7 Quotes from

Steve Jobs

Building Your Brandon

Steve Jobs was a natural. You might even say Jobs built one of the world's strongest brands without ever setting out to "brand" his company. Instead, he focused on making great consumer products. His brand developed around him. Check out 7 top branding tips from Jobs...

“Be a yardstick of quality.

Some people aren’t used to an environment where excellence is expected.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on

with improving your other innovations.”

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

“Design is not just what it looks like and feels like. Design is how it works.”

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinkSing

about new

markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

“It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.”

“It

took us three years to build the next

computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them –

not

something they’d want now.”

In order for a brand to be truly successful, it has to know how to anticipate need.

Has any company ever been as successful as Apple

in this

arena?

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