TheWildAtlanticWay…Wild. Rugged. Liberating.

An intriguing convergence of land and sea – the longest

defined coastal touring route in the world. 2,500 Km of

magnificent West of Ireland coastline from the Inishowen

Peninsula in Country Donegal to Kinsale in County Cork.

The Route

TherouteoftheWildAtlanticWayis2,500Kmlongandincludes156viewingor

‘DiscoveryPoints’alongtheway.Atthisstagetheroutecomprisesamainspine

butoverthecomingyears,aseriesofloopeditinerarieswillbedevelopedto

furtherenrichanddeepentheexperienceforvisitors.Theaimistohaveallthe

directionalsignagealongthemainrouteinplaceforthelaunchoftheproject

inMarch2014.Themapoftheroutecanbeviewedatwww.failteireland.ie/

wildatlanticway

The Discovery Points

FáilteIrelandisworkingwitharangeofpartnerstoensureasmanyaspossible

ofthe156DiscoveryPointlocationsare‘visitor-ready’forMarch2014.Themap

ontherightillustrateswheresomeoftheseDiscoveryPointswillbelocated.

Whilesomeoftheseviewingpointsarealreadyaccessibleandhavegreat

facilitiesinplace,theremainderwillbeworkedoninadvanceofthelaunchin

March2014.

TheJourneyofaLifetime…

SampleDiscoveryPointLocations

1.MalinHead,Donegal

2.FanadHead,Donegal

3.SliabhLiag,Donegal

4.MullaghmoreHead,Sligo

5.DownpatrickHead,Mayo

6.KeemStrand,AchillIsland,Mayo

7.KillaryHarbour(South),Galway

8.Derrigimlagh,Galway

9.CliffsofMoher,Clare

10.LoopHead,Clare

11.BealachanBhlascaoid,Kerry

12.SkelligsViewpoint,Kerry

13.DurseyIsland,Cork

14.MizenHead,Cork

15.OldHeadofKinsale,Cork

1.MalinHead2.FanadHead

3.SliabhLiag

4.MullaghmoreHead5.DownpatrickHead

6.KeemStrand,AchillIsland

7.KillaryHarbour(South)

8.Derrigimlagh

9.CliffsofMoher

10.LoopHead

11.BealachanBhlascaoid

12.SkelligsViewpoint

13.DurseyIsland

14.MizenHead

15.OldHeadofKinsale

Wild Atlantic Way... Highlights

• Europe’slastAtlanticfrontier

• Wildandruggeduntamednaturalbeauty

• Dramaticlandandseascapes

• Worldfamousviewsandsites

• Uniqueandancientheritage

• AlivingtraditionalGaelicculture–evidencedinmusic,games,danceandcrafts

• Defiantsettlementsandstrongholds

• Creativeandinspiringnatives

• Culturalfestivalsandcelebrations

• CaptivatingExperiences

• Anabundanceofquality,localfoodexperiences

• Invigoratinglandandwaterbasedactivities

• ApassionateandwelcomingIrishtourismindustry

• Unique,greatvalueexperiences

• ExcellentAccess–Air,Ferry,RoadandRail

Why the Wild Atlantic Way?• At2,500KmtheWildAtlanticWayisthelongestcoastaltouringrouteintheworld

• IntegratedRoadSignageandbreath-takingDiscoveryPointsbringthedramaticlandand

seascapestolife

• AuniqueandvibrantGaelicCultureevidencedindance,music,craftsandlanguage

• ImmersiveExperiences–anexhilaratingrangeoflandandwaterbasedactivities

• Over2,000TourismProvidersofferingagreatIrishwelcomealongtheway!

• Acontinuousflowofnewandexcitingexperiencesandopportunities

• GreatAccess–Air,Ferry,RoadandRail

• Anewopportunitytopartnerwithusandgrowyourbusiness

It’s for the long term…• TheWildAtlanticWayDevelopmentwasinformedbyextensiveconsumerresearchandsignificant

additionalvisitorvolumeisexpected

• TheIrishStateandIrishTourismindustryarecommittedtoacontinuousprocessofproduct

development–therewillalwaysbenewWildAtlanticWaystoriesandexperiencesemerging

For further information contact:

FáilteIreland,88–95AmiensStreet,Dublin1,Ireland.T:+35318847700E: waw@failteireland.ie

TourismIreland,5thFloor,Bishop’sSquareRedmond’sHill,Dublin2,IrelandT:+35314763400E:corporate.dublin@tourismireland.com

FáilteIrelandwillbeworkingverycloselywithTourismIrelandthroughout2013tobringtheWildAtlanticWayexperiencetomarketandtosupportyou,ourTradepartnersinsellingit.

ASalesToolkit,comprisingmapping,imagery,videoetc.iscurrentlyindevelopmenttohelpyoubenefitfromthebusinessopportunitythisexcitingnewexperiencewillpresentandwillshortlybeavailablefromyourTourismIrelandMarketOffice.

PotentialConsumerSegments

ROAD TRAVELLERS

• AmazingroadsthathugsomeofthewildestAtlanticcoastlinesinEurope

• Amazingviews,coastallandscapesandpanoramicseascapes

• Stunningsunrisesandsunsets,amongthemostspectacularinEurope

• Mysteriousandeverchangingskiesandlight

LANDSCAPE EXPERIENCE SEEKERS

• TheroutesoftheWildAtlanticWaytakeyouto,andthrough,wildIrishlandscapeswithawidevarietyoffloraandfaunathatcanbestudiedatclosequarters

• On,andby,theWildAtlanticWaythereareanumberofwildlifecentresforthosewhowanttounderstandhowtheWesternSeaboardofIrelandwasformed

• Thesecentresprovidearangeofexplorationprogrammes,coursesandeventsforspecialinterestvisitors

OUTDOOR ACTIVITY SEEKERS

• OnorneartheWildAtlanticWayareawiderangeofplacestoexploreandexperiencewildandruggedIrishlandandseascapes

• Awiderangeofoutdooradventurecentresofferingavarietyofactivities-hiking,surfing,sailing,equestrian,kayaking,divingandanglinginchallengingandnaturallybeautifullandscapes

• Exploringthisadventurouslandscapeandparticipatinginfunoutdooractivitieswillleaveyoufeelingrenewed,liberated,fitter

andhealthier

CULTURE & HERITAGE EXPERIENCE SEEKERS

• TheroutesoftheWildAtlanticWaypassthroughmanyplacesofhistoricinterest-Neolithicsettlements,defiantremainsofforts,strongholdsandcastles

• TheroutesoftheWildAtlanticWaytakeinawiderangeofculturaleventscoveringIrishliteratureandwriting,craftmaking,traditionaldancing,musicandsong

• AwildandvariedselectionofqualityIrishfoodfestivalsandevents

Selling the Wild Atlantic Way