriber and may eventually churn of the subscriber.

To efficiently use multiple SMSCs deployed in the network, Operators are using SMSRouter. The SMSRouter give the flexibility to the Operator to configure only single "Service Center Address" for their subscriber. SMSRouter distributes the MO-SMS short message across multiple SMSCs based on defined Routing Hierarchy. Advance routing techniques (such as Loadbalancing Round-robin / SMSC Capacity, To Address, From Address, Default) help to effectively route the MO-SMS messages across multiple SMSCs improving the efficiency and provide a fail-safe mechanism for handling SMS messages.

To cater for ever increasing SMS traffic, Network Operators have to deploy multiple SMSCs. These SMSCs require unique "Service Center Address". Mobile subscribers use the SMSC as per the �Service Center Address� configured on their mobile. Deploying new SMSC in Mobile Telecom Network for a new subscriber base or for existing subscriber base has an impact as the "Service center address" is burned on SIM.

.

With the deployment of next generation networks and availability of feature packed handsets, Multimedia Messaging Service has once again become the buzz in mobile messaging. Almost all the handsets are now supporting data services (GPRS, CDMA1x) and have MMS Client. Mobile subscribers using these handsets can easily send content rich multimedia messages. To cater for the surge in Multimedia Messaging Operators are required to install high capacity MMSC Systems in their network.

Multimedia Messaging Service is based on open specification defined by 3GPP, 3GPP2 and Open Mobile Alliance (OMA). TeleDNA MMSC is standards compliance system and can be deployed in GSM, GPRS and CDMA (2G/3G) Networks. It seamlessly integrates with multivendor network elements and also with MMSCs of other Operators.

TeleDNA MMSC is a carrier grade platform providing 99.999 % high availability of the system. The MMSC clustered architecture is modular and can scale upto 20000 mms/sec.

C. SMS Router

D. MMSC: Multimedia Message Service Center

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III. PROBLEM DEFINITION

E. MMS Gateway

In the early stages of text messaging (SMS) introduction the traffic was very less. This was mainly due to the lack of customer awareness of the service and lack of interoperability between networks. Customers of operator A were not able to send to customers of operator B. This was a major road block in generating revenue for mobile operators. To solve this problem, several SMSC gateways were introduced to interconnect these operator's SMSC's. This contributed to the huge generation of SMS traffic.

Today, picture or multimedia messaging (MMS) service is introduced by almost every operator in the world. However, MMS interoperability does not exist between operators. This is contributing to customer dissatisfaction and very low revenue generation for the mobile operators.

Mobile operators around the world realize that MMS interoperability is a challenge. Interoperability between operators' MMS networks will accelerate the user adaptation and contribute to good revenue generation. Implementing interoperability with every other operator in the world is a biggest challenge and very time consuming process.

F. A2P SMSC � Application-To-Person Short Message Service Center

To offload this burst of high traffic from conventional SMSCs, there is a need for deploying A2P SMSC. The Mobile Operators can use A2P SMSC to push promotional bulk short messages to mobile subscribers.

TeleDNA A2P SMSC is a carrier grade platform that interfaces with the mobile network elements: STPs, SSTPs, GMSCs on SS7 / SIGTRAN (SUA/M3UA) interfaces. The platform can scale from 1 sms/sec to 25000 sms/sec.

Cell Broadcast is designed for simultaneous delivery of text messages to multiple users in a specified area. Cell Broadcast is one-to-many geographically focused service, in contrast to Short Message Service (SMS) which is one-to-one and one-to-few service.

Cell Broadcast is a mobile technology that allows text messages to be broadcasted to all mobile handsets and similar devices within a designated geographical area. The broadcast range varies from a small area (single cell) to the entire network coverage area (PLMN).

G. CBC

Cell Broadcast technology is used to provide services such as Emergency Alerts, Breaking News, Traffic Conditions, Sports News, Stock News, etc. to mobile subscribers currently located in a specific geographic area.

Cell Broadcast is designed for simultaneous delivery of text messages to multiple users in a specified area. Cell Broadcast is one-to-many geographically focused service, in contrast to Short Message Service (SMS) which is one-to-one and one-to-few service.

TeleDNA Cell Broadcast Center (CBC) allows Telecom Operator to have a complete control over the cell broadcast message on its network. It is a carrier grade platform that interfaces with the mobile network elements such as BSCs, RNC, MSC over standard interfaces (3GPP or 3GPP2). The platform can scale from 1 TPS to 2000 TPS. With inbuilt GIS server, TeleDNA CBC allows system Users to easily define a geographical area on the fly and broadcast messages.

H. LBA - S

Mobile phones and the Internet have revolutionized the communication and with it the lifestyle of people. The users are dependent on mobile phone for most of their information needs. With Location Based Applications/Services Mobile phone will become a good resource for location based information.The operators are ready to launch Location based services but to find out location information dependency on various network elements like GMLC, SMLC etc which are very expensive and accuracy is becoming a major roadblock.Keeping these factors into consideration TeleDNA has developed Location Based Services Access Platform with advanced features.Location Based Services Access Platform can help mobile service providers to introduce a set of location based applications like Buddy Finder, Social networking, Navigation Services, POI finder, Yellow Pages, Geo Fencing etc. The multiple positioning methods such as GMLC based, Cell ID based, GPS based etc allows operators to introduce the services with minimal dependency on other network elements. The support for both Static GIS Maps and Dynamic online GIS Maps adds to rich user experience by providing most updated Geographic Map. The mobile subscribers can access these location based services through SMS/USSD/MMS/Web/WAP channels which also increases mobile service providers existing SMS/USSD/MMS/WAP Traffic.

TThe increase in Application originated short message traffic has become a real challenge for Mobile Operators having conventional SMSCs. The Conventional SMSCs were deployed to handle non-burst, person-to-person and premium application-to-person traffic. The delivery of premium content message played a vital role in the operator�s business model for generating additional revenues. Use of conventional SMSCs to deliver promotional application-to-person messages can hamper normal P2P traffic.

mZone platform provides variousEntertainment Services for mZone subscribers and aunique Multilingual Messaging Service for the Adminuser of the platform.

IV. SCHEME DESCRIPTION

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TeleDNA's USSD Gateway is a carrier-grade platform that supports a wide range of services provided by applications configured on the Gateway. Subscribers use USSD strings to access these services or applications. The USSD Gateway receives requests from the network that prompt the subscriber for information, which the subscriber provides, enabling the interaction to proceed and be completed.

TeleDNA's USSD Gateway delivers high-speed interactive content to mobile subscribers, enabling sustained real-time interactions, without consuming large amounts of bandwidth.

Using TeleDNA's USSD Gateway, operators can rapidly create and offer new value added, dialogue-based services, such as customer care, roaming and infotainment services, enriching the service portfolio and differentiating the operator in the market.

With an intermediary platform linking content providers to end users, TeleDNA's USSD Gateway cuts the costs of implementing enhanced interactive services and provides an efficient way to deliver value-added services to end customers. Introducing enhanced Value Added Services seamlessly over multiple messaging platforms is a major challenge faced by mobile operators. As wireless technologies advance, the number and type of mobile contents and applications that are being introduced in the market are growing at an enormous pace. Converting these mobile contents and applications to carrier grade service offerings is a major task for the operator. To manage diversified service categories and effective charging, operators are looking for a platform that provides service management capability through unified network access.

TeleDNA SDP platform has been developed keeping in mind above challenges and bring in the convergence between legacy, 2.5G & 3G services. TeleDNA SDP addresses these immediate challenges and paves the way towards an IMS-compatible services platform where multimedia services can be available across any kind of access networks. With TeleDNA's extensive product development knowledge in messaging domain areas, TeleDNA SDP platform provides diversified data services capabilities as a single integration point. The TeleDNA SDP platform has been developed to bring in the convergence between legacy, 2.5G & 3G services

Mobile Application Stores are a new solution market which promises the development of a new revenue stream for operators, handset OEMs and application developers. Recent research reveals that as the Mobile Application Store are directly accessed by mobile users; users expect some sort of control and personalization on App Store which is missing in most of the existing App Stores. Also for an user finding the right application or service is cumbersome job as there is no personalized discovery or search option.

TeleDNA Mobile Application distribution platform is a state of the art next generation applications store with advanced features which helps mobile service providers to distribute mobile applications with optimal search/discovery. The platform supports various delivery and payment mechanisms along with device independent license management.

The mZone Photo Mailing provides an option to all itssubscribers for sharing multimedia content withother mZone and non mZone subscribers to get thecontent. The recipient of the shared content neednot be a subscriber of the MMS service provided bythe operator, this saves MMS cost.The mZone Subscribers with a single click can upload& send contents to other mZone subscribers. Therecipient get a SMS notification receiving the sharedcontent, the recipient is notified by a SMS that anmZone subscriber has sent multimedia content. Therecipient subscriber can view the received messageor content on mobile or through mZone portal. Thesubscriber can also download the content to hismobile from the mZone portal.

With few clicks on your mobile camera you uploadmultimedia content to the public gallery which canbe accessed by other subscribers of mZone portal.Subscribers can upload any multimedia content to“Public Gallery” so that all mZone subscribers canview and download the content.

TeleDNA mZone Interfaces:

TeleDNA mZone provides the following standardsbasedinterfaces to the Network Service Enablers andContent Providers

Network Service Enabler InterfaceSMSC SMPP 3.4MMSC SMTP/MM7WAP GW HTTPPrepaid IN DIAMETERBilling System FTPCPs or Enterprises SMTP/MM7 or

HTTP/SOAP

mZone SubscriptionTeleDNA mZone provides the following standardsbasedinterfaces to the Network Service Enablers andContent ProvidersThe Entertainment service usages and access aresubscription based i.e., the subscriber has tosubscribe to the mZone Entertainment Services.Subscription to the Entertainment Services can beachieved through any of the three modes:SMSWeb PortalWAP Portal

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TeleDNA mZone Netwotk Interface-

TeleDNA mZone integrates with the TelecomOperator's existing Network Enablers over standardinterfaces.

Managed VAS Service

Under VAS Managed Services portfolio TeleDNA offers end to end professional managed (O&M) services of all the VAS elements in the operator’s network. The vast experience of TeleDNA in designing, developing, installing, customizing and managing the wide range of VAS elements brings in tremendous value proposition to the operators.

TeleDNA’s ISO/CMM complied processes ensure that the operator’s network is well managed in terms of day-to-day maintenance, upgrades, statistics & MIS reports reconciliation, business intelligencebusiness intelligence reports, system uptimes, customizations, creation of technological road maps etc. as per the agreed SLAs & KPIs. The rich experienced work force of TeleDNA combined with advance CRM tool allows 24x7 support with regular updates to the operator’s O&M heads to have a complete view of the network along with any expansion requirements. TeleDNA’s Managed Services Promises Objective Based and Committed Enhancements in the revenues.

Distinct Advantages to Mobile Operator

Substantial improvement is cash flow Improvement in ARPU Response time in handling dynamics of technology advancements is fast Service quality brings in customer satisfaction Operator have more time in focusing customers and marketing strategy Flexible and scalable business models Multi-level support centers Dedicated and Experienced resources.

Majority of Value Added Services deployed by Network Operators (such as Multimedia Messaging Service and Cell Broadcast) are underutilized. The prime reason for non popularity of such services is the difficulty faced by subscribers in getting such service activated and using the service itself. Ideally, these services can yield good returns of investment for Network Operators. TeleDNA mZone is the ideal platform for operators to achieve good returns of investment, by enhancing the usage of value added services provided by the Network.

TeleDNA mZone is a VAS Application Platform that provides mobile subscribers with various Entertainment Services, using which the subscribers can share and exchange multimedia content. TeleDNA mZone provides the mZone subscribers a user-friendly and innovative method of sharing and exchanging multimedia content and taking part in contests.

TeleDNA mZone is an off-deck portal that provides a platform to exchange multimedia content between mobile users. TeleDNA mZone also provides an option to download a feature rich Mobile Client for ease of access to mZone platform and services.

VI. CONCLUSION AND FUTURE WORK

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Mzone–photosharing application is the latest mobile application-offering you to share your pictures in a single click.mZone is a mobile entertainment and social networking platform,which provides a variety of unique content sharing features across the mZone community.The mZone is the TeleDNA’s VAS Application Platform.Design and develop a platform which can offer the mobilenetwork perators,MVNOs, contentproviders,Enterprises and mobile users a user friendly and easy to user mobile application platform for sharing photos,manage private albums,manage public albums,conduct contests and

dating/matrimony services over different channels.This platform shall offer the services to Mobile Network Operators,Mobile Virtual Network Operators(Aggregators),ContentProviders,Enterprises and Mobile Subscribers.The services offered for all these stake holders are discussed in the relevant sections in the document.TeleDNA mZone provides J2ME Mobile Client for the subscribers to install on their mobiles and access mZone features.mZone Mobile Client provides the subscribers the ease of use and helps the subscribers avoid the tedious typing required to upload content or download content. mZone solution shall have a vast set of service portals,core applicationprocesses,enabler gateways and handset applications,these shall be bundled and installed in the data center as mZone server.

1098 IEEE TRANSACTIONS ON INDUSTRIAL ELECTRONICS, VOL. 60, NO. 3, MARCH 2013

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Elhadi M. Shakshuki (SM’01) received the B.Sc.degree in computer engineering from the Universityof Tripoli, Tripoli, Libya, in 1984 and the M.Sc. andPh.D. degrees in systems design engineering fromthe University of Waterloo, Waterloo, ON, Canada,in 1994 and 2000, respectively.

He is currently a Professor with the Jodrey Schoolof Computer Science, Acadia University, Wolfville,NS, Canada, where he is the Founder and the Headof the Cooperative Intelligent Distributed SystemsGroup. He is an Adjunct Professor with Dalhousie

University, Halifax, NS. He is on the editorial board of several internationaljournals. He published over 150 research papers in international journals,conferences, and workshops.

Dr. Shakshuki is a member of the Association for Computing Machineryand Association of Professional Engineers of Nova Scotia. He contributed inmany international conferences and workshops with different roles. He is theFounder of the International Conference on Ambient Systems, Networks andTechnologies. He is a Cofounder of the International Conference on MobileWeb Information Systems. He is also a Founder of other international symposiaand workshops.

Nan Kang received the B.Eng. degree in computerscience from Heilongjiang Institute of Science andTechnology, Harbin, China, in 2006 and the M.Sc.degree in computer science from Acadia University,Wolfville, NS, Canada, in 2011.

He is currently a Software Developer with 2ndAct Innovations Inc., Halifax, NS. His current workincludes sentiment analysis, natural language pro-cessing, and the design and development of applica-tions on Cocoa/Cocoa Touch. His research interestsinclude wireless network security and machine

learning.

Tarek R. Sheltami (M’05) received the Ph.D. de-gree in electrical and computer engineering from theDepartment of Electrical and Computer Engineering,Queen’s University, Kingston, ON, Canada, in 2003.

He was with GamaEng Inc. as a Consultant onwireless networks (in 2002–2004). He also workedin several joint projects with Nortel Network Corpo-ration. He is currently an Associate Professor withthe Computer Engineering Department, King FahdUniversity of Petroleum and Minerals (KFUPM),Dhahran, Saudi Arabia. Before joining KFUPM, he

was a Research Associate Professor with the School of Information Technologyand Engineering, University of Ottawa, Ottawa, ON.

Dr. Sheltami has been a member of the Technical Program and OrganizingCommittees of several international IEEE conferences.