A

Major Project Report

On

“3G technology and its applicability with special reference to

handsets in Raipur region”

Submitted for partial fulfillment of requirement for the award of degree

Of

Master of Business Administration

Of

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSTY BHILAI (C.G.)

Session 2009-11

Supervision By Submitted by

Name of the Guide Name of the student: SAMEER TIKEY

Designation Roll No ……

Department MBA IV Semester

Section – D

2011

DEPARTMENT OF MANAGEMENT

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

(Disha Education Society)Satya Vihar, Vidhansabha-Chandrakhuri Marg, Mandir Hasaud,

Raipur (C.G.)492007

DECLARATION

I the undersigned solemnly declare that the report of the project work

entitled“3G technology and its applicability with special reference to

handsets in Raipur region”

, is based my own work carried out during the course of my study under

the supervision of prof . sandeep verma .

I assert that the statements made and conclusions drawn are an outcome of

the project work. I further declare that to the best of my knowledge and belief

that the project report does not contain any part of any work which has been

submitted for the award of any other degree/diploma/certificate in this Institute

or any other Institute.

___________________

(Signature of the

Candidate)

CERTIFICATE BY INTERNAL GUIDE

This to certify that the report of the project submitted is the outcome of the

project work entitled “3G technology and its applicability with special reference to

handsets in Raipur region” carried out by carried by under my guidance and

supervision for the award of master of business admistration of Disha School of

Management, AICTE approved, Raipur (C.G), India.

To the best of the my knowledge the report

i) Embodies the work of the candidate himself,

ii) Has duly been completed,

iii) Fulfils the requirement of the ordinance relating to the PGDM degree of

the

Institute and

iv) Is up to the desired standard for the purpose of which is submitted.

_______________________

(Signature of the Guide)

Name:

Designation:

Department:

Name & Address of the Institute

The project work as mentioned above is hereby being recommended and

forwarded for examination and evaluation.

CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled

(“3G technology and its applicability with special reference to handsets in

Raipur region”)

Submitted by

Sameer tirkey Roll No.:5053609159 Enrollment No.: 0901237. Has been examined

by

the undersigned as a part of the examination for the award of master of administration

of Disha School of Management, AICTE approved, Ministry of

HRD Government of India Raipur (C.G), India.

________________

__________________

Name & Signature of Name & Signature of

Internal Examiner External Examiner

Date: Date:

Forwarded by

Academic Head

Department of Management

ACKNOWLEDGEMENT

I feel it my profound privilege to express my most sincere gratitude

and indebtedness to my project guide Mr. Sandeep verma faculty of

management who was instrumental in providing me direction, constant

encouragement and co-operation in my attempt to take this project to its logical

conclusion.

I would like to thank all my teachers at Disha School of Management and

especially my mentor Dr. sanjay pandey without whose support this summer

training would not have been possible. In brevity, it was pleasure working in the

organization, which provided me the most congenial environment for learning.

___________________

(Signature of the

Candidate)

Table of Contents

Chapter Title Page No.

I Introduction 1

1.1introduction to the topic

1.2objectives of the study

1.3scope of the study

1.4limitations of the study

II Concept and Review 7

2.1. concepts of the study

2.2 review of related literature

2.3 company profile

2.4 product profile

III Methodology

21

3.1 introduction

3.2 research design

3.3 sampling techniques

3.4 data collection

3.5 tools of the study

IV Analysis and Interpretation 24

4.1 analysis of the data

V Suggestion and Conclusion 44

5.1 findings of the study

5.2 suggestions

5.3 conclusion

Bibliography 48

Appendix 49

CHAPTER 1

INTRODUCTION

INTRODUCTIION

This project is based on “3G technology and its applicability with special

reference to handsets in Raipur region”.(it is assumed that growing importance under market

oriented or customer oriented marketing planning and management).It was observed that

unawareness in regards to 3g handsets in raipur zone is more as compare to metro cities in

india.People do not understand the prime importance of 3G.Almost every company in Raipur

zone is providing 3g technology handsets but among them blackberry is leading due to special

features and sales strategies.(Data provided by me in form of Bar,pie graph is of 160 customers

only)

Mobile phone

A mobile phone (also called mobile, cellular telephone, or cell phone) is an electronic device

used to make mobile telephone calls across a wide geographic area. Mobile phones are different

from cordless telephones, which only offer telephone service within a limited range of a fixed

land line, for example within a home or an office.

A mobile phone can make and receive telephone calls to and from the public telephone network

which includes other mobiles and fixed-line phones across the world. It does this by connecting

to a cellular network owned by a mobile network operator.

In addition to being a telephone, modern mobile phones also support many additional services,

and accessories, such as SMS (or text) messages, e-mail, Internet access, gaming, Bluetooth and

infrared short range wireless communication, camera, MMS messaging, MP3 player, radio and

GPS. Low-end mobile phones are often referred to as feature phones, whereas high-end mobile

phones that offer more advanced computing ability are referred to as Smartphone’s.

The first handheld mobile phone was demonstrated by Dr. Martin Cooper of Motorola in 1973,

using a handset weighing 2 kg In 1983, the DynaTAC 8000x was the first to be commercially

available. In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew

from 12.4 million to over 4.6 billion, penetrating the developing economies and reaching the

bottom of the economic pyramid.

Radiophones have a long and varied history going back to Reginald Fessenden's invention and

shore-to-ship demonstration of radio telephony, through the Second World War with military

use of radio telephony links and civil services in the 1950s.

The first mobile telephone call made from a car occurred in St. Louis, Missouri, USA on June

17, 1946, using the Bell System's Mobile Telephone Service, but the system was impractical

from what is considered a portable handset today. The equipment weighed 80 pounds (36 kg),

and the AT&T service, basically a massive party line, cost $30 USD per month (equal to

$337.33 today) plus $.30 to $.40 per local call, equal to $3.37 to $4.5 today.

In 1960, the world’s first partly automatic car phone system, Mobile System A (MTA), was

launched in Sweden. MTA phones were composed of vacuum tubes and relays, and had a weight

of 40 kg. In 1962, a more modern version called Mobile System B (MTB) was launched, which

was a push-button telephone, and which used transistors in order to enhance the telephone’s

calling capacity and improve its operational reliability. In 1971, the MTD version was launched,

opening for several different brands of equipment and gaining commercial success

Martin Cooper, a Motorola researcher and executive is considered to be the inventor of the first

practical mobile phone for handheld use in a non-vehicle setting, after a long race against Bell

Labs for the first portable mobile phone. Using a modern, if somewhat heavy portable handset,

Cooper made the first call on a handheld mobile phone on April 3, 1973 to his rival, Dr. Joel S

Engel of Bell Labs.

The first commercially automated cellular network (the 1G generation) was launched in Japan

by NTT in 1979, initially in the metropolitan area of Tokyo. Within five years, the NTT network

had been expanded to cover the whole population of Japan and became the first nationwide 1G

network. In 1981, this was followed by the simultaneous launch of the Nordic Mobile Telephone

(NMT) system in Denmark, Finland, Norway and Sweden.NMT was the first mobile phone

network featuring international roaming. The first 1G network launched in the USA was

Chicago-based Ameritech in 1983 using the Motorola DynaTAC mobile phone. Several

countries then followed in the early-to-mid 1980s including the UK, Mexico and Canada.

The first "modern" network technology on digital 2G (second generation) cellular technology

was launched by Radiolinja (now part of Elisa Group) in 1991 in Finland on the GSM standard,

which also marked the introduction of competition in mobile telecoms when Radiolinja

challenged incumbent Telecom Finland (now part of TeliaSonera) who ran a 1G NMT network.

In 2001, the first commercial launch of 3G (Third Generation) was again in Japan by NTT

DoCoMo on the WCDMA standard

One of the newest 3G technologies to be implemented is High-Speed Downlink Packet Access

(HSDPA). It is an enhanced 3G (third generation) mobile telephony communications protocol in

the High-Speed Packet Access (HSPA) family, also coined 3.5G, 3G+ or turbo 3G, which allows

networks based on Universal Mobile Telecommunications System (UMTS) to have higher data

transfer speeds and capacity.

3G

International Mobile Telecommunications–2000 (IMT-2000), better known as 3G or 3rd

Generation, is a generation of standards for mobile phones and mobile telecommunications

services fulfilling specifications by the International Telecommunication Union.[Application

services include wide-area wireless voice telephone, mobile Internet access, video calls and

mobile TV, all in a mobile environment. Compared to the older 2G and 2.5G standards, a 3G

system must provide peak data rates of at least 200 kbit/s according to the IMT-2000

specification. Recent 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband

access of several Mbit/s to laptop computers and smartphones

A new generation of cellular standards has appeared approximately every tenth year since 1G

systems were introduced in 1981/1982. Each generation is characterized by new frequency

bands, higher data rates and non backwards compatible transmission technology. The first

release of the 3GPP Long Term Evolution (LTE) standard does not completely fulfill the ITU

4G requirements called IMT-Advanced. First release LTE is not backwards compatible with 3G,

but is a pre-4G or 3.9G technology, however sometimes branded "4G" by the service providers.

WiMAX is another technology verging on or marketed as 4G.

History

The first pre-commercial 3G network was best launched by NTT DoCoMo in Japan branded

FOMA, in May 2001 on a pre-release of W-CDMA technology The first commercial launch of

3G was also by NTT DoCoMo in Japan on 1 October 2001, although it was initially somewhat

limited in scope; broader availability was delayed by apparent concerns over reliability. The

second network to go commercially live was by SK Telecom in South Korea on the 1xEV-DO

technology in January 2002. By May 2002 the second South Korean 3G network was by KT on

EV-DO and thus the Koreans were the first to see competition among 3G operators.

The first European pre-commercial network was at the Isle of Man by Manx Telecom, the

operator then owned by British Telecom, and the first commercial network in Europe was

opened for business by Telenor in December 2001 with no commercial handsets and thus no

paying customers. These were both on the W-CDMA technology.

The first commercial United States 3G network was by Monet Mobile Networks, on

CDMA2000 1x EV-DO technology, but this network provider later shut down operations. The

second 3G network operator in the USA was Verizon Wireless in October 2003 also on

CDMA2000 1x EV-DO. AT&T Mobility is also a true 3G network, having completed its

upgrade of the 3G network to HSUPA.

The first pre-commercial demonstration network in the southern hemisphere was built in

Adelaide, South Australia by m.Net Corporation in February 2002 using UMTS on 2100 MHz.

This was a demonstration network for the 2002 IT World Congress. The first commercial 3G

network was launched by Hutchison Telecommunications branded as Three in March 2003.

Emtel Launched the first 3G network in Africa

By June 2007, the 200 millionth 3G subscriber had been connected. Out of 3 billion mobile

phone subscriptions worldwide this is only 6.7%. In the countries where 3G was launched first –

Japan and South Korea – 3G penetration is over 70%.[In Europe the leading country is Italy with

a third of its subscribers migrated to 3G. Other leading countries by 3G migration include UK,

Austria, Australia and Singapore at the 20% migration level. A confusing statistic is counting

CDMA2000 1x RTT customers as if they were 3G customers. If using this definition, then the

total 3G subscriber base would be 475 million at June 2007 and 15.8% of all subscribers

worldwide.

A descendant to 2G and 3G aiming to provide the very high data transfer rates. This technology

can provide very speedy wireless internet access to not only stationary users but also to the

mobile users. This technology is expected to trounce the deficiencies of 3G technology in terms

of speed and quality. 4G can be best described in one word “MAGIC”, which stands for Mobile

multimedia Anytime Anywhere Global mobility support, integrated wireless and personalized

services

and 3G. However it has been used often to denote a fast internet access available to mobile

phone users. More over the distinguishing feature of high multimedia streaming and end to end

IP configuration is judged to be its MAGIC enchantment.3G utilized WiMax and WiFi as

separate wireless technologies, whereas 4G is expected to coalesce these two technologies.

Hence one can evaluate how efficient it would become when combining two extremely reliable

technologies. 4G can greatly anticipate in evolving and advancing the pervasive computing. The

aim of pervasive computing is to attach itself to every living space possible, so that human

beings remain intact with the wireless technology intentionally and unintentionally. Therefore

4G is  be able to connect various high speed networks together, which would  enable each one of

us to carry digital devices even in dispersed locations.   The network operators worldwide would

be able to deploy wireless mesh networks and make use of cognitive radio technology for

widespread coverage and access.

Adoption

In December 2007, 190 3G networks were operating in 40 countries and 154 HSDPA networks

were operating in 71 countries, according to the Global Mobile Suppliers Association (GSA). In

Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology

with the support of around 100 terminal designs to operate 3G mobile networks.

Roll-out of 3G networks was delayed in some countries by the enormous costs of additional

spectrum licensing fees. (See Telecoms crash.) In many countries, 3G networks do not use the

same radio frequencies as 2G, so mobile operators must build entirely new networks and license

entirely new frequencies; an exception is the United States where carriers operate 3G service in

the same frequencies as other services. The license fees in some European countries were

particularly high, bolstered by government auctions of a limited number of licenses and sealed

bid auctions, and initial excitement over 3G's potential. Other delays were due to the expenses of

upgrading equipment for the new systems.

Europe

In Europe, mass market commercial 3G services were introduced starting in March 2003 by 3

(Part of Hutchison Whampoa) in the UK and Italy. The European Union Council suggested that

the 3G operators should cover 80% of the European national populations by the end of 2005.

Canada

In Canada, Bell Mobility, SaskTeland Telus launched a 3G EVDO network in 2005.Rogers

Wireless was the first to implement UMTS technology, with HSDPA services in eastern Canada

in late 2006.Realizing they would miss out on roaming revenue from the 2010 Winter Olympics,

Bell and Telus formed a joint venture and rolled out a shared HSDPA network using Nokia

Siemens technology.

Iraq

Mobitel Iraq is the first mobile 3G operator in Iraq. It was launched commercially on February

2007.

Turkey

Turkcell, Avea and Vodafone launched their 3G networks commercially on 30 July 2009 at the

same time. Turkcell and Vodafone launched their 3G service on all provincial centres. Avea

launched it on 16 provincial centres. It was after Turkey's monopoly mobile operator Turkcell

accepted number portability, mobile operators attended frequency band auction and frequencies

for 3G usage distributed around mobile operators. Turkcell got A band, Vodafone B and Avea

C. Currently Turkcell and Vodafone have 3G networks on most of crowded cities and towns.

Philippines

3G services were made available in the Philippines on December 2008

Syria

MTN Syria is the first mobile 3G operator in Syria. It was launched commercially on May 2010

China

China announced in May 2008, that the telecoms sector was re-organized and three 3G networks

would be allocated so that the largest mobile operator, China Mobile, would retain its GSM

customer base. China Unicom would retain its GSM customer base but relinquish its

CDMA2000 customer base, and launch 3G on the globally leading W-CDMA (UMTS) standard.

The CDMA2000 customers of China Unicom would go to China Telecom, which would then

launch 3G on the CDMA2000 1x EV-DO standard. This meant that China would have all three

main cellular technology 3G standards in commercial use. Finally in January 2009, Ministry of

industry and Information Technology of China awarded licenses of all three standards: TD-

SCDMA to China Mobile, W-CDMA to China Unicom and CDMA2000 to China Telecom. The

launch of 3G occurred on 1 October 2009, to coincide with the 60th Anniversary of the

Founding of the People's Republic of China.

North Korea

North Korea has had a 3G network since 2008, which is called Koryolink, a joint venture

between Egyptian company Orascom Telecom Holding and the state-owned Korea Post and

Telecommunications Corporation (KPTC) is North Korea's only 3G Mobile operator, and one of

only two mobile companies in the country. According to Orascom quoted in BusinessWeek, the

company had 125,661 subscribers in May 2010. The Egyptian company owns 75 percent of

Koryolink, and is known to invest in infrastructure for mobile technology in developing nations.

It covers Pyongyang, and five additional cities and eight highways and railways. Its only

competitor, SunNet, uses GSM technology and suffers from poor call quality and

disconnectionsPhone numbers on the network are prefixed with +850 (0)19

Africa

The first African use of 3G technology was a 3G videocall made in Johannesburg on the

Vodacom network in November 2004. The first commercial launch was by Emtel-ltd in

Mauritius in 2004. In late March 2006, a 3G service was provided by the new company Wana in

Morrocco.In East Africa (Tanzania) in 2007 a 3G service was provided by Vodacom Tanzania.

India

In 2008, India entered the 3G arena with the launch of 3G enabled Mobile and Data services by

Government owned Bharat Sanchar Nigam Ltd. (BSNL). Later, MTNL launched 3G in Delhi

and Mumbai. Nationwide auction of 3G wireless spectrum was announced in April 2010.

The first Private-sector service provider that launched 3G services is Tata DoCoMo, on

November 5, 2010. And the second is by Reliance Communications, December 13, 2010. Bharti

Airtel launched their 3G services on 24 January, 2011 in Bangalore and also launched in Delhi

& Jaipur on March 4, 2011. Aircel also launched 3G in Kolkatta in the month of February. Other

providers like Vodafone, Idea and are expected to launch 3G services by Q1 2011.

Chhattisgarh

The state operated telecom company Bharat Sanchar Nigam Ltd. (BSNL) reportedly has plans

roll-out 3G mobile and high speed wireless internet services (data services) expansion in

Chhattisgarh district by October 15. The 3G network already exists in 5-7 districts.

Mr. Ram Yagna chief general manager of BSNL Chhattisgarh circle said, “We have planned to

launch the 3G service in all the 18 districts of Chhattisgarh by October 15 and the preparation

for the same has started,”

BSNL want to get more benefit of all the consumers like speed internet access, better voice

clarity, video calling etc.

BSNL earlier had 3G networks Raipur, Rajnandgaon, Kabeerdham, Mahasamund and Dhamtari

and recently it has been launched in Baikunthpur and Ambikapur. As of now, BSNL 3G

coverage includes mostly of urban areas and the company wants it to expand in rural areas also.

3G mobile technologies is still used by Indian Army but as the need of up gradation of

technology in India Government make it available for the peoples.3G is the 3rd Generation

Mobile Telephony that enable user to use high speed data transfer with video calling in their 3G

enabled Mobiles

3G Spectrum Battle is on full rise in c.g and before is start please taking a Look at these Best 3g

Mobile phone in India 2010 is not a bad idea. Who doesn't want the latest speed lighting 3g

technology in their pocket that uses internet in India In everywhere?

Here is a List of Top 3G Mobile Phones in India as given below:-

1. Apple iPhone 3G: - Very first we come to Iphone that hits the Indian market through

Airtel Loaded with Bands: GSM 850/900/1800/1900 and 3G Bands: HSDPA

850/1900/2100, Internal Shared Memory of 16 or 32 GB as desired by you, weighted

only 135 grams, Camera is slightly disappointing only 3 Mega Pixel with Auto Focus but

no Flashes.

2. Nokia N73:- It’s now bit old in the market but still is good to use and is my favorite why

its user navigation experience I Get is awesome. Gets a 2G & 3G Network with 42 MB

internal Memory and 64 MB RAM Expandable Memory swap mini 2G SD Card

supported, Camera is great with 3.1 Mega Pixels Autofocus and Led Flash Makes

pictures better in the Dark, Dual Speakers make It’s rocking in small area to chill out

with friends using stereo or FM Radio Features.

3. Blackberry Bold 9000:- Not a single person I found in the world who says no to the

Blackberry's performance & style that thrills the hearts of millions around the world.

Using both 2G & 3G Networks gives a stylish look with its 2.6 inches display With a

1GB internal Memory & a Micro SDHC slot to expandable 8GB memory support, Ram

is quite good of 128 MR that makes Performance better, Camera is just 2Mega Pixel but

amazing with its LED Flash.

4. Nokia E71:- Business users love this QWERTY keyboard mobile phone that gives the

power of 2g & 3G networks with internal memory of 110 MB and expandable up to 8GB

with MicroSD Slot. Camera is just great like Nokia N73 with 3.1 Mega Pixels Autofocus

and Led Flash

There are more best 3G mobile phones in India so I will be back with more option for 3G mobile

that you can easily choose one that fits for the customer

Nokia Samsung Sony Ericsson Micromax Blackberry HTC LG Karbonn Videocon Zen Lava Motorola Spice Onida Intex Asus Fly Maxx Orion Lemon Olive Apple Wynncom Wespro Acer iBall Airfone Accord Vox

. 4G Technologies  4G is a multi purpose and versatile technology hence it can utilize almost all of the packet

switched technologies. It can use both orthogonal frequency division multiplexing (OFDM) and

orthogonal frequency division multiple access (OFDMA). OFDM mechanism splits a digital

signal into different narrowband and frequencies. The reason why 4G makes use of this

technology lies in its ability to minimize the intervention among symbols and channels

associated to data streaming.4G is also capable of using multiple input / multiple output

technology (MIMO).this antenna technology is used to optimize the data speed and reduce the

errors in the networks. Universal Mobile Telecommunication Service (UMTS) which is

basically a broadband 3G technology is also a part of 4G. This broadband technology transfers

data in the form of frames or packets. Hence it is capable of carrying voice, video, text and other

types of multimedia datagram with the speed of 2Mb. UMTS is part of 4G because it can

enables 4G to make use of international mobile phone roaming via using GSM (Global system

for Mobile Communications).another wireless telecommunication technology known as time

division synchronous code division multiple access (TD-SCDMA) provides support to 4G to

transfer both circuit switched data like video and voice and packet switched data.

 

4G’s New Horizon of Opportunities 

The telecommunication companies like NTT Docomo from Japan and Sprint Nextel were also

deploying 4G wireless technologies from the early 2006 along with 3G mobile technologies. The

flexibility of 4G technologies to be used in combination with GSM and CDMA has provided it

an edge over other technologies. The reason is that the high broadband capability of 4G not only

increases data streaming for stationary users but also for mobile users.4G can be efficiently

combined with cellular technologies to make consistent use of smart phones. The digital cameras

attached in smart phones can be used to establish video blogs in scattered geographical regions.

This gives the manufactures the opportunity to produce more affordable user friendly 4G

compatible devices. Famous iPod is one such device that supports the working of video blogs.

Hence 4G is capable of providing new horizon of opportunity for both existing and startup

telephone companies.

Introduction to 5G technology

The world has seen a lot of changes in the realm of communication. Today we no more use

landlines. Everyone possesses a mobile phone that functions nine to seven. Our handsets not

only keep us connected with the world at large but also serve the purpose of entertainment

gadget. From 1G to 2.5G and from 3G to 5G this world of telecommunications has seen a

number of improvements along with improved performance with every passing day.

handsets. Users will go through a level of call volume and data transmission with 5G pushed

over a VOIP enables gadget. With increasing awareness of customers with respect to upcoming

technologies, affordable packages and good looks; it is very important that mobile producers

must give an altogether decent package for keeping up the customer loyalty. The most important

and leading motive of leading mobile phone manufacturers is the creation of best and latest

technology to compete with innovative market giants. We have seen great cell phones one after

another, with unbelievable traits. Apple has remained successful in shivering the electronic

world by putting forth its latest iPhone 4G that take the market by storm.

In such a small electronic piece huge features are getting embedded. There are very few mobiles

left without mp3 player or/and camera. People are focusing on getting everything without

spending a penny more. Keeping in mind the user’s pocket, economic cell phones are introduced

with maximum features. With 5G technology you can hook you mobile phone to your laptop for

broadband internet access. The characteristics especially video player, camera, mp3 recorder,

messengers, photo treatment and games have made today’s mobile phone a handheld computer. 

The developed world is already utilizing 4G and it is beyond imagination that what will be

engulfed in 5G as everything is already embedded such as smallest mobile phones, speed

dialing, largest memory, audio and video player, Microsoft office, etc. Pico net and Bluetooth

technology has made data sharing a child’s play. 

Initially infra red kept us bound for properly aliening two handset devices for data sharing. We

still remember the disturbance and irritation caused in transferring data but the advent of

Bluetooth changed the history. It enabled us to share data between two gadgets within a range of

50 meters. With the swiftness in data sharing the cell phone manufactures focused on mobile

broadband that can open a new window of communication and navigation in the world of

telecommunications. 

5G technology will change the manner in which cellular plans are offered worldwide. A new

revolution is about to begin. The global cell phone is around the corner. The global mobile

phone will hit the localities who can call and access from China to Germany’s local phone with

this new technology. The way in which people are communicating will altogether upgrade. The

utilization of this gadget will surely move a step ahead with improved and accessible

connectivity around the world. Your office will shrink into your handset with this cell phone that

is going to resemble PDA (personal digital assistant) of twenty first century. 

This 5G technology and its predecessors are going to give tough competition to laptops and

normal computers whose market will be affected. The market is still not easy to grab with

mobile phone currently equip with gigabytes of storage and latest operating systems.  The

telecommunication sector is going on blooming and its bloom is expected to stay for a very long

time. Latest technology will come in more affordable rates and better features. Plans are in

pipeline. Let’s wait and see how the world will look like with 5G!

CHAPTER 2

COMPANIES PROFILE

Nokia

Corporation manufactures mobile devices principally based on global system for mobile communications,

code division multiple access (CDMA), and wideband CDMA (WCDMA) technologies. The company

operates in three divisions: Multimedia, Enterprise Solutions, and Networks. The Multimedia division

focuses on bringing connected mobile multimedia to consumers in the form of advanced mobile devices,

including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division enables businesses

and institutions extend their use of mobility from mobile devices for voice and basic data to secure mobile

access, content, and applications. Its solutions include business-optimized mobile devices for end users, a

portfolio of Internet portfolio network perimeter security gateways, and mobile connectivity offerings. The

Networks division provides network infrastructure, communications, and networks service platforms and

professional services to operators and service providers. Nokia connects people to each other and the

information that matters to them with mobile devices and solutions for voice, data, imaging, games,

multimedia, and business applications. The company also provides equipment, solutions, and services for its

operator and enterprise customers. It sells its mobile devices primarily to operators, distributors,

independent retailers, and enterprise customers worldwide. Nokia Corporation is based in Espoo, Finland.

Historically, the thinking was: a good product will sell itself. However there are no bad products anymore in

today's highly competitive markets. Plus there are many laws giving customers the right to send back

products that he perceives as bad. Therefore the question on product has become: does the organization

create what its intended customers want? Define the characteristics of your product or service that meets the

needs of your customers.

Functionality:

Quality

Appearance

Packaging

Brand

Service

Support

Warranty

LG:

LG Corp. (Korean: LG 법인) is the second largest South Korean conglomerate company,

headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG produces

electronics, chemicals, and telecommunications products and operates subsidiaries like LG

Electronics, LG Display, LG Telecom and LG Chem in over 80 countries.

LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947. In

1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean company to

enter the plastics industry. As the company expanded its plastics business, it established

GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.

Goldstar produced South Korea's first radio. Many consumer electronics were sold under the

brand name GoldStar, while some other household products (not available outside South Korea)

were sold under the brand name of Lucky. The Lucky brand was famous for its line of hygiene

products such as soaps and HiTi laundry detergents, but most associated with its Lucky and

Perioe toothpaste.

In 1995, to better compete in the Western market, the company was renamed "LG", the

abbreviation of "Lucky Goldstar". More recently, the company associates the letters LG with the

company tagline "Life's Good". Since 2009, LG also owns the domain name LG.com

INQ

is a mobile phone manufacturer, headquartered in London with offices in Rome, San Francisco,

Beijing and Hong Kong, Toronto, Seattle, Singapore and Delhi.

It is a fully owned subsidiary of Hutchison Whampoa and was founded in 2008 by Frank

Meehan, who was previously General Manager of 3G Handsets and Applications for Hutchison

Whampoa. INQ is backed by Li Ka-shing who is Chairman of Hutchison Whampoa and is also

an investor in Facebook and Spotify.

INQ concentrate on affordable, mid-range smartphones which deeply integrate social

networking and a range of usability features. INQ's first handset, the INQ1 won Phone of the

Year at the 2009 GSMA Awards in Barcelona which are known informally as the industry

Oscars. The judges highlighted the handset's affordability, deep integration of social networks

and ease of use in their winner's announcement.

The INQ1 is notable for its very tight integration with Windows Live Messenger, Facebook and

Skype. It was endorsed at launch by Mark Zuckerberg and other industry identities. INQ phones

are currently sold in Canada, India, Singapore, UK, Australia, Hong Kong, Ireland, Italy and

Sweden.

A high level of firmware branding is present in the phone's operating system, this signifies a

push for highly proprietary "for the network, by the network" mobile telephones which are

extremely hard to unlock or debrand. In September 2009 INQ publicly stated that the company

would build phones based on the Android mobile operating system, and claims they will be

ready in early 2011.

In August 2009 the company launched two new models-the INQ Mini 3G (a candy-bar type

form factor with Twitter and Facebook) and the INQ Chat 3G (a QWERTY device with Twitter,

Facebook and GMail integration). Both models went on sale in Q4 2009 and feature removable

coloured back panels.

As per news reports, Singapore Telecommunications (Singtel), on September 14, 2009

announced that it would be start selling the social networking phone INQ Mini 3G, developed by

INQ mobile. This phone launched on September 19, 2009 in Singapore.

On March 18, 2010 Aircel in India started selling the INQ Mini and INQ Chat, and on July 28,

2010 the INQ Chat went onsale in Canada from Telus and Koodo.

In September 2010 news reports speculated about rumors that Facebook and INQ are working

together on a “Facebook Phone” that will be delivered early in 2011

Phones

The INQ1 was INQ's first mobile phone. It was released in December 2008, featuring a 2.2"

QVGA screen, and a 3.2megapixel camera. Applications on the phone include: Skype, Last.fm,

Ebay, Facebook, Myspace and Windows Live Messenger.

INQ Mini 3GMain article: INQ Mini 3G

The follow on from the INQ1, this time with added Twitter functionality. Sharing a similar

design to its 'sister' phone the Chat 3G, interchangeable back covers are available to purchase.

The phone has a 2.0megapixel camera and was launched at £39.99 in the UK.

INQ Chat 3GMain article: INQ Chat 3G

The 'big sister' to the Mini 3G, featuring similar functionality. However, the phone has an

additional QWERTY keyboard, a 3.2megapixel camera and a GPS device.

INQ Cloud TouchMain article: INQ Cloud Touch

The first of INQ's new Android-powered phones, moving away from BREW used in their

previous phones. The mobile has more integration to Facebook than the previous phones, with

direct access from the homescreen to popular aspects like Chat and Places. This is also the first

INQ phone to feature Spotify, which replaces a proprietary music player altogether. The Cloud

Touch has a button dedicated to Spotify so you can access immediately, in addition to an 'Info'

button for quick access to settings and information. The phone has a 3.5” HGVA touchscreen,

and will be available in three different colours from April in the UK.

INQ Cloud QMain article: INQ Cloud Q

The second in the line of Android handsets from the manufacturer, following on from the Cloud

Touch. Like the Chat 3G, this features a QWERTY keyboard, in addition to a 2.6" touchscreen.

It will be available throughout the UK in Q3 2011 in The Carphone Warehouse and Best Buy.

Samsung mobiles

In India, Samsung mobiles is managed by SAMSUNG Telecommunications India (STI), a

design and technology leader in the mobile market. In Sync with its thrust on introducing

innovative, consumer oriented, breakthrough technology products, Samsung announced its new

brand positioning for Samsung mobiles, which is reflected in its new, spunky, tagline - 'Next is

What ?'. It is being used in all of 'Samsung Mobiles' communication material.

Samsung is the largest conglomerate in South Korea and a large multinational corporation,

making it one of the leading companies in the world. Headquartered in Suwon, South Korea, it

currently has operations in over 100 countries. The name Samsung in fact means 'three stars' in

Korean.

Samsung's business is actually composed of three different conglomerates united under one

Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung

Electronics is also the world's largest electronics company. Samsung mobiles is a part of

Samsung Electronics whose main areas of concern are Digital media, semiconductors,

telecommunications, and digital LCD appliances. It is also a world leader in the field of liquid

crystal displays. In 2007, the company surpassed $100 million in sales, which was a sizable first

time achievement in the company's history.

Below is a list of popular Samsung mobiles in India

Top Selling Samsung Mobiles Mobiles from Samsung :

Samsung E1160 Samsung C3010 Samsung GT-E2550 Samsung C3300 Champ Samsung S3310 Samsung C3200 Samsung Wave 533-S5330 Samsung Omnia Lite B7300

Sony Ericsson

is a joint venture established on October 1, 2001 by the Japanese consumer electronics company

Sony Corporation and the Swedish telecommunications company Ericsson to manufacture

mobile phones. The stated reason for this venture is to combine Sony's consumer electronics

expertise with Ericsson's technological knowledge in the communications sector. Both

companies have stopped making their own mobile phones.

The company's global management is based in Hammersmith in London, United Kingdom, and

it has research & development teams in Lund, Sweden; Tokyo, Japan; Mexico City, Mexico;

Beijing, China and Redwood Shores, United States. By 2009, it was the fourth-largest mobile

phone manufacturer in the world after Nokia, Samsung and LG. The sales of products largely

increased due to the launch of the adaptation of Sony's popular Walkman and Cyber-shot series.

In 2010, its market share had dropped to sixth place behind Research In Motion and Apple.

Apple Inc.

2007–present: Mobile consumer electronics era

Delivering his keynote at the Macworld Expo on January 9, 2007, Jobs announced that Apple

Computer, Inc. would from that point on be known as Apple Inc., because computers are no

longer the singular focus of the company. This change reflects the company's shift of emphasis

to mobile electronic devices from personal computers. The event also saw the announcement of

the iPhone and the Apple TV.The following day, Apple shares hit $97.80, an all-time high at

that point. In May, Apple's share price passed the $100 mark.

In an article posted on Apple's website on February 6, 2007, Steve Jobs wrote that Apple would

be willing to sell music on the iTunes Store without DRM (which would allow tracks to be

played on third-party players) if record labels would agree to drop the technology.On April 2,

2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in

the iTunes Store, effective in May. Other record labels followed later that year.

The Mac, iPad, and iPhone now form the core of Apple's business.

In July of the following year, Apple launched the App Store to sell third-party applications for

the iPhone and iPod Touch. Within a month, the store sold 60 million applications and brought

in $1 million daily on average, with Jobs speculating that the App Store could become a billion-

dollar business for Apple. Three months later, it was announced that Apple had become the

third-largest mobile handset supplier in the world due to the popularity of the iPhone.

On December 16, 2008, Apple announced that after over 20 years of attending Macworld, 2009

would be the last year Apple would be attending the Macworld Expo, and that Phil Schiller

would deliver the 2009 keynote in lieu of the expected Jobs. Almost exactly one month later, on

January 14, 2009, an internal Apple memo from Jobs announced that he would be taking a six-

month leave of absence, until the end of June 2009, to allow him to better focus on his health

and to allow the company to better focus on its products without having the rampant media

speculating about his health.Despite Jobs' absence, Apple recorded its best non-holiday quarter

(Q1 FY 2009) during the recession with a revenue of $8.16 billion and a profit of $1.21 billion.

After years of speculation and multiple rumored "leaks" Apple announced a large screen, tablet-

like media device known as the iPad on January 27, 2010. The iPad runs the same touch based

operating system that the iPhone uses and many of the same iPhone apps are compatible with the

iPad. This gave the iPad a large app catalog on launch even with very little development time

before the release. Later that year on April 3, 2010, the iPad was launched in the US and sold

more than 300,000 units on that day and reaching 500,000 by the end of the first week. In May

of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time

since 1989.

Apple released the fourth generation iPhone, which introduced video calling, multitasking, and a

new uninsulated stainless steel design, which acts as the phone's antenna. Because of this

antenna implementation, some iPhone 4 users reported a reduction in signal strength when the

phone is held in specific ways. After a large amount of media coverage including mainstream

news organizations, Apple held a press conference where they offered buyers a free rubber

'bumper' case, which had been proven to eliminate the signal reduction issue. Later that year

Apple again refreshed its iPod line of MP3 players which itroduced a multi-touch iPod Nano,

iPod Touch with FaceTime, and iPod Shuffle with buttons which brought back the buttons of

earlier generations.

In October 2010, Apple shares hit an all-time high, eclipsing $300. Additionally, on October 20,

Apple updated their MacBook Air laptop, iLife suite of applications, and unveiled Mac OS X

Lion, the latest installment in their Mac OS X operating system.On January 6, 2011, the

company opened their Mac App Store, a digital software distribution platform, similar to the

existing iOS App Store.

On January 17, 2011, an internal Apple memo from Jobs announced that he will once again take

a medical leave of absence, for an indefinite period, to allow him to focus on his health. Chief

operating officer Timothy D. Cook will take up Jobs' day-to-day operations at Apple, although

Jobs will still remain "involved in major strategic decisions for the company."

Micromax Mobile

Micromax mobile phones are available in Wide-range featuring dual-SIM,touchscreen,Music-centric,extra-long battery life,3G,and full QWERTY keypad mobile phones.Micromax mobiles are affordable price mobiles with lots of exciting features.Micromax Mobile has revolutionized the Indian mobile phone market with its low-priced feature-packed mobile phone.It is the first

Indian mobile phone company which pose serious competition to the mobile MNC’s like Nokia,Samsung,LG.Their successful mobiles like Micromax Q7 and Micromax Q55 bling have forced their competitors to rethink their strategy for the Indian mobile market.

Below is the Micromax Mobile Price List.To view features and picture of the particular mobile,click on the respective mobile link.Micromax mobile phone are available in almost all mobile phone stores in India.

Micromax mobile

Micromax A60 Android mobile price – Rs.6,500 Micromax M2 music mobile Price – Rs.4,200 Micromax Q7 mobile price – Rs.3,600 Micromax PSYCH X505 mobile price – Rs.3,400 Micromax EG333 mobile price - Rs.6,900 Micromax X560 mobile price – Rs.5,250

Micromax X266 Mobile Price – Rs.2,550 Micromax C114 CDMA Mobile Price – Rs.1,250 Micromax X365 Music Mobile Price – Rs.2,800 Micromax E360 EVDO mobile with Live TV – Rs.3,900 Micromax X200 Price – Rs.1,450 Micromax X410 Price – Rs.2,850 Micromax X370 Micromax X230 Micromax Kombat Rugged mobile price – Coming soon .. Micromax X395 convertible Micromax GC256 mobile price – Rs.2,500 (approx) Micromax X265 mobile price – Rs.2,450 Micromax Q66 mobile price – Rs.5,850 Micromax Modu T mobile price – Rs.10,300 Micromax Q50 mobile price – Rs.4,500 Micromax X117 mobile price – Rs.1,490 Micromax Q75 mobile price – Rs.3,790 Micromax Q3+ mobile price – Rs.3,150 Micromax GC360 mobile price – Rs.3,590 Micromax Qube X550 mobile price – Rs.4,190 Micromax X510 Pike mobile price – Rs.3,999 Micromax X600 mobile price – Rs.4,499 Micromax Q6 mobile price – Rs.4,700 Micromax Q5c mobile price – Rs.4,500 Micromax GC400 mobile price – Rs.4,200 Micromax Q55 bling mobile price – Rs.4,700

Micromax Q5 Mobile Price – Rs.3,790 Micromax X330 mobile price – Rs.2,900 Micromax G4 Gamolution mobile price – Rs.4,700 Micromax X235 mobile price – Rs.2,600 Micromax Q1 mobile price – Rs.1,800 Micromax W900 mobile price – Rs.7,900 Micromax Q2 Mobile Price – Rs.2,900 Micromax X118 mobile price – Rs.2,200 Micromax X220 mobile price – Rs.2,300 Micromax C112 CDMA mobile price – Rs.1,600 Micromax X215 Mobile Price – Rs.2,900 Micromax X116 Mobile price – Rs. 2,150 Micromax X115 Mobile price – Rs. 1,699 Micromax X113 Mobile price – Rs. 2,399 Micromax X1U Mobile price – Rs. 2,598 Micromax X1i Mobile price – Rs. 2,299 Micromax X2i Mobile price – Rs. 2,350 Micromax X310 Mobile price – Rs. 4,099 Micromax H360 Mobile price – Rs.5,500 Micromax X114 Mobile price – Rs. 1,650 Micromax X511 Mobile price – Rs. 6,499 Micromax X500 Mobile price – Rs.5,700 Micromax X555   Mobile price – Rs. 7,499 Micromax GC255   Mobile price – Rs. 4,500 Micromax GC700 Mobile price – Rs. 11,900 Micromax Q3 (Ezpad) Mobile Price- Rs. 3,600 Micromax X332 Mobile price – Rs. 3,499 Micromax X280 Mobile price – Rs.3,999 Micromax X250 Mobile price – Rs. 3,250 Micromax X260 Mobile   price – Rs.3,500 Micromax X414 Mobile price – Rs.5,500 Micromax X225 Mobile price – Rs.3,399 Micromax X211 Mobile   price – Rs. 2,750 Micromax X800 Mobile price – Rs.15,000

New Products Launching & Operating Highlights

The Mobile Phones business group increased its consumer offering during the quarter with the

introduction of new models in a range of form factors and designs. Highlights include:

International roaming facility,

* Reduction in the background sounds and static,

* Good clarity of sound,

* Deterrence of fraud,

* Enhanced call privacy,

* The batteries of GSM phones are very durable,

* Reduced chances of cross- connections and

* Easy management of heavy call traffic so that the network is never *congested.

Its 3G all around, isn’t it? It helps you browse internet multiple times faster than GPRS, helps

video calling, streaming video and lot more. Although 3G services are a bit expensive for now

but like all other mobile stuffs, it will also go cheaper with time.

Are you ready for the 3G evolution. Does your mobile support 3G? or the mobile you are going

to buy has 3G capabilities in built. To answer these issues and to help you buy a 3G enabled

mobile, MobileTalks.in has compiled a list of all 3G enabled mobiles available in raipur market

below Rs. 10,000 with their price in India as of February 2011.

3G mobiles in raipur below 5K

1. Samsung C5010 Squash : Rs. 3,500

2. Samsung C3212 Dual Sim Active : Rs. 3,600

3. Samsung C5130 : Rs. 3,900

4. INQ Mini 3G : Rs. 4,000

5. Nokia 2730 Classic : Rs. 4,100

6. Spice G6500 : Rs. 4,300

7. Nokia C2 01 : Rs. 4,500

8. LG GU285 : Rs. 4,600

3G mobiles in raipur below 10K

1. Sony Ericsson Cedar : Rs. 5,100

2. Samsung Star Nano 3G S3370 : Rs. 5,100

3. Samsung L700 : Rs. 5,300

4. Spice QT95 : Rs. 5,500

5. Sony Ericsson J105 Naite : Rs. 5,800

6. Nokia 7230 : Rs. 5,800

7. Samsung Metro 3G S5350 : Rs. 6,000

8. Micromax A60 : Rs. 6,600

9. LG T325 : Rs. 6,700

10. Sony Ericsson T700 : Rs. 6,900

11. LG GS500v Cookie Plus : Rs. 7,000

12. INQ Chat 3G : Rs. 7,000

13. Nokia 5230 : Rs. 7,100

14. Sony Ericsson Zylo : Rs. 7,300

15. Nokia C5 : Rs. 7,300

16. Nokia 3710 Fold : Rs. 7,400

17. HTC Smart : Rs. 7,500

18. Dell XCD28 : Rs. 7,800

19. Acer beTouch E110 : Rs. 7,900

20. Samsung S5620 Monte : Rs. 8,000

21. Samsung Omnia 652 B6520 : Rs. 8,000

22. Nokia E63 : Rs. 8,100

23. LG GW525 : Rs. 8,100

24. Sony Ericsson Elm : Rs. 8,100

25. LG GD580 Lollipop : Rs. 8,200

26. Sony Ericsson T715 : Rs. 8,400

27. Samsung Wave 575 S5753 : Rs. 8,600

28. Nokia 5235 : Rs. 8,700

29. Nokia C3 Touch and Type : Rs. 8,700

30. Micromax Modu T : Rs. 8,700

31. Samsung Galaxy 5 I5503 : Rs. 8,900

32. Spice Mi300 : Rs. 9,000

33. Nokia X5 01 : Rs. 9,100

34. Sony Ericsson W595 : Rs. 9,100

35. Samsung Galaxy Pop S5570 : Rs. 8,990

36. LG Chocolate BL20 : Rs. 9,200

37. Sony Ericsson C510 : Rs. 9,300

38. Nokia C5 03 : Rs. 9,400

39. Samsung Corby Pro B5310 : Rs. 9,400

40. Samsung Star 3G S5603 : Rs. 9,400

41. Samsung M5650 : Rs. 9,500

42. Spice G6565 : Rs. 10,000

Note : All the price are approximate and may vary with time and according to area

CHAPTER 3

Review of literature

The Promotion Mix

Promotion mix is the communication mix which deal with the personal and impersonal

persuasive

Communication about the product and service of the manufacturer communicate with their

present and potential customer in wide verity of way. The most distinguishable categories are

two namely.

Personal and impersonal. Personal communication relates to face to face meeting between the

sales

Force of the company and the clientele. On the other hand , impersonal communication include

Advertising .sales promotion and public relation .

The promotion mix variables:

The promotion mix variables worth considering are personal selling. Advertising . sales

promotion

exhibitions and fairs and public relations.

Following are the brief outlining of these.

1. Personal selling: Personal selling has an important role to play in communicating between

A firm and customers. The important question to the answer to the achieve fair degree to

Success are how important is personal selling? What is its role in marketing mix and in

management of sales force? Recruitment-selection-training-motivating and controlling the

Sales force?

- A process of helping and persuading one or more prospects to purchase a good or

service or to act on any idea through the use of an oral presentation. Examples: Sales

presentations, sales meetings, sales training and incentive programs for intermediary

salespeople, samples, and telemarketing. Can be face-to-face or via telephone.

2. Advertising: Advertising is a very popular method of impersonal communication using its

Wide verity of media and media vehicles. These media are indoor .outdoor direct and Display

advertising, decisions must be made on the objective to be achieved the audience To be reached,

the themes and appeals of advertisements, the media selection advertising Appropriation,

coordination with sales-force advertising agency .advertising effectiveness

Any paid presentation and promotion of ideas, goods, or services by an identified sponsor.

Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-

store displays, posters, motion pictures, Web pages, banner ads, and emails

Its evaluation and so on It is a form of communication intended to persuade an audience

(viewers, readers or listeners) to take some action. It includes the name of a product or service

and how that product or service could benefit the consumer, to persuade potential customers to

purchase or to consume that particular brand Modern advertising developed with the rise of mass

production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or

services through branding, which involves the repetition of an image or product name in an

effort to associate related qualities with the brand in the minds of consumers. Different types of

media can be used to deliver these messages, including traditional media such as newspapers,

magazines, television, radio, outdoor or direct mail; or new media such as websites and text

messages. Advertising may be placed by an advertising on behalf of a company or other

organization.

Non-commercial advertisers that spend money to advertise items other than a consumer product

or service include political parties, interest groups, religious organizations and governmental

agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service

announcement

3. Sales promotion: Sales promotion is the achievement of short-term marketing objective By

schematic means. It is the function in marketing of providing inducement to buy, offered For a

limited period only at the time and place the purchasing decision is made, which are

Supplementary to a product nominal value precisely, it implies special offers. Though, it is an

Important tool of marketing, it is secondary to advertising and personal selling. It deals with

offering of short-term incentives such as coupons, premiums, contests for consumers, buying

allowance, cooperating ,advertising allowance, free goods for distribution to dealers discounts

Gifts extras, sales contests, special bonus for members of sales-promotion programmme,

Its finalization, testing and implementation and evaluation.

- Media and non-media marketing communication are employed for a pre-determined,

limited time to increase consumer demand, stimulate market demand or improve product

availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-

ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

Sales promotions are short-term incentives to encourage the purchase or sale of a

product or service.

Sales promotion includes several communications activities that attempt to provide

added value or incentives to consumers, wholesalers, retailers, or other organizational

customers to stimulate immediate sales. These efforts can attempt to stimulate product

interest, trial, or purchase. Examples of devices used in sales promotion include coupons,

samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes

4. Trade Fairs and Exhibition: An exhibition is the huge congregation of manufacturers and

Dealers under a single offer for displaying, demonstrating and selling their products. On the

other hand, a trade fair is a mammoth gathering of prospects arranged by manufacturers and the

dealers where fun and frolic and entertainment are prominent. The success of these depends on

the sound planning as to size, site, design of exhibitions an spots, administrative and sales staff,

slaes literature, display and demonstration style.

- Are try-outs. You make your product, and let potential buyers try the product, this way,

you know directly what people see in your product. The downside, your competitor can

see exactly what you are doing

5. Public Relations: Public relations involve the installation and maintenance of mutual

understanding between a firm and all who are likely to come in contact with it these section of

Society are customers and share holders, administration staff and general public , it attempts

To portray the image and the personality of the organization. It is and impression of public

opinion. It is the art and science of developing reciprocal understanding and goodwill.

Functionally, it encompasses different activities communication process through books, house

organs, literature. Press, publicity , films conferences, tours and visits all called as public

relations programme .

It is and attempt to achieve good relations with public and the techniques used include publicity,

promotion, exploration and advertising. It is planned ,deliberate and sustained effort to institute

and maintain good relations between the form and its publics.

Paid intimate stimulation of supply for a product, service, or business unit by planting significant

news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine

articles/reports, TVs and radio presentations, charitable contributions, speeches, issue

advertising, and seminars

6.Corporate Image: The product can be as good as possible, but if the company has a bad

image already, people won't trust in the company, and won't be buying the product

7.Direct Marketing: Is often listed as a the seventh part of the marketing mix.is a form of

advertising that reaches its audience without using traditional formal channels of advertising,

such as TV, newspapers or radio. Businesses communicate straight to the consumer with

advertising techniques such as fliers, catalogue distribution, promotional letters, and street

advertising.

Direct Advertising is a sub-discipline and type of marketing. There are two main definitional

characteristics which distinguish it from other types of marketing. The first is that it sends its

message directly to consumer without the use of intervening commercial communication media

The second characteristic is the core principle of successful advertisingdriving a specific "call-

to-action." This aspect of direct marketing involves an emphasis on trackable, measurable,

positive responses from consumers (known simply as "response" in the industry) regardless of

medium.

Significance of Promotion Mix :

The business world today is a world of competition. A business cannot survive if its products do

not sell in the market. Thus, all marketing activities are undertaken to increase sales. Producers

may spend a lot on advertising and personal selling. Still the product may not sell. So incentives

it is important to increase the sale of any product. Let us discuss the of promotion importance

from the point of view of manufacturers and consumers.

From the point of view of manufacturers

i It is important for manufacturers because it helps to increase sales in a competitive market and

thus, increases profits;

ii. It helps to introduce new products in the market by drawing the attention of

potential customers;

iii. When a new product is introduced or there is a change of fashion or taste of

consumers, existing stocks can be quickly disposed off;

iv. It stabilizes sales volume by keeping its customers with them. In the age of competition it is

quite much possible that a customer may change his/her mind and try other brands. Various

incentives under its schemes help to retain the customers

From view point of consumers :

It is important for consumers because

i. The consumer gets the product at a cheaper rate;

ii. It gives financial benefit to the customers by way of providing prizes and sending

them to visit different places;

iii. The consumer gets all information about the quality, features and uses of different

products;

iv. Certain schemes like money back offer creates confidence in the mind of customers

about the quality of goods; and

v. It helps to raise the standard of living of people. By exchanging their old items they

can use latest items available in the market. Use of such goods improves their image

in society.

CHAPTER 4

Research Methodology

RESEARCH METHODOLOGY:-

It is the science, which tells the method for doing research, it mainly consist following main

steps.

1) Developing Research Design.

2) Determine the data collection method.

3) Developing a sampling plan.

4) Conductive fieldwork.

RESEARCH DESIGN:-

A research design in preconceived scheme or blue print followed in completion the formal

investigation. It provides the framework within which the researcher is to work. The formulation

of sound research design is dependent on the problem identified. It mainly calls for decision on

research approaches.

RESEARCH APPROACHES:-

Research is basically of two types:-

1) Exploratory.

2) Conclusive.

CONCLUSIVE RESEARCH:-My research is a conclusive type of research in which:-

DATA COLLECTION METHOD:-

Primary Data:-Data collected through interview.

Secondary data: - Data collected through internet.

TYPES OF DATA:

There are mainly two types of data.

1) Primary data.

2) Secondary data.

PRIMARY DATA: -These data, which are directly collected by the researcher from the field.

These are latest data and are hence reliable.

SECODARY DATA: - It is the data which has already been collected by some one else and has

been passed through the statistical process and which is applicable or usable in the study

researcher has presently undertaken these data provide both published and published information

which is readily available with the external parties.

3.1 METHOD OF DATA COLLECTION: -

There are two basic methods available for collection of data these are.

1) Interview.

2) Observation method.

.

SAMPLING PLAN: - A plan, which determines the type of respondents and their number from

whom researcher has to collect the data. This plan calls for four decision.

1) Sampling Unit.

2) Sampling size.

3) Sampling Procedure.

4) Medium for collecting sample.

RESEARCH DESIGN: -

Considering the importance of the objective of study and also the importance of decision area it

was decided to undertake an exploratory survey first. Brand loyalty of the telecom operator in

pre-paid area employees were observed by the interview held through structured questionnaire

along with open ended and close ended question. The main purpose of this survey was to get

information about

DATA COLLECTION METHOD

The relevant data and information for the survey was collection through both primary source as

well as secondary source. The primary data were collected directly from the organization’s

employees. Secondary source includes books, magazines as well as reports available in the

department and internet. Secondary information mainly provided the background for the survey

and help in providing information in the subject for which sufficient primary information was

not available.

The Data Collection consist of interview

SAMPLING PLAN

Considering the important of the topic and limitation of time,

Thus in short the research methodology of the survey is following:-

Research Design Companies

Data collection Primary data collected through

Interview. Secondary data from books,

magazines and internet.

Sample unit Customer

Sample size 160

Field work Raipur region was divided into 4

sectors

Generally a research methodology comprises of the following step.

S.No. General Methodology

Step1. To decide the objective of the study.

Step2. To decide the research design

Step3. To determine the source of data

Step4. To design data collection form

Step5. To determine sampling design and sample size

Step6. To organize and conduct the fieldwork

Step7. To process and analyze the collection data

Step8. To prepare the research report

\ Questionnaire

A study on 3G technology and its applicability with special reference to handsets in Raipur

zone:-

1. Name:

2. Address:

3. Mobile no:

4. How many 3g mobile companies do you know?

*4-5………….. *5-6…………..

*7-9………… *More than 10………..

5. Which company 3g mobile you are using?

*Nokia…. * Samsung … *Sony Ericsson… * Micromax…. * Blackberry...

*Videocon… *Motorola…. *onida…. *Apple….. *Airfone ….

*LG… *others…

6. Experience in 3g Mobile handling ?

* 1-3months…….. *4-7months……..

*8-9months ……… *above 1years………

7. How long you are dealing with any handset(mobile) company?

*1-3years…….. *4-7years………

*8-9years…….. *above 10years………

8. What do feel about quality of features 3g mobile companies are providing?

*Very.good……… *Good………..

*Satisfaction……. *Poor………..

9. Which factor enables you to be customer of 3g mobile company?

*Promotional scheme….. *Quality……..

*Company policy……. *Margine…….

10. What do you feel about credit period given by mobile companies after 3g?

*Very.good……. *Good…….

*Satisfactory…….. *Poor……..

11. Which mobile companies promotional activities do you prefer?

*nokia…… *samsung… *micromax… *LG… *Apple……

*blackberry… *onida… *videocon.. *airfone… *other…..

12. What do you feel about value pack ‘prices’ of mobile company?

*Very.High……. *High…….

*Average…….. *Low……..

13. What type of promotional activity do you prefer with 3g technology mobiles

provider companies?

*Discount….. *Gift……

*Prize……. *Offers…….

14. Whether the expected quantity of product,servise’s etc is supplied to you in time?

*Yes……… *No…………

15. Are you dealing with other companies?

*Yes……. *No………..

If Yes specify:……………………………………………………………….

16. Do you have proper accessibility of handset you are using?

*Yes…….. *No…………

If No specify:…………………………………………………………………

17. Do you have any complaints about mobile company you are using?

*Yes…….. *No……….

If yes reason:…………………………………………………………………

18. For what purpose you are using 3g handset?

*video conferencing……….. *communication……………..

*Data transfering……….. *internet………….

19. What do you feel about customer care service given by mobile companies?

*Highly satisfied……….. *Satisfied……………..

*Moderate……….. *Dissatisfied………….

20. Are you satisfied with the questionnaire format?

*Yes……….. *No…………..

If No specify:…………………………………………………………………

Signature:

CHAPTER 5

Analysis and findings.

Findings

The business world moves at lightning speed, requiring that key decisions be made in seconds.

Managers and executives increasingly work more hours each year and are expected to be

available for communication 24/7. The invention of 3G Mobiles technology has allowed these

key personnel to get information and engage in strategic communication from any location.

One of the main characteristics of the GSM 3g mobile phone is that it is dependent on the SIM card.

The SIM card is a tiny detachable smart card. It stores the data of one’s contacts. Your phone

number depends on your SIM card as the SIM is connected with the 3g mobile phone service

provider. You can remove the card from one handset and put it into another, without any change in

the phone number. To use a phone on the GSM technology, you just need to insert an active SIM

card

The frequency band in which the GSM 3g mobile phone can function can be dual band, tri band

or quad band. As the name indicates, a dual band enabled GSM 3g mobile phone can work at

two frequencies that is at 900 MHz and at 1800 Mhz. Europe, Africa, Asia, Australia, New

Zealand and a part of South America are covered under this bandwidth. A tri band GSM 3g

mobile phone will also work at the 1900 MHz frequency thus covering North America too. The

quad band GSM phone is a true international phone as it can function at 850 MHz in addition to

the other frequencies.

Advertising strategies in Raipur region are impressive to attract and add on more customers

Advertising on TV, on billboards, in magazines and in other media outlets reaches large

audiences and spreads brand image message very effectively. This is known as above the line

promotion

Stores have special offers, promotions and point of sale posters to attract those inside the

stores to buy.

Mobile-stores and its staff all project the brand image of 3g handsets.

In Raipur region each handsets (mobile)company actively develops good public relation by sending press

release national & local newspapers and magazines to explain new products and ideas but still

unawareness in regards to 3g in public is very huge.

Following is the SWOT Analysis for 3g handsets mobile companies

STRENGTH

1. The companies are focused towards technologies(3g,4g,5g).

2. Holds good sales forces

3. Providing better retailer schemes

4. Advertisement strategies of the companies

WEAKNESS

1. Low penetration in Raipur interior market

2. Almost similar features providing

3. Latest technology and low cost advantage.

4. Huge market.

OPPORTUNITY

1. Raipur interior market

2. Advance & High technology

Thread

1. Availabilities of around 300 register players

Suggestion

Suggestion

After the complete analysis of entire study of 3g mobile companies put forward a set of

recommendations which are as follows:

1. PRICING

Depending on the market conditions / competition from cellular or various-mobile

service providers and also to suit local conditions, there should be flexible pricing

mechanism (either at central or local ).

2. IMPROVEMENT IN TECHNOLOGY

Mobile companies should immediately shift to two--third generation mobile

handsets.This will improve the quality of sales services to desired level and provide

simultaneous integration with the Raipur region wise wide network.

3. ESTABLISHMENT OF DISTRIBUTION CHANNELS

Mobile companies should establish widespread and conspicuous distribution to match

that of the competitors. The distribution network shall make the product visible and

available at convenient locations.

4. LOW PENETRATION RURAL MARKET NEAR BY RAIPUR ZONE

Large part of Raipur interior, rural market is still untapped therefore mobile companies

required to bring that area under mobility

CHAPTER 6

Conclusion

Conclusion

Mobile companies are coming with cheaper products rates and good service to the customers,

The companies advertisement and marketing strategies are impressive and attracting customers

they have many tariff plans for different category of people.many mobile companies are an

international companies and some are local which has their own reputation in market.All the

companies have various functional departments such as human resource management, training

and development, sales and marketing, supply chain management and finance department.In a

very competitive telecom market in India that to in raipur due to there brand image and brand

positioning the companies has a huge growth potential we see today is a result of the continuous

research in the field of communication which started with the invention of telephone by graham

bell to the current avatar as we see In the form of internet and 3g mobile phones all this

technology come to existence because man continued endeavor toward the objective but until the

people do understand the importance of technology,implementation is of no use, so it is

necessary for human being to move with the nature of development to exists in present scenario.

Limitation

Limitations

Time period

Lack of Information

Unawareness about 3g in some region ,Sometime the people do-not give good response

Retailers do not give proper response due to lack of product knowledge.

Human body, human-nature

CHAPTER 7

Bibliography

Bibliography

S.A.Sherlekar Marketing Management

C.R. Kothari Research Methodology

Phillip Kotlar;- Marketing management

WIBLIOGRAPHY

www.management paradise.com