7Discovering Ideas Mental Skills

8/16/2019 7Discovering Ideas Mental Skills

1/6

1

Basics of Creativity:

Discovering Ideas

Prof. Fouad Khalaf

CUFE

MSc. Che & MPM

Technical Writing

2009-2010

Thinking (T)Mentally treating data

information goalsProductive: new ideasReproductive: repeatsCreative T = productive T.

Formal Thinkingversus

Creative Thinking

Both kinds of thinkingare interdependent

and complementary .

FormalThinking (A)AnalyticalConvergentLinearFocusedObjectiveVerbal

CreativeThinking (B)GenerativeDivergentAll directionsDiffuseSubjectiveDiversified

Creativity is not inherited.Creativity can be taught.Innovation is measurable:

Revenue from newproducts? Patents.

Tools for Creativity


2/62

1. Brainstormingis a process

designed to obtain themaximum number of

ideas.

Basic Guidelines forBrainstorming

Suspend judgment.Think freely.Improve, modify, build onothers ideas.Quantity of ideas isimportant .

Putting Brainstormingin Practice

Record and expose ideas .Limit the time of the processUse 80/20 rule.

2. Asking QuestionsWhere? When? Where?What? Who? For what?To where? For whom?

What have others done?Where to find an idea?What ideas can I modify?

3. The PentadAction or eventSubject (doer)SceneAgencyRelationships betweenall.

4. The TopicGathering ideas to

Define the topicCompare the topicShow RelationshipsShow Circumstances

Give Evidences.


3/6


4/64

Laws of ST

Open Systems Palliative Solutions Applications: to enhancememory, In Brainstorming

Systemic Actions Lead toTotal Quality

Plan

Improve(Act)

Implement(Do)

Quality Process

Check

Systemic View of Training System

Fulfillment of

mission

Trainee

Trainer

Venue Materials

Topics

TMS

12

3

45

Presentation Isa Communication System

S ender

Receiver

Message

ChannelPerformance

B o u n d

a r i e s

Objective, Size, V-Aids,

Environment, Time, Duration, Venue

The Processes of Writing

C, Im11. Collect feedback. 12. Improve.

P4. Organize.C5. Field check .I6. Write /Type text.

C, Im7. Revise .C, Im8. Field check .C, Im9. Edit /Proofread .

I10. Print , Bind , Distribute .

P3. Outline .I2. Collect Ideas.P1. Define SMCR+ ( OFSETT ).


5/65

1. Plan. 2. Prepare, rehearse.3. Select words & colors.

4. Structure setup.

5. Start with a good title.6. Show legible media.7. Introduce yourself.

8. Show plan of the presentation.9. Check with the audience.10. Announce objective (s).11. Show outline and time.

12. Stick to the plan. Deliver.

ConventionalManagement

PlanningOrganizingStaffingDirectingControlling

Steps in Planning1. Being aware of problem2. Establishing objectives3. Premising: expecting

environment of operation 4. Determining alternative

Courses5. Selecting the right course6. Defining derivative plans7. Numberizing plans

The Communication Model

Introduction

Summary

Body

Conclusion

Title

T h e s i s

S t a t e m e n t

Ways of Thinking

Linear 1, 2, …CyclicLateral

Systemic1 2

4 3

S y s

t e m a

t i c

o n e w a y

t h i n k i n g

T w o - w a y

t h i n k i n g

Management of

Change


6/66

PRINCIPLES OF CHANGE

• Approach change as a process rather thanan event.

• Accept the “No Pain, No Gain” concept.• Change is expensive, but Status Quo is

much more expensive.• Accept the discomfort of ambiguity.• There is more than one reality. Deal with

them all.

When involved in change,Understand effect of culture:• The change must be supported by

culture .• Recognize that when counter-

cultural changes areintroduced, you must alter theexisting culture.

N a t u r a l a l

l i e s

C h a n g e a g e n

t s

W a i

t - a n

d - s e e

p o s i

t i v e a t

t i t u d e

W a i

t - a n

d - s e e

n e g a

t i v e a t

t i t u d e

i r r e

d u c i b

l e1 2 3

4

Analysis of Audience Receptive to New Ideas The “Change” Curve

To improve performance,change a fixed parameter at a time

Input, Time

o u t p u t

Change here

Incrementalchange/unit input

Input

o u t p u t

1

4

3

2

P e r f o

r m a n

c e d u

e t o c o n t i

n u o u

s i m p r o

v e m e n t

Documents

7Discovering Ideas Mental Skills