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9 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan , Jennifer, Brooke, Sam, Brett,. Wildland Restoration Volunteers. - PowerPoint PPT Presentation
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9 April 2012NR400: Public Relations in Natural ResourcesAmy Yedo,Allie Scholan,Jennifer,Brooke,Sam,Brett,
“a non-profit organization that provides an opportunity for people to come together, learn about their natural environment, and take direct action to restore and care for the land”
Colorado and Wyoming60 current projects180 projects completed:
11 miles of stream and shoreline restored 15 miles of road obliterated
Annual fundraising concert event
WILDLAND RESTORATION VOLUNTEERS
Goal 1: Increase concert attendance to 500 and funds
generatedObjectives:
Press Releases Facebook event page Book popular local bands for concert Book popular guest speaker for concert Create eye-catching flyers Compile list of flyer placements Organize children’s activities for concert
GOALS AND OBJECTIVES
Goal 2: Increase volunteer
numbers and organization membership
Objectives Create Facebook page for
Fort Collins WRV chapter Press release for general
volunteers Create slide show for
concert highlighting restoration services
Distribute briefing paper to potential publicity sources
GOALS AND OBJECTIVES
Photo courtesy of WRV website
Goal 3:Become involved in administrative process of non-profit organization
Objectives:Attend board member meetings Input in the public relation aspect of organization
Supply PR plan for increased member involvement and Wildland Jam 2012
GOALS AND OBJECTIVES
Stakeholders Target AudienceFront Range
CommunityOutdoor
enthusiasts/ recreationists
Avid volunteersAges 18-65University
communityProfessionals w/in
field
AUDIENCES
Messages:Briefing PaperPress ReleasesFacebook™ chapter page
Slide show
NEW VOLUNTEERS/MEMBERSHIP
EVENTWhat: 3rd Annual
Wildland Jam Benefit Concert for WRV
Where: Avogadro's Number
When: June 23rd
Messages:Event Facebook™ pagePoster/Flyer
constructionComposite of
poster/flyer locationsBriefing paperPress releasesComposite of press
release avenuesOrganize children’s
activities/caretaker
WILDLAND JAMS 2012
Poster Construction by Jennifer