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8 Keys To Better Business Writing

Its mission-critical to be plain-spoken, whether youre trying to be best-of-breed at

outside-the-box thinking or simply incentivizing colleagues to achieve a paradigm shift

in core-performance value-adds. Leading-edge leveraging of your plain-English skill

set will ensure that your actionable items synergize future-proof assets with yourglobal-knowledge repository.

Did that paragraph make you cringe in horror, as it did me? If not, you have a long way

to go to perfect your business writing skills. A concise, fluidly presented new book

from HarvardBusinessReview Press,HBR Guide to Better Business Writingby Bryan

A. Garner, offers help for those who have fallen into the trap of turgid, jargon-filled

business writing. The book gives direct, clear instruction on how to hone your business

writing and help purge your prose of the clichd jargon on display in the paragraph

above. The book is lean at 200 pages. Ill boil it down further, to eight points.

1. Know why youre writing. Be clear about your objectives, including the audienceyoure addressing and the goal you want to achieve. State the goal convincingly in each

sentence of your prose. Example: Your firm wants to break its lease in an office

building that violates the Americans with Disabilities Act by failing to install

wheelchair ramps and automatic doors, but you want to stay on good terms with the

landlord. Garner offers an elegant sample that includes this sentence. Although we

have no doubt that your oversight was a good-faith error, we hope that you understand

why we cant stay in the building. He captures three goals at once: to explain that

youre breaking your lease, to spell out why youre justified in doing so, and to

preserve a good relationship with the landlord.

2. Understand your readers. Know that no one has time to waste. Get to the point

quickly, focus on whats relevant and use a tone that fits your audience. Imagine youre

writing to someone who is smart but not a specialist in your field. WhenWarren Buffett

pens his annual report, he pretends hes writing it for his sisters who are smart but not

experts in finance. To succeed, I dontneed to be Shakespeare; I must, though, have a

sincere desire to inform, Buffett writes in his preface to the SECs Plain English

Handbook.

3. Write your first draft quickly. Garner says writing preparation can involve four

different processes he calls Madman, Architect, Carpenter and Judge. The Madman

does the research, the Architect organizes the material, the Carpenter writes the firstdraft and the Judge edits and tightens. When it comes to the writing stage, Garner says

its best to barrel through adraft without waiting for inspiration or perfecting as you go.

If youre stumped by a section, skip it and finish the next part or the whole piece before

circling back.

4. Revise and edit. Garner offers a series of questions you should ask yourself when

going over your piece: Have I told the truth? Have I said all that I need to say? Have I

been fair and diplomatic? Do I have a clear, concise opening? Have I proved my points

with specifics? Have I avoided lame repetition? Do I close my piece clearly with prose

that sounds fresh? As for editing, he says writers should ask themselves whether its

possible to save words, hone phrasing, make the piece more interesting, and make thesentences flow.

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5. Be relentlessly clear. All good writing instruction repeats this refrain: Show, dont

tell. In other words, illustrate your points with specifics. Example: You want to say

someone in your company is a bad boss. Rather than making that general statement, say

something like, He got a promotion based on his assistants detailed reports, but

thendespite the companys record profitsdenied that assistant even routine cost-of-

living raises.

6. Dont waste words.Garner offers ways to trim wordy passages. Delete prepositions,

especially of. For example, change April of2013 to April 2013. Replace words

ending in ion with verbs; Change provided protection to protected. Get rid of

filler like in terms of.

7. Never use business-speak.See the first paragraph of this story and dont use any of

those awful phrases. Stay away from trite expressions like mission-critical, hit the

ground running, and think outside the box and words like leverage and impact. I

actually disagree with Garner that these phrases are always bad. Sometimes it can be

useful to be trite, but only if you do it thoughtfully, aware that the expression is

overused and youre choosing it for that reason. The most important lesson here: bedirect and thoughtful.

8. Relax and find the right tone. Avoid stuffiness by using contractions. Vary the

length and structure of your sentences so the reader doesnt think your piece was

written by a robot. Do use courtesies like thank you and we appreciate, and

personal pronouns instead of formal language like the decedent. Also lose the

sarcasm. Do write as though youre talking to the person face-to-face.