$7,000,000 MEGA MONEYNEW $30 Scratchers® game beginning Feb. 24

CROP MARK / DON’T PRINT

• $7 million top prize

• Over $45 million in prizes between $100 to $500

• More than $100 million in total prizes

MEGA CHANCES AND MEGA PRIZES

MEGA SALES AND MEGA PROFITS

The Missouri Lottery is launching its third $30 Scratchers® game, and it is going to be MEGA! Game 281, “$7,000,000 Mega Money” will blast into stores beginning Feb. 24. The $30 ticket is the fastest-growing price point in the lottery industry, and the Missouri Lottery’s no exception.

After the launch of the second $30 game, combined $30 ticket sales have averaged $2.7 million per week. This means $730,000 more profit per month in the hands of Missouri Lottery retailers. In addition, retailers have sold more than $408 million in prizes since the first $30 game launched in January 2016, putting more cash into the hands of customers for additional in-store sales!

HIGH COMMISSIONS• $1.50 retailer commission earned for

each $30 ticket sold

REDUCED CLERK TIME• Fewer tickets to handle

• Less time and less labor

• More profit per $30 transaction

INCREASED CHURN• Loaded with CASH prizes paid at retail

means more dollars spent in your store

• Featuring a 78.69% prize payout and overall chances of winning of 1 in 2.65 means players will likely purchase more lottery tickets with their winnings!

• Included in the $30 Scratchers monthly drawings of $500 prizes

BEST PRACTICES TOMEGA-SIZE YOUR SALES

SUGGESTIVE SELLING Encourage clerks to ask every customer if they would like to purchase the new “$7,000,000 Mega Money” Scratchers ticket. Asking for the sale is the #1 proven best practice in the lottery industry to drive more lottery sales, 25% to 30% on average.

POINT-OF-SALE AND WINNER AWARENESS Post winner awareness and other point-of-sale materialsprominently at the point of purchase and throughout your store. Your customers will more likely make a purchase when they know about all the winners you have sold.

ON-COUNTER DISPENSER This, on-counter ticket dispenser has a small footprint (8.5” x 6.75” x 8.25), can be securely adhered to the counter.

SAMPLE TICKET DISPLAY This piece displays a voided sample ticket attached to a zip cord. Players can interact with the product and see how it plays.

“$7,000,000 Mega Money” is printed on holographic 3-D paper with fluorescent ink that will stand out at your point-of-purchase.

In addition to placing the game in your normal dispensers, in-counter, promoter and/or vending machine, we recommend that you display and sell this ticket from a dispenser placed on the front counter to maximize visibility, bring awareness of the game to your players and create an impulse-purchase opportunity. The following

merchandising tools are FREE and available from your Lottery Sales Representative (LSR).

PROMINENT DISPLAYS

IMAGINE HOW YOUR SALES & PROFITS WOULD GROW BY DISPLAYING & SELLING THREE $30 GAMES

$0

$200

$400

$600

$800

$1,000

$1,200

$781

$1,142

1 - $30 Facing 2 - $30 Facings$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$3,704

$5,160

1 - $30 Facing 2 - $30 Facings

Retailers selling two $30 games on an average, have an ADDITIONAL $361/week in $30 game sales AND $1,456/week in total Scratchers® sales those who sell one $30 game.

WEEKLY $30 GAME SALES/WEEK WEEKLY TOTAL SCRATCHERS SALES/WEEK

INCREASE FACINGSDisplay and sell multiple $30 facings, either two or three, to increase your sales and profits.

Based on research, retailers who increased their $30 game facings from one to two, saw an average 27.4% increase in their $30 game sales.

SPINNER DISPLAY This display spins to show off the features of the ticket.

©2020 Missouri Lottery Commission. Scratchers® and My Lottery® are registered trademarks.

Just call 1-866-MOLOTTERY (1-866-665-6883) or your nearest lottery regional office:

JEFFERSON CITY1823 Southridge Dr.Jefferson City, MO 65109(573) 751-4050

SPRINGFIELD1506 E. Raynell PlaceSpringfield, MO 65804(417) 888-4227

QUESTIONS?

HOW TO ENTER Players enter eligible $30 Scratchers tickets through the My Lottery® Players Club at MOLottery.com. They will receive one entry into the promotion for every eligible $30 Scratchers ticket entered. Eligible tickets for the promotion are active $30 Scratchers, which includes “$7,000,000 Mega Money,” “$300 Million Cash Explosion®” and “$300,000,000 Golden Ticket.”

The chances of winning a prize are dependent on the number of entries received. See MOLottery.com for game and promotion details.

While players will earn entries into the promotion, they will also earn progress toward My Rewards for Draw Points, Prize Points or Lottery Coupons in the Players Club! If players don’t already have a My Lottery Players Club account, encourage them to sign up at MOLottery.com. It’s easy and FREE!

LIKE & FOLLOW Missouri Lottery on Facebook and Twitter so you have the latest information on the “$7,000,000 Mega Money” ticket and $30 Scratchers monthly drawings, as well as any big winners.

TAG us @MOLottery (Facebook) and @MissouriLottery (Twitter) when you are promoting any Missouri Lottery product, winners, promotions and events so our followers can engage with you.

SHARE our Facebook and Twitter posts on your social media feeds for more effective engagement with your followers.

DOWNLOAD our mobile app! It offers a variety of exciting features, including the ability to scan tickets to check for winners and automatic entry into promotions. Search for “Missouri Lottery” in the App Store or Google Play.

CONNECT SOCIALLY

$30 SCRATCHERS TICKET MONTHLY DRAWINGS

KANSAS CITY3630 Arrowhead Ave.Independence, MO 64057(816) 795-8811

ST. LOUIS1831 Craig Park Ct.St. Louis, MO 63146(314) 340-5800