8 Steps to Creating & Delivering an Exceptionally Effective ...meetingsandconventionspei.com/wp-content/uploads/2017/03/...Preparaon Themoreadvanceinformaonyouhaveabouttheclient…..the

8 Steps to Creating & Delivering an Exceptionally Effective Presentation

Why Use Visual Aids?

200% improvement in learning

43% more likely to persuade audience

38% increase in reten@on

Simplicity is the ultimate sophistication. - Leonardo da Vinci

“ ”

www.stemconsul,ng.com

Be Brief

10% are lost after 5 mins




Working memory can only hold three to four chunks of new information at one time.

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” www.stemconsul,ng.com

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”www.stemconsul,ng.com

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Prepara,on The more advance informa,on you have about the client…..the more tailored your presenta,on will (should) be •  Your strengths •  Your weaknesses/challenges •  The key benefits to the customer •  The client’s key mo,vators •  The client’s hot buQons (posi,ve and nega,ve) •  Know who you are up against •  An,cipate objec,ons


Five Questions to ASK

1.  WHO am I presenting to? (know, expect, need, demographics)

2.  WHY am I presenting? (goal)

3.  WHERE am I presenting? (location, mechanics)

4.  WHAT am I presenting? (objectives, ideas, structure)

5.  WHEN will I present? (timing, agenda)


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ONLY YOU What are your “onlys”?

Make a list of your “onlys

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The Opening What makes a good opening? •  Introduce the topic •  Introduce yourself


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Verbal and Non-‐Verbal

What are the elements of effec,ve non verbal communica,on in presenta,ons?


The most important thing in communica,on is hearing what isn't said. ~ Peter Drucker

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First Impressions – Non-‐Verbal

•  Dressed for the audience •  Gestures •  Eye contact •  Posture •  Smile •  Facial expressions •  Use of hands


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Presenta,on Points

What THREE key points will you share? POINT #1 -‐  details/examples/data/success/story/benefit

POINT #2 -‐  details/examples/data/success/story/benefit

POINT #3 -‐  details/examples/data/success/story/benefit


Types of Evidence/Proof

Explana@on

Expert Opinion

Sta@s@cs

Fact

Example

Comparison

Mary Smith, VP of HR with Telus said…

92% of our guests rated this property….

We are rated #1 on …

Other companies that we work with like RBC and Telus have found that…

By moving your conference from Tuesday to Thursday you can save 5K.

Our seasoned team have ideas for enhancing your…

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Make It Memorable

•  Tell a story and make it personal

•  Stories will link the message to a real life situa,on •  Facts are tougher to remember – take the facts and weave it into your presenta,on into something the listener will likely remember



Simplicity

Surprise


Visuals


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Be Real


Stories


Credibility


Testimonials

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Delivery

Be here now. Be someplace else later. Is that so complicated? -‐ David Bader

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Benefit Statements

•  “….so that….” •  “….so what this means to you or your delegates…”

•  “…so you can…”




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At a client mee,ng, you may get …

Acknowledging & Addressing Objec,ons


•  An,cipate customer’s reac,on & objec,ons •  Do not get defensive •  Recognize an objec,on immediately •  Show empathy •  Ask ques,ons to determine details of the objec,on

•  Respond with new solu,on or reiterate your solu,on/situa,on

•  Confirm that you have addressed the objec,on

PREPARE SOLUTIONS + IDEAS

Documents

8 Steps to Creating & Delivering an Exceptionally Effective ...meetingsandconventionspei.com/wp-content/uploads/2017/03/...Preparaon Themoreadvanceinformaonyouhaveabouttheclient…..the