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samuel scott, Marketing Speaker and The Promotion Fix columnist for The Drum
Marina Haydn, Executive Vice President and Managing Director, Circulation, The Economist
KEYNotEs
Dr. Ulrich Kampff meyer, Managing Director, PROJECT CONSULT Unternehmens-beratung GmbH
Fernando de Yarza lópez-Madrazo, President, Henneo, President WAN-IFRA
oliver Eckert, CEO, BurdaForward
Juan señor, President, Innovation
2 Expos
4 stages
+50 speakers
+130 Exhibitors
twitter.com | @IFRAExpo#DCXexpo | #IFRAexpo
8th – 9th October 2019 | Messe BerlinPart of the Berlin Publishing Days 7th – 10th October 2019
49th meeting of the global publishing community
LinkedIn.com/IFRA-DCX-Expo
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secondly, it means that advertising has never been less important to us than it is now. This is not to say that advertising is going to disappear – it will always be a meaningful revenue stream for any well-run media business. But it is perhaps a good thing that it will no longer be the pre-eminent revenue stream for our industry. After all, isn’t it better for the primary relationship to be with the consumer rather than the advertiser?
pRiVACY
or put it better, ‘who watches the watchers?’ From the almost daily rev-elations about your in-home voice device listening to your every word to the mammoth fi nes levied on Facebook and others, privacy is rarely out of the news at the moment.
indeed, almost all of the concerns being expressed about the tech gi-ants revolve around privacy. the ability of companies such as Facebook, google and others seemingly to monitor our every move and every word, often without us knowing, is the key emerging battleground. And it’s a battleground where publishers can make a diff erence.
it now looks like the great steps taken by the EU with gDpR legislation will be mirrored by new Us federal privacy legislation over the com-ing years. indeed, some Us states already have rigorous privacy laws in place.
on a similar note, i think we can expect to see the start of initiatives to break up the power of the large tech giants, probably starting in digital advertising. in the long run, this will create opportunities for publishers, who very often are at the other end of the digital and marketing value chain, to secure more control over both. in a world where we seek to monetise our consumers directly, that can only be a good thing.
My suspicion is that the average consumer has no idea of the extent to which a company like Facebook or Amazon is monitoring their lives. And i also suspect that when they fi nd out, they’re going to be pretty mad…
When i was asked to contribute some remarks to this event last year, it was diffi cult to know where to start. The publishing industry seemed to be facing so many opportunities and so many issues. i ended up looking at four – the role of talent; the ‘elephant in the room’ that is Facebook; print’s brighter future; and the importance of innovation.
None of these issues have gone away but in writing this year’s contribu-tion it is clear to me that we can actually crystallise all of the industry’s opportunities and issues into two broad headings.
MoNEtisiNg tHE CoNsUMER
this is a topic with many potential sub-headlines. You could call this “why didn’t we think of this before?” or perhaps “how did we forget we’re good at this?” Either way, it is clear that the key emerging trend across all media businesses is around building and monetising a direct relationship with the consumer.
this comes in many forms. Most publishers are exploring a mix of e-com-merce, events and paid content. It is the last of these which I fi nd most fascinating and which, at the moment anyway, seems to be bearing the most fruit.
In 2018, FIPP published its fi rst ‘Digital Subscription Snapshot’, a survey of the numbers of digital subscribers to the major publishers, and the starting price for a subscription in each case. the response we had was astonishing – it rapidly became the most downloaded piece of content we’ve ever produced. this success was continued with the publication of the updated edition for 2019, which is available to download from the Fipp website.
this report contains three crucial revelations: 1) the volume of digital subscribers, for almost all publishers that play in this space, is now such that it represents a signifi cant source of income; 2) digital subscriptions are a global phenomenon, with examples drawn from countries as diverse as China and Argentina; 3) the newspaper industry has led the way in developing digital subscriptions, with relatively few examples of success in the magazine industry at present.
this of course has two implications for the way we’ve always done busi-ness. The fi rst is that the role of the aggregator is diminishing. You can see a good example of this in the imminent launch of Disney+, the House of Mouse’s new ott streaming service. in doing so, they have removed all of their original content from Netfl ix in favour of their own service where they can build that direct relationship.
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the light at the end of the tunnel James Hewes, president & CEo, Fipp
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WoRlD pRiNtERs FoRUM CoNFERENCE
Your ticket for the World Printers Forum Conference 2019 on 7 October includes the access to the IFRA World Publishing Expo on 8 and 9 October 2019 in Berlin.
The World Printers Forum Conference will start at 11:00 am and end at 18:00 pm. It will be hosted by the Berlin offi ce of Frankfurter Allgemeine Zeitung, Mittelstraße 2 – 4, 10117 Berlin, Mitte.
We will provide drinks and snacks at tea break and hot and cold buff et at lunch.
Presentations will either be in English or German language, please check the conference programme. Interpretation will not be provided.
Get your ticket: www.ifra-expo.com/tickets
World Printers Forum Conference 2019 / 7 October 2019
11:00 am – 12:00 am / The power of print
Moderation: Manfred Werfel
11:00 – 11:30 | The Power of Print – Das Katerfrühstück nach dem digitalen RauschSebastian Haupt, Geschäftsführender Gesellschafter, Multisense Institut
11:30 – 12:00 | “Future of Media” ReportJon Watkins, FIPP
12:00 am – 12:30 pm / Market developments
Moderation: Sabine C. Sirach, Deputy Director, World Printers Forum, WAN-IFRA, Germany
Newsprint marketGary Thomson, Senior Market Consultant, EMGE & Co.
1:30 pm – 2:00 pm / Market developments
Moderation: Sabine C. Sirach, Deputy Director, World Printers Forum, WAN-IFRA, Germany
Newspapers’ price hikes and digital circulation in the U.s.A.H. Iris Chyi, Associate Professor, University of Texas at Austin, USA
2:00 pm – 3:30 pm / New investments
Moderation: Manfred Werfel
2:00 pm – 2:30 pm | Erfolgreich im schweizerischen Druckmarkt mit innovation und AusdauerMichael Fingerhuth, Geschäftsleiter Zeitungsdruck, CH Media
2:30 pm – 3:00 pm | Styria Print Group 4.0Christian Wilms, Geschäftsführer, Druck Styria GmbH & Co. KG
4:00 pm – 4:30 pm / New investments
Moderation: Manfred Werfel
latest technologies at Axel springer: 3D printing, Augmented Reality and beyondThomas Drensek, COO, Axel Springer Print Management GmbH, Hamburg
4:30 pm – 6:00 pm / Print innovations
Moderation: Sabine C. Sirach, Deputy Director, World Printers Forum, WAN-IFRA, Germany
4:30 pm – 5:00 pm | How can a newspaper compete in the digital era? the relaunch of Fuldaer ZeitungDipl. Des. Hans Peter Janisch, freischaff end, Pressedesign
5:00 pm – 5:30 pm | Innovationsprodukte für VerlageMaria-Therese Kainz, Leitung Jobs & Karriere, SÜDKURIER GmbH Medienhaus
5:30 pm – 6:00 pm | smartpaper24Dr. Klemens Berktold, CIO Printing Division, Funke Mediengruppe
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THE “DCX/IFRA EXPO” APP: YOUR TAILORMADE EXPO-GUIDE The offi cial DCX/IFRA App is the best way to stay up to date about the programme, speakers and exhibitors. DCx/iFRA App: Your tailormade expo-guide and personal programme right at your fi ngertips. Any time, any place, right in the palm of your hand.
tUEsDAY 8 oCtoBER 2019 stAgEs AT iFRA & DCx Expo
CoNFERENCE stAgE
10:30 am – 12:00 am | Publishing strategies
Moderation: Nick Tjaardstra, Director, Europe/Africa & Global Advisory, WAN-IFRA
11:30 am – 12:00 am | Das Fitness-Programm für die Zukunft regionaler Zeitungsverlage Dr. Kurt Sabathil, CEO, Schwäbisch Media
11:30 am – 12:00 am | A Customer Success Story by ppi Media
11:30 am – 12:00 amHarry Fesser, CEO, Ohl Press Service GmbH
1:00 pm – 1:30 pm | Innovations in news publishing
Moderation: Sabine C. Sirach, Deputy Director World Printers Forum, WAN-IFRA
Prof. Dr. Sonja Kretzschmar, Prodekanin Betriebswirtschaft, Institut für Journalistik, Universität der Bundeswehr München
1:30 pm – 2:30 pm | Automation and innovation
Moderation: Sabine C. Sirach, Deputy Director World Printers Forum, WAN-IFRA
1:30 am – 2:00 am | Janne Raïhä, product manager, Sanomala
2:00 am – 2:30 am | Berlin Last Mile (erfüllt mit CDProfi t zukünftige Anforderungen)Martin Schmidt, Bereichsleiter IT (CIO), Berlin Last Mile GmbHJyri Vanninen, Project Manager, Anygraaf Oy
4:00 pm – 4:30 pm | Print room of the future
Paul Huybrechts, Managing director, Coldset Printing Partners
4:30 pm – 5:30 pm | News automation
Moderation: Carl-Gustav Lindén, WAN-IFRA
4:30 am – 5:30 am | Reporters with superpowersGary Rogers, Editor-in-Chief, RADAR
DCx stAgE
10:45 am – 11:30 am
‘Story-fi rst’ wins! How to create and play out premium content in new digital channelsMark van de Kamp, CEO, Escenic
12:30 pm – 1:00 pm
How to improve collaboration and productivity with good content creation toolsRafał Stalewski, Head of Sales, CKEditor 5
1:10 pm – 1:40 pm
lecture presented by Mpp global
1:50 pm – 2:20 pm
10 strategies for growing Reader RevenuesBen Edwards, SVP Business Development, PageSuite Ltd
2:30 pm – 3:15 pm
Killer content strategies – how to stop chasing your scaleJonny Kaldor, Founder and CEO, Pugpig
4:00 pm – 4:45 pm
Enabling the Future of Digital publishersVivek Khandelwal, Co-founder of iZooto
4:55 pm – 5:25 pm
Digitale Content-Erstellung - Flexibel, skalierbar & bezahlbarBenedikt Auer, Business Development Manager, WorkGenius
10:00 am – 10:30 am | KEYNotEKeynote lecture presented by WAN-iFRA
Fernando de Yarza López-Madrazo, President, Henneo, President WAN-IFRA
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Keynote Discussion
Panel discussion Lecture in German
Apero/Reception
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3:30 pm – 4:00 pm | KEYNotEKreativ zerstören! Wie die News-Branche im Internet-Zeitalter erfolgreich sein kann
Oliver Eckert, CEO, BurdaForward
DE
START-UP STAGE
10:00 am – 10:20 am
lecture presented by simplaex gmbH
11:15 am – 11:35 am
the journey from a newspaper to a video powered digital platformKai Henniges, CEO, video intelligence GmbH Ralf Maurer, Country Manager, video intelligence GmbH
1:20 pm – 1:40 pm
the price of Waiting too longDeborah Choi, Director of Business Development, Steady Media GmbH
2:10 pm – 2:30 pm
the Monetization of the occasional and irregular ReadersOlaf Peters-Kim, Co-Founder, Welect GmbH
2:35 pm – 2:55 pm
Predicting the Future – Impact ScoreFredrik Lundberg, Business Developer, iMatrics AB
4:40 pm – 5:00 pm
Engage and monetise your audience with personalisationDr. Mattia Fosci, CEO, ID Ward
CoNtENt sERViCEs & CoNtENt MARKEtiNg stAgE
10:00 am – 10:30 am | KEYNOTEContent Services – Reaching out for New Frontiers:the Multi-Facetted Content Management scene
Dr. Ulrich Kampff meyer, Managing Director, PROJECT CONSULT Unternehmensberatung GmbH
10:45 am – 11:30 am
Regionale Zeitungshäuser und ihre ErfolgsstrategienModerator: Gerd Bergmann, Stellv. Chefredakteur/Dep. Editor-in-Chief, Deutscher Drucker Verlagsgesellschaft mbH & Co. KG
12:30 pm – 1:00 pm
lecture presented by interRed gmbH
1:10 pm – 1:40 pm
Best of the Best: Highlights des BCM 2019Olaf Wolff , Managing Director/Executive Client Partner, Publicis Pixelpark
1:50 pm – 2:20 pm
storyBrand - Clarify your message so customers will listenHolger Koenig, Geschäftsführender Produzent Koenigsfi lm, KOENIGSFILM/Content Marketing Forum e.V.
2:30 pm – 3:15 pm
New Challenges for Holistic information Management:Content services and the Challenges of AutomationDr. Ulrich Kampff meyer, Managing Director, PROJECT CONSULT Unternehmensberatung GmbH
tUEsDAY 8 oCtoBER 2019 stAgEs At DCx Expo
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last update 30 July 2019
FIND THE FUll pRogRAMME ON OUR WEBSITE: www.ifra-expo.com/programm
by last update 30 July 2019
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WEDNEsDAY 9 oCtoBER 2019 stAgEs AT iFRA & DCx Expo
CoNFERENCE stAgE
10:30 am – 11:30 pm | CONPT presentation
Manfred WerfelDean Roper, WAN-IFRA
1:00 pm – 2:30 pm | Media Innovation
Session organised by Global Alliance for Media Innovation (GAMI)
4:15 pm – 5:00 pm publishers on the path to self-reliance
Moderation: Mads Holmen, Founder & CEO, Bibblio
Justine Powell, Former MD, Handelsblatt Global
Dr. Lars Janzik, CEO, Vertical Media
Robbie Wild Hudson, Editor-in-Chief, BOXROX
DCx stAgE
10:00 am – 10:30 am
Moving from Waterfall to Agile: indesign translation and Content Sign-Off with JAWSAndre Hemker, CEO Wordcraft GmbH, Wordbee Reseller DACH
10:45 am – 11:30 am
Ring Publishing – A Platform To Engage UsersWojciech Ehrenfeld, Public IT Services Director, Ringier Axel Springer
12:30 pm – 1:00 pm
Auf den zweiten Blick – Digitalisierungspotenzial im Verborgenen!Dirk Westenberger, Vorstand, HUP AG
1:10 pm – 1:40 pm
A technology & Engagement strategy For publishersOliver Gades, VP Sales, DACH and CEE, Applicaster
1:45 pm – 2:15 pm
the journey from a newspaper to a video powered digital platformKai Henniges, CEO, video intelligence GmbH Ralf Maurer, Country Manager, video intelligence GmbH
2:30 pm – 3:15 pm
Knowledge extraction from unstructured data using artifi cial intelligenceToni Schnell, Managing Director, inxire GmbH
10:00 am – 10:30 am | KEYNotEThe Economist’s reader-fi rst product strategy
Marina Haydn, Executive Vice President and Managing Director, Circulation, The Economist
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by last update 30 July 2019
3:30 pm – 4:15 pm | KEYNotEKeynote lecture presented by “innovation”
Juan Señor, President, Innovation
DE
Keynote Discussion
Panel discussion Lecture in German
Apero/Reception
START-UP STAGE
10:00 am – 10:20 am
Dealing with metadata? Don’t panic!Mari Ahlquist, CRO, iMatrics AB
11:15 am – 11:35 am
the Monetization of the occasional and irregular ReadersOlaf Peters-Kim, Co-Founder, Welect GmbH
11:40 am – 12:00 am
the price of Waiting too longDeborah Choi, Director of Business Development, Steady Media GmbH
1:20 pm – 1:40 pm
Engage and monetise your audience with personalisationDr. Mattia Fosci, CEO, ID Ward
2:10 pm – 2:30 pm
lecture presented by simplaex gmbH
3:25 pm – 3:45 pm
the journey from a newspaper to a video powered digital platformKai Henniges, CEO, video intelligence GmbH Ralf Maurer, Country Manager, video intelligence GmbH
CoNtENt sERViCEs & CoNtENt MARKEtiNg stAgE
10:00 am – 10:30 am | KEYNotEthe future of Content Marketing
Samuel Scott, Marketing Speaker and The Promotion Fix columnist for The Drum
12:30 pm – 1:00 pm
Von der Digitalen Transformation profi tierenHaeme Ulrich, Coach, Team haemeulrich.com
WEDNEsDAY 9 oCtoBER 2019 stAgEs At DCx Expo
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STAY UP TO DATE – JoiN oUR NEWslEttER
www.ifra-expo.com/newsletter
Expo HigHligHts
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Branded content, contextual advertising, affiliate marketing, out-stream video, mid-roll, header bidding and outstanding advertising innovations: At the Digital Advertising Pavilion, exhibitors at DCX present the latest trends and solutions for a wide range of advertising offerings.
Digital Advertising pavilion: Experimentation meets Considered investment
Two parallel tours start on Thursday, 10 October 2019, at 10:00 am.Participants of both tours meet in front of Messe Berlin, Entrance to Hall 21. Address: Hammarskjöldplatz, 14055 Berlin, germany.
The print tour is dedicated to the IFRA Expo visitors, the Editorial tour to the DCX Expo visitors.Please find the programmes and tickets of the tours at: https://events.wan-ifra.org/events/berlin-publishing-tours
Get your ticket:
10 october 2019, 10:00 am / print tour
stop 1: press logistics and distribution, Ohl
stop 2: one of the largest newspaper print plants, Druckhaus Spandau
stop 3: state-of-the-art newspaper printing, Märkische Verlags- und Druck-Gesellschaft (MVD)
10 october 2019, 10:00 am / Editorial tour stop 1: A modern news organisation, Tagesspiegel
Stop 2: Old newspaper – fresh newsroom, Berliner Morgenpost
stop 3: Krautreporter, Alternative Journalism
Berlin publishing tours 2019
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Expo HigHligHts
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We are making Berlin the worldwide networking capital of the publishing industry. The Berlin publishing Night on 8th october 2019 is where who-is-who on the international publishing and content scene meet: Be there when representatives of international publishing companies, corporate publishers, opinion-formers, speakers from the IFRA and DCX exhibitions as well as other persons with a passion for publishing gather at an exclusive industry evening event.
In addition the World Printers Forum will present the new “Print Innovation Awards” at the networking night. The prize honours the most innovative print ads as well as newspaper and magazine publishers’ products worldwide.
www.ifra-expo.com/programm/berlin-publishing-night
Berlin publishing Night & print innovation Award
A strong affinity to future technologies, a radical customer focus and the readiness for constant change – media companies and content professionals can learn a lot from start-ups. At our Start-up Park, you will have the opportunity to try out new tools and gain inspiration for your own innovation activities.
start-up park: learn more about your next business
Don’t waste time trying to find the relevant exhibitors. We will guide you to the right parts of the exhibition. Our one-hour Guided Tours start during the conference breaks, and bring you directly to the exhibitors who are featuring the products or services that you are interested in.
Here, we will inform you about the confirmed topics and dates as soon as they are available: www.ifra-dcx.com/guidedtours
guided tours: innovation and trends at a glance
ExHiBitoRs
Advantage CS A.09 Hall 21b
Anygraaf Oy C.13 Hall 21b
Applicaster A.14 Hall 21b
Bristar Inc. A.07-B Hall 21b
CCI Europe A/S B.10 Hall 21b
CKEditor 5 B.12 Hall 21b
CMO Asia Partner
com!professional Press Pavilion Hall 21
Content Marketing Forum e.V. Partner
dataplan Beratungsgesellschaft mbH C.08 Hall 21b
DIE PRESSE Verlagsgesellschaft m.b.H. & Co KGPremium
Global Media Partner
Digitus Press Pavilion Hall 21
DOK.Magazin Press Pavilion Hall 21
Domena.com A.05 Hall 21b
ePublisher BV D.05 Hall 21b
Escenic A/S B.10 Hall 21b
evolver group C.06-A Hall 21b
Fachverband Medienproduktion e.V. (f:mp.) Partner
FIPP - the network for global media Partner
Fortumo OÜ A.07-A Hall 21b
FUNKINFORM Informations- und Datentechnik GmbH C.05 Hall 21b
Genscom NV A.01-C Hall 21b
GFM Nachrichten Press Pavilion Hall 21
gogol medien GmbH & Co. KG B.14 Hall 21b
HUP AG C.12 Hall 21b
HVG Kiadó Zrt. Press Pavilion Hall 21
ID Ward D.20 Hall 21b
iMatrics AB D.20 Hall 21b
Independent News & Media Press Pavilion Hall 21
SCRIPTOO by INFOR IT A.07-C Hall 21b
InPublishing Ltd Press Pavilion Hall 21
InterRed GmbH C.07 Hall 21b
inxire GmbH A.10 Hall 21b
iZooto A.15 Hall 21b
JJK Gesellschaft für innovative Verlagssoftware mbH C.06-E Hall 21b
JP/Politikens Hus A/SPremium
Global Media Partner
kress pro Johann Oberauer GmbH E.19 Hall 21a
Lout Magazin - dapamedien Verlags KG D.15 Hall 21b
marketing-BÖRSE Press Pavilion Hall 21
Miles 33 Ltd C.04 Hall 21b
MPP Global A.02 Hall 21b
Multicom GmbH B.14 Hall 21b
Naviga C.02 Hall 21b
Netzpiloten AG Media Partner
Newsfactory GmbH A.01-D Hall 21b
NKF Media GmbH Press Pavilion Hall 21
PageSuite Ltd A.02 Hall 21b
ppi Media GmbH B.06 Hall 21b
PreMedia Newsletter - Malik Consulting Unternehmensberatung für Medien Press Pavilion Hall 21
Production Journal - Cullum Publishing Ltd Press Pavilion Hall 21
PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampff meyer GmbH Partner
Protec Software-Service GmbH C.01 Hall 21b
Pubble bv B.09-B Hall 21b
Publishing Exhibition GmbH & Co KG tba
Pugpig B.05 Hall 21b
Ringier Axel Springer A.01-A Hall 21b
Simplaex GmbH D.20 Hall 21b
Steady Media GmbH D.20 Hall 21b
Süddeutsche Zeitung GmbH Press Pavilion Hall 21
TECNAVIA C.11 Hall 21b
The European Sting Media Partner
video intelligence GmbH D.20 Hall 21b
WAN-IFRA tba
web&mobile Developer Press Pavilion Hall 21
Welect GmbH D.20 Hall 21b
Wordbee S.A. B.09-A Hall 21b
WorkGenius A.01-B Hall 21b
Exhibitors DCx
3TControl Precision Systems S.L. E.04 Hall 21 a
ABB Schweiz AG E.04 Hall 21 a
Agfa NV F.07 Hall 21 a
Agraf AS F.04 Hall 21 a
Alborum, S.L. Press Pavilion Hall 21
DCOS Sweden AB E.16 Hall 21 a
Deutscher Drucker Verlagsgesellschaft mbH & Co. KG Press Pavilion Hall 21
DIE PRESSE Verlagsgesellschaft m.b.H. & Co KGPremium
Global Media Partner
doPAPEL Media Partner
Druck & Medien Johann Oberauer GmbH E.19 Hall 21 a
Druckmarkt - arcus design & verlag Press Pavilion Hall 21
EAE Engineering Automation Electronics GmbH E.13 Hall 21 a
Elettra S.r.l. F.04 Hall 21 a
EUWID Europäischer Wirtschaftsdienst GmbH Press Pavilion Hall 21
Fachverband Medienproduktion e.V. (f:mp.) Partner
Ferag AG E.02 Hall 21 a
FIPP - the network for global media Partner
FUJIFILM Europe GmbH E.03 Hall 21 a
Graphische Revue Press Pavilion Hall 21
GWS Printing Systems B.V. E.08 Hall 21 a
Holmen Paper AB F.14 Hall 21 a
HVG Kiadó Zrt. Press Pavilion Hall 21
Independent News & Media Press Pavilion Hall 21
IST METZ GmbH E.15 Hall 21 a
JP/Politikens Hus A/SPremium
Global Media Partner
Karjala Pulp F.08 Hall 21 a
Kodak Limited D.10 Hall 21 a
Koenig & Bauer Digital & Webfed AG & Co. KG E.17 Hall 21 a
Krause-Biagosch GmbH E.12 Hall 21 a
MakroSolutions GmbH E.04 Hall 21 a
manroland Goss web systems GmbH E.08 Hall 21 a
New ProImage Ltd F.07 Hall 21 a
News & Tech - Conley Magazines Press Pavilion Hall 21
Papierfabrik Palm GmbH & Co. KG E.07 Hall 21 a
Publisher - Pantara GmbH Press Pavilion Hall 21
Perlen Papier AG D.13 Hall 21 a
Swiat DRUKU - Polski Drukarz Sp. z o.o. Press Pavilion Hall 21
Polygrafi a - Print Publishing Ltd. Media Partner
PreMedia Newsletter - Malik Consulting Unternehmensberatung für Medien Press Pavilion Hall 21
Print & Produktion - EuBuCo Verlag GmbH Press Pavilion Hall 21
Print and Publishing - EMGroup GmbH European Media Group E.20 Hall 21 a
Publishing Exhibition GmbH & Co KG tba
Q.I. Press Controls B.V. E.13 Hall 21 a
Resolute Forest Products F.06 Hall 21 a
RISI Media Partner
SEM Servicegesellschaft für Elektrik und Mechanik mbH D.06 Hall 21 a
S Media Group Media Partner
Smurfi t Kappa Parenco BV E.10 Hall 21 a
JSC Solikamskbumprom E.09 Hall 21 a
Stora Enso F.11 Hall 21 a
Süddeutsche Zeitung GmbH * Press Pavilion Hall 21
Techniweb S.A.S. F.15 Hall 21 a
technotrans SE E.15 Hall 21 a
Tensor International LLC E.16 Hall 21 a
TMI Service GmbH F.02 Hall 21 a
Tolerans AB E.16 Hall 21 a
TOYO PRINTING INKS INC E.01 Hall 21 a
UPM Communication Papers F.01 Hall 21 a
JSC Volga E.11 Hall 21 a
WAN-IFRA tba
Wifag Services AG F.05 Hall 21 a
wobe-team GmbH E.12 Hall 21 a
XYNAMIX Vertriebs GmbH F.04 Hall 21 a
Exhibitors iFRA
by last update 30 July 2019Stay up to date: www.ifra-dcx.com/exhibitors
tba = to be announced
* Premium Global Partner
project ManagerHeiko StockFon: +49 621 40 166 [email protected]
iMpRiNt
Editorial Staff Team IFRA/DCXFon: +49 621 40 166 [email protected]
Responsible for Content (ViSdP) and OrganizerPublishing Exhibition GmbH & Co. KGRheinkaistraße 2D-68159 Mannheim
Contact and informationFon: +49 621 40 166 [email protected]
graphic Design: Christian Zeilerphotographer: Christian Laukemper
Contributions identifi ed by name do not necessarily represent the opinion of the publisher. Printed on UPM Sol Matt 70 g/m2 granted the EU Ecolabel FI/011/001.
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An excellent off er: use sustainable transport and relax while you travel. Get the best price ticket with Deutsche Bahn at a single nationwide price, available at every DB station.
More information: www.ifra-expo.com/visit/best-price-train-ticket
Best-price-ticketFairgroundMesse Berlin l D-14055 Berlin. You will fi nd the entrance in Hall 21, next to entrance north. The fair takes place in Halls 21 and 22.
By carThe fair ground‘s traffi c guidance system takes you directly via the city mo-torway system to the intersection at „Autobahn Dreieck Funkturm“. At this junction, take the „Messedamm“ exit. A total of 12,000 parking spaces are available on and around the grounds. Additionally, the multistorey car park of ICC Berlin is open beyond event times.
By plane75 airlines are connecting Berlin‘s international airports with 173 destina-tions in 50 countries. An urban motorway connects Berlin ExpoCenter City with Berlin‘s international airports.
By public transportBerlin is well-connected to the national railway system and the city off ers a dense network of public transportation. There are several tram, bus and metro stations close to the fair grounds, for example you can get off the metro at „Theodor-Heuss-Platz“ (Entrance North).
For further information please visit https://www.messe-berlin.de/en/Visitors/ArrivalDeparture/Arrival
opening hours & prices
Arrival
HAll plAN & UsEFUl iNFoRMAtioN
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tuesday, 8 october 2019 - from 9:00 am to 5:30 pm Wednesday, 9 october 2019 - from 9:00 am to 5:30 pm
Expo-ticketonline saver ticket 89,- €Register in advance under: www.dcx-expo.com/ticketswww.ifra-expo.com/tickets
purchased on site 99.- €By purchasing an admission ticket on site, please expect some delays. Avoid longer waiting times and save money by securing your ticket online in advance.
IFRA & DCX are aimed exclusively at decision-makers and managers at publishing companies, directors and leaders from commercial companies, administrative and non-profi t organisations. The event organiser therefore reserves the right to deny admission to visitors with other professional backgrounds.
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D.20Start-Up-Park
- Diff erent Industries, Diff erent Audiences, Diff erent Approaches- From Enterprise Content Management to Content Services- Markets & Market Studies 2019- The Role of New Technologies in Content Services- The Future is Already Here
Dr. Kampff meyer has been active in the Document, Content and Information Management Scene for more than 35 Years. As Consultant, President of Na-tional and International Industry Associations, Author, Lecturer and Keynote Speaker he has earned the Reputation as the Leading Evangelist for Enter-prise Content Management and Information Management in Europe. His Wikipedia-Curriculum is available in German Language: https://de.wikipedia.org/wiki/Ulrich_Kampff meyer. Dr. Kampff meyers Presentation „The Multi-Facetted Content Management Scene“ will give an Overview and Insights into the Multiple Facettes of the Content Management Industry Focussing on the Development from Document Management, Enterprise Content Management, Content Services and Intelligent Information Management to a Holistic View of Information Management in General. He will present Current Market Data from International Studies, discuss the Role of New Technologies like Blockchain, Artifi cial Intelligence, Automation, Analytics, Cloud, Mobile and Others on Content Services. A Critical Outlook gives his Views on the Dependency from Electronic Information for our Civilization.
KEYNotE spEAKERs iFRA & DCx 2019
For the description of the keynote presentations please see the full programme on the following page: www.ifra-dcx.com/keynotes
Juan Señor is a former journalist and presenter for PBS‘s NewsHour, EBN-Wall Street Journal TV, CNBC Europe. And he served as London correspon-dent of International Herald Tribune Television. His work has been nomi-nated for an EMMY and his television programme, Media Report, was voted by viewers as Europe’s Best Business Programme. He continues to work as a live events and television host and presenter globally.
As a Partner at Innovation, he has directed projects all over the world help-ing news operations to re-invent their products and stay relevant with shift-ing audiences. He has worked and advised hundreds of media companies on every continent. He serves on the Advisory Board of several media compa-nies around the world.
9 october 2019, 3:30 pm – 4:15 pm
Conference stageJuan señor, President, Innovation
KEYNotE lECtURE pREsENtED BY “iNNoVAtioN”
The vogue of the digital era is a return to subscription models across the media market, from online streaming platforms and broadcasters, to news outlets and magazines. The race to win customer attention amongst a pletho-ra of demands on people’s time is becoming more heated. Cultivating habit and customer loyalty depends more and more on getting the digital product experience just right. But what do customers really value? And how can pub-lishers meet those needs? And balance that with the best business outcome?
Marina Haydn leads the global readership business of The Economist, which is the largest revenue stream for The Economist Group. The responsibility encompasses marketing, data and analytics, retail, customer retention and operations - catering to our existing 1.4M customers while seeking to fi nd new readers. Her remit also includes digital product development, which is managed in close partnership with the editorial team. She joined The Econo-mist Group in 2001, and since has held a variety of management responsibili-ties in conference marketing and operations before moving into readership marketing in 2009. Since then, she has held the readership P&L responsibility for The Economist in Continental Europe, Middle East and Africa and Latin America before stepping into her current role. She is an Austrian citizen born in Barcelona, raised in the US and Germany with a degree in Communication Science from the University of Vienna. It is her nature to press for progress - in particular leveraging The Economist’s editorial insights on a range of subjects including gender equality and climate change, in addition to her core focus of driving the business forward.
9 october 2019, 10:00 am – 10:30 am
Conference stageMarina Haydn, Executive Vice President and Managing Director, Circulation, The Economist
THE ECONOMIST’S READER-FIRST pRoDUCt stRAtEgY
8 october 2019, 10:00 am – 10:30 am
Content services and Content Marketing stageDr. Ulrich Kampff meyer, Managing Director, PROJECT CONSULT Unternehmensberatung GmbH
CONTENT SERVICES – REACHING OUT FoR NEW FRONTIERS: THE MULTI-FACETTED CoNtENt MANAgEMENt sCENE
President of Henneo, a group that includes 20 minutes and HERALDO DE ARAGÓN (Saragossa, Spain). Fernando de Yarza López-Madrazo has also been president of the European Publishers Association (News Media Euro-pe). He is the President of WAN-IFRA and member of WAN-IFRA’s Executive Committee.
De Yarza considers it essential for the media to assume its digital evolution and development as an opportunity and for the sector to open up to new alliances.
8 october 2019, 10:00 am – 10:30 am
Conference stageFernando de Yarza lópez-Madrazo, President, Henneo, President WAN-IFRA
KEYNotE lECtURE pREsENtED BY WAN-IFRA
A former journalist, consultant, and director of marketing in the high-tech in-dustry, Samuel Scott is now a global keynote marketing speaker and writer of the regular The Promotion Fix column in The Drum. He is the only person who uses his experience in journalism and marketing to show businesses, confer-ences, and universities the truth of the present and future of the marketing industry as a neutral observer with nothing to sell. Samuel is a member of Toastmasters International and served as a judge of the 2019 UK Ad Associa-tion’s Young Lions competition in advance of the Cannes Lions International Festival of Creativity. The Internet obtained mass adoption when Samuel was in high school. As a result, he is uniquely positioned to comment on the world both before and after the birth of the World Wide Web. Samuel remembers marketing before the Internet, but he is almost a tech native as well. Samuel understands how the two worlds are refl ections of each other, and his col-umns and keynote addresses give frank, no-BS, and noholds- barred talks on how marketing and communications professionals can integrate online and offl ine marketing. Samuel’s knowledge and experience comes from his fi rst career as a journalist and newspaper editor who then moved into marketing and communications and worked in executive agency positions, personal con-sulting capacities, and in-house in the high-tech world. Born and raised in the United States, he is now based out of Tel Aviv.
9 october 2019, 10:00 am – 10:30 am
Content services and Content Marketing stagesamuel scott, Marketing Speaker and The Promotion Fix columnist for The Drum
tHE FUtURE oF CoNtENt MARKEtiNg
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Oliver Eckert stellt in seinem Vortrag ein Konzept vor, das seinem Unterneh-men BurdaForward (u.a. FOCUS Online und CHIP) hilft, im digitalen Wandel erfolgreich zu sein. Anhand vieler Praxis-Beispiele zeigt er neue Wege in die Zukunft. Er ist überzeugt, dass es noch Hoff nung für traditionelle Nachrich-tenmedien gibt, wenn sie einige mutige Entscheidungen treff en und ihre eigenen Fehler anerkennen.
Oliver Eckert ist CEO des digitalen Publishing-Hauses BurdaForward (u.a. CHIP und FOCUS Online). Als Vorsitzender der Geschäftsführung verantwor-tet er bei der Burda-Tochter unter anderem die Bereiche Strategy, Finance und Human Resources. Er hat an der Universität zu Köln BWL studiert und die Axel Springer Journalistenschule besucht. Zusätzlich ist er Absolvent des Advanced Management Programs der Harvard Business School. Oliver Eckert war Redaktionsleiter von Bild.de und Geschäftsführer von RP Online, bevor er 2009 Finanzen100 gründete, das als führendes mobiles Börsenangebot bis heute Teil von BurdaForward ist. Ende 2010 übernahm Oliver Eckert die Geschäftsführung von FOCUS Online und dem zugehörigen Digitalvermark-ter. In der Folge baute er das Publishing-Geschäft sukzessiv mit weiteren Portalen aus.
8 october 2019, 3:30 pm – 4:00 pm
Conference stageoliver Eckert, CEO, BurdaForward
KREATIV ZERSTÖREN! WIE DIE NEWS-BRANCHE IM INTERNET-ZEITALTER ERFolgREiCH sEiN KANN
