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7 th CIS Local Counsel Forum. Yerevan, Armenia Thursday, 7 June 2012 “The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?”. The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?. Panel: - PowerPoint PPT Presentation
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7th CIS Local Counsel Forum
Yerevan, ArmeniaThursday, 7 June 2012
“The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?”
The Modern Law Firm Conundrum: Structuring of Law Firm Business, Branding, Marketing?
Panel:
Moderator: Nick Eastwell, London Consultant, Kinstellar -– London
Dr. Cord-Georg Hasselmann, Partner, Hengeler Mueller - Berlin
Mr. Mikhail Safarov, Partner, Director of the Regional Development, Vegas-Lex – Moscow
The Modern Law Firm Conundrum:
1. Structuring of Law Firm Business
• “Old-fashioned” Partnership vs. Managed Firm
• Lockstep vs. ‘Eat what you kill’
What are the advantages and disadvantages of each?
The Modern Law Firm Conundrum:
The Modern Law Firm Conundrum:
2. Branding
• Magic Circle - UK
• Charmed Circle/White Shoe - NY
• International network
• Local premium firms
How important is a law firm’s brand in the modern legal world?
The Modern Law Firm Conundrum:
2. Branding
The Modern Law Firm Conundrum:
3. Marketing
• Meetings
• Media
• Newsletters
• Seminars
What is and what is not effective marketing?
The Modern Law Firm Conundrum:
3. Marketing
“When your price are very high, people assume
That your product must be very good!”