Embed Size (px)
Citation preview
Samuel Marquez | Program Manager
Seven goals. 30 objectives. 106 strategies. The implementation of the 2016-2020 Strategic Plan for Economic Development for Los Angeles County is an ambitious endeavor! Our Many Voices are hundreds of stakeholders working on making this Plan a reality in every sector of our region—business, labor, government, education, nonprofits, faith organizations, environmental groups, and more. This 2017 report is just a snapshot of the many exciting Plan initiatives being done in our region. For more updates on the Plan’s progress and highlights from our partners, visit propel.la/annualreport.
We re-branded the Plan “Propel LA” in the spring of 2017, hired an implementation team, held a launch party at Cal State LA, designed and unveiled our website and social media, and uploaded over 50 metrics that will help us track Plan progress.
Our Propel LA team has also attended more than 300 meetings to learn more about the Strategic Plan “in action.” Much of our team’s focus has been on Goal One “Invest in Our People” and Goal Seven “Building Livable Communities,” while at the same time, we stay in regular communication with our LAEDC colleagues who are staffing Goals Two through Six.
On occasion, the team has had opportunities to do “matchmaking” between organizations that have resources with those that need these resources. Our community involvement has allowed us to become advocates for causes and organizations that deserve more exposure for their good work.
We are planning several new exciting projects that will help to strengthen the implementation of multiple strategies within the Plan; these projects will roll out in 2018.
What has been particularly gratifying in my observations of what’s happening through a regional lens is to see how silos are being broken down as people are working collaboratively on shared goals and systems change.
We are especially grateful to our funders, our Advisory Council, our Lead Partners, and to our stakeholders, all of whom are helping to make the Strategic Plan our 1 Purpose: to create greater equity and prosperity for all who live in Los Angeles County!
Marianne Haver Hill | Executive Director, Propel LA
LAUNCH PARTY
Propel L.A. officially launched the Countywide Strategic Plan in
an exuberant way on June 8, 2017, opening a celebratory party
with a flash mob encouraging attendees to envision a “Brand
New Day.” Hosted at the Luckman Fine Arts Complex at Cal
State LA, attendees heard from Cal State LA President William
Covino, LA County CEO Sachi Hamai, Bank of America President
Raul Anaya, and LAEDC CEO Bill Allen. Marianne Haver Hill,
Propel L.A. Executive Director then provided an overview of
the inspiration behind the Strategic Plan, to set the stage for
greater collaboration on implementation. Party guests closed the
evening by launching fun toy propellers into the air, to symbolize
propelling the region into the future through our shared efforts!
7 Goals.Many Voices.1 Purpose.
Through the work of over 500 partners, various groups became an integral part of the Propel L.A. team, at varying levels. For a complete list of the more than 500 stakeholder groups participating in the development and implementation of the
Countywide Strategic Plan, visit our website at propel.la/annualreport
Many thanks for the continued and increased partnership of our stakeholders!
Lead PartnersIn 2017, Propel L.A. formed partnerships with 18 champions of the plan, our Lead Partners. Lead Partners are key to success of the Plan and the region, taking a significant role in implementing its goals and strategies.
• Biocom• California State University, Dominguez Hills• California State University, Long Beach• California State University, Los Angeles• California State University, Northridge• CalPoly, Pomona• First 5 LA• LA Area Chamber of Commerce• LA Cleantech Incubator• LA Community College District• LA County Business Federation (BizFed)• LA County, Chief Executive Office• LA County Department of Public Works• LA County Metropolitan Transportation Authority (Metro)• LA County Office of Education• LA/OC Regional Consortium• UNITE LA• World Trade Center, Los Angeles
Banker’s Advisory GroupThe Banker’s Advisory Group convened several meetings in 2017 – the first time top executives in the Los Angeles banking industry have met regularly since the 1960s!
• Bank of America• Citibank• Comerica • JP Morgan Chase• Union Bank• US Bank• Wells Fargo
Advisory CouncilThe Advisory Council is a group of experts and leaders from throughout the Los Angeles County region who advise the Propel L.A. staff on the efforts to implement the 2016-2020 Countywide Strategic Plan for Economic Development.
Belinda Allen, Executive Director • West Angeles Community Development CorporationKate Anderson, Director • Center for Strategic Public-Private Partnerships, Los Angeles County Office of Child ProtectionDaniel Blake, PhD, Economist (Retired) • Cal State NorthridgeAnne Davis, Research Director • Working NationRenne Fraser, PhD, CEO • Fraser CommunicationsJohn Garcia, Program Officer • Education & Housing, California Community FoundationBillie Greer • The Southern California Leadership Council (Retired)Jocelyn Guihama, Deputy Director • UCLA Luskin Institute on Inequality and DemocracyRusty Hicks, President • LA County Federation of Labor, AFL-CIORicky Hodge, Dean CTE/Workforce Development • LA Southwest CollegeMaarten Lobker, Director • Brand Strategy and Management, Kaiser PermanenteManuel Pastor, PhD, Director • USC Program for Environmental and Regional EquityKenn Phillips, CEO • Valley Economic AllianceTara Roth, President • Goldhirsch Foundation/LA 2050Chris Tilly, PhD, Professor • Urban Planning, UCLA Luskin School of Public AffairsZev Yaroslavsky, Director • Los Angeles Initiative, UCLA Luskin School of Public Affairs
444 South Flower Street, 37th Floor, Los Angeles, CA 90071
(213) 622-4300
www.propel.la
Powered by
2017 ANNUAL REPORT2016 – 2020 Countywide Strategic Plan for Economic Development
Sponsors
Marianne Haver Hill | Executive Director
Pisacha Wichianchan | Data Analyst
Collette Hanna | Communications Manager
Samuel Marquez | Program Manager
Seven goals. 30 objectives. 106 strategies. The implementation of the 2016-2020 Strategic Plan for Economic Development for Los Angeles County is an ambitious endeavor! Our Many Voices are hundreds of stakeholders working on making this Plan a reality in every sector of our region—business, labor, government, education, nonprofits, faith organizations, environmental groups, and more. This 2017 report is just a snapshot of the many exciting Plan initiatives being done in our region. For more updates on the Plan’s progress and highlights from our partners, visit propel.la/annualreport.
We re-branded the Plan “Propel LA” in the spring of 2017, hired an implementation team, held a launch party at Cal State LA, designed and unveiled our website and social media, and uploaded over 50 metrics that will help us track Plan progress.
Our Propel LA team has also attended more than 300 meetings to learn more about the Strategic Plan “in action.” Much of our team’s focus has been on Goal One “Invest in Our People” and Goal Seven “Building Livable Communities,” while at the same time, we stay in regular communication with our LAEDC colleagues who are staffing Goals Two through Six.
On occasion, the team has had opportunities to do “matchmaking” between organizations that have resources with those that need these resources. Our community involvement has allowed us to become advocates for causes and organizations that deserve more exposure for their good work.
We are planning several new exciting projects that will help to strengthen the implementation of multiple strategies within the Plan; these projects will roll out in 2018.
What has been particularly gratifying in my observations of what’s happening through a regional lens is to see how silos are being broken down as people are working collaboratively on shared goals and systems change.
We are especially grateful to our funders, our Advisory Council, our Lead Partners, and to our stakeholders, all of whom are helping to make the Strategic Plan our 1 Purpose: to create greater equity and prosperity for all who live in Los Angeles County!
Marianne Haver Hill | Executive Director, Propel LA
LAUNCH PARTY
Propel L.A. officially launched the Countywide Strategic Plan in
an exuberant way on June 8, 2017, opening a celebratory party
with a flash mob encouraging attendees to envision a “Brand
New Day.” Hosted at the Luckman Fine Arts Complex at Cal
State LA, attendees heard from Cal State LA President William
Covino, LA County CEO Sachi Hamai, Bank of America President
Raul Anaya, and LAEDC CEO Bill Allen. Marianne Haver Hill,
Propel L.A. Executive Director then provided an overview of
the inspiration behind the Strategic Plan, to set the stage for
greater collaboration on implementation. Party guests closed the
evening by launching fun toy propellers into the air, to symbolize
propelling the region into the future through our shared efforts!
7 Goals.Many Voices.1 Purpose.
Through the work of over 500 partners, various groups became an integral part of the Propel L.A. team, at varying levels. For a complete list of the more than 500 stakeholder groups participating in the development and implementation of the
Countywide Strategic Plan, visit our website at propel.la/annualreport
Many thanks for the continued and increased partnership of our stakeholders!
Lead PartnersIn 2017, Propel L.A. formed partnerships with 18 champions of the plan, our Lead Partners. Lead Partners are key to success of the Plan and the region, taking a significant role in implementing its goals and strategies.
• Biocom• California State University, Dominguez Hills• California State University, Long Beach• California State University, Los Angeles• California State University, Northridge• CalPoly, Pomona• First 5 LA• LA Area Chamber of Commerce• LA Cleantech Incubator• LA Community College District• LA County Business Federation (BizFed)• LA County, Chief Executive Office• LA County Department of Public Works• LA County Metropolitan Transportation Authority (Metro)• LA County Office of Education• LA/OC Regional Consortium• UNITE LA• World Trade Center, Los Angeles
Banker’s Advisory GroupThe Banker’s Advisory Group convened several meetings in 2017 – the first time top executives in the Los Angeles banking industry have met regularly since the 1960s!
• Bank of America• Citibank• Comerica • JP Morgan Chase• Union Bank• US Bank• Wells Fargo
Advisory CouncilThe Advisory Council is a group of experts and leaders from throughout the Los Angeles County region who advise the Propel L.A. staff on the efforts to implement the 2016-2020 Countywide Strategic Plan for Economic Development.
Belinda Allen, Executive Director • West Angeles Community Development CorporationKate Anderson, Director • Center for Strategic Public-Private Partnerships, Los Angeles County Office of Child ProtectionDaniel Blake, PhD, Economist (Retired) • Cal State NorthridgeAnne Davis, Research Director • Working NationRenne Fraser, PhD, CEO • Fraser CommunicationsJohn Garcia, Program Officer • Education & Housing, California Community FoundationBillie Greer • The Southern California Leadership Council (Retired)Jocelyn Guihama, Deputy Director • UCLA Luskin Institute on Inequality and DemocracyRusty Hicks, President • LA County Federation of Labor, AFL-CIORicky Hodge, Dean CTE/Workforce Development • LA Southwest CollegeMaarten Lobker, Director • Brand Strategy and Management, Kaiser PermanenteManuel Pastor, PhD, Director • USC Program for Environmental and Regional EquityKenn Phillips, CEO • Valley Economic AllianceTara Roth, President • Goldhirsch Foundation/LA 2050Chris Tilly, PhD, Professor • Urban Planning, UCLA Luskin School of Public AffairsZev Yaroslavsky, Director • Los Angeles Initiative, UCLA Luskin School of Public Affairs
444 South Flower Street, 37th Floor, Los Angeles, CA 90071
(213) 622-4300
www.propel.la
Powered by
2017 ANNUAL REPORT2016 – 2020 Countywide Strategic Plan for Economic Development
Sponsors
Marianne Haver Hill | Executive Director
Pisacha Wichianchan | Data Analyst
Collette Hanna | Communications Manager
L.A. Kitchen: Support and Service to Build the CommunityFounded by Robert Egger, L.A. Kitchen is using the ingenuity of a social enterprise, the compassion of a strong volunteer base, and the business sense of an entrepreneur to make a difference in the lives of Transitional Age Youth (TAY) and ex-offenders.
L.A. Kitchen’s Empower LA program provides free 14-week training to TAY youth and justice-involved adults, with training in food prep, culinary skills, and self-empowerment programs. The strength of the program is the older participants who are transitioning out of incarceration and homelessness can impart valuable life lessons to the younger participants of Empower.
The Impact LA program proliferates the fight against food waste by utilizing good but less-than-pretty produce and partnerships with charitable organizations serving vulnerable populations. In 2017, Impact LA launched an initiative to feed low income elders healthy meals, called the Super Seniors Sites. The program aims to deliver an average of 15,000 meals a month to retirees in LA County.
In 2017, Impact LA launched an initiative to feed low income elders healthy meals, called the Super Seniors Sites.
GOAL 7:
Build More Livable Communities
GOAL 6:
Increase Global Connectedness
Foreign Direct InvestmentThe 2nd annual FDI study to obtain an understanding of the impact of international investment to the regional economy was conducted in 2017. In LA County, Foreign Owned Enterprises (FOEs) accounted for:
GOAL 1 :
Invest In Our People
GOAL 2:
Strengthen Local Industry Clusters
LAP3 Launches!Through a partnership between the Los Angeles Chamber of Commerce, County of Los Angeles, City of Los Angeles, LA Unified School District, LA Community College District, local Cal State Universities (CSU 5), LA Housing Service Agency and other public, philanthropic and community-based organizations, the Los Angeles Performance Partnership Pilot (LAP3) was launched to address education, employment, housing and well-being services for the area’s 170,000 disconnected youth, who are not in school or employed.
In July 2017, Los Angeles County’s 19 community colleges, in partnership with the Los Angeles County Economic Development Corporation (LAEDC), the Los Angeles Area Chamber of Commerce, and the Center of Excellence for Labor Market Research at Mt. San Antonio College in Walnut, launched the Center for a Competitive Workforce.
The Center, which is housed at the LAEDC, is dedicated to training students for today’s highly skilled and technical jobs. Almost immediately, the Center conducted analysis of labor supply and demand in specific occupations and skill sets, distributed through its Powering Economic Opportunity report. Some key findings were:
The region’s community colleges are uniquely suited to train, educate, and upskill the LA Basin’s workforce of the future.
community colleges
776,000 523,000+ 200+ 28students served career education students career education programs
Industry Cluster Development Efforts Continue to Gain MomentumLAEDC continues to activate business, labor, education and public sector leaders to protect and grow LA County’s leading export-oriented industry clusters. Accomplishments in 2017 include:
• Convening 11 industry council meetings to develop policies and initiatives to grow capacity in the Advanced Transportation and Aerospace and Defense industry sectors.
• Launching the Digital Media and Entertainment Industry Council.• Collaborating with over 19 community colleges to activate innovative models for business engagement in Career Technical
Education Programs.• Providing support for the development of a new ocean-related research, education and business hub at the Port of Los
Angeles in San Pedro.
GOAL 3:
Accelerate Innovation and Entrepreneurship
Innovate LA: A Huge Success!The culmination of InnovateLA 2017 was the partnership with LA CoMotion, a five-day mobility expo and festival. Set within the two-week InnovateLA series of events, LA CoMotion featured exhibitions, demonstrations, workshops, interactive spaces, and more. Tech innovators and startup entrepreneurs helped display and discuss the role technology plays in the disruptive transportation sector that will soon be our region’s new reality.
With 110 events and over 500 hours of total programming, InnovateLA 2017 positively impacted tens of thousands of like-minded, civically engaged innovators across LA County’s diverse industries.
1 1 0TOTAL EVENTS
5 0 0TOTAL HOURS OF PROGRAMMING
2 5 , 0 0 0ATTENDEES
5 . 2 MDIGITAL IMPRESSIONS
3 5TOPICS COVERED
LA County Assessor: Business Friendly One Stop ShopBy Robert Kalonian, LA County Assessor’s Office
Los Angeles County Assessor Jeffrey Prang’s commitment to integrity, transparency, and innovation in government has revolutionized what is the largest local assessment agency in the state.
Two achievements in particular have a business friendly impact on the Los Angeles County business community: the Low-Value Ordinance and the One-Stop Public Service Counter. Aside from identifying and appraising real estate, the Assessor is
responsible for the valuation of business personal property (office equipment, furniture, etc.). To ease the burden on an estimated 50,000 small business owners across the County while simultaneously improving internal efficiencies, the Assessor’s Office worked with the Board of Supervisors to raise the minimum reporting threshold from $2,000 to $5,000. Supervisors unanimously approved the request, providing approximately $3.4 million in tax relief each year for small business owners.
In the spirit of providing the best possible service to taxpayers, a One-Stop Public Service Counter was opened at the Hall of Administration. Staff from the Office of the Assessor, the Department of the Auditor-Controller, and the Office of the Treasurer and Tax Collector were cross-trained to assist taxpayers with a range of issues pertaining to the property tax system, assisting over 50,000 people thus far.
In 2017, the Certificate of Excellence in Assessment Administration (CEAA) was awarded to the Los Angeles County Office of the Assessor, making it the first and only jurisdiction in California to have earned this prestigious honor - the highest honor that a public assessment agency can attain.
GOAL 4:
Be More Business Friendly
LAEDC Business Assistance ProgramThe Business Assistance Team played a critical role in helping LA County businesses thrive and grow in 2017.
GOAL 5:
Remove Barriers to Critical Infrastructure Development
LA County Provides Critical Infrastructure SupportIn its 2017–2018 budget, the County CEO’s office passed a budget providing $758.7 million for capital projects and refurbishments to expand, replace or
refurbish capital assets and infrastructure encompassing a range of recreational, cultural, public safety, health and general governmental functions.
Supporting strategies to develop systems for new innovations in clean fuel technologies, Mercedes Daimler donated 1,000 EV chargers to be installed in Los Angeles County, primarily in underserved communities
Helping Accelerate Advanced Transportation in LA CountyLAEDC is leading efforts to catalyze our region’s fast emerging Advanced Transportation industry cluster by attracting and assisting existing zero emission bus manufacturers. The recent growth of this industry has been phenomenal, and is rapidly attracting talent and investment as firms such as BYD and Proterra accelerate their expansion into the region.
Proterra opened its new US headquarters in the City of Industry in 2017. They are now delivering buses from their new facility, at a crucial center of manufacturing and innovation in LA County.
68 FDI and Trade Consultations were conducted by the WTCLA team $2 Million in direct FDI impact
Unsolicited Proposal Program Promotes Infrastructure Development
Under this policy, launched by the Office of Extraordinary Innovation, private sector companies can submit proposals based on broad goals published by Metro. Companies are given the freedom to develop a conceptual proposal for how it might help Metro achieve its goals.
In 2017, the program received its 100th proposal since its launch only a year prior.
Outreach to and informing businesses:7,089 Businesses
Jobs attracted, expanded and retained:11,673 Jobs
Los Angeles Performance Partnership Pilot (LAP3)
2017–2020 Strategic PlanServing Disconnected Youth
To engage foreign investors and encourage more investments:
2017 Select LA SummitTo continue marketing the LA region’s cultural diversity and investment opportunities, the Select LA Summit was held in June 2017, with the highest participation rate to date. The Summit attracted attendees from 27 countries, with a keynote by LA Mayor Eric Garcetti, one of the Select LA’s creators. The event received a Silver Award from the International Economic Development Council for excellence in the Special Event category.
202,429 Jobs 4,298 Firms from
generating
Center for Competitive Workforce
Addressing HomelessnessHousing: Measure H Funding RecommendationsOn June 13, 2017, the Board of Supervisors unanimously approved a spending package to deploy more than $1 billion of Measure H funds into local communities over the next three years, all part of a plan developed by a multi-sector group of 50 community leaders. This marks a key milestone in the county’s ambitious commitment to combat homelessness. Implementation began on July 1.
P R O P E L L I N G A L L O F L A C O U N T Y T H R O U G H PA R T N E R C O L L A B O R AT I O N ! V I S I T P R O P E L . L A / A N N UA L R E P O R T F O R M O R E 2 0 1 7 C O U N T Y W I D E S T R AT E G I C P L A N AC C O M P L I S H M E N T S .
L.A. Kitchen: Support and Service to Build the CommunityFounded by Robert Egger, L.A. Kitchen is using the ingenuity of a social enterprise, the compassion of a strong volunteer base, and the business sense of an entrepreneur to make a difference in the lives of Transitional Age Youth (TAY) and ex-offenders.
L.A. Kitchen’s Empower LA program provides free 14-week training to TAY youth and justice-involved adults, with training in food prep, culinary skills, and self-empowerment programs. The strength of the program is the older participants who are transitioning out of incarceration and homelessness can impart valuable life lessons to the younger participants of Empower.
The Impact LA program proliferates the fight against food waste by utilizing good but less-than-pretty produce and partnerships with charitable organizations serving vulnerable populations. In 2017, Impact LA launched an initiative to feed low income elders healthy meals, called the Super Seniors Sites. The program aims to deliver an average of 15,000 meals a month to retirees in LA County.
In 2017, Impact LA launched an initiative to feed low income elders healthy meals, called the Super Seniors Sites.
GOAL 7:
Build More Livable Communities
GOAL 6:
Increase Global Connectedness
Foreign Direct InvestmentThe 2nd annual FDI study to obtain an understanding of the impact of international investment to the regional economy was conducted in 2017. In LA County, Foreign Owned Enterprises (FOEs) accounted for:
GOAL 1 :
Invest In Our People
GOAL 2:
Strengthen Local Industry Clusters
LAP3 Launches!Through a partnership between the Los Angeles Chamber of Commerce, County of Los Angeles, City of Los Angeles, LA Unified School District, LA Community College District, local Cal State Universities (CSU 5), LA Housing Service Agency and other public, philanthropic and community-based organizations, the Los Angeles Performance Partnership Pilot (LAP3) was launched to address education, employment, housing and well-being services for the area’s 170,000 disconnected youth, who are not in school or employed.
In July 2017, Los Angeles County’s 19 community colleges, in partnership with the Los Angeles County Economic Development Corporation (LAEDC), the Los Angeles Area Chamber of Commerce, and the Center of Excellence for Labor Market Research at Mt. San Antonio College in Walnut, launched the Center for a Competitive Workforce.
The Center, which is housed at the LAEDC, is dedicated to training students for today’s highly skilled and technical jobs. Almost immediately, the Center conducted analysis of labor supply and demand in specific occupations and skill sets, distributed through its Powering Economic Opportunity report. Some key findings were:
The region’s community colleges are uniquely suited to train, educate, and upskill the LA Basin’s workforce of the future.
community colleges
776,000 523,000+ 200+ 28students served career education students career education programs
Industry Cluster Development Efforts Continue to Gain MomentumLAEDC continues to activate business, labor, education and public sector leaders to protect and grow LA County’s leading export-oriented industry clusters. Accomplishments in 2017 include:
• Convening 11 industry council meetings to develop policies and initiatives to grow capacity in the Advanced Transportation and Aerospace and Defense industry sectors.
• Launching the Digital Media and Entertainment Industry Council.• Collaborating with over 19 community colleges to activate innovative models for business engagement in Career Technical
Education Programs.• Providing support for the development of a new ocean-related research, education and business hub at the Port of Los
Angeles in San Pedro.
GOAL 3:
Accelerate Innovation and Entrepreneurship
Innovate LA: A Huge Success!The culmination of InnovateLA 2017 was the partnership with LA CoMotion, a five-day mobility expo and festival. Set within the two-week InnovateLA series of events, LA CoMotion featured exhibitions, demonstrations, workshops, interactive spaces, and more. Tech innovators and startup entrepreneurs helped display and discuss the role technology plays in the disruptive transportation sector that will soon be our region’s new reality.
With 110 events and over 500 hours of total programming, InnovateLA 2017 positively impacted tens of thousands of like-minded, civically engaged innovators across LA County’s diverse industries.
1 1 0TOTAL EVENTS
5 0 0TOTAL HOURS OF PROGRAMMING
2 5 , 0 0 0ATTENDEES
5 . 2 MDIGITAL IMPRESSIONS
3 5TOPICS COVERED
LA County Assessor: Business Friendly One Stop ShopBy Robert Kalonian, LA County Assessor’s Office
Los Angeles County Assessor Jeffrey Prang’s commitment to integrity, transparency, and innovation in government has revolutionized what is the largest local assessment agency in the state.
Two achievements in particular have a business friendly impact on the Los Angeles County business community: the Low-Value Ordinance and the One-Stop Public Service Counter. Aside from identifying and appraising real estate, the Assessor is
responsible for the valuation of business personal property (office equipment, furniture, etc.). To ease the burden on an estimated 50,000 small business owners across the County while simultaneously improving internal efficiencies, the Assessor’s Office worked with the Board of Supervisors to raise the minimum reporting threshold from $2,000 to $5,000. Supervisors unanimously approved the request, providing approximately $3.4 million in tax relief each year for small business owners.
In the spirit of providing the best possible service to taxpayers, a One-Stop Public Service Counter was opened at the Hall of Administration. Staff from the Office of the Assessor, the Department of the Auditor-Controller, and the Office of the Treasurer and Tax Collector were cross-trained to assist taxpayers with a range of issues pertaining to the property tax system, assisting over 50,000 people thus far.
In 2017, the Certificate of Excellence in Assessment Administration (CEAA) was awarded to the Los Angeles County Office of the Assessor, making it the first and only jurisdiction in California to have earned this prestigious honor - the highest honor that a public assessment agency can attain.
GOAL 4:
Be More Business Friendly
LAEDC Business Assistance ProgramThe Business Assistance Team played a critical role in helping LA County businesses thrive and grow in 2017.
GOAL 5:
Remove Barriers to Critical Infrastructure Development
LA County Provides Critical Infrastructure SupportIn its 2017–2018 budget, the County CEO’s office passed a budget providing $758.7 million for capital projects and refurbishments to expand, replace or
refurbish capital assets and infrastructure encompassing a range of recreational, cultural, public safety, health and general governmental functions.
Supporting strategies to develop systems for new innovations in clean fuel technologies, Mercedes Daimler donated 1,000 EV chargers to be installed in Los Angeles County, primarily in underserved communities
Helping Accelerate Advanced Transportation in LA CountyLAEDC is leading efforts to catalyze our region’s fast emerging Advanced Transportation industry cluster by attracting and assisting existing zero emission bus manufacturers. The recent growth of this industry has been phenomenal, and is rapidly attracting talent and investment as firms such as BYD and Proterra accelerate their expansion into the region.
Proterra opened its new US headquarters in the City of Industry in 2017. They are now delivering buses from their new facility, at a crucial center of manufacturing and innovation in LA County.
68 FDI and Trade Consultations were conducted by the WTCLA team $2 Million in direct FDI impact
Unsolicited Proposal Program Promotes Infrastructure Development
Under this policy, launched by the Office of Extraordinary Innovation, private sector companies can submit proposals based on broad goals published by Metro. Companies are given the freedom to develop a conceptual proposal for how it might help Metro achieve its goals.
In 2017, the program received its 100th proposal since its launch only a year prior.
Outreach to and informing businesses:7,089 Businesses
Jobs attracted, expanded and retained:11,673 Jobs
Los Angeles Performance Partnership Pilot (LAP3)
2017–2020 Strategic PlanServing Disconnected Youth
To engage foreign investors and encourage more investments:
2017 Select LA SummitTo continue marketing the LA region’s cultural diversity and investment opportunities, the Select LA Summit was held in June 2017, with the highest participation rate to date. The Summit attracted attendees from 27 countries, with a keynote by LA Mayor Eric Garcetti, one of the Select LA’s creators. The event received a Silver Award from the International Economic Development Council for excellence in the Special Event category.
202,429 Jobs 4,298 Firms from
generating
Center for Competitive Workforce
Addressing HomelessnessHousing: Measure H Funding RecommendationsOn June 13, 2017, the Board of Supervisors unanimously approved a spending package to deploy more than $1 billion of Measure H funds into local communities over the next three years, all part of a plan developed by a multi-sector group of 50 community leaders. This marks a key milestone in the county’s ambitious commitment to combat homelessness. Implementation began on July 1.
P R O P E L L I N G A L L O F L A C O U N T Y T H R O U G H PA R T N E R C O L L A B O R AT I O N ! V I S I T P R O P E L . L A / A N N UA L R E P O R T F O R M O R E 2 0 1 7 C O U N T Y W I D E S T R AT E G I C P L A N AC C O M P L I S H M E N T S .
L.A. Kitchen: Support and Service to Build the CommunityFounded by Robert Egger, L.A. Kitchen is using the ingenuity of a social enterprise, the compassion of a strong volunteer base, and the business sense of an entrepreneur to make a difference in the lives of Transitional Age Youth (TAY) and ex-offenders.
L.A. Kitchen’s Empower LA program provides free 14-week training to TAY youth and justice-involved adults, with training in food prep, culinary skills, and self-empowerment programs. The strength of the program is the older participants who are transitioning out of incarceration and homelessness can impart valuable life lessons to the younger participants of Empower.
The Impact LA program proliferates the fight against food waste by utilizing good but less-than-pretty produce and partnerships with charitable organizations serving vulnerable populations. In 2017, Impact LA launched an initiative to feed low income elders healthy meals, called the Super Seniors Sites. The program aims to deliver an average of 15,000 meals a month to retirees in LA County.
In 2017, Impact LA launched an initiative to feed low income elders healthy meals, called the Super Seniors Sites.
GOAL 7:
Build More Livable Communities
GOAL 6:
Increase Global Connectedness
Foreign Direct InvestmentThe 2nd annual FDI study to obtain an understanding of the impact of international investment to the regional economy was conducted in 2017. In LA County, Foreign Owned Enterprises (FOEs) accounted for:
GOAL 1 :
Invest In Our People
GOAL 2:
Strengthen Local Industry Clusters
LAP3 Launches!Through a partnership between the Los Angeles Chamber of Commerce, County of Los Angeles, City of Los Angeles, LA Unified School District, LA Community College District, local Cal State Universities (CSU 5), LA Housing Service Agency and other public, philanthropic and community-based organizations, the Los Angeles Performance Partnership Pilot (LAP3) was launched to address education, employment, housing and well-being services for the area’s 170,000 disconnected youth, who are not in school or employed.
In July 2017, Los Angeles County’s 19 community colleges, in partnership with the Los Angeles County Economic Development Corporation (LAEDC), the Los Angeles Area Chamber of Commerce, and the Center of Excellence for Labor Market Research at Mt. San Antonio College in Walnut, launched the Center for a Competitive Workforce.
The Center, which is housed at the LAEDC, is dedicated to training students for today’s highly skilled and technical jobs. Almost immediately, the Center conducted analysis of labor supply and demand in specific occupations and skill sets, distributed through its Powering Economic Opportunity report. Some key findings were:
The region’s community colleges are uniquely suited to train, educate, and upskill the LA Basin’s workforce of the future.
community colleges
776,000 523,000+ 200+ 28students served career education students career education programs
Industry Cluster Development Efforts Continue to Gain MomentumLAEDC continues to activate business, labor, education and public sector leaders to protect and grow LA County’s leading export-oriented industry clusters. Accomplishments in 2017 include:
• Convening 11 industry council meetings to develop policies and initiatives to grow capacity in the Advanced Transportation and Aerospace and Defense industry sectors.
• Launching the Digital Media and Entertainment Industry Council.• Collaborating with over 19 community colleges to activate innovative models for business engagement in Career Technical
Education Programs.• Providing support for the development of a new ocean-related research, education and business hub at the Port of Los
Angeles in San Pedro.
GOAL 3:
Accelerate Innovation and Entrepreneurship
Innovate LA: A Huge Success!The culmination of InnovateLA 2017 was the partnership with LA CoMotion, a five-day mobility expo and festival. Set within the two-week InnovateLA series of events, LA CoMotion featured exhibitions, demonstrations, workshops, interactive spaces, and more. Tech innovators and startup entrepreneurs helped display and discuss the role technology plays in the disruptive transportation sector that will soon be our region’s new reality.
With 110 events and over 500 hours of total programming, InnovateLA 2017 positively impacted tens of thousands of like-minded, civically engaged innovators across LA County’s diverse industries.
1 1 0TOTAL EVENTS
5 0 0TOTAL HOURS OF PROGRAMMING
2 5 , 0 0 0ATTENDEES
5 . 2 MDIGITAL IMPRESSIONS
3 5TOPICS COVERED
LA County Assessor: Business Friendly One Stop ShopBy Robert Kalonian, LA County Assessor’s Office
Los Angeles County Assessor Jeffrey Prang’s commitment to integrity, transparency, and innovation in government has revolutionized what is the largest local assessment agency in the state.
Two achievements in particular have a business friendly impact on the Los Angeles County business community: the Low-Value Ordinance and the One-Stop Public Service Counter. Aside from identifying and appraising real estate, the Assessor is
responsible for the valuation of business personal property (office equipment, furniture, etc.). To ease the burden on an estimated 50,000 small business owners across the County while simultaneously improving internal efficiencies, the Assessor’s Office worked with the Board of Supervisors to raise the minimum reporting threshold from $2,000 to $5,000. Supervisors unanimously approved the request, providing approximately $3.4 million in tax relief each year for small business owners.
In the spirit of providing the best possible service to taxpayers, a One-Stop Public Service Counter was opened at the Hall of Administration. Staff from the Office of the Assessor, the Department of the Auditor-Controller, and the Office of the Treasurer and Tax Collector were cross-trained to assist taxpayers with a range of issues pertaining to the property tax system, assisting over 50,000 people thus far.
In 2017, the Certificate of Excellence in Assessment Administration (CEAA) was awarded to the Los Angeles County Office of the Assessor, making it the first and only jurisdiction in California to have earned this prestigious honor - the highest honor that a public assessment agency can attain.
GOAL 4:
Be More Business Friendly
LAEDC Business Assistance ProgramThe Business Assistance Team played a critical role in helping LA County businesses thrive and grow in 2017.
GOAL 5:
Remove Barriers to Critical Infrastructure Development
LA County Provides Critical Infrastructure SupportIn its 2017–2018 budget, the County CEO’s office passed a budget providing $758.7 million for capital projects and refurbishments to expand, replace or
refurbish capital assets and infrastructure encompassing a range of recreational, cultural, public safety, health and general governmental functions.
Supporting strategies to develop systems for new innovations in clean fuel technologies, Mercedes Daimler donated 1,000 EV chargers to be installed in Los Angeles County, primarily in underserved communities
Helping Accelerate Advanced Transportation in LA CountyLAEDC is leading efforts to catalyze our region’s fast emerging Advanced Transportation industry cluster by attracting and assisting existing zero emission bus manufacturers. The recent growth of this industry has been phenomenal, and is rapidly attracting talent and investment as firms such as BYD and Proterra accelerate their expansion into the region.
Proterra opened its new US headquarters in the City of Industry in 2017. They are now delivering buses from their new facility, at a crucial center of manufacturing and innovation in LA County.
68 FDI and Trade Consultations were conducted by the WTCLA team $2 Million in direct FDI impact
Unsolicited Proposal Program Promotes Infrastructure Development
Under this policy, launched by the Office of Extraordinary Innovation, private sector companies can submit proposals based on broad goals published by Metro. Companies are given the freedom to develop a conceptual proposal for how it might help Metro achieve its goals.
In 2017, the program received its 100th proposal since its launch only a year prior.
Outreach to and informing businesses:7,089 Businesses
Jobs attracted, expanded and retained:11,673 Jobs
Los Angeles Performance Partnership Pilot (LAP3)
2017–2020 Strategic PlanServing Disconnected Youth
To engage foreign investors and encourage more investments:
2017 Select LA SummitTo continue marketing the LA region’s cultural diversity and investment opportunities, the Select LA Summit was held in June 2017, with the highest participation rate to date. The Summit attracted attendees from 27 countries, with a keynote by LA Mayor Eric Garcetti, one of the Select LA’s creators. The event received a Silver Award from the International Economic Development Council for excellence in the Special Event category.
202,429 Jobs 4,298 Firms from
generating
Center for Competitive Workforce
Addressing HomelessnessHousing: Measure H Funding RecommendationsOn June 13, 2017, the Board of Supervisors unanimously approved a spending package to deploy more than $1 billion of Measure H funds into local communities over the next three years, all part of a plan developed by a multi-sector group of 50 community leaders. This marks a key milestone in the county’s ambitious commitment to combat homelessness. Implementation began on July 1.
P R O P E L L I N G A L L O F L A C O U N T Y T H R O U G H PA R T N E R C O L L A B O R AT I O N ! V I S I T P R O P E L . L A / A N N UA L R E P O R T F O R M O R E 2 0 1 7 C O U N T Y W I D E S T R AT E G I C P L A N AC C O M P L I S H M E N T S .
Samuel Marquez | Program Manager
Seven goals. 30 objectives. 106 strategies. The implementation of the 2016-2020 Strategic Plan for Economic Development for Los Angeles County is an ambitious endeavor! Our Many Voices are hundreds of stakeholders working on making this Plan a reality in every sector of our region—business, labor, government, education, nonprofits, faith organizations, environmental groups, and more. This 2017 report is just a snapshot of the many exciting Plan initiatives being done in our region. For more updates on the Plan’s progress and highlights from our partners, visit propel.la/annualreport.
We re-branded the Plan “Propel LA” in the spring of 2017, hired an implementation team, held a launch party at Cal State LA, designed and unveiled our website and social media, and uploaded over 50 metrics that will help us track Plan progress.
Our Propel LA team has also attended more than 300 meetings to learn more about the Strategic Plan “in action.” Much of our team’s focus has been on Goal One “Invest in Our People” and Goal Seven “Building Livable Communities,” while at the same time, we stay in regular communication with our LAEDC colleagues who are staffing Goals Two through Six.
On occasion, the team has had opportunities to do “matchmaking” between organizations that have resources with those that need these resources. Our community involvement has allowed us to become advocates for causes and organizations that deserve more exposure for their good work.
We are planning several new exciting projects that will help to strengthen the implementation of multiple strategies within the Plan; these projects will roll out in 2018.
What has been particularly gratifying in my observations of what’s happening through a regional lens is to see how silos are being broken down as people are working collaboratively on shared goals and systems change.
We are especially grateful to our funders, our Advisory Council, our Lead Partners, and to our stakeholders, all of whom are helping to make the Strategic Plan our 1 Purpose: to create greater equity and prosperity for all who live in Los Angeles County!
Marianne Haver Hill | Executive Director, Propel LA
LAUNCH PARTY
Propel L.A. officially launched the Countywide Strategic Plan in
an exuberant way on June 8, 2017, opening a celebratory party
with a flash mob encouraging attendees to envision a “Brand
New Day.” Hosted at the Luckman Fine Arts Complex at Cal
State LA, attendees heard from Cal State LA President William
Covino, LA County CEO Sachi Hamai, Bank of America President
Raul Anaya, and LAEDC CEO Bill Allen. Marianne Haver Hill,
Propel L.A. Executive Director then provided an overview of
the inspiration behind the Strategic Plan, to set the stage for
greater collaboration on implementation. Party guests closed the
evening by launching fun toy propellers into the air, to symbolize
propelling the region into the future through our shared efforts!
7 Goals.Many Voices.1 Purpose.
Through the work of over 500 partners, various groups became an integral part of the Propel L.A. team, at varying levels. For a complete list of the more than 500 stakeholder groups participating in the development and implementation of the
Countywide Strategic Plan, visit our website at propel.la/annualreport
Many thanks for the continued and increased partnership of our stakeholders!
Lead PartnersIn 2017, Propel L.A. formed partnerships with 18 champions of the plan, our Lead Partners. Lead Partners are key to success of the Plan and the region, taking a significant role in implementing its goals and strategies.
• Biocom• California State University, Dominguez Hills• California State University, Long Beach• California State University, Los Angeles• California State University, Northridge• CalPoly, Pomona• First 5 LA• LA Area Chamber of Commerce• LA Cleantech Incubator• LA Community College District• LA County Business Federation (BizFed)• LA County, Chief Executive Office• LA County Department of Public Works• LA County Metropolitan Transportation Authority (Metro)• LA County Office of Education• LA/OC Regional Consortium• UNITE LA• World Trade Center, Los Angeles
Banker’s Advisory GroupThe Banker’s Advisory Group convened several meetings in 2017 – the first time top executives in the Los Angeles banking industry have met regularly since the 1960s!
• Bank of America• Citibank• Comerica • JP Morgan Chase• Union Bank• US Bank• Wells Fargo
Advisory CouncilThe Advisory Council is a group of experts and leaders from throughout the Los Angeles County region who advise the Propel L.A. staff on the efforts to implement the 2016-2020 Countywide Strategic Plan for Economic Development.
Belinda Allen, Executive Director • West Angeles Community Development CorporationKate Anderson, Director • Center for Strategic Public-Private Partnerships, Los Angeles County Office of Child ProtectionDaniel Blake, PhD, Economist (Retired) • Cal State NorthridgeAnne Davis, Research Director • Working NationRenne Fraser, PhD, CEO • Fraser CommunicationsJohn Garcia, Program Officer • Education & Housing, California Community FoundationBillie Greer • The Southern California Leadership Council (Retired)Jocelyn Guihama, Deputy Director • UCLA Luskin Institute on Inequality and DemocracyRusty Hicks, President • LA County Federation of Labor, AFL-CIORicky Hodge, Dean CTE/Workforce Development • LA Southwest CollegeMaarten Lobker, Director • Brand Strategy and Management, Kaiser PermanenteManuel Pastor, PhD, Director • USC Program for Environmental and Regional EquityKenn Phillips, CEO • Valley Economic AllianceTara Roth, President • Goldhirsch Foundation/LA 2050Chris Tilly, PhD, Professor • Urban Planning, UCLA Luskin School of Public AffairsZev Yaroslavsky, Director • Los Angeles Initiative, UCLA Luskin School of Public Affairs
444 South Flower Street, 37th Floor, Los Angeles, CA 90071
(213) 622-4300
www.propel.la
Powered by
2017 ANNUAL REPORT2016 – 2020 Countywide Strategic Plan for Economic Development
Sponsors
Marianne Haver Hill | Executive Director
Pisacha Wichianchan | Data Analyst
Collette Hanna | Communications Manager
