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Jeremy Gleason Iscope Digital provide 7 Step to Better Data Quality services in US.
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STEP 1:
Ensuring the data in your house file is standardized &
validated maximizes the effectiveness of any
subsequent process!
Recipe for Success:
1) Address Hygiene + Merge/Purge=
Clean & Duplicate-Free Database
2) Add NCOA for Fresh Results
STEP 5:
Utilize Suppression Tools:- DMA Pander/Robinson Lists- Deceased Suppression- Prison Suppression- Do-Not-Call Registries
CRM
Marketing Automation
ESP
STEP 7:
Migrate external platform metrics back to a
Central DMP for a complete 360 degree customer view!
eCommerce