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BUCKY JOHNSON\,

1

SUNDAY

GOSPEL TRAIN 7 A.M. - 10 A.M.BOB RALEIGH 10 A.M. -4 P.M.DEAN KANE 4 P.M. - 10 P.M.JACK WAGNER" 10 P.M. - 12 Mid.

6 P.M. -10 P.M.10 P.M. - 12 Mid.

bi. .074".twi » ..0 ..,.,,, .." ... :.,' 1,,...,,

News in depth is reported on the hour. Thesenewscasts are five minutes long except at 8 am,12 noon, and 6 pm, when ten-minute newscastsare scheduled. The News Digest, one -minute ofheadlines, is heard hburly on the half-hour.

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POPULATION 1 272.035 !; 486.000

WINTER PEAK 528.0001

894.000(Estimated)

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RepresentedNationally by:

JACK MACLA CO., INC.

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. 4,74 o '......1.-1...4.-'1400so oí Relo,

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Radio Station W I N Z- 50,000 watts940 kc Serving South Florida -24 hours a Day

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yrna Beach

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COMPUTED 0.1 MV/M CONTOUR

RADIO STATION WINQ

;MPA, FLORIDA

1010 KC, 50,000 WATTS,D, DA

Copyright,American Map Company,Neca YorkLicense No. NY'225

Colhu (Ay

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Fort°lake Placid

HIGHLANDS

Moore Ho.en

ALa Belle

HENDRY

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COLLIER

Naples

Okeechobee.o

ClewistonHarlem

So

ST LUClE

MARTIN Stuart

Wild ra Beach

os- hosenPalm Beach &I: I

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lee Raton

15'1144°-4.--gtebide leechMariatejeloocfqgtHhouse Pt.

Fort Loud rda 1

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Minnie hods

Miami

Florida CIty

BROWARD

MONROE

ow

Ai it

Coveraue Area50,000 watts

99401wt OThe Countrypolitan Station

Orlando, Florida

Tayl o r

Gilchrist

E

J CKBaker

Union

AlauaGQieksviÑe$

T.PETER URG

ILL

Duval

Clay

Palatka

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Indian River

Okeechobee

Highlands

Hendry

Coil er

Ft. Pierce'

St Luce

M ar t i n

Palm Beach

B r o w a r d

DADEMIAMI

Market DataORLANDO METRO AREA WIEWIE)4E)

9940)The Countrypolitan Station

Orlando, Florida

1 ORLANDOmetro area

Population 407,000

Households 125,960Consumer Spendable Income $ 1,035,819,000

Household $ 8,223Retail Sales

Total $ 767, 287, 000

Food Stores $ 162, 548, 000

Drug Stores $ 26,600,000

General Stores $ 112,516,000

Apparel Stores $ 29,636,000

Home Furnishings

Automotive

Service Stations

Passenger Cars

41, 554, 000

$170, 596, 000

$ 50,893,000

204,020

10,000 WHO°, C,P LANDO, FLORIDA 990 Kcs.

X

Ire :tn. ,! ;.r.z.ht (27.77, .:, ,,, ,,,, 0.-

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WAIL-L.1.A

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rf.)verzsle

t!ti kJ

The Top Station On Your Dial

990 Kcs.

10,000 watts AM-Dy5,0e0 w, its AM-Night

59,000 watts FM-Day & Night

A.

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PRIMARY COVErVAGE

- - - - DAY

P rypulati on 544,600Families 175,060Re1all Sales $515,092,000

NIGHT

391,400121,000

427,229,000

*Contours computed from FCC E-...ngineerin.i: Standardr, onPropagation and from engineering exhibit on file with FCC.

Statistics based on figures from Sales Management "Surveyof 1luying Power", 1951.

WHOO-FM's dependable IOU mile radius er.wrrage is givenas a bonus to all advertisers.

F"..1001

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1000 WATTS CLEAR CHANNEL

WYHI is a daytime 1000 Watt Clear Channel AM Station on1570. The ground conductivity of our coastal locationassures our listeners of excellently received signals inBrunswick, Georgia, Waverly, White Oak, Kingsland, St.Marys, Folkston and throughout the fabulous Golden Islesof Georgia and Florida. WYHI's signal is of 'local"" pro-portions in Greater Jacksonville and on the Florida Beachesas far south as St. Augustine and North to Brunswick, Ga.Our All-American format appeals to every age group. Eachmusical hour features a mixed format of Modern Country,Gospel, Pop, Rock, R & B and easy Listening blendedtogether with National, State and Local News. WYHI'stight, fast -paced format is refreshing as well as being edu-cational, informative and entertaining. WYHI is truly theall AMERICAN sound offering the advertiser more resultsfor each dollar invested.

PROGRAM LENGTHMinutes

5 10 15 30 60-oo8

-Cl

sN

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- al50

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1570 kh.

WYhi RADIOP. O. BOX 496

FERNANDINA BEACH, FLORIDA 32034(904) 261-6156-6157

COMMERCIAL ANNOUNCEMENT RATES

Length ofAnnouncement

TO RUN WITHIN 13 WEEK PERIOD

1 50 100 260 450

60SECONDS 3.50 2.75 2.10 2.00 1.85

30SECONDS 2.50 1.65 1.50 1.25 1.10

10SECONDS 1.50 .85 .65 .55 .50

,1gOy WYhi Delivers You Prosperous Dassau Countg

kln ol Poste

Ma,

I Nuw NATIONAL !TUPbnrWC NA R L'TI?

WILDLIEEP

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Fernandina Beach

AmN.. COI,

FranellnlownCoeeNl C.ly

Geape

esem

Atlantic BeachNeptune Beach

Jacksonville

Beach

BeechPonte Volts

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0.5,401.n.

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Ro.mar Beach

Naval Ai- Station

SANTA ROSAtn

Q

Q

G EN IEEglin A.F.B.

Valparaiso

Fort Walton

BeachNavan-Niceville '

o i

-,

GOUN TíRYWALTON

Destin -Miramar Beach

Choctawhatchee E3a,

\ Santa Rosa Beach

T H E M I R A C L E--___ S T R I

--Not Just A Claim - - An Authenticated Fact

W G N E covers the "Miracle Strip" better than anyother Radio Station in this area. This fact authen-ticated, as of August 8, 1965, by an experienced,competent, Registered Consulting Radio Engineerusing a Nems-Clark Field Intensity Meter.

Drayton Bench

Seagrove Beach,

;de Beach-Laguna Beach

es t Panama City Beach,.Lang Beach Resort N,

Panama City Beach 1111---

St. Andrew State Park -\,,Z.:'-2...,.

Andrew Bay

Tyndall A.F.B.

f0.5 MV MBoundary

oVernon

WASHINGTON

Ebro --

Inlet Beach `t

WG INS E

Gulf

of

BAY

Mexico

---1------I

i

i

10,I MV/M;j Boundary

Panama City

CALHOUN

GULFMexico Beach,

Beacon HIN

zl

Wewahitchka\o

r------

Jz

Port St. Joel()

Joseph's1l1.

Bay '\ Apalachicola

Apalaehicola (3ac

fly4, "Genie Rdio"INGNEOwned and Operated by RADIO GULF, INC.

THE LEADER

P. 0. Box 9178

500 WATTS - 1480 KC

Studios at Signal Hill Country Club

PANAMA CITY BEACH, FLORIDAPhone 904-234-2074

GENIE COUNTRY STATISTICS

MARKET DATA: (SRDS) TerrVitoryl

Total PopulationTotal HouseholdsRadio HomesPassenger CarsSpendable Income

RETAIL SALES:

FoodDrugsGeneral MerchandiseApparelHome FurnishingsAutomotiveService Stations

TOTAL RETAIL SALES

BONUS:

298,85473,60569,189

100,455$459,298,000

$ 66,932,000$ 11,141,000$ 35,998,000$ 14,064,000$ 18,327,000

81,265,000962,000

$309,856,000

0,1 MV/MTerritory

361,94088,08082,795

119,656$543,455,000

79,939,00013,286,00040,911,00017,400,00021, 327,00092,863,00030,148,000

$361,758,000

Over 1,000,000 Tourists Annually

GOT TE

GLAD

sigh Acres

LEE

'mks

COVERAGE MAP

N

s

YENDRY

WGMA/RADIO 7320...5 KW FULLTIMEBROWARD COUNTY, FLORIDA

Jupiter.Lake ParkRiviera BeachWest Palm Beach

Palm Springs Village

PALM BEACH

Lake WorthLantanaBoynton Beach

Delray Beach

COLLIER

MargatePlantation

BROWARD

PETE JOHNSONCONSULTING ENGINEERSKANAWHA HOTEL BUILDING

PHONE DI -3-7803CHARLESTON, WEST VIRGINIA

Miami ShoresHialeah

MIAMI

S. Miami

Boca Raton

Deerfield BeachPompano BeachFt. LauderdaleWilton ManorsHollywoodHallandaleN. Miami

8Ñ. Miami BeachMiami Beach

Coral Gables

DADE PerrineThe vast National acceptance of the""modern sound of Country/Western music""encompasses the largest market in theSoutheast ... the South Florida Gold Coast.(With a population which doublesitself during half of each year).

The impact of this modern conceptis excitingly framed in a continuous,bright, exciting flow of music, sports,features, community service,and authoritative award winning news ...on the Gold Coast's "selling-est" sound .

South Florida's only FULL TIME COUNTRY WESTERN SOUND

50,000 WATTS

Irk ly niutAtilt tt effÉdior

RADIO 710THE 710 BUILDING ON BRICKELL AVENUE / MIAMI, FLORIDA 33131 / (305) 377-8811

DAYTIME COVERAGE MAP

ge

PASCO

41HILLSBOROUGH Lakeland

Tampa

St. Pitersburg

WGBS710 KC

05 11A sai

STATION B 1560 KC

HARDEE

aOrlando

ORANGEo OSCEOLA

Kissimmee

Sebringo

\\Titusville

MM e'bourne

BREVARD

Vero Beach

INDIAN RIVERKEECHOBEE

HIGHLANDS

SARASOTA DE SOTO GLADES

STATION C610 KC

Naples

PIP <9'

LWGBS Hos measured field intensityin excess of 5 MV/M in Key West

WQAM Has 1.2 MV/M in Key WestWIOD Has 1.25 MV/M in Key West

Clewiston

HENDRYCOLLIER

MONROE

Ft Pierce

ST. LUCIE

MARTIN

PALM BEACH

West Palm Beach

Lake Worth

Represented byMajor Market Radi

Pal+tBeach

BROWARD JFt Iauderdale

© (Í Ho' lywood

DADE

Miami yI Miami Beach

Cara' Gables° i'8

FLORIDA ` NASSAUand the BAHAMAS

0.1

DOMINICANCUBA REPUBLIC

110T' PUERTO RICO

Map based on Coast and Geodetic Survey maps.

0.5 my/m Daytime Service Actual Measure-ments June & July, 1970.

© -Transmitter Site

STORER BROADCASTING COMPANY

,

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1965- Okaloosa County- $9,568,000.00MILITARY DATA:1966 military & civilan salaries -

Eglin Air Force Base - $47,369,000.00Hurlburt Field - $16,840,554.00

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Bradenton South` Samoset Zolfo SpringCedar Hammock'' Oneco

Trailer EstatesSarasota ,Park rngton Moakka

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Cha lotteMur oEc0 H,a,r. //CHARLOTTE GLADESEnglewood Port0.:pCleveland

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RADIO STATION WMEGEAU GALLIE, FLORIDA920KC 1KW

COVERAGE MEASURED BY lF.A. SCOTT, 1/28-31, 1956 Goodando

\v.

aArcad iaO Nocatee

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Lake Harbor South CampBay Hypoluxci-

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Boca RatonDeerfield Beach

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oRAYMOND E. ROHRER CONSULTING ENGINEER

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PALM BEACHCanal Pt. Riviera Be

Pahokee W Palm,orlando

Beyond contention ..The top -rated station in

the Tampa -St. Petersburg market(CHECK THE RATINGS)

5,000 W

24 HOURS A DAY

IN ONE OF THE

NATION'S FASTEST

GROWING MARKETS

A RAHALL STATION

.2

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r PUTNAM

Mv,.

MARION

138FLAGLER

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441~Bradenton 4 ` 1 HAROEE

Lit°SarasotaL-.

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Clearwater Tampa . Lakeland ZI

INDIAN RIVER

iHIGHLANDtID

.KEECHOBEE ST.LUCIE

National Representatives:H -R REPRESENTATIVES, INC.New York, Boston, Chicago, Detroit, AtlantaSt. Louis, Dallas, Los Angeles, San Francisco, Philadelphia

iARAfOTA]T.

CMAlorrE

Ft. Myers

II 0.5 MV/M

WLCY RADIO 138

LEE

\-\ I

GLADES

I HENDRY

COLLIER

MIDWAY BETWEEN TAMPA AND ST. PETERSBURGP.O. Box 10,000 St. Petersburg, Florida 33733 813-525-1111P.O. Box 13,800 Tampa, Florida 33611 813-229-7976

MONROE

-rPALM BEACH

BROWARD

1

DADE

i

1

THE MOST POWERFUL FULL TIME

INDEPENDENT ON FLORIDA'S WEST COAST

Blanket Coverage of the Nation's

Fastest -Growing Market

Ranked 26th in Total Retail Sales

by Standard Rate & Data

Plus A Big Bonus Crystal Beach

Over 1,500,000 Vacationers

October through April and June, July, August.Clearwater

BeachLargo

P. 0. Box 7005, St. Petersburg, Fla. IRocaksBeach

Phone: St. Petersburg HE 5-2131 - Tampa 2-1108GrilleBeach

A RAHALL STATION

MARKET DATAWar,, 0.5 MV/M W.tnm o 25Mv/M

Costa Canto.,

Audience Population

Households

With AM Radio

Automotive Vehicles Registered

Expendable Income ($000)

Market Total Retail SalesFood Store Sales

Restaurants, Drinking Places

Drug Stores

General Merchandise Stores

Apparel Stores

Home Furnishing Stores

Automotive Sales Outlets

Gasoline Service Stations

1,234,530

359,370

341,382

651,359

S1,665,302

S1,611,922

319,254

93,115

53,797

150,474

75,126

69,005

247,910

110,216

1,515,567

453,070

430,417

783,582

$2,072,162

1,978,582

386,738

116,051

59,381

166,018

86,315

85,746

293,603

139,862

Includes Value Products Consumed, Government Pay-ments Sales by Store Classes in Thousands of Dollars,

6000SOURCES: Latest Census tabulations, 1960 with

sampled data, Soles Tax Reports from Federal andState sources, SRDS, Oct. 1, 1960, prolecfed fo dote

and coordinated by DATAMAPS, WALTER P. BURN,

Middlebury, Vermont.

Crystal RiverCITRUS Inverness

Iatachatta

HERNANDOBrooksville

Arlpeka

PASCO

Lacoochee

Trllbl+

Dade Cityilt

Port Richey Land Olakea

New Port Richey

h Springs

Palm Harborused'

Cie+TampaPINEL S

wLc,

0 S Iu FU .30 40Sale of1fl

SUMTER " °°'Clemontl

LAK' I+IiaS3¡r yi.,..:s

ZephyrhillsPolk City

Lakeland

Plant CityDover 4

MangoBrandon

*Riverview

s HILLSBOROUGHOtbeonton

Port Tampa

St.Pete s¿rg wimauma

fportf

Anna Marla

Bradenton Beach

National RepresentativesADAM YOUNG, INC.

New York, Boston, Chicago, Detroit, AtlantaSt. Louis, Dallas, Los Angeles and San Francisco

- ` Jacksonville

............°. '

P

Ruskini t

Parrish

etto

Bradenton

J

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Urbanized"Areas 0/' t Mr`s

StandardMetropolitanArea

MANATEE

SarasotaOld Myakka o

O Nocºtee

pierce

Aube rnye

w

ellOland City

Lake WalesBartow

ter

MulberryPOLK

Fort MeadeeBrewster

Bowling Oreen

Wauchula asZolfo Springs

HARDEE

FLORIDAArcadia

Nokornü DE ISOTOSARASOTAFort Ogden

4

Ventce

Englewoode ClevelandPuntaGorda

LO TE

Boca Grande LEE8altata Tice

FortMyers

Saint James City

n i tan or nap

:r.

C.«,...

T. V[TE

o

1

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LEESZ,UnG - E USTlS

F LO kb

I L41 A

Market Data:

Consumer Buying Power $176,229.090

Population

Households

FoodEat & DrinkGen. MdseApparelFarm & Hsh'IdAutomotiveGas StationLbr, Hdr'w, Bldg.Drugs

100,250

29,050

$ 45,600.0009,754.000

15,780.0005,782.0005,380.000

40,640.00017,474.00011,406.0006,882.000

$ 158,698.000

N IVY 1 1.

t.CfsRJRG- LCR

4

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Y[[NAWJUNCTION

CIRCLE "A" represents theprimary market served by WLBE,known as "The Golden Triangle".The total population representedwithin this radius is 100,000 persons.

CIRCLE "B" represents theprimary signal, covering the ruraland urban areas, towards whomWLBE directs its programming.This area contains over a millionresidents plus all turnpike andmain highway N & S in Florida.

fi

ATTRACTIONS KEYmr,p S1%

O ALLIGATOR FARM

O LIGHTNER MUSEUM OF HOBBIES

O OLDEST HOUSE

O POTTERS WAX MUSEUM

O FLORIDA'S MARINELAND

O CAVALCADIA

O SILVER SPRINGS

O TOMMY BARTLETT'S DEER RANCH

O RAINBOW SPRINGS

O WEEKIWACHEE SPRING

O CYPRESS GARDENS

e GREAT MASTERPIECE

O SUNKEN GARDENS

O CIRCUS HAIL OF FAME

® HORN'S CARS OF YESTERDAY

O SARASOTA JUNGLE GARDENS

McKEE JUNGLE GARDENS

© EDISON WINTER HOME

O EVERGLADES WONDER GARDENS

O CARIBBEAN GARDENS

Telephones:

LEESBURG 787-2790

EUS T IS 357-2790

CIRCLE "C" represents themaximum coverage of WLBE.Contained within this areaall of central Florida.

It can be seen that os a 5000watt regional station, WLBEwill reach more people peradvertising dollar than severalstations of strictly local coverage.

"This is WLBE....5000 watts from Coast to Coast""Your mutual friend on 790" serving metropolitanLeesburg, Eustis, and Tavares.

iwralr477.7,1

).

M

1114

CLEARWATER

,-. -., \ Ac! ,-i !... ,' ! k! 1 /1 '1 ri in 179'"1'.<3 ,i-...,- 7,) b! 177 r.,:y.11'".11 iliiF,,,, 11 11 fl n ,' ,Ii):. ..,..;-.

,.-irt_ir:ii:iii'-'1,--1?!.J21-1:.1...i-Jii.ii.:,--,...i7ii.J.,',....;J.:,-....-'¿.:.,. J 21 lij j 13 irj i .... A .1-4 ''.' 1 j ',Q.-) k,;*`,1' ..1 :i ,,,j/ íti k. .. .

w--1

ST. PETERSBURG e

1_11

/

sJ- -1,-1

SARASOTA, FLORIDA

930 KC ESTABLISHED 1949

1000 WATTS DAY 500 WATTS NIGHT

2500 TENTH STREET-- P. 0. BOX 2500

TELEPHONE 953-1151

A. G. (TONY) FERNANDEZ

Gener3I Manager

*4 Permanent Population

-01r Tourists Annually

-4"», Personal Income

Retail Sales

Imiliamilemumweadkaild..11.16~1110

PAu, 10 7 -1.1 A NI\ E

-

SARASOTA

GOftNJ Y0 0S_PREY

178,600

300,000 (est)

$325,917,000

$430,000,000

SOURCES: Sales Management

Florida Development Commiss;or.

Bank and School Records

PUNTA

GORDA

I

ARCADIA

-ddr Households

Aggilb Employment

1Er School Enrollment

College Enrollment

Assets of Financial Institutions

Commercial Banks

Savings & Loan Ass'ns

.1 niv/m Day ContourAs Measured by

J. H. Mullaney,

Consulting Engineer,

Washington, D. C.

75,020

53,000

32,021

3,800

$262,100,000

$265,000,000

27

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SERVING THE BOOM AREA OF FLORIDATHE HEART OF APALACHICOLA VALLEY

W MBLOUNTSTOWN, FLORIDA

KTHE MAU PI N BROADCASTING CO.

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DAYTONA BEACHDaytona Beach ShoresSouth Daytoea

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WILDLIFErosWILDLIFE ¡Osteen aeu,

YOU GETCENTRAL FLORIDA

efTATIll 10241110

JOHN

(NOEL

SPACE

CENTE

5000 WATTS

DELAND FLORIDA

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111 HERNANDO

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FLAGLER

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wivaytona Beach----- Do rat yrt oen,ai, °0°\S..Peninsula

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Leesburg clAitamo SEMINOLE

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coee

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n 00 7-W -

; Plant City 0,444' o _,---),.- opund.2,

táiribe PINELIAs'iy.::.::.:

PineligS,,,,

B ®\I -,-......;.-.:,.:i::1:&:

Pa_ ilk° ni,f1, Porl Tampa oc``ski'" a do:el'. 1i-ilill';':--

'r"71C/i BPadley °Fort o Frostproof, .19 St retersburgGulfpor - .-

Meades -a -Grille Beoch91;-:-/./ ' °Ruskin\')V>C15'9411i.,s,,,......,?, '' MANATEE Bowling° ®Avon Pk.

BraciéntolkoPalmettoGreen .o.

ii \ \AU r, 0 etCopyright American Map

arnnsWauchula

Co.o. License N.V. 422

4

\N. Peninsula\Ormond BeachCOY I

° Cloud.

i(5- Sebring

Q

0.5MV/M*

.)C. Canaveral

Hu Gallieiindialantic

\ \

ilelbourneúocav------ '

Bay

I\

BREVARD , \\\

INDIAN RIVER \OGifford

Vero BeachA

OKEECHOBEE

Beach

1

Sunland,

1

Gardensor.y. i\\ ir 1'2=11.1- 2

rnLcu '1/40

ORANGELAKESEMINOLE

3 - ut.p.J

ConsumerSpendable

Income($000)

$1,063,345Source: SRDS, Nov. '68

77)71Li 111

TotalRetail

Sales(S000)

$734,050

Orlando Radio Listeners Have More ThanA Billion Dollars To Spend, And WKISPuts Its Coverage Where The Money Is.

Food StoreSales(S000)

$165,292

fler'C.1 td,1 u

Drug StoreSales(S000)

$26,195

.

. r5,_

rV V k, ..á

* 0.5MV/M Contour As Filed With The F.C.C.

r r' r7.1 _

a df s ....0"...1411 Ihdi A

Sold nationally by Avery-Knodel, Inc.

;l {ELT? . ,4 LA

Earza~::3~L_

o,?"1, "MD

!-^\ ^, r") f:\f:\7 77.)t

9' áJ \[ - .

t<_y! i:..4¿1,,..14-,--.

K

L7AE3 777%7,.LAp

)tn{ /r`-1'.

Limijil

("R a'-;*

*1:41 : "

DUJOHVI 2C3 3q

BROOKSVILLE--- -DADE CITY

PASCOZEPHYRHILáS r --

HILLSBOROUGHPLANT CITY

TAMPA

VOSARASOTA

- ARCADIA

SARASOTADE SOTA

MANATEE

RG

VARES

TTE

VENICE

PUNTA GORDA

e

7 ..;'',FLAGLER-;

LPIERON

VOLUSIA

\_\De LAND

E \ Li BEACH

EDGEWATERe ORANGE CITY

jDeBARY

ORMOND BEACH':. HOLLY HILL

P'C,.

DAYTONABEACH 10

MOUNTDORA_ c.

+1SANF RO D

APOPKA SEMINOLE

NEW SMYRNA\

bIWINTER PARK. 1

WINTEIW.CLERMONT GARDEN

ORLAN1O

L,POL K

AUBURNDALE

lejLAKE- t jLANGWINTER

HAVEN

BARTOW

FORT MEADE

f- KISSIMEE\ St. CLOUD

HAINES \CITY \

ittBELLE ISLE

tJLAKE WALE

-1.1I

GREEN

WAUCHULA

HARDEE

- --

FROSTPROOF

AVONFPARK

(),SEBRING

BI HLO

.;,1TITUSVILLE

ORANGE

OSCEOLA

HIGHLANDS

1\KKO

COCOA

5 MV/M1

EAUGALLIE

SCALE10 20 30

CAPE CANAVERAL

COCOA BEACH

E1rIMELBOURNE

SATELLITE BEACH

(BREVA R D

SEBASTIAN

INDIANRIVER

VERO BEACH

OKEECHO BEE

("LAKE PLACID

h) LAKE.........JJJ))) e. íf

-..)c.1 F ¡

CHAR LC I

Cocoa, Florida Clear Channel 86

BREVARD COUNTY'S NUMBER ONE RADIO STATION -

OKEECHOB E

T I N

INOIANTOWN

OKEECHOBEE

BY FAR!

40 Mi

z

o

Oom

z

/

4i:

I OttjhAtt'

1 e

.34k'1

: t1 rilliNir

' .41

i,s 1

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JI

4 _9/

.

FLA JA

..... . . rliIli 1......-

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urd lwd

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11...

(P

v rialb-ari....-ion" mil .~-011-lk

,......

. A.

.

lik

,,

.,,,,,,, ,,t

40.1.--(411.40~-Frldlik~r-etwzla ,.

-I-_, ...

7t il.

.14111

1k7'', 'a ---'`

id*W§B~ILICIWAY.-~

:1 10y,4 diderd1111111~,d~wP.'W

L.:..111b.,

..--el--

.

....~--- ....,-.Etinall"--"",.:4(0.

~.14/§Ar.-owspy

111WAY^s.

(911212 ^ ._

ma arer

Akli.-'a P~ CP-.k. M E X I C

O:

. ...

FIGURES L 1CONTOURS

VACAT1ONLAND BROADCASTMG CO-,

JOHN H. MULLANZYc.....,.., e.... t..

gw.......... C

I INCORPORATEDFT. WALTON. FLORIDA

1260 KC I KIll' D

Ole

Y,

c.

In

z`PascaQoul

0.5 MV

w Mobile ' .

S.m..

MobileBay

cw. trorn

. . .. -- ;L--IE

/M CONTOUR

Y4

er..y\

s.m.».c«.

K'eUnQlon

.--.

ni 1

tn«q.BY:n

rtw

a l 13 .A( KWAT R

80 N1

RI F:RfR1 El` ÁT_

FOREST

;) T `

sons. Ro's Wend

f- 1 fa31V 1 h G.T 01, Nr

J.Crestview

2B

K A L U O S A

N I,

_a)e, :. eE re 11.4wro.lrn.

rou----s:..:r Fo) _1é. r,...[! Walton° :ü )

Beach

\`.,:,-"

7........._ ,....l \e5

Vil W taso

t. i'

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Q WREST

M.». 8... r, 9

W..1 rya.Eou..:rB,ynn rB..b' .

1

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)

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1,7

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CNOCTAW .».%

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Grinner ill*

A [rxrwe

CONIC UN

EECAMIIA

S.1':74 ROSA

SUTLER

a"

Andalusia*4Tpv

COVINOTON

4 .-i',. O.tL00lA-

++

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,..,-a...e;: ." :e-- c -+.t::.~i3` .

inf mrenr*r:

GAwAOUR

GENEVA

WACTON

spnr.,.11

Letters have been received from WCOA listeners located as far to the north asMaryland, from Texas to the West, Argentina to the South and the Bahamas to the East. Apartial mail listing is included here: -

Jesup, GeorgiaLillian, AlabamaMobile, AlabámaMilton, FloridaElberta, AlabamaArgyle, FloridaFort Walton, FloridaPulaski, VirginiaDe Funiak Springs, FloridaEvergreen, AlabamaMarianna, FloridaFort Gordon, GeorgiaAuburn, Alabama

Panama City, FloridaPort St. Joe, FloridaFlorala, AlabamaWewahitchka, FloridaJacksonville, FloridaPleasant Ridge Park, KentuckyYucatanGuantanamo, CubaGainesville, FloridaPuerto Belgrano, ArgentinaNew Orleans, La.Emmitbury, MarylandBalsam Mts., North Carolina

B+

?er.1^u City

Blue Ridge Mts. of VirginiaCaruthersville, MissouriBimini, BahamasLive Oak, FloridaClearwater, FloridaKingsville, TexasHondurasLebanon, KentuckyFort Stewart, Georgia

(Okeefenokee)Sneads, FloridaMiami, Florida

MARKET INFORMATION Serving over 350,000 Latins in Jade County.

- 88% of Dade's Latins speak Spanish only at home.

- 60% of Dade's Latins speak Spanish only at work.

4 10 ; SA 1:1I

Em~i1141,14tULIATUTTLE"USEWA

®,rVENEiIANCAQ WA

1 ` MAAIHUR

UI'__liii,,®,r'/PA\id_ KEYBISCAYNE

LATINAREA'S

350 N.E. 71 ST. MIAMI, FLA. 33138 TEL. 751-9743

wcm RADIO

1220

R.O.S.

Plan

ANNOUNCEMENTS

Freq. 60 30 15

6X $11.00 $9.00 $5.50

12X 156X 10.00 8.00 5.00

18X 260X 9.00 7.00 4.50

24X 520X 8.00 6.50 4.00

30X 1040X 7.00 5.50 3.50

Fixed Position: Add $2.00 for specified times.

Agency Commissions:

Cancellation Notice:

Policies published in

15% to recognized agencies14 days for announcements,

28 days for programs

SRDS apply

WC350 N.E. 71 ST. MIAMI, FLA. 33138 TEL. 751-9743

Class AAA

Class AA

Class A

Frequency

1X

156X

260X

520X

1,040X

RADIO

1220

News on the hour (7 a.m.,8 a.m.-4 p.m., 5 p.m.)One minute commercial plusopen and close.

News on the hour. (All othertime segments) One minutecommercial plus open and close.

News headlines on half hour.(All time segments)30 seconds commercial plusopen and close billboard.

AAA AA A

$ 18 $ 15 $ 12

17 14 11

16 13 10

15 12 9

14 11 8

.:: --t;>{.%';I ...... f

... I

!a AMpIAI / .n,. µi. All,

out Flomaton

Molino 'ace Milton

Robertsdale

ummerdale

ElbFoley

I

3 es

Cantonment ^Harold

2.0 MV/M, 0.5 MV/M and 0.1 MV/M Contoursby Bill Lee, WLAK Electronics Service

Lakeland, Fla. September, 1963

fensacola 1

PENSACOLA, FLORIDAL000 WATTS T S AT 9C0

OK \UAhA 1'l,

Warringtor- -

NORTHWESTERN PART OF

FLORIDASAME SCALE

__r

Egli" Niceville - ...",_)Valparaiso ;1,y_

2.0

AnI fi, 11111.M1.K1'll

.,...,

._.I . ,-.'1'-'1'..''.I..1

o-1...w... iL......_ ..,..1., ..,

.

..,..r-- -w__

.` _._11,,,.r.,l .j..../. 1,AY..I-.

... 1 (..

Panama City

The ONLY 1ilflC!roPJ

11C, ,

itSOURCE: SRDS Consumer Data; Sales Management Survey of Buying Power;U. S. Department of Commerce; U. S. Department of Agriculture; Fisk Uni-versity, Nashville; Tuskegee Research Institute, Alabama RETMA.

Market Data:Negro PopulationNegro HouseholdsNegro Radio HomesNegro Passenger CarsTotal Spendable Income

RETAIL SALES:Food Sales $ 64,707,600Drug Sales $ 7,450,400Eating Place $ 15,432,000General Merchandise $ 22,506,000Apparel Stores $ 18,692,400Home Furnishings $ 16,262,400Automotive Stores $ 63,870,000Filling Stations $ 19,714,800Building Materials $ 17,736,000RETAIL SALES $260,743,200SERVICE SALES $ 26,352,000

FARM DATA:Negro Farm Population 7,080Negro Farm Homes 1,440Negro Radio Homes 1,440Negro Farm Income .. .$ 3 51000

f'1'.\I. TOTAI.M 0.2 1i1'/51

CON era1.e l.nverage110,640 199,10425,536 51,46825,428 50,28031,068 55,296

$291,445,200 416,600,400

69,222,40010,467,60026,328,00028,510,80021,742, 80020,790,00089,794,80032,156,40029,481.600

360,788,40045, 420,000

19,8364,6804,644

23278,800

E- :1

i;11115

.0.

Port St. Joe

1

;7 .l'.+Herlda..

PENSACOLA, FLORIDADial HEmlock 8-7543

Pensacola, Florida1,000 WATTS AT 980 KC

Others say "... unbelievable results!"

To Make YOUR Own Success Story

in the Pensacola Area .. .

AVERAGE SPENDABLE INCOME

IN PENSACOLA

$5400.00

e

1111¡1111

_

.. ;

.Ll1.L 1 d . 1 Li 1.1.1 r.. L 1111.1

nRltr.00d (\ ,

PAnU Oojd.

1 \ i`

Cevthli

,e,.1.:Alva

. }

Wm'NRonite Sorklp

11. Neohel b,'

Gi

l l l l 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ,r/

'

.--

,l.l.l 1 1.1

-- 1',15^r'1 -é ' i !: ,.'.f

Coos Romeno, .n

"'1rlv.r: `11t_'.' / rJ1i._.._

c/ (;Aron'/elk

,Iminokal a

Orions

.,. _.,La Sill*

dOnINIOM

OREUTZ. STEEL A eINOWControlling BnRlneere

MI K LITR[6T.,NOrITHWI.TWASHINGTON 0, D. C.

Slnlule Miles 1o1-ITI`T1TIl-I (o 101

7-

,.---L.::.:.

/LI..I.l,.1 1 1. LJ26e

so*. me

Oe.

Éverol dee

r .1.}...e: :

Calculated 0.5 mv/m and 2 mv/mContours

1350 kc wCA I Radio 1000 w.

P.O. Box 2 12 1 , i4 . Layers, Fla.

2U1 31 40i 50 60

JSON

Cogdell

INCHArgyle o

ierville©

oDu Pont

011

'orvervolle

!Itborn °

ufonlni ,o

ybo ..o'e Waycross

o Manor

Hopka's°

Fargo

GOLt iMBIA

lake Cit

O'Brien

Branford

CHARLTON

.

Mahunta jj

W,nokur°

° ,Dock Junctí`óñ®S.?rutlSb"iC.li.. `non Islandi ,' [0.5 MV/J1.

_.

°Woverly,`,,,e

°Torboro

.6. Woodbine f/Kingsland

n.::.DzAff2 m

OHilliard

kNASSAU

-ián o

t. Morys

'oChesteír,,

Fernondin

DUVAL

BAKER Brycenlle 'o oC,;.rsmore

ijeclS©11;::lr:acclenny.

o ©Glert. Mary

001ustee

Watertown

2 MV/M.:añdina Beach

hiÓssÓuvill!

oColumba C

°Ft.White

oGILCHRIST Alochuao oHague W° - .

, BelloFairbanks" ---k

ALACHUA ° Melrose Campvllleo

()Newberry

CsC91110$V1ll@ Hawthorn

Boero

lulu

MoniocSt. Geo

C.' Baldwin

Yukon °

o M tOrony.-w---` Highland

UNION Doctors Inlet°

Raiford 0 lawtey0 usssllake Butier© BRAD- Green Cove Sprs.e

rovidence FORD CompBlonding Penney FarmsStarke®

oSompson CityBrooker °Hampton

Wilcox Trenton

LEVY()Hardee

iland()

Otter Creek e

Gulf Hammock°

ahnnnn

igh Sprs. °La

Jacksonville

\):,,3ndarin

dt College Pork

CLAY S1. AugustineMoultrie p

s °Elkton

Flor

Bostwi''Federal Pt.aho_ ashn s

Pt.?TN:ár:I Palatka ¿ t.Pálatk.:

InterlacherQ San Mateoo

Keystone Ht

"".n +e1 it

4.1.2110,151..47,1EGIEZ111.0Eilii

inciv1531111ILL,1010 He, 10 :17,3

Romeo

KendIICO

West Endo Comp Roosevelt

M\ayport

Arlington ,,Atlantic Beach4eptune Beach

anri t Veach 1\\

°onte Vedra Beach

- \.\\\

\\\ '.%ST. JOHNS

©

°Satsuma

Pomona Park°

°Welaka

!orgetown

Lakegeorge

5 MV/M.

Roy FL}.,_ LEREso 7nolo

Bunnell .©.

rescent CityFavonto 0

Sevilleo

.i t\

\Iagier Beach

Pierson

08arberville

Delon Sps.0

`7 VOLU SIA

Ormond. .10rmond Beach

Holly Mill ',, rtoflaSouth DaI'c" 1' '' `

C\ '`Port Oron9e ?

JSONV _

Fo,rin. i°.O.

°'e Waycross o H,cko. Brunswic .p,Hoboken oCogdell o

INCHArgyle9Y o

iervilleo Du Pont

011

'orver.,Ile

asper

White Sprs.

COLIlborn0

Lake Cit

O'Brien

Branford

Columbia

Manor

Hopk,nso

Fargo

MBIA

Nahunta,, ° Dock Junctíóñ®

CHARLTON W,nokuro

So reno

BAKER

Gle

0Olustee

0Watertownlulu

DFt.White

GILCHRIST' Bello

w'lc°. Trentonor- ----LEVY

°Hardee

f land®

Otter Creek(

Gulf Hammock®o

0Alachua°

Mon roc

St. Ge

one®Hilliard

NASSAU

° Woverly

oiorboro

Woodbine

Bryceville

Jacksoacclenny.r. Mory ° 'm'

M

an®

Gar

Kingslond

t. Maryso

Chesre

Fernondinit9

.

DUVAL,o

more

IlleIdwin

Yukon®e

Nossour/lle` \\

- 1

óArlington

JacksonvilleReach

,

n Island

10.5 MV/M.1

12 MV/M.1ndina Beach

MayportAtlantic Beach

oÑeptune Beach

o to Vedra Beacho.

UNIONRaiford®

ake Butlerrovidence

igh Sprs. °Lo

°Hague

ALACHUAo Newberry

OranHighland

Doctors Inlet°

lawtey® usstil°

BRAD- Green Cove Sprs,0FORD Compelond,ng Penney Farm

Starke.®. J1

oSompson CityBrooker ®Hampton

.O.

Gainesville

°FairbanksMelrose

Campvrlleo

CLAY

Keystone Htt"

Iry

Bostwick°

Florahome

PUTNA

Interlacheñ

COVERAGE

WBIX IACKSONVILLE, FLA.1010 KC 10 KW

I.hr,nnn .

Kendrick"

West End°.°OCg'go Comp Roosevelt

Palatka O o

andarín

ST. JOHNS

College Porkin

St. Augustine 'Moultrie ®

°ElktonFederal Pt.

astings

E.Palatk

San Mateo°

°SatsumaPomona Park0

oWelaka

eorgetown

Lake'3eorg

"'Roy rLE sp ,nolo o

Bunnell .m.

rescent CityFororllo 0

Sevilleo

1 5 MV/M.

. Pierson

oBarbervilte

lagler Beach

OrmondHolly Hill

Ormond Beach

O DaytonaSouth Daytona`Beach

Deleon Sprs.o Port Orange

VOLUSIA

' \,

r;,r

s..,,:. ; ~° r .+ ,3.,ti-..: ;; 1_ . ..,y;n,=eaq1r'j'. - `:s`.

-._1414,01.:,1,-.Ti . _'_;%5.:.') -Slaugnter

, 1 .Í ' . F'` LS`ii ti15.I as e

Anpellz/ 3 Wilon -

_ _ _ :' ,JtSv._ . ..Mare Twaeen -- :(1 . ` , att LpPdNW ,.7 St Joseph= y 7.: ... .. .

. - ,,,

13 arby San --'. I01 .

TAMPA BAY'S WONDERFUL WORLD OF MUSIC FROM STUDIOS IN CLEARWATERP.O. BOX 930, CLEARWATER, FLORIDA, PH: 446-8575

MARKET DATA: 1967 SRDS CONSUMER DATAwithin .5 my/m SERVICES

TOTAL POPULATION 926,200HOMES 316,140

RADIO HOMES 306,856PASSENGER CARS 426,490

SPENDABLE INCOME $2,059,712,000.

RETAIL SALES DATA: MILLIONS OF DOLLARSFOOD STORES 276,577DRUG STORES 47,977

APPAREL STORES 54,023HOME FURNISHINGS 58,818

AUTO SALES 290,157

TOTAL RETAIL SALES: $1,236,827,000.

ta.v..,.1 PI.

Port Rtchey

Poet Richey

Dune

(learwatBet

A

Indus Rocks Be:

Maderra B,.

Treasur. :a,

St. Petersburg Beach

5 21l p3scc O

waCweo w.IlV-.fi

Egmont Kee i,

O D. So,u Terra teta

N,. Patm>:!om a..

Duene

0

e'a'ned

I

lumOerton

37

down

o "JS.41

91e9t l

rp Q

Laki.*,Altred3 Auburndale - ,S

arrer Iia Winter

ü elandtry' Et -'s= 'Du'Cle

' a ; Eagle ' 5:9199 ;4LakF

pFo .., laroecslGar -,,. p., -s the H.

Mulberry . -- { GDnne , e =:Ridger,ed I . -

3 ake ' loke aleIS Bartow Garfield -AuwasMulOerry, P

0 .. . .

dley

.3rewster

3

ra rol

fort,, Creen,

Meade

3Wept hul.

7.

1 E.arr..wra.t8 I

St- C oud

513

HQmy;P,

Babs

' k'<HdlveslfilL 'i,',7HIs \4,1. teA.

1.erl.+rt21

wlmg Green AvonParké. t.Lakes`

64

PaA

%oonrePark

within .5 my/m SERVICESI

rostp.. .. ' ' Laiele C

b

1220 KC

THE "NOW SOUND" OF CENTRAL FLORIDA

OtteCreek

R.uMeSere

unneinl

CrystalRiver

Hernanr

Inverness

rooksvr

Lutz3 . tt

TAMPA

Fr) I

huI.112A !/

TampaRush n

BYadenton

LANL

TOHútYI(1:1(;A

__ ^

I? . a+ti..: ` .. . b w r;k,?79

L 7tTsala

/ pep kaW,;

Ia

i,elleview

Sus9,e'I

7 .ü NrAGrvs tOane "a

Yolk Ccy

Mulberry

Waucttula

Punta Go

nDWI^74Grenn

Zolfosp figs J

CH' MI^I t:{Otl ¡rY+Hrolty R;n ..vlrle y ti:rron.-. Mach

11' 3awPr/u

y.̀\Re mw 3rrna

`J "i4y\ eCOCA

.7k

K I SSI MAEE. ..

1St Cicue PO"` w.raAEe3 1,

=H lopaw ' Fr u.74 ,

res.42,3 /ibe.IfP./

PslmOale

Population

Retail Sales

Gross Income

Automobiles

Btu* Cyp<7n

Lak-

OkAaechuóe¢

521301539

tieerej Mayaca

M!vIr.W:T DATA

450,030

.p767.,300,00

$925,000,000

250,000

1 13,00 '. o;

3,600'1v'.

...rL.:,

.:' 1,050,000$1,248,00^.COO

$1,459,GC0,000

/.7C,000

2í,:1,O^.0

6,i,?.`J

CAL! OR WRITE WAC-YDRAWER X

KISSIMMEE, FLORIDA 32741PHONE (305) 847-5147

írk$ `'. +.-+Yl

Loclbor;

rised

'914re

ortMcCoy

Anthony

s"flosann.

r

1 4 2 G

r z -

S:ry'

?"..4.k..!!:?

Q

1,0,,..... -,4+1,...., .

'..,'"7.--7.,;';', , , '

Grallari!,,,322s7:i

1114 rA !,;!:'

ird0"Cr, 1 ' ' , '''''''' 't ,''''',..r'rd rty LI,. r ! d,y.!'? , , rt,i/7..2: ::!/''' . 'x '.:: r',..' '':

..,..' i' ' : ''

acaa7:,,;:-171---.." --Phda. li.2-41-.wat

gilr ,f -11r

:1-:-....-..,zy

fiánk Builclio, Box 1420

\--.......arry -, s.1.'', Kin-siznCIVC-cla21

Etwogn. 1, ,ngs !

-' ' . '' -) V>) Ca.:eland Sealla4301 ,,...it-, I JY,,,,,, «r,,,,- ,x)

.12 k 3 (,:-.--

a..., . FC'e.3r.3

A S S A U " ' k.;'' 093. Wililey. .f:,

Lia;\>:....., .:., : f

';'' dieher:547:1 :5 I ;OrI7;am4y,

1 .......,,«

:4' 2,121 ;I. 01111.4

1

Fe1ephone 904 / 824-1426

ST. AUGUSTINE, FLORIDA 32084

37

O la17-IS

ca

HAM

\

r

.r7

, .4

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and

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arm

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with

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hour

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feat

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stat

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Bul

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5

LAN

DO

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NA

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AP

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DY

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17,1

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Eflorida "s N

o. 1 Agri -S

ta tion

1967 CR

OP

EX

PE

CT

ED

- 142 MILLIO

N B

OX

ES

LAR

GE

ST

IN F

LOR

IDA

HIS

TO

RY

- U. S

. Govt. E

stimate

In the33

Counties

Covered

byW

610Farm

Product Sales**

Am

ounted to $762,234,040.

With

WG

TO

You C

an Reach

88.8%

ot the Total

Gross -farm

Income

LIK

EA

gricoA

lcoa Alum

inumA

llied Chem

ical Co.

Arm

our Agricultural C

hemical C

o.A

shcraft-Wilkinson C

ompany

Bartow

Cattle S

alesB

lack Mugic C

attle Sales

Chase &

Com

pany Fertilizer

Chem

agro Corporation

Chevron C

hemical C

ompany

Chilean N

itratesC

onsumers C

o-op.C

ypress Gardens C

itrus Products

Dixie Lim

e & S

tone Com

panyD

ow C

hemical C

ompany

Elanco

Federal C

roo Insurance Corporation

Firestone

Florida A

ngus Association

Florida F

ruit & V

egetable Association

Florida S

tate Fair

Ford T

ractorG

eiqv Agricultural C

hemical C

ompany

**

Ben H

ill Griffin, Inc.

Gulf O

il Corporation

Hardee Livestock M

arketH

ess and Clark

International Harvester

International Minerals &

Chem

ical Can

hrigation Equipm

ent & S

upplyM

arion County C

attlemen's A

ssoc.M

assey Ferguson

Okeechobee C

attlemen's A

ssociationP

eaches of Florida

Pure O

il Co.

Race &

Race, Inc.

Rainbow

Fertilizer

Raticate

Southern N

itrogen Com

panyS

outhwest P

otash Com

panyS

tandard Oil C

ompany

Sunoco G

rove Heater

Vnia C

arolina Chem

ical Com

pany\

erly Grow

ersV

vedo Containers

Florida's N

o. 1Industry

DA

IRY

PR

OD

UC

TS

- $86 MILLIO

N - LIV

ES

TO

CK

$83 MILLIO

N'r

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RS

ON

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FIELD INTENSITY CONTCV;-3RADIO STAT ION tiTACLEARWtATER, FLORIDA

MADE BYJ.H. MITCHELL

TAMPA, FLA..

WSWN"The Mighty Ninety"Belle Glade, Florida

PALM BEACH COUNTY ranks among the top farmproduction counties in America ... gross farm incomeexceeds $174 Millions. Agriculture contributes 35 per-cent of the total economy.

PALM BEACH COUNTY leads the USA (east of theMississippi) in vegetable production . . . with 37,000Carloads per year ... 75% of Florida's vegetable pro-duction and 50% of Florida's total farm economy!WSWN-Land leads the continental United States inSugar Cane production ... 180,000 acres. Nine sugarmills and three refineries process the crops ... and,currently, large tracts in the county are being devel-oped for cattle grazing and for citrus groves.WSWN-900 RADIO (Established 1947) airs selectedblocks of informative programs beamed to this highincome farm group ... complete Market Reports .. .Vegetables and Cattle plus Farm Interviews.

WSWN's Miami Weather Bureau line keeps area list-eners informed with up-to-the-minute weather reportsand ... now, there's WSWN-FM STEREO, too!

Market Data:0.5 MVMCoverage

Population 1,912,000Households 618,390Radio Homes 613,260Private Autos 722,960Spendable Income $3,457,839,000

RETAIL SALES:

Food Stores $ 632,058,000Drug Stores $ 105,365,000Genl. Merchandise $ 281,041,000Apparel Stores $ 208,945,000Home Furnishings $ 152,190,000Auto Sales $ 538,290,000Service Stations $ 222,153,000TOTAL RETAIL SALES $2,824,005,000

FARM DATA:

Farm Population 6,370Gross Farm Income $ 203,456,000

SOURCE: r' Consumer Data 1966.

0.1 MVMCoverage2,375,000

704,050695,750915,050

4,005,382,000

798,055,000183,215,000352,088,000273,003,000208,321,000642,047,000314,058,000

3,714,073,000

13,950298,533,000

0.1 MVM

In Fantastically Fabulous Palm Beach

0.5 MVMWe.ckde

HARDEE

IGHLANDS

IAvow e.k

I- - -- Amalie

ISARASOTA I

r..a C rleu. CHARLOTTEJ

IN 18SOUTH FLORIDA

COUNTIESONLY SUNSHINE

REACHESMORE HOMES!

S

Nec.f.e

LEE

a DEE RIVERS Station

WSWN FM -Stereo at93.5 MC Fulltime

Owned and Operated bySEMINOLE BROADCASTING CO., INC

Marvin Smith, General ManagerP. O. Box 786

PHONE (305) 996.2063

Belle Glade, Florida 33430

Nationally Represented by:

Gí11 -Perna. 2.

Everglades

x.,w«tAS G' © Welch

Margate» Op

ARP

á LtQSCEU INDIAN RIVER

- r---,JOKEECHOBEEI-T--

I

Lí. Oir.rboA..

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County!

Lake weakDigyatege

Delray leechlace Ream

Dee

Pawpaw LacFt. L

Perrin*

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(V/ otOFINIM%

TavernierO

Prepared by ósMARKET

Long Key j, Ñ DATAJr-,( sÚ ASSOCIATES

G+OIy ITSOz`

Field Measurements by:E. W. BIE, Consulting EngineerMiami, Florida

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OAUTNEY B JONESRADIO ENGINEERS WASHINGTON,D.C.

AUGUST, 1961 -rT

r 211

hl."

.-s r41.

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4'

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$w.. ...

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WjSTP, I.ti

BE CH

FT LAUDERDALE

'

l Palm Reató

Dele,Beach

Holly

%Mr

Radio Station WSBR lo-cated in the heart of Florida'sGold Coast will serve Browardand Palm Beach Countiesfrom Hollywood to HokeSound affording a coveringimpact in one of the mostpopulous portions of the GoldCoast. You will find that theuse of WSBR in your adver-tising plans for Broward andPalm Beach counties will be a

must.

óea I

Be the wonderful sound of Boca Raton

P. O. Drawer WSBRBoca Raton, Florida

MARKET DATA WITHIN .5MV/M PRIMARYTotal Population 197,400Retail Sales $276,348,000.00

MISCELLANEOUSNumber of Newspapers 5 (3 daily)10 Miles of Driving Beach21 Churches

MUTUAL NETWORK PROGRAMSReport from Wall StreetAmerican Security CounselHour of Decision - Billy GrahamLutheran HourWorld Today (Award Winning)Atlanta Braves BaseballNotre Dame FootballNew Smyrna High School Sports

MUTUAL NETWORK NEWS

Van Patrick - Sports - Don CriquiJames Hall Steve McCormickBill Dagg Charles KingAl Lavie Jack AndersonForrest Boyd Bob ConsidineDick Rosse Robert EdwardsDel Sharbutt

WORLD'S

S AFEST

B ATHING

B EACH

ServingtheSunnysideoftheGoldenTriangle

ORLANDO

Post Office Box 130New Smyrna Beach, Florida 32069

Phone: 428-9091

Effective January 1, 1973

FLAGLER BEACH

FLORIDA'SFASTESTGROWING

AREA

CAPE KENNEDY

BROADCASTERS

11-

VUTNAM;

1000 WATTSDAYTIME

WSBBRADIO INCORPORATED

MUTUAL NETWORK AFFILIATE

LAGLER

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150 WATTSNIGHT

1230 KC

('

G E

VN S $ $ FIRST WITH SPACE AGE BROADCASTINGMUTUAL - 1000 WATTS - 1230 KC

LOCAL RATE CARDSPOT ANNOUNCEMENTS

1 Hour Y2 Hour 1/4 Hour 5 Min. 1 Min. 30 Sec.

1 Time $48.00 $24.00 $12.00 $6.50 $4.00 $3.2013 Times 45.60 22.80 11.40 6.15 3.85 3.0526 Times 43.20 21.60 10.80 5.75 3.75 2.9052 Times 40.80 20.40 10.20 5.05 3.65 2.75

104 Times 38.40 19.20 9.60 4.65 3.50 2.60208 Times 36.00 18.00 9.00 4.35 3.35 2.45312 Times 33.60 16.80 8.40 4.05 2.90 2.30624 Times 2.60 2.15

20 Second Spot - any quantity - $1.70 each.

Political Announcements (paid in advance)No spot or programs contracted for more than one year.

Commissionable to all accredited advertising agencies.

Space Age Remote Equipment for Special Event Broadcast.

A. Special Packages (60 seconds) . . within 30 daysall scheduled . recorded when desired .130 words max.

10 plan $36.50 (at 3.65 each)20 plan 70.00 (at 3.50 each)

30 plan 100.50 (at 3.35 each)40 plan 116.00 (at 2.90 each)

B. Special Packages (30 seconds) .. within 30 daysall scheduled . recorded when desired .65 words max.

10 plan $ 27.50 (at 2.75 each)20 plan 52.00 (at 2.60 each)30 plan 73.50 (at 2.45 each)40 plan 92.00 (at 2.30 each)

C. Program Saturations Plan

6 A.M. to 11 P.M. or any 24 Hour Period

10 five minute programs: News, Weather, Sports, High-way Bulletins, etc. Ask your WSBB Sales Representa-tive. Cost -$37.50 per day. A bargain Saturation - - -with 40 Announcements (Network shows included)only one per day allowed. (40 Announcements include10 openings, 10 closings, 10 sixty second and 10thirty second announcements.

WASHINGTON

C'

Citronelle Mount Vernon

I Atmore4MOBILE

Satsuma

McCullough

0.5 M

CONECUH

Evergref n

/AndalusiaVCastleberry

ESCAMBIA *BrewtonEast

Flomaton Brewton

Century JayESCAMBIA Mc David

yMolino 1

SANTA 'OS`jP 1

1

Milton i Harold Daphne 1 Cantonment

BAWIN WPFA edadURobertsdale

fValpa

Pensacola

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Opp

OV/NGTON

FloraláLockhart

Laurel Hill

Baker

Crestview

OKALOOSA

airhope¡ Fole

Warrií`iton ,;on Secourj t '

1000 Watts - 790 KC

DAYTIME

INDEPENDENT

Regional Clear Channel

The FASTEST GUN in West Florida

METROPOLITAN PENSACOLA

Population, January 1965 (estimate) 236,500Number of Households 1 / 1 /66

(Escambia County) 54,890Retail Sales $296,022,030Effective Buying Income 410,887,000Food 66,410,000Drug 12,382,000General Merchandise 41,476,000Apparel 12,441,000Furniture and House Appliance 17,903,000Automotive 75,100,000Gas Station 21,995,000

PENSACOLA BUSINESS - BRIEFS, 1965

BANK CLEARINGS $1,781,323,505BUILDING PERMITS 16,160,913POSTAL RECEIPTS 2,160,297

MILITARY EXPENDITURES 171,500,000

(ANNUAL AVERAGE) - SOURCE CHAMBER OF COMMERCE

Walto190

10 20 30

Scale of o lesSamson

GENEVA

Geneva

LakewoodHOLMES

DeFuniak

Garyville LLeon

Westville

de1T Bonifay

Springs's' 7WALTON WASHINGTON

Redbay

Niceville Portland

Freeport TO

Point WashingtonWestbay

Vernon r

BAY

Lyl` Haven

nmaCy

WPFA Channel 7 9COUNTRY -WIDE RADIO

am the /3ooimis:q. quii &cud

Historic Pensacola-City of Five Flagso

Annapolis of the Air

oNew Industrial Giant of the South

PHONE 433-1141 - Area Code 904P. O. BOX 8127 4151 NORTH PACE BOULEVARD

Piad fretaud

* Pensacola, FloridaREPRESENTATIVES:

GILL-PERNA, INC. - National

DORA -CLAYTON AGENCY, INC. - Atlanta

1 -PERSONNEL

a. President and General Manager ..E. L. Dukateb. Office and Cml. Manager .. Gwynneth Dukatec. Program Director Laurence Dukated. News Director John McMullene. Chief Engineer Bob Byrum

2 -REPRESENTATIVES

a. New York Devney Co.b. Atlanta Dora -Clayton Agencyc. Florida The Robinson Co.

3 -MAILING INSTRUCTIONS AND CLOSING TIMESa. All contracts, formats, spot schedules, copy and

transcriptions should be mailed to the attentionof Gwynneth T. Dukate.

b. WPCF cannot be responsible for the broadcastof copy received less than 24 hours in advance.

4 -FACILITIES

a. 5000 watts day and night.b. 1430 kc. Daytime directional pattern - West,

North and East. Nighttime pattern -East andWest.

c. Operating Schedule 5:30 A.M. to 12:00 Midnight.(CST and Daylight Time Observed)

d. Transmitter location -Magnolia Beach.

5 -COMMISSION AND CASH DISCOUNTa. In extending our local rate to Agencies for Na-

tional and Regional Accounts, WPCF extendsno commission. All rates quoted are net to theStation.

b. 5% cash discount for full payment in advance.c. Bills rendered monthly payable 10th of month

following broadcast. (Unless "b" above applies.)d. Carrying charge of 11/2% monthly on unpaid

balances.

6 -RATE POLICIES

a. All frequency discounts and package rates asshown below. If contracts are extended withoutbreak beyond original order, new earned ratebecomes applicable but is not made retroactive.

b. All contracts in force are protected from ratechanges throughout life of contract.

7 -GENERAL

a. Contract requirements1. All contracts accepted from recognized

Agencies.2. No PI contracts accepted.3. Products or copy in questionable taste may

be rejected.4. Liquor, beer and wine accepted.5. Maximum contract duration -1 year.

b. Commercials1. Copy must be submitted 24 hours in advance.2. Copy in questionable taste ín opinion of

Licensee will be rejected.3. 31/2 minutes of copy per 15 -minute program.

6 minutes (or 4 pieces) copy per 30 -minuteprogram.

1 time13 times26 times52 times78 times

156 times312 times

c. Programming1. No programs accepted for Chiropractic Med-

icine; Sanitaria; Faith Healing; Fortune Tell-ing; Family or Health Counseling or othersimilar commercial ventures.

2. Political -Applicable rates apply. All copymust be submitted in advance of broadcast48 hours.No religious Commercial programs accepted.requesting donations.

3. UPI News, ABC Network news and specialprogramming; general music is soft popular,old standards, show -tunes. No R&R or Countryand Western, except in special circumstances.Entire Victor Red Seal Library.

4. ASCAP, SESAC, and BMI Licenses.5. Reference recordings and Airchecks made

by independent recording company. Name onrequest.

d. Station Services1. Direct mail to drug, grocery and other re-

tail outlets.2. Membership in: NAB; Radio Code; RAB; FAB.

RATE CARD NO. 6 EFFECTIVE MAY 1, 1969

8 -RATES -ANNOUNCEMENTS

Class "A"(6:59 A.M. to 8:30 A.M.)(4:29 P.M. to 6:30 P.M.)

1 Min.5 004 754 504 254 003 753 50

30 Sec.

4.003.803.603.403.203.002.80

Class "B"(5:30 A.M. to 6:59 A.M.)(8:30 A.M. to 4:29 P.M.)(6:30 P.M. to Midnight)

1 Min. 30 Sec.1 time 4 00 3.20

13 times 3.80 3.0426 times 3 60 2.8852 times 3 40 2.7278 times 3 20 2.56

156 times 3 00 2.40312 times 2.80 2.24

9 -RATES -PACKAGE PLANS (Daytime)

Plan "A" 1 MinuteNo. 5 10 15Wks. Per Wk. Per Wk. Per Wk.

1 $3.05 $2.95 $2.852 3.00 2.90 2.8048

13263952

2.952.902.852.802.752.70

2.852.802.752.702.652.60

2.752.702.652.602.552.50

20 25Per Wk. Per Wk.

$2.75 $2.652.70 2.602.65 2.552.60 2.502.55 2.452.50 2.402.45 2.352.40 2.30

Plan "B" 30 -SecondNo. 5 10 15

Wks. Per Wk. Per Wk. Per Wk.$2.65 $2.55 $2.45

2.50 2.401

248

13263952

2.552.502.452.402.352.30

2.452.402.352.302.252.20

2.352.302.252.202.152.10

10 -PACKAGE PLANS (Nighttime)

Plan "C" 1 MinuteNo. 5 10 15

Wks. Per Wk. Per Wk. Per Wk.1 $2.65 $2.55 $2.452 2.60 2.50 2.404 2.55 2.45 2.358 2.50 2.40 2.30

13 2.45 2.35 2.2526 2.40 2.30 2.2039 2.35 2.25 2.1552 2.30 2.20 2.10

Plan "D" 30 -SecondNo. 5 10 15

Wks. Per Wk. Per Wk. Per Wk.

248

13263952

$2.252.202.152.102.052.001.951.90

$2.152.102.052.001.951.901.851.80

$2.052.001.951.901.851.801.751.70

20 25

Per Wk. Per Wk.$2.35

2.302.252.202.152.102.052.00

$2.252.202.152.102.052.001.951.90

20 25

Per Wk. Per Wk.$2.35

2.302.252.202.152.102.052.00

$2.252.202.152.102.052.001.951.90

20 25Per Wk. Per Wk.

$1.95 $1.851.90 1.801.85 1.751.80 1.701.75 1.651.70 1.601.65 1.551.60 1.50

11 -RATES -PROGRAMSClass "A"

(7:00 A.M. to 8:30 A.M.)(4:30 P.M. to 6:30 P.M.)

1 Hr. 30 Min. 15 Min. 10 Min. 5 Min.1 time 50.00 30.00 15.00 11.00 7.00

13 times 47.50 28.50 14.25 10.45 6.6526 times 45.00 27.00 13.50 9.90 6.3052 times 42.50 25.50 12.75 9.35 5.9578 times 40.00 24.00 12.00 8.80 5.60

156 times 37.50 22.50 11.25 8.25 5.25312 times 35.00 21.00 10.50 7.70 4.90

Class "B"(5:30 A.M. to 7:00 A.M.)(8:30 A.M. to 4:30 P.M.)(6:30 P.M. to Midnight)1 Hr. 30 Min. 15 Min. 10 Min. 5 Min.

1 time 40.00 22.00 12.00 9.00 6.0013 times 38.00 20.90 11.40 8.55 5.7026 times 36.00 19.80 10.80 8.10 5.4052 times 34.00 18.70 10.20 7.65 5.1078 times 32.00 17.60 9.60 7.20 4.80

156 times 30.00 16.50 9.00 6.75 4.50312 times 28.00 15.40 8.40 6.30 4.20

12 -STORE CASTS $20.00 per hour, 3 -hour minimum.15 -second I.D.'s, $1.30; no frequency discounts.

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FoodGeneral Merchandise ..

ApparelHome Furnishings ..AutomotiveGos StationsLumber and Hardware ...DrugsSource: Soles Management

HotsI DuvalN

Box 1047

OV 0/.eL C, // L;.l.`%/ - So -.0 en,

Full Time: 5000 Watts-

cy

i2c `7,v;,lAl - 4 ` Tl S;f,t, r;r

Box 1047 Dial 222-1450

4It/

RETAIL MARKET DATA1965

PopulationHouseholds __..

Effective Buying IncomeRetail Sales ..

Income per HouseholdIncome per CopitaSource: Soles Monogement

Tallahassee63,68315,000

$115,110,000$94,651,000

S 7,674$ 2,067

RETAIL SALES ESTIMATESTallahassee

$20,423,00012,075,0008,200,0006,290,000

17,221,0008,661,0003,965,0004,087,000

Retail FacilitiesLeon County

FoodEating and DrinkGeneral MerchandiseApparelHome Furnishings and Appliances ..

Automotive _. ..

Gas StationsLumber Building Materials and Hardware

DrugsOther Retail StoresNonstore RetailersTotal OutletsSource: Florida Revenue Commission

Trade Area273.74768.800

$391.507,000$275,647,000

85.691$1,430

Trod* Area566,025,000

23,992.00016.213.00013,868,00050.887,00029,557,00016,137,0009.924,000

156162

186558eo

1528124

32931

1,136

521 FIFTH AVENUE NEW YORK. N. Y. 10017SOURCE: SRDS Consumer Dato; Soles Monagen iurvey of

Buying Power; U.S. Department of Commerce; RETMA.

WTYS - Northwest Florida's Best Salesman!

Cowfordd Columbia r Ellenton

Wicksburg_il Dothan

GENEVA'Slocumb

HartfordThurston Madrid Grangeburgla 1~MM--

Oaklandr

Davenport

Ashford Gordon 1

MILLER

HOUSTON ` Jak _ Boykin _-Cottonwood I Donalsonville

Nom

a Malone Hornsville Graceville Bascom

Greenwood Two Egg\HOLMES ( arse

I -Bonifay Cottondale

Haynes

Westville I `-1 e/ Chipley Kynesville Grand Ridge

Garyville / AlfordIv Oakdale Cypress Sneads)

JACKSONRound Lake Sink Creek

ShadyGrove

Dellwood

SEMINOLE 1 Brinson

I

Bainbridge;in It"oodrn/f

Reservoir

Wausau

/ Vernon _iCompass Lakefip New Hope, I BAY rCALHOUN Chipola

WASHINGTON 1 I Leonards fI Carr

Fountain BlountstownClarksville*

YoungstownI

Broadbranch©o Cairo

1144 Chattahoochee

WTYSMARIANNA, FLORIDA

"Gateway to the Sun Coast"

Fulltime Radio

1000 Watts Days

250 Watts Nights

ABC Newsat 1340 kc

P.O. Box 777Phone 305-482-2131

Marianna,Florida 32446

River

Bristol

Hosford

LIBERTY

Coverage Contours prepared by

Licensed Engineer and on file withthe FCC.

0.25 MVM

v

_J Faceville

DECATURChattahoochee

Mt. PleasantGADSDEN

Greensboro

L-

,111111VABC

RADIO

PREPARED BY

ftADiOUnlimited

Market DataPopulationHouseholdsAM Radio HomesAutomobilesSpendable Income

RETAIL SALES:

Food StoresDrug StoresGenl. MerchandiseApparel StoresHome FurnishingsAutomobilesService StationsTotal Retail Sales

FARM DATA:

Farm PopulationFarm Gross Income

SOURCE: SRDS Consumer Data 1967.

0.5 MVM 0.25 MVMCoverage Coverage

74,600 304,90020,310 81,97019,940 80,17033,880 114,380

$125,649,000 452,021,000

$ 11,648,000 72,305,000$ 2,338,000 10,191,000$ 4,138,000 33.480.000$ 2,373,000 14,775,000$ 5,663,000 18,419,000$ 21,599,000 83 414,000$ 11,615,000 36,757,000$ 71.963,000 333,044.000

18,500$ 30,566,000

48,690101,071,000

WTYSMarianna,Florida

WTYS provides professional radio. service to three states in a

rich 3 -river basin area since 1948.

In Jackson County, Florida wheretwo Interstate Highways connect.Our coverage area is adjacent tosome of the world's finest sandbeaches.

WTYS is News -Active Radio. .

ABC Network News, plus 7 dailylocal news programs plus two (2)remote mobile studios.

WTYS is interested in the FarmerFarm service programming

includes Jackson County farm

agent reports, Florida state ex-

tension news, home demonstra-tion news . . . and two farm -market shows daily.

WTYS is sports -minded, too! WTYS

provides fulltime radio coverageof athletic events of regional col-leges and universities and local

high school sports coverage.

WTYS provides "Music for All-. . . lively balanced up -tempo

format ... contemporary popular,gospel, country and western.

WTYS adheres to a strict commer-cial practice, too ... never morethan 31/2 minute commercials per141/2 -minute segment, competitive

separation of 15 minutes, guaranteed product protection.

WTYS provides advertisers, local

or national in scope, with mer-

chandising promotional assistance.

WTYS commercial rates are the

same for both local and national.Rates shown below are "net" tostation:

SPOT RATES

Times 60 Sec.

1-25 $2.10

26-51 $1.90

52-103 $1.80

104-155 $1.70

156-311 $1.60

312 or more $1.30

30 Sec.

$1.35

$1.25

$1.20

$1.15

$1.10

$ .95

STUDIO AND OFFICES --- 21 WEST CHURCH STREETSTUDIO AND TRANSMITTER - 1436 ELLIS ROAD

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PRIMARY AREA -- DAYTIME COVERAGE MAPOwned end Operated by

ST. JOHNS BROADCASTING CO.

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RAYMOND E. ROHR ER Q ASSOCIATES

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RADIO STATION WVCGCORAL GABLES, FLORIDA

CALCULATED FIELD STRENGTH CONTOURS

OCTOBER 1967

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South! Miami GablesKend all Suniland Key BiscayneHoward°

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radioTAMPA- ST. PETERSBURG

P.O. BOX 1988 TAMPA, FLORIDA

10,000 watts in all directions at 1550 KC

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WASHINGTON, D. C.

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BASED ON MEASUREMENTSMADE JANUARY 1963

THE NEW YOU IN Z81.4,11R1 MUSIC

HARDEE

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CHARLOTTE

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EXCLUSIVECOVERAGE

DOMINANTCOVERAGE

Only W-QBA has 10,000 watts covering all of Dade Countyand more...from Palm Beach to the Island of Cuba...im-portant because we pre -sell the 4,000 persons that arriveeach month from Cuba via the Freedom Flights.

THE SUSQUEHANNA STATIONS WQBA. Miami, Florida

WGBB. Freeport -Hempstead, New York WHLO. Akron -Canton, Ohio WICE. Providence. R.I.

WSBA. Harrisburg -York -Lancaster WSBA FM -TV. York. Pa. WARM, Scranton -Wilkes-Barre. Pa.

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OPRIMARY

°SECONDARY

ROWLAND BROADCASTING COMPANYP.O. BOX 6400 JACKSONVILLE, FLORIDA 32205TELEPHONE: 904 / 354-4501

°Homerville

Starke°High Sprs.0

. Gainesville ©oCross City

Clearwater

Fernandina

oPalatka

°Jacksonvilleach

o St.Augustine

Ocala® Daytona Beach

°Dunnellon

Leesburg°

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Sford°Winter Park

Winter Gorden°an .©Orlando

Dade Cityo°Kissimmee

Haines City

Lakeland ° Melbourne

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Sarasota Okeechobee o°Arcadia

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Andrews

Whites Bridge

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,New Smyrna`Beach

Vero Beach

Stuart

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With the transmitter located six milesoffshore, WRIZ delivers an effective saltwater path signal that is extremelystrong, sharp and distinct in a marketwhere radio signals are notoriously weak.An effective signal of 40,000 watts isachieved by beaming the WRIZ signalover the center of Dade County from thenation's first 10,000 -watt transistorizedtransmitter with micro -wave studio -transmitter link and the finest and latestaudio equipment.

WRIZ MARKET DATA(within .5 MV. Coverage)

Estimated Radio Households ................582,890Populal on ...... ..1,971,060Household ... _ 06,670Consumer Spendable om SA58 948,000Total Retail Sales $3,291,720.000Passenger Cars ...... .......................... 90].900Panel ............................................. $]69.]50,000Drugs . .......................... $115,730,000General Merchandise .................. $398,993,000

..................................$219,]83,000Home Furnishings .... ...$180,888,000Automotive $715,184,000Filing 5 ....$225,319,000

Source: SRDS Consumer Market Data

` .5 MV CONTOUR

GOULDS

LAKE WORTH

LANTANA

BOYNTON BEACH

DELRAY BEACH

BOCA RATON

POMPANO BEACH

OAKLAND PARK

WILTON MANOR

FT.LAUDERDALE

.11

DANIA ID

HOLLYWOOD

HALLANDALE

N. MIAMI BEACH

7

OPA-LOCKANORTH Í

T"'r -I MIAMI'7

I I-----I Miami /HIALEAH Shores

J Miami`ejl.L.Springs

MIAMI

CORAL GABLES

¡iL3 '.Y

25 MV CONTOUR

2S MV CONTOUR

MIAMI BEACH

TRANSMITTER

u)sizCORAL GABLES

1550 kcThe olden

Voice of South FloridaWRIZ

220 M'RRHELLE MILE SUITE 201

CORAL RALLES, F 33134

11111111.11SCALE OF MILES

5 10 15