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frēsçå Designer Crockery Set

7 P S Of Retailing

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Class exercise to understand the fundamentals of Retailing

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Page 1: 7 P S Of Retailing

frēsçåDesigner Crockery Set

Page 2: 7 P S Of Retailing

Location – corner shop in a shopping mall

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Target Audience – working/ non workingUpper middle class, upper class women

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7P’s of Retailingo Producto Priceo Placeo Personnelo Promotionso Personalized serviceso Physical Facilities

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Products

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Price

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Place

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Personnel

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Promotions – Thematic displays,Colour story’s, merchandise mix

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Personalized services

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Physical Facilities

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Thank YouKannu PriyaPGVMSD


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