The Accidental ConsultantMaria Thompson, PhD

Lab to Launch – San Diego

• BSc in Genetics • PhD in Molecular & Cellular Biochemistry

• >15 years of experience in pharmaceutical and diagnostics R&D

• Prior companies include:Gemini Genomics – Metabolic Disease

SpecialistSequenom - Head of Genome Wide

Screening; Type 2 diabetesQuest Diagnostics - Senior Scientist & Six

Sigma Black Belt,

Background

My next job

Lab to Launch – San Diego

Indonesia

Lab to Launch – San Diego

Indonesia

Lab to Launch – San Diego

Indonesia

Lab to Launch – San Diego

Indonesia

Lab to Launch – San Diego

• Coupling science with writing online – give small company great visibility

• Successful scientific writing is a form of marketing!

Becoming the consultant

Science

Writing

Marketing

Scientific Blogging• Write scientifically• Optimize the blog so Google can find it

(SEO)• Learn how to upload blogs, basic html

coding• Increase blog visibility through social

media tools

• Guest Blog

Scientific Writing

Scientific Blogging• Write scientifically• Optimize the blog so Google can find it

(SEO)• Learn how to upload blogs, basic html

coding• Increase blog visibility through social

media tools• Guest Blog

Protocols, White papersApplication/Technical notes, Webpage editing, Interviews, PR, Patents, Grants•

Scientific Writing

How does my day-to-day life look

First Steps - Learn SEO

Teach yourself – plug ins for your blog site

Attend an SEO Course:

• How to engage online readers• How to lead readers to take a specific action• How to choose what topics to write about• How to get your writing found• How to market your services

http://biotechacumen.com/writing

Assay Depot – Consulting Database• Post FREE profile

https://backoffice.assaydepot.com/signup

• List technical expertise• Know what to charge for your writing• [$10/hr to $180/hr]

Build Linked In Profile• Network • Example of profile see

www.linkedin.com/in/drmariathompson

How to make a Career out of it

Do your Groundwork

Guest Blog at sites such as Biotech Acumen & OBR• Gain experience, and build online profile• Send guest blog posts to Biotech Acumen - mthompson

@biotechacumen.com• Send guest blog posts to OBR - leahcannon@gmail.com

BE PROACTIVE ! CHASE LEADS, BUILD NETWORK, RESPOND ENTHUSIATICALLY

The ultimate upside

Thank you