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8 CORE LEARNING PRINCIPLES That Make Your
Coaching Program
an Ideal Fit for
Every Learner
Roy Davis Varner ErgonomicLearning.com
ERGONOMIC LEARNING™ Naturally Fit How Each Mind Works
8 CORE
LEARNING PRINCIPLES
That Make Your Coaching Program
an Ideal Fit for Every Learner
Copyright © 2018 Roy Davis Varner EgonomicLearning.com
All Rights Reserved Worldwide Cover photo Copyright © 2010-2018
Roy Davis Varner, AmbientLight.com
This publication may be copied and shared for educational purposes (not for profit) as long as it stays
intact without any changes, additions, or omissions.
VALUE TO YOU FROM THIS REPORT
Embrace all 8 Core Learning Principles as your coaching mindset, and then you can be that rare, elite coach whose program can...
Meet the unique learning needs of every type of person,
Increase behavioral change and mindset transformations,
Attract way more raving fans and their great testimonials,
Improve sales and profit by increased word of mouth, and
Have real peace of mind as you leave nobody behind.
And That’s Just the Beginning of Our Series of Free Information!
ErgonomicLearning.com 8 Core Learning Principles – Page 1
I’m ROY DAVIS VARNER, your coach and
mindset transformation guide with the most
natural and intuitive way for human minds
to embrace change: ErgonomicLearning.com.
AFTER OVER 4 DECADES OF DESIGNING AND
DEVELOPING MAJOR LEARNING SYSTEMS,
including film and video production, for hundreds of thousands of
employees at many Fortune 500 companies, I’ve learned first-hand the
proven strategies and tactics that change human assumptions and behavior.
There are three categories, in order, for these powerful assets:
1 Core Learning Principles that reliably serve as foundation for
creating a flexible environment naturally conducive to full and
satisfying participation by every student, regardless of personality
or learning preferences.
2 Critical Instructional Design Elements that build learning
processes that deliver value and are exceptionally transforming.
3 Direct Coaching Best Practices that expand each student’s
self-confidence, encourage larger comfort zones, overcome
resistance to change, and guide students to live up to their
potential and become your raving-fan members for the long term.
This report covers #1 – 8 Core Learning Principles That Make Your
Program a Natural Fit for Every Student. To get all the benefits listed on
the previous page, YOU MUST EMBRACE ALL EIGHT CORE LEARNING
PRINCIPLES AS PERMANENT ASSUMPTIONS OF YOUR NEW MINDSET.
You will then be empowered to create and maintain the most flexible,
adaptable learning environment and experience that will stand out and thrive
in a marketplace of coaching programs without such a powerful foundation.
ARE YOU WILLING TO MOVE ON PAST YOUR OWN RESISTANCE TO
CHANGE AND EMBRACE THESE PRINCIPLES? If so, your program will be
among the truly rare transformational machines that can consistenly change
minds and transform lives!
Enjoy my report – and let me know your feedback!
ErgonomicLearning.com 8 Core Learning Principles – Page 2
Reality Check:
Why do so many people
pay so much money
for online coaching
but don’t finish studies,
nor even use the new
methods in their lives?
“INERTIA” is the tendency to maintain the status quo...
to do the same things over and over again...
and to do nothing at all in the face of change.
That powerful force...
Exists because the human mind is instinctively programmed to be on the
alert for danger, or for any possibility of change that might upset the
status quo of its established comfort zone;
Makes humans therefore naturally skeptical of anything new, of change
itself, and of any situation or so-called “opportunity” that could force them out of
that unstressed zone of feelings; and
Predisposes us all to hang onto our current assumptions and attitudes
about the world around us, even when faced with the clear and compelling
logic of facts – and long-sought benefits; and
Is a scary threat to our “comfort zone” and triggers a “fight-or-flight”
reaction in most of us.
The result is that even though you paid many thousands of dollars for your new,
mostly self-study programs to help you become financially independent, your desire for
possible but not guaranteed satisfaction is weaker than your need to avoid a pain –
i.e., having to change – so you put off until another day that uncomfortable chore.
That’s why as many as 4 out of 5 people who pay for
online, mostly self-paced coaching programs never
finish them, or finish but never actually adopt a more productive mindset
– instead, they just revert to programming and return to their old ways.
ASK YOURSELF:
When was the last time YOU got a mindset transformation simply from
being exposed to information in a book, PowerPoint presentation, a class
lecture,or a talking-face video?
ErgonomicLearning.com 8 Core Learning Principles – Page 3
HOW DO NORMAL PEOPLE REACT TO CHANGE IN TYPICAL ONLINE COACHING PROGRAMS?
MOST are overwhelmed by the staggering amount of new systems
and technical procedures to learn. When the brain is overwhelmed
then Analysis Paralysis sets in – and the brain chooses to do nothing.
MANY fully intend to “launch” the new way but never quite “get it.”
No mindset transfer (no Vulcan mind meld) from their guru’s videos or
weekly “coaching” calls. Maybe one day it’ll just happen...
SOME manage a scary, uncertain launch of their copycat-formatted,
mostly self-study program...then hearts sink when results are in.
Some get past the harsh reality and frustration, persevering to financial
success. Others fall back to regroup and figure out what to do now.
Meanwhile only a very few self-starters actually launch
and joint-venture their way to financial independence
with a large following of raving fans. If they took a
candid look, however, at the real transformation rates of
their programs, many would see the same pattern of a
HUGE percentage of paying clients with nothing much to
show for the cost and time.
Even some famous coaches have confided to friends and associates their personal
frustration over why so many of their followers never “get it” nor ever come close to
fulfilling their personal or financial dreams.
WHY SO FEW TRANSFORMATIONS? Because the very systems themselves –
the business models for their programs – lack a core foundation of learning
principles. They do not handle resistance to change (#1 challenge to coaches
and most common missing element in most programs) and are therefore
NOT CAPABLE of transforming a high percentage of lives, much less retaining a
high percentage of graduating clients in their “tribe” membership programs.
When students copy their gurus’ role-model structure and methods, they also replicate
their unsatisfying results as well.
WANT YOUR PROGRAM TO BE YOUR STUDENTS’ GREAT LIFE CHANGER?
Then adopt these eight core learning principles as your new assumptions
for everything you create and do for your program and your students.
ErgonomicLearning.com 8 Core Learning Principles – Page 4
8 CORE LEARNING PRINCIPLES for Your New Mindset
1 EXPOSURE IS NOT LEARNING
Watching a talking-face video...trying to take
in all the details of an overloaded PowerPoint
presentation...reading printed copy...watching
a “coaching” webinar not directly interacting
with individuals...these activities are simply
exposure to new information and ideas.
While we definitely need information input to
give perspective and a factual foundation for moving forward, such exposure
is only the raw input to the learning process and not actual learning.
Unless you’re eidetic (you can remember everything you ever experienced),
ask yourself: how many classes have I sat through at school, in business
meetings, etc., only to forget almost all of what I saw and heard and then
return to my old modes of thinking and behaving? Don’t settle just for
exposure in your program. There is so much more to learning!
2 LEARNING OCCURS ONLY WHEN YOU PERMANENTLY ADOPT NEW THINKING & BEHAVIOR AS YOURS
There is no learning without change of thinking and behavior.
You can’t achieve a much higher level of performance, success, or fame
if you think and act the same old way that got you where you are today.
“The definition of insanity is doing the same thing
over and over again, but expecting different results.”
-- attributed to Albert Einstein
Only a very few self-starters can run with just
exposure and make something of it, because
they already have changed their mindsets to a
“make-it-happen” expectation that they can
achieve anything they want to do in life. They
have given themselves permission to change by
embracing new ideas. Everyone else has to go
through a mental change process, which
takes time and practice, and a whole lot more
than just new information and ideas.
Only when you personally decide to embrace the assumptions and
attitudes of a much higher way of thinking and acting – and then live
that way until its your permanent psyche -- have you experienced
real learning. Make your program full of real learning experiences.
ErgonomicLearning.com 8 Core Learning Principles – Page 5
Myth Busting Continued...
3 EACH PERSONALITY TYPE REACTS DIFFERENTLY TO NEW INFORMATION
You’ve probably heard of Meyers-Briggs and other
programs that analyze aspects of your personality,
aptitudes, interests, and your own learning styles.
The point is that a person who is action-oriented,
for example, wants to act and try something new,
while an introspective person is more comfortable
thinking things through carefully before acting.
Each personality type reacts differently to input.
Accommodate each type in your materials.
4 DIFFERENT MINDS PREFER DIFFERENT WAYS TO GATHER NEW INFORMATION
Some people prefer visual input, such as a
colorful diagram that shows how a system
works. Some like to watch video for the extra
attention and also retention of both seeing and
hearing. Others prefer words on a screen to
read, or things to print so they can mark
them up and work with them. Others are more
hearing oriented, preferring all audio books
(and their imagination to supply the visuals)
and audio files to listen to while commuting or
doing other things. Still others learn only by
hands-on doing and feedback. Most of us
favor one form but often prefer at least two
forms of information gathering. Your program
needs to offer your material in different forms
so you make it as easy and enjoyable as possible for all of your
students to engage positively in the learning process in a way most
natural for them.
For example, for each video, offer a transcript and an audio file.
Survey each incoming student to gather his/her preferences and you’ll know
exactly what to offer each group at every step along the way.
Provide your materials in all formats to accomodate every learner.
ErgonomicLearning.com 8 Core Learning Principles – Page 6
Myth Busting Continued...
5 THE HUMAN MIND LIKES TO GATHER INFORMATION IN A CERTAIN SEQUENCE Learn the human mind’s natural thought sequence
to try to make sense of each new input. Follow it in
everything you do in your learning program, from
simple sentence structure to the order of activities.
This natural sequence for seeking information first
demands to see relevance (why is it important to
me?)...clearly stating your main message in each
activity...logically laying out the key supporting
details...posing your inescapable conclusions...
and calling for the most natural actions to take
as a result of your compelling communication.
Follow the natural sequence in your program.
6 PEOPLE CONSIDER THEMSELVES LOGICAL BUT THEIR DECISIONS ARE EMOTIONAL
Even the semingly most logical and
Data-like being around is still driven
by right-brain, creative, emotional
needs and related decision making.
You may study a new car’s statistics and
debate prices with that salesman, but
then you’ll choose your brand, model,
color, and accessories based primarily
on feelings and emotional needs.
Most tend to favor either the
left or right brain, though we
all can use both sides at
different times. Get to know
the signals from your students
so you can appeal to their real
thought processes...help them
switch to best assumptions,
better behavior patterns...
and help them overcome
resistance to change in your
own program with this clear
understanding.
ErgonomicLearning.com 8 Core Learning Principles – Page 7
Myth Busting Continued...
7 QUALITY IS THE KEY, NOT QUANTITY
A typical “coaching” program has perhaps 10-20 hours
or more of video exposure to information and ideas.
Experienced video script writers know that a well-
written and edited 8-minute video that constantly
shows what the learner wants to be seeing can
result in greater impact and retention than the typical
hour-long video with only a face to look at.
Same net information, but a lot less of your time.
Who has all that spare time in life for such
marathon viewing sessions to gather key info?
The same quality-vs-quantity rule applies to
printed materials – PDFs, job aids/tools, etc. –
packed tight and full of goodies!
So let’s focus on always delivering net value for learners’ needs through the
net quality of your learning experience, not quantity of materials.
8 REAL COACHING MEANS DIRECTLY GUIDING THE LEARNING PROCESS
COACHING IS NOT...
A talking face on video
A talking face or voice on a online webinar
(even answering remotely submitted questions)
Appearance on a “coaching” session online
to answer submitted questions.
Any other impersonal communication.
That’s all just part of EXPOSURE of information and passive reception by
learners – certainly important input to learning, but not the learning-change
process you now understand is then needed to embrace a new mindset.
REAL COACHING IS...
Direct interaction
Direct evaluation and feedback
Direct support of the process of using job aids and tools
Direct step-by-step guidance and encouragement
Being the accessible guru
Make your program real coaching!!! (More in Part 3 of this series)
ErgonomicLearning.com 8 Core Learning Principles – Page 8
TO SUMMARIZE PART 1:
The inertia of the mind’s desire to keep the status quo and stay in its
comfort zone keeps most people from truly learning new ideas or changing
assumptions and mindsets. Resistance to change is Public Enemy #1!
Perhaps 4 out of 5 people who buy expensive online “coaching” programs
never finish them, or never launch or benefit in a major way.
Exposure is not learning...it’s step 1, but not itself an agent of major
change. Learning is when you permanentaly adopt new thinking and
behavior, and that typically requires a guided process of practicing new
skills until they become natural to you.
Each person reacts differently to new information and prefers to gather it
in a unique, egocentric way – and in a certain sequence.
People may think they always use just logic for decision making, but in truth
most decide emotionally with the right side of their brain.
Quality is vastly more important than quantity in learning programs.
Quality means a sound instructional design, including short segments and
scripted/storyboarded videos, plus regular direct time with a coach.
Coaching is not just exposure to what a coach says – it requires direct
interaction, evaluation, feedback, encouragement and support over
time to help learners grow their skills and self-confidence step by step.
WHAT’S AHEAD IN PART 2
IN THE SECOND FREE REPORT OF OUR ERGONOMIC LEARNING SERIES –
“8 CRITICAL DESIGN ELEMENTS TO MEET YOUR STUDENTS’ NEEDS” -
you’ll discover a time-tested system for integrating all eight of these vital
learning principles into your own program based on...
Proven and necessary steps in the building-block process of
professional instructional design;
Unique and indispensible role of each key step in the ultimate
success of that entire learning process; and
Standards for making each key element work for your program.
Watch for an email with a link to your free second topic.
See you then!