8. Kyoshi Mori NTT Docomo

8/13/2019 8. Kyoshi Mori NTT Docomo

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NFC Services and Innovation GroupNTT DOCOMO, INC.

June, 2013

NFC Service Roaming


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Global NFC Trend

Mobile NFC Commercial Deployments Worldwide

Global Growth of Mobile NFC Markets Enabled by

Standardization of NFC Technology

Mass Deployment of NFC Handsets & Contactless Readers

NFC Service Development via Mobile Operator Alliances


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Asian NFC Trend

DOCOMO aligning with key NFC players in Asia via strategic MNO alliances

KT, China Mobile and DOCOMO initiative Promoting NFC Service Roaming and common handset requirements

to Asian NFC market via white papers

Japan Mobile NFC Consortium Promoting common NFC specs in Japan market to reduce redundancy

among the operators and enable efficient implementation of SP systems


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Mobile NFCThe Asian Vision

NFC Service Roaming

A KT, China Mobile and DOCOMO Combined VisionOne NFC HandsetMultitude of NFC ServicesAll over Asia

Increased User Convenience for Mobile Users

Key Factors : Build Local NFC Ecosystem

Build International NFC Ecosystem

Employ Common Technology


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Transport

The Local NFC Ecosystem

Ticket

Payment


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Local Ecosystem : Step 1

Define the Mobile NFC Ecosystem

Not just

contactless card replacementtransport or paymentdata exchange or pairing

wallet replacementmultiple applicationlifestyle support tool

But also


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Grow the Mobile NFC Ecosystem

The Challenge

Selective Partnerships Essential

Agreement on Mobile NFC Definition& contribution to its development

Imposing premature business modelsrisks destroying the growing ecosystem

The Risk


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Deploy Businesses Over The Mobile NFC Ecosystem

Indirect Alliances

MNO-Service

Provider

alliances withoutMNOs direct

NFC service

deployment

MNO NFC service deployment as

a service provider

Direct Deployment

Mobile NFC

Ecosystem

Direct Alliances

MNO-Service Provideralliances with joint NFC

service deployment


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Local Ecosystem : Japan Case

Results of Employing Steps 1-3

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The International NFCEcosystem

International Airport International Airport

TransportTicket

Transport

Ticket

Payment Payment


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International Ecosystem 1

Asia NFC Roaming Vision via Asia NFC Zones

Concept

Region/Shops where users can use NFC services in waysthat impact their lifestyle and brings greater convenience

Major cities and airports linking different countries

Where


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Benefit to UsersSupport of oversea lifestyle & provision of same level of services

Asia NFC Zone Stakeholders

Benefit to MNOSupport core services & opportunity for new services

Benefit to Service ProvidersIncreased service coverage & acquisition of new users

Year 2013 update


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NFC Service Roaming Roadmap

Year 2013 update


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NFC Service Roaming Lineup

Mobile E-MoneyCredit Card

DOCOMO/MasterCard Alliance DOCOMO/eBCard/KT Alliance

In addition to Japan, DOCOMOusers will be able to make iD

credit payments at MasterCardPaypass merchants in 51

countries

Planned launch by Dec 2013Planned launch by first half of

FY2013

DOCOMO users will be able touse cashbee NFC service at avariety of locations in Koreaincluding stores and taxis.


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Employing CommonTechnology

International Airport International Airport

TransportTicket

Transport

Ticket

Payment Payment


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Common Technology 1

NFC Handset Common Requirements

Asia NFC Zone NFC Handset Requirements White PaperAims to align NFC handset requirements compatible withservice roadmap

Common technical requirements based on global standards

Specific technical requirements compatible with local markets

Note : FeliCa embedded SE is mandatory for Japanese market NFC handsets

Excerpt from Asia NFC Zone NFC Handset Requirements White Paper


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Looking Ahead

Realising real markets via collaborative

partnerships & common technology


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Appendix

Expansion of number of services and service coverage areas

drives further growth of Osaifu-Keitai market


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Appendix

Extension of current embedded Mobile FeliCa solution

to include Type A/B via UICC based global standards

Documents

8. Kyoshi Mori NTT Docomo