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Acknowledgement

We are thankful to Prof. Sandeep Atre for giving us the strength and inspiration and for

providing encouragement and much needed moral support. We are also thankful to him

for assigning us such an interesting project with a lot of learning involved in it. The

development of this project has enabled us to understand the contents of this course in a

better way. The project has given us a practical experience, which will prove to be very

beneficial in our forth-coming practical life.

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EXECUTIVE SUMMARY

The Project that,we are presenting to you is about our new hotel which is named as Sky

Lark hotel. We are presenting our business plan with some of the specialties, comfort

reliability of the hotel and a lot more with some of the financial position of the

projected year with sales of the hotel products, services and all others with the, income

statement and balance sheet

.

We have given full analysis of market. The hotel is in access in every local as well as

for foreigners. This was reason we have also planned to open hotel in other cities in

near future. In this marketing plan we have given complete analysis of our competitors.

In direct competition many hotels will be there which are already doing good business.

We have given brief information about hotel location, name of the partners, its main

objectives. Then we have explained various strategies and tactics adopted by our team,

the target market then there is a brief description of the management, entrepreneur and

their back ground.

In the end we have given some projected sales, income statement, and balance sheet.

That projected sales and financial analysis shows that we are financially sound. So wewill be able to do excellent business in our area and soon in other cities as well.

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Name and address of the business

Business name

SKY LARK HOTEL

The hotel is situated in the Tourist place that is in bandhavgarh which is a national park,

Bandhavgarh National Park has captured the imagination of many with its diverse

wildlife and breathtaking landscapes.

Our guests will be avail of the following facilities:

Laundry/Dry CleaningGem Shops

Car Rental

Parking

Baby Sitting

Travel Desk

Airline Offices

Doctor

Bookstore

24 Hour Room Service

Money Changers

Mission:

Our mission is to become one of the most leading hotels in India and is to exceed the

expectations of our guests.

Vision:

To reach the destination of leisure and the profit through management, franchising, and

hospitability.

Mission statement:

To enhancing the guest, setting standards, conserving natural resources, educating,

motivating our staff, and making healthy community relationships.

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Objectives

The objective of Sky Larks is to build a prosperous future for its members, the

hotels, guesthouses. It will do this by marketing the services of members both

on and offline. Other key activities include projects in training, advocacy,

marketing and knowledge creation which it undertakes in cooperation withthe hotel

All departments in a hotel relate back to marketing and the plan for successful

sales. With respect marketing, sales, banquet & restaurant food and execution of

ceremonies, weddings and customer service training.

We will work for the needs of the owners, the general managers and the teams

involved.. We care about all the manager of management after all we were once

there.

.

Partners of the business firm:

Name and address of the owners are as follows:

Vikas paroha

Umesh patel

Swati dwivedi

Vipin singh somvanshi

Vibhor kumar singh

Suraj Sharma

Nature of the business

Through market search I got the experience of hotel that they are much in the profit.Although there are the best hotels exist in the market, but with opening of new one

people surely like to check that one also. Especially in bandhavgarh there will be great

potential of hotel business. Many people of locality and foreign visit bandhavgarh just

because of being a national park and vast variety of flora and fauna. So basically nature

of the business is to give all of comforts and the quality products and with the best of

services.

Statement of financing needed

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Following will be the statement that will be made to facilitate the hotel profit, and

where will be the business stands

Income statement Balance sheet

If there will need of any more statement like cash flow statement or owners equity

statement then it can be seen according to the circumstances

Statement of confidentiality of report

One of the major statement that is only made for the confidential will be the cash flow

statement that will only be used for the sake of business own use

Industry analysis:-

Future out look and the trend

people want be feel more comfort just because they come to visit these kind of

places in their leisure time, and want to experience the best of their leisure time. So the

future out look of the business hotel is much fruitful in this regard.

Analysis of the competitors

Following are the major competitors that have great market share.

Jungle mantra.

Nature heritage resort.

Bagh sarai resort.

Jungle inn resort.

Infinity resort.

We have the competition with these hotels in the bandhavgarh.

Market segmentation

Recently analysis of market of hotels expresses that the trend for the hotels for these

tourist places has increased with the passage of time.

Competitors are now more interested in making new services. There are a lot of

different aging groups that have different needs. To fulfill their needs, we keep them in

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minds. Majority of the people where the business is established are local as well as

foreigner. we will make our best effort to make the customers loyal.

Industry forecasts

The industry of hotels is going to be flourishing with the passage of time. In the future

such business will be more profitable. As people now like to eat with no effort

physically and want to be more comfortable. Some of the hotels like Nature heritage

resort,Bagh sarai resort.,Jungle inn resort,Infinity resort in bandhavgarh are the leading

hotel. In the future the forecast for the hotel will be in the favor of the investment in the

hotel business. To day the analysis of the sales of the different hotels are like that

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In the above share of the each hotel we can see the each hotel has a lot share of his sale

to his specific area. so we industry forecast shows that the plan of the hotel will really

works.

Description of venture

Products &services

Our guests can avail of the following services:

Laundry/Dry Cleaning

Gem Shops

Car Rental Parking

Baby Sitting

Travel Desk

Airline Offices

Florist

Bookstore

24 Hour Room Service

Money Changers

Inproducts we will offer all kinds of dishes like chines,Thai, Indian and all

other that customer will like to eat.

Baghsarai

Junglemantra

Infinity

Jungle inn

Nature heritage

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Size of business

In looking of the size of the business our hotel will be large than all the existing

hotels. It will not be only in the area but also in the products, as well as the servicesoffering. This will surely help us in making the customers towards the Sky Lark.Therestaurant will stand out from the other restaurants in the area because of the unique

design and decor. We will offer a fine dining experience in an electric atmosphere. The

outlook for the future is exceptionally positive and the most progressive.

Office equipments and personnel

In the office equipment we will have systematic reception with computer having all the

data of the customer for their help.

We will acquire the most competent personnel staff for the making the hotel a quality service

providers

Back ground of entrepreneur

The Six partners have their own specialization in marketing, finance, human resource,

and done have in the risk management. Our staff will be the backbone of our success.

We aspire to be the best employer and we offer our employees challenging, excitingand rewarding careers and take great care of their wellbeing.

Production plan

Manufacturing process

The process will be through the cooks hired will work for their best. For this purpose

and the quality food a plant of cleaning the all kinds of vegetables, meat and all other

foods will be installed.

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Physical plant and machinery

There will be no such physical plant or the machinery will be installed because this is

not a manufacturing industry. If in the future there will be a need of that then it willbe seemed.

Names of the suppliers of the raw material

Major sources of the raw material of vegetables & meat will be the

Local market

Direct from the Farmers

All other raw material will be produced by the farmers of the hotels that work in the

villages. Material like the fruits, vegetables will be produced through our own

resources.

Marketing plan

An entrepreneur must understand the business growth and to go with the pace of the

competitive environment Effective brands can only be made through the valuable

marketing. In order to raise awareness of hotel brand, and achieve the desired

positioning Advertising will be, in both online and offline through, media banners on

roads adds on the web sites, with the objective to reach both business and leisure

travelers,

PRICING:-

Price is the amount of money or other items with utility need to acquire a product. This

utility is the potential to satisfy wants.

Pricing always plays a vital role in the success or failure of any product. One has to do

a lot of market research before pricing an introductory product. If the pricing of product

offering or not up to level of customers, they reject the product. Following will be the

prices charged to the customers if they are willing to stay at the hotel

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Room Type Rates in India

Single occupancy

Double

occupancy

Rates in USD

Single occupancy

Double

occupancy

BusinessStandard

10000 15000 450 483

Business Deluxe 18000 20000 633 667

Executive Suite 25000 30000 667 800

Distribution:

If the customer seems to be growing steadily. We will directly distribute our products tothe customers on their order giving a nominal charge. We have strong channels like our

own sources that directly deliver an order.

This strategy has a great share in sales. That also makes a great image for the company.

PROMOTION

Promotion is to promote your product. It will be done through inform, persuade and

remind the market that we are in the business. We have done our promotion by

following ways.

BANERING

The first step we have taken to promote our product for Sky Larks by placing various

banners in the city to attract local people to our hotel.

As hotel is on ht e main road so we have also put banners from two sides of entries

side. This is done to attract the on going travelers to the quality food and the services.

The strategy we will adopt is that we have printed cards of naming the Sky Larks and

distributed them near offices, station, and houses.

ADVERTISING

In order to establish a rapport with your customers, it is crucial to evaluate the

effectiveness of your advertising campaign. While print and TV ads are some of the

best known and effective options, these can be very expensive and often beyond the

reach of most small business owners

We also take the advertising strategy in apply to get maximum response from

customers. For this reason we have taken local sportsmen to advertise for our shop ontelevision, radio and we will be putting our adds on renowned social networking site

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and commercial website.it will be just like a global advertisement.we will also be

having our website through which advance booking can be done for the convenience of

foreign and distant customers.

Products forecast

In the product forecast it can be seen un the hotels that there will be always change in

the dishes but also offering the different services like rental of the cars, pick and drop of

the guests, on line booking for the convince of the customers. Same case will be treated

with the fore season in the product forecast. As the hotel will flourish there will be

change in the services and the offerings as well.

Controls

Each manager will be the responsible for the controls of the hotel management.

It will not only be apply on the cost of the hotel management but also with the

whole cost of employees.

Determine which expenses will be assumed by the meeting sponsor and by theattendees.

Create a balance sheet listing expenses for all functional areas.

Check budgets from similar meetings to gauge spending.

Consult with your accounting office or financial officer for the best controls on

cost and the efficiency.

Secure the signature of a financial officer for any expenditure that has been

occurred.

Organizational plan

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Form of ownership

Initially the form of ownership will be in the form of partnership with the

contribution of equal amount. Partnership deed will be registered through the

partnership act.

Identification of partners and shareholders

Partners are basically the reputed personals of the city that no one can claim that

they are the irresponsible people. On the other hand there is no any shareholder of

the hotel and no nay investment in this regard. All the investment is made by the six

partners.

Authority of the principals

Delegation of authority is given to all the managers in the hotel with their

specialization like the finance manager will have the full authority to give the all

information regarding the finance, similarly in all the departments like in sales,

manager will manages volume and sources new business across the corporate,

travel, leisure and meetings segments. Investment will be preferred and also

connection with the travel agencies, with the government. Sales mission also gives

coverage to over all hotels. in case of failure of the delegation of authority it can bechanged in the centralized and decentralized authority which will make the overall

performance better.

Management team back ground

Partners are basically the reputed personals of the city that no one can claim that they

are the irresponsible people. All the management is highly qualified with their best of

experience. Our staff will be the backbone of our success. We aspire to be the bestemployer and we offer our employees challenging, exciting and rewarding careers and

take great care of their wellbeing.

Sky Larks entrepreneurs will have intent to attract, retain and develop high quality

employees that have a primary belief in service quality and customer focus.

Roles and responsibilities of members of organization

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Pre-Planning:

Determine the purpose of the meeting

Consider group size, gender mix and ages Determine when the meeting should be held.

Plan the meeting as far in advance as possible

Budgeting:

Create a balance sheet listing expenses for all functional areas of your meeting

Check budgets from similar meetings

Consult with your company's accounting office or financial officer on

formatting the budget so its performance can be checked.

Secure the signature of a financial officer for any expenditure above what youhave made or budgeted.

Make sure funds are allocated to pay all suppliers and be made on the right place.

Contracts:

Share all contracts with your organizations manager.

Negotiate a final agreement that incorporates.

Make sure you have a binding contract. To be enforceable, a contract must

specify definite terms, be accepted by both sides and be signed by people with

delegated authority to enter into the agreement

Get feed back:

Ask your attendees to provide feedback about the program content and format,

meeting facility, speakers, meal functions and other special activities

Write letters of thanks to management, speakers, hotel staff and other vendors.

Training:

Training programs will be designed to meet the needs of entry level employees,

supervisors, middle managers and senior management, and focus is also placed on

providing senior staff with career development, advice and guidance.

The programs are designed to enable employees to undertake career path planning, both

enlargement and enrichment. Training will be given according to the needs of hotel so

that we achieve and exceed our objectives, and ensure that training will be in result of

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revenue generation, productivity, guest satisfaction, rewarding careers, outstanding

customer service and a high return on investment to the management.

Assessment of risk

Weaknesses of business

No training institutes

No government support

Political instability

New technologies

Latest technology not being used

Entrance of the employees are not computerized

Lack of the global connection

Lack of facilitate customers with internet in the hotel

Contingency plan

To give the quality products To facilitate the customers with the best of services

To give a wide range of available services in the future

To solve the problem of global connection

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Financial plans

Sales for the year 2012

Particulars Rs

Meals 1500000

Drink 500000

others 400000

Accomdation 2600000

Total 5000000

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Sky Lark hotel

Projected income statement

For the period 30, June 2012.

PARTICULARS RS

SALES 5000000

LESS, COST OF SALE 3200000

_______

GROSS PROFIT 1800000

LESS

ADMIN EXPENSES 300000

_______

NET PROFIT 1500000

LESS TAX 150000

_______

EARNING AFTER TAX 1350000

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Investments Plan

Our investors total contributed:-

Name Amount

Vikas paroha 15,00,000.00

Suraj sharma 15,00,000.00

Swati dwivedi 15,00,000.00

Umesh patel 15,00,000.00

Vibhor Kumar singh 15,00,000.00

Vipin Singh 15,00,000.00

Venture Capitalist 50,00,000.00

Total- 1,40,00,000.00

Balance Sheet

Liabilities Amount Assets Amount

Capital: Fixed Assets:

Capital 9000000 Land&Building 9500000.00

Add: Profit 1350000 10350000.00 Hired cars 200000.00

Office Furniture 500000.00

Unsecured Loans: Furniture for sitting area 225000.00

From Venture-Capitalist 5000000.00 A.C. 200000.00

Kitchen Equipment 42500.00

Other Liabilities: 650000.00 Production Equipment 450000.00

Current Assets, Loans &

Advances

Advances 1000000.00

Bank Balance -

Cash in Hand 3882500.00

Total- 16000000.00 Total- 16000000.00

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Break even analysis

Our break-even analysis will be based on the average of the first-year numbers for total

sales, total cost of sales, and all operating expenses.Here we have some of our fixed

cost,variable cost and the projected sale of the hotel to determine the break even poitnt.

Break even=F.C/ (1-V.C/SALES)

= 300000/ (1-3200000/500000)

=RS

Sources and application of funds

There will be only one source of the finance that is the equity finance. All the

investment will be from the owners of the hotel and the finance manager deals in all

sorts of the cash and other financing regarding the hotel.There is no any of the

application regarding the borrowing, loan from banks. but only loan from the friend that

also mentioned in the balance sheet. In case of any need of debt finance in future it can

be seen and can be avail for the application of fund may be through banks or any

financial institutions.

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