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    70 Designers that Shaped the Worldby estefany| ReferenceThis is a huge compilation of the most important product designers, graphicdesigners, architects and other great professionals that made part of our historycontributing to the evolution that we see today in each eld. t has a though callto decide which designer will ma!e to cut. "ut we have to pic! only 70 to this list.We will cover more more great ones on a separated list.

    The data information is provided by the designmuseum.

    Alvar AaltoArchitect (1898-1976)

    The most important Finnish architect of the 20th century, ALAR AALT! "#$%$%'() *as acentral +gure in international modernism. is greatest buildings, li-e the #%2' iipuri Libraryand #%2$ aimio /anatorium, fused the naturalism of Finnish romanticism *ith modernistideals as did his in1uential furniture and glass*are.

    Ron Arad Product Designer + Architect (1951-)

    ombining playful forms and e3periments *ith advanced technologies, R!4 ARA5 "#%6#&)has emerged as one of the most in1uential designers of our time. 7orn in Tel Aviv, he movedto London in #%'8 to study architecture and made his name in the early #%$0s as a self&taught designer&ma-er of sculptural furniture. e no* *or-s across both design andarchitecture.

    9onathan 7arnbroo-Graphic designer (1966- )

    http://www.snap2objects.com/author/estefany/http://www.snap2objects.com/category/reference/http://www.designmuseum.org/http://www.snap2objects.com/author/estefany/http://www.snap2objects.com/category/reference/http://www.designmuseum.org/
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    ombining audacious imagery *ith ingenious typography, illustration and found obBects,R!7CRT 7R!=49!4 "#%26%'0) *as among the most innovative graphic designers in#%60s 4e* Dor- and #%(0s London, *here he designed titles for 9ames 7ond +lms, graphicsfor the Robert Fraser Eallery and art*or- for the Rolling /tones.

    @sambard :ingdom 7runel Design "ngineer (1806-1859)

    !ne of the great 7ritish engineers of the #%th century @/A?7AR5 :@4E5!? 7R;4CL "#$0($6%) built t*enty&+ve rail*ays lines, over a hundred bridges, including +ve suspensionbridges, eight pier and doc- systems, three ships and a pre&fabricated army +eld hospital.

    /am 7u3ton Product Designer (1972-)

    From the ?@:R! series of fold&up sculptures to his electroluminesent tables and cloc-s, the*or- of the 7ritish product designer /A? 7;T!4 is dominated by his e3periments *ithadvanced materials and technologies.

    ?atthe* arter #$pograph$ Designer (19%7-)

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    The most important typography designer of our time, ?ATTC= ARTCR "#%8'&) is one ofthe fe* designers *hose *or- is used by millions of people every day. aving devoted the+rst half of his career to typefaces for use in print, such as ?iller and 7ell entennial, hethen pioneered the design of fonts for use on screen, notably erdana for ?icrosoft.

    ussein halayan &ashion Designer (1970 ' )

    ussein halayan is one of the most visionary designers *or-ing in fashion today. is +rst;: retrospective From fashion and bac- currently sho*ing at the 5esign ?useum, illustrateshis innovative use of materials, meticulous pattern cutting and a progressive attitude to ne*technology.

    Luigi olaniAircrat and product designer (1928- )

    L;@E@ !LA4@ is one the great maveric-s of 20th century design *ith an independent spirit,a 1air for sho*manship and a *illingness to engage the *ider public that has -ept himoutside the design mainstream. =ith a bac-ground in car styling and aerodynamics, olanihas pursued an interest in imagining a *orld that does not yet e3ist G one of utopianarchitecture, high performance cars and huge supersonic aircraft 1ying many times thespeed of sound and.

    9oe olombo Product + &urniture Designer (19%0-1971)

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    @n his brief but brilliant career, 9!C !L!?7! "#%80%'#) produced a series of innovations*hich made him one of @taly

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    7oth as a self&taught designer&ma-er in early #%$0s London and as head of design at theabitat retail chain and no* Arte-, the Finnish furniture manufacturer, T!? 5@!4 "#%6%&)has combined the creative *ith the commercial throughout his career.

    9ohn Ealliano &ashion Designer (1960-)

    9!4 EALL@A4! "#%(0&) is one of the most in1uential fashion designers of our time. 7orn inEibraltar, he gre* up in London and launched his o*n label before becoming chief designerof France

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    4eglected for most of her career, C@LCC4 ERAD "#$'$%'() is no* regarded as one of themost important furniture designers and architects of the early 20th century and the mostin1uential *oman in those +elds. er *or- inspired both modernism and Art 5eco.

    ?art Eui3M Product + Graphic Designer (196!-)

    5edicated to inventing Hbrilliantly simple ideas of a curious seriousnessI, ?ART@ E;@Cdivides his time bet*een his native 7arcelona and 7erlin. 5ubbing himself an He3&designerI,he designs products for Authentics and shoe shops for amper as *ell as conceptualproBects.

    Naha adidArchitect (1950-)

    The +rst *oman to *in the ritJ-er riJe for Architecture in its 2( year history, NAA A5@5"#%60&) has de+ned a radically ne* approach to architecture by creating buildings, such asthe Rosenthal enter for ontemporary Art in incinnati, *ith multiple perspective pointsand fragmented geometry to evo-e the chaos of modern life.

    Alec @ssigonisAutooti,e Designer (1906-1988)

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    !ne of the most original car designers of the modern era, ALC @//@E!4@/ "#%0(%$$) isbest -no*n as the creator of the ?ini, but also designed t*o more of the +ve best&sellingcars in 7ritish motoring history G the ?orris ?inor and the Austin ##00.

    Arne 9acobsenArchitect + &urniture Designer (1902-1971)

    AR4C 9A!7/C4 "#%02%'#) *as one of 5enmar-

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    The *inner of the 5esign ?useumuentlymisunderstood, he established the fashion label that is no* internationally acclaimed andcoveted *ithout compromising his approach.

    9asper ?orrison Product + &urniture Designer (1959-)

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    9A/CR ?!RR@/!4 is one of todayuietly humorous style and has designed everythingfrom a tray&table to a tram system.

    ?arc 4e*son Product + &urniture Designer (196%-)

    ?AR 4C=/!4 "#%(8&) is -no*n for his fun-ily futuristic, but technically rigorous approachto design. 7orn in /ydney, he has *or-ed from studios in To-yo, aris and, no*, London, todesign everything from a private Bet to a Ford car.

    @samu 4oguchi Designer + cu*ptor (190!-1988)

    @/A?; 4!E;@ "#%0%$$) *as an American&9apanese designer *ho originally trained asa sculptor and brought a sculptural sensibility to everything he created lighting, furniture,gardens and stage sets.

    5avid ?ellor /ut*er$ Designer + anuacturer (19%0-)

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    ombining the roles of designer, manufacturer, craftsman and retailer 5A@5 ?CLL!R"#%80&) steered a uni>ue position in late 20th century 7ritish design. Reno*ned as adesigner and ma-er of cutlery, ?ellor has also designed furniture, tools, ecclesiastical silver,traQc lights and a post bo3.

    9ean ?uir Dressaer (1928 ' 1995)

    Legendary dressma-er 9CA4 CL@NA7CT ?;@R "#%2$ G #%%6) made clothes that *ere bothradical and classic, brea-ing the barrier bet*een couture and ready&to&*ear. The self&taught?uir made her name in the #%(0s, creating a reputation for e3>uisitely tailored, timeless,feminine clothing, has been hailed as the greatest dressma-er in the *orld, in a league *ith?adame Ers, hanel and ionnet.

    hris !

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    Te3tile and furniture designer, manufacturer, retailer G *as one of the most inventive andchallenging e3ponents of mid&century 7ritish design. Race

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    !ne of the most in1uential 7ritish architects of our time, R@AR5 R!ECR/ "#%88&) hasestablished himself and his practice, Rogers /tir- arbour artners, at the forefront oftodayuarters for Lloyds of London, the ?illennium 5ome, and ?adrid 7araBas Airport.

    9ersJy /eymour Product Designer (1968-)

    9CR/ND /CD?!;R "#%($&) is a product and furniture designer *hose *or- combines araunchy humour *ith innovative use of materials. 7orn in 7erlin, /eymour gre* up mostly inLondon, but has lived and *or-ed in ?ilan since #%%%.

    eter /aville Graphic Designer (1955-)

    Cver since his +rst *or- for the 1edgeling Factory Records in the late #%'0s, he has been apivotal +gure in graphic design and style culture. @n fashion and art proBects as *ell as inmusic, his *or- combines an unerring elegance *ith a remar-able ability to identify imagesthat epitomise the moment./tefan /agmeister Graphic Designer (1962-)

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    /TCFA4 /AE?C@/TCR "#%(2&) is among today

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    /urreal and sculptural, @L@ TRCAD

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    @@C44C =C/T=!!5 "#%#&) personi+es the potent and subversive originality of 7ritishfashion. er continual e3ploration and reinterpretation of history, combined *ith a tirelessindividualism, has cemented her reputation as the ;:

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    Fran- Lloyd =rightArchitect (1867-1959)

    7elieving that Hthe space *ithin that building is the reality of that buildingI, FRA4: LL!D5=R@ET "#$('%6%) *as one of the most proli+c and in1uential architects of the 20thcentury. From his early rairie /tyle homes, to the sculptural curves of the Euggenheim?useum in 4e* Dor- he de+ned a 4orth American style of architecture *hich *as rich inemotion and sensitive to its surroundings.

    ?ichael Doung Product Designer (1966-)

    ?@ACL D!;4E "#%((&)is a 7ritish&born designer *ho *or-s from studios in 7russels andRey-Bavi- to create technically rigorous, but al*ays humorous products and furniture.

    ascal Anson Product Designer (197%-)

    !ne of the ne* generation of 7ritish product designers for *hom narrative is an increasinglyimportant element in their *or-, A/AL A4/!4 "#%'8&) combines industrial production andimprovisation to create products and furniture that tell a story *hile ful+lling their function.

    Assa AshuachProduct + Furniture Designer (1969-)

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    7y e3perimenting *ith advanced design and production technologies, the @sraeli&born,London&based designer Assa Ashuach "#%(%&) rede+nes both the form and function ofeveryday products and furniture, *hile developing a surreal ne* design aesthetic.

    Luis 7arragVnArchitect (1902-1988)

    L;@/ 7ARRAEA4 "#%02%$$) *as one of ?e3ico

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    =or-ing from 7ologna and London, /C7A/T@A4 7CRE4C designs products for companiessuch as Authentics, abitat and itra *hich address the changes in our daily lives but in agentle, unobtrusive *ay.

    Flaminio 7ertoniAutomotive Designer (1903-196)

    !ne of the 20th century

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    ?any of the most beautiful boo-s to have been designed in recent years are the *or- of@R?A 7!!?. 7orn in Lochem, the 4etherlands in #%(0, 7oom has *on international acclaimfor the iconoclastic beauty of her boo-s.

    Tord 7oontBeProduct Designer (1968-)

    =or-ing on the cusp of design and craft, T!R5 7!!4T9C, the 5utch&born, London&basedproduct designer combines advanced technologies *ith artisanal techni>ues to createe3>uisite glass*are, lighting and furniture.

    R. 7uc-minster Fuller&nventor' Designer' Architect' heorist (189-1983)

    5riven by the design philosophy of Hmore for lessI, R@AR5 7;:?@4/TCR F;LLCR "#$%6%$8) *or-ed simultaneously on plans for houses, cars, boats, games, televisiontransmitters and geodesic domes, all of *hich *ere designed to be mass&produced usingthe simplest and most sustainable means possible.

    Achille astiglioniProduct + Furniture Designer (1918-2002)

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    !ne of the most important industrial designers of the 20th century, A@LLC A/T@EL@!4@"#%#$&2002) produced more than #60 products during his career and forged enduringrelationships *ith @talian manufacturers such as Flos in lighting, Nanotta in furniture andAlessi in home products.

    =ells oatesArchitect + &ndustri"* Designer (189-198)

    !ne of the pioneers of the emergence of the modern movement in 7ritish architecture anddesign during the #%80s, =ells oates "#$%6%6$) also developed innovative approachesto housing design, notably in La*n Road 1ats, as *ell as electrical products, broadcastingstudios and yachts.

    hristopher 5resser&ndustri"* Designer (183-190)

    Among the +rst independent industrial designers, R@/T!CR 5RC//CR "#$8%0)championed design reform in #%th century 7ritain *hile embracing modern manufacturingin the development of *allpaper, te3tiles, ceramics, glass, furniture and metal*are.

    ?atali rassetProduct Designer

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    @n her of obBects and spaces, the French designer ?ATAL@ RA//CT encourages us to>uestion the *ay *e go about our daily lives. 7orn in #%(6, rasset *or-ed for hilippe/tarc- for +ve years before opening her o*n studio in aris.

    Alan Fletcher!r"#hic Designer (1931-2006)

    /ynthesising the graphic traditions of Curope and 4orth America to develop a spirited, *ittyand very personal visual style, ALA4 FLCTCR is among the most in1uential +gures in7ritish graphic design as a founder of FletcherWForbesWEill in the #%(0s and entagram in the#%'0s.

    Abram Eames!r"#hic Designer (191-1996)

    /ome of the most memorable graphic images of mid&20th century 7ritain *ere the *or- ofthe designer A7RA? EA?C/ "#%#%%(). As an !Qcial =ar Artist during =orld =ar @@, hedesigned over a hundred posters and later created the symbols of the 77 and the Festivalof 7ritain.

    Eiles Eilbert /cottArchitect (1880-1960)

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    A bastion of the architectural establishment in early 20th century 7ritain, E@LC/ E@L7CRT/!TT "#$$0%(0) fused tradition *ith modernity by applying historic styles to industrialstructures in his designs from the 7attersea and 7an-side po*er stations in London, toLiverpool Anglican athedral, and to the :2 telephone -ios-.

    CrnX Eold+ngerArchitect (1902-1987)

    An in1uential +gure in the 7ritish modern movement, CR4Y E!L5F@4ECR "#%02%$') *asborn in 7udapest and studied architecture in aris. After moving to London in #%8, he *onpraise for austere, yet sensitive proBects, notably his ampstead home, and dre*controversy for ambitious schemes at Clephant and astle and oplar.

    :onstantin ErcicProduct Designer (196-)

    7y Ode+ning function in human terms< the Eerman designer :!4/TA4T@4 ER@ "#%(6&) hasdeveloped a design language that combines formal rigour *ith subtle humour in the designproducts and furniture for manufacturers such as Authentics, Flos, :rups and ?agis.

    Thomas eather*ic-Designer (1970 -)

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    !ne&part architecture, another&part product design, *ith an e>ual dash of sculpture andurban planning, Thomas eather*ic-

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    Architect (182 , 1926)

    HAntoni l\cid Euillem Eaud i ornet G in Cnglish sometimes referred to by the /panishtranslation of his name, Antonio Eaud G *as a /panish atalan architect *ho belonged tothe ?odernist style "Art 4ouveau) movement and *as famous for his uni>ue and highlyindividualistic designs.I Z#[

    P"*"u !e**' 188,1889#i"tor. em#*e o4 the o*. F"mi*. (5"gr"d" F"m*i")' $"rce*on"' 5#"in

    " 5"gr"d" F"mi*i" P"ssion 4"c"de' $"rce*on"' 5#"in

    Armin ofmann

    !r"#hic Designer (1920-)

    HArmin ofmann "onR5@) is a /*iss graphic designer. oUman follo*ed Cmil Ruder as headof the graphic design department at the 7asel /chool of 5esign "/chule f]r Eestaltung7asel) and *as instrumental in developing the graphic design style -no*n as the /*iss/tyle. e is *ell -no*n for his posters, *hich emphasised economical use of colour andfonts, in reaction to *hat ofmann regarded as the HtrivialiJation of colourI. is postershave been *idely e3hibited as *or-s of art in maBor galleries, such as the 4e* Dor- ?useumof ?odern Art.I Z#[

    2 , Poster unici#"* he"ter $"se* 636'1963

    7attista ininfarina

    Automo:i*e designer (1893 , 1966)

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    HEiovanni 7attista HininI Farina "later 7attista ininfarina) *as an @talian automobiledesigner, the founder of the arroJJeria ininfarina coachbuilding company, a name foreverassociated *ith many of the best&-no*n post*ar sports cars "especially Ferraris).

    The last design personally attributed to 7attista Farina *as the iconic #(00 5uetto for AlfaRomeo. This *as +rst seen by the public at the Eeneva ?otor /ho* in ?arch #%((.I Z#[

    ;"di**"c 1931 2A Pinin4"rin"

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    HEabrielle 7onheur HocoI hanel *as a pioneering French fashion designer *hosemodernist philosophy, mens*ear&inspired fashions, and pursuit of e3pensive simplicitymade her an important +gure in 20th&century fashion. /he *as the founder of the famousfashion brand, hanel. er e3traordinary in1uence on haute couture *as such that she *asthe only person in the +eld to be named on T@?C ?agaJinen r"ction Av"nt' 193;itro>n 2;?;itro>n D519

    Cero Arnio

    &nterior Designer (1932 -)

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    HCero Aarnio is a Finnish interior designer, *ell -no*n for his innovative furniture designs inthe #%(0s, notably his plastic and +berglass chairs.Aarnio

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    H/alvatore Ferragamo *as a 1orentine and @talian shoe designer. e *or-ed *ith manyolly*ood stars in the #%20s, before returning to @taly to found the eponymous companyma-ing uni>ue hand&made foot*ear. is scienti+c and creative approach to shoes spa*nedmany innovations such as the *edge heel and cage heel. Film stars and celebrities continueto patroniJe his company, *hich has evolved into a lu3ury goods empire spanning the*orld.I Z#[

    &nvisi:*eB s"nd"*' 197An%*e-str"# s"nd"*' 1938

    5hoes' 198,0

    Fran- Eehry

    Architect (1929 -)

    HFran- !*en Eehry, is a ritJ-er riJe&*inning architect based in Los Angeles.is buildings, including his private residence, have become tourist attractions. ?anymuseums, companies, and cities see- Eehry

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    HEeorge Lois is an a*ard&*inning American Art 5irector, designer, advertising leader andauthor. Eeorge Lois is best -no*n for the legendary and brilliant covers for Cs>uire?agaJine *hich he produced as a consultant for Cs>uire from #%(2 to #%'2, never actuallybeing an Cs>uire employee. Lois< Cs>uire covers oUered a controversial statement on life inthe #%(0s *ith subBects including ?arilyn ?onroe, 4orman ?ailer, ?uhammad Ali, Andy=arhol, Eermaine Ereer, and Richard 4i3on. @n 200$, The ?useum of ?odern Art e3hibited82 of Lois< %2 Cs>uire covers.I Z#[

    ? "dvertising' 1982

    Art direction , Photo o4 ?irn" isi 4or suire m"g"@ine cover' 196Art direction , Photo o4 And. C"rho* 4or suire m"g"@ine cover' 1969

    Eianni ersace

    F"shion Designer (196 , 1997)

    HEianni ersace *as an @talian fashion designer and founder of Eianni ersace /.p.A., aninternational fashion house, *hich produces accessories, fragrances, ma-eup and home

    furnishings as *ell as clothes. e also designed costumes for the theatre and +lms, and *asa friend of Clton 9ohn, /ting, and rincess 5iana among many others. !penly gay, ersaceand his companion Antonio 5

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    HEiorgetto Eiugiaro is an @talian automobile designer responsible e>ually for a stable ofsupercars and several of the most popular everyday vehicles driven today. e *as born inEaressio, uneo, iedmont.Eiugiaro *as named ar 5esigner of the entury #%%% and inducted into the Automotiveall of Fame in 2002. @n addition to cars, Eiugiaro has designed camera bodies for 4i-on,computer prototypes for Apple, and developed a ne* pasta shape H?arilleI. Z#[

    Deore"n D;-12' 1981"ser"ti !hi:*i 5#.der 1969-73

    5cirocco 5' E5 197

    arley Carl

    &ndustri"* Designer (1893 , 1969)

    Harley 9. Carl *as an automotive stylist and engineer and industrial designer. e is mostfamous for his time at Eeneral ?otors from #%2' until #%6%, *here he *as the +rst iceresident of 5esign. e designed the +rst concept car, the 7uic- D&9ob, he started HroBect!pelI, *hich eventually became the hevrolet orvette, and he authoriJed the introductionof the tail+n to automotive styling.I Z#[

    Fire:ird &&' 196$uic% G-Ho:' 1938Futur*iner' 190

    9an Tschichold

    .#ogr"#her "nd !r"#hic Designer (1902 , 197)

    http://www.walmart.com/search/search-ng.do?search_query=nikon&ic=16_0&Find=Find&search_constraint=0http://www.walmart.com/search/search-ng.do?search_query=nikon&ic=16_0&Find=Find&search_constraint=0
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    9an Tschichold *as a typographer, boo- designer, teacher and *riter. HCarly in his career 9anTschichold *as a shit&disturber of the highest order, *riting at length about all that had gone*rong since the industrialiJation of printing, and in particular of the complacency andmediocrity dogging typography bet*een the *ars. e *rote about revolutionary conceptsli-e asymmetrical page layout and reinvention of the alphabetK and for this bolshevism he*as incarcerated by the 4aJis.I Z8[

    Die Fr"u ohne E"menI J/eiter ei*B (he Com"n Cithout " E"me' P"rt &&)' 19275":on' 196

    &ssue o4 .#ogr"#hische ittei*ungen' 192

    9immy hoo

    5hoe Designer

    H5ato< 9immy hoo !7C, born 9immy hoo Deang :eat, is a London&based lu3ury fashiondesigner best -no*n for his hand&made *omen

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    H9osef ?]ller&7roc-mann, *as a /*iss graphic designer and teacher. e studied architecture,design and history of art at both the ;niversity and :unstge*erbeschule in Nurich. @n #%8(he opened his Nurich studio specialising in graphic design, e3hibition design andphotography. From #%6# he produced concert posters for the Tonhalle in Nurich. @n #%6$ hebecame a founding editor of 4e* Eraphic 5esign along *ith R.. Lohse, . ivarelli, and .4euburg. @n #%(( he *as appointed Curopean design consultant to @7?. ?]ller&7roc-man*as author of the #%(# publications The Eraphic Artist and his 5esign roblems, Erid/ystems in Eraphic 5esign *here he advocates use of the grid for page structure, and the

    #%'# publications istory of the oster and A istory of isual ommunication.I Z#[

    A%"ri$eethoven , 195tr"vins%.' $erg' FortnerB' 19

    LasJlo ?oholy&4agy

    P"inter "nd Photogr"#her (189 , 196)

    HLVsJl^ ?oholy&4agy *as a ungarian painter and photographer as *ell as professor in the

    7auhaus school. e *as highly in1uenced by constructivism and a strong advocate of theintegration of technology and industry into the arts.I Z#[

    ;onstruction J & 1922,3A 19 1927;om#osition K19' 1921

    Le orbusier

    Achitect (1887 , 196)

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    Hharles&_douard 9eanneret&Eris, *ho chose to be -no*n as Le orbusier, *as a /*iss&French architect, designer, urbanist, *riter and also painter, *ho is famous for being one ofthe pioneers of *hat no* is called ?odern architecture or the @nternational /tyle.e *as a pioneer in studies of modern high design and *as dedicated to providing betterliving conditions for the residents of cro*ded cities. is career spanned +ve decades, *ithhis buildings constructed throughout central Curope, @ndia, Russia, and one each in 4orthand /outh America. e *as also an urban planner, painter, sculptor, *riter, and modernfurniture designer.I Z#[

    e ;or:usierL &"nnis

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    H?ichael Thonet *as a Eerman&Austrian cabinet ma-er. H=ith the invention of bent*oodfurniture, ?ichael Thonet laid the cornerstone of industrial production. Together *ith hissons he founded a company in #$%K *ithin a short amount of time it became globallysuccessful and e3panded rapidly. ?ore than $(6,000 bent*ood chairs per year *ereproduced in today

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    A; , useu de Arte ;ontem#orQne" (;ontem#or"r. Art useum)' 1996;hurch o4 5tI Fr"ncis in P"m#u*h"' 193 $r"si*i"s etro#o*it"n ;"thedr"*' 198+aul and!r"#hic Designer (191 , 1996)

    Haul Rand "born eretJ Rosenbaum) *as an American graphic designer, best -no*n for hiscorporate logo designs, including the logos for @7?, ;/, =estinghouse, A7, and /teve

    9obs< 4eT. e *as one of the originators of the /*iss /tyle of graphic design.I Z#[A$; ogo' 1961 ;ummins ngine *ogo &$ *ogo' 1972 OP5 *ogo' 1961 G"*e Oniversit. Press*ogo nron *ogo Cestinghouse *ogo Ee

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    ;"rdin ;o"t;"rdin ;o"t;osmos' 1967aymond oewy&ndustri"* Designer (1893 , 1986)

    HRaymond Fernand Loe*y *as one of the best -no*n industrial designers of the 20thcentury. 7orn in France, he spent most of his professional career in the ;nited /tates *herehe in1uenced countless aspects of 4orth American culture. Among his many iconiccontributions to modern life *ere the /hell logo, the Ereyhound bus, the / locomotive, theLuc-y /tri-e pac-age, oldspot refrigerators and the /tudeba-er Avanti. is career spannedseven decades.I Z#[

    P 51 *ocomotive' 1938Penci* sh"r#ener' 1933Seymour -hwast!r"#hic Designer (1931 -)

    /eymour h*ast an American graphic designer, illustrator, and type designer. h*ast isfamous for his commercial art*or-, *hich includes, posters, food pac-aging, magaJine

    covers, and publicity art.Z2[ !ften referred to as Hthe left&handed designer,I h*astue graphic design melded social commentary and an innovative approach tophotography. e is thought of as a -ey American designer *ho, along *ith erb Lubalin and

    Tibor :alman, in1uenced o*ard ?ilton. e is the font designer of h*ast 7uUaloZ8[,Fofucha, Loose aboose 4F, and =eedy 7easties 4F.

    Ad 4or he conomist' 2007he Push Pin !r"#hic A Ru"rter ;entur. o4 &nnov"tive Design "nd &**ustr"tion' 200?"rious 4ontsWill Wright!"me Designer (1960 -)

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    H=illiam =right is an American video game designer and co&founder of the gamedevelopment company ?a3is, no* part of Clectronic Arts. @n April 200% he left ClectronicArts to run H/tupid Fun lubI, an entertainment thin- tan- in *hich =right and CA areprincipal shareholders.I Z#[5im ;it.' 19895#ore' 2008 he 5ims' 2000