Philippine Seven Inc.Trish R. Santos

History

Owner

Scale & Scope

Products

Revenue

1927:

1946:

1950’s:

Founded in Dallas, Texas, when an employee of Southland Ice Company, Joe C. Thompson, started selling milk, eggs and bread from an ice house.

All stores were open from 7 am to 11 pm, hence the company began to use the 7-Eleven name

At this time, 7‑Eleven stores opened in other parts of Texas for the first time. Shortly after that, 7‑Eleven expanded across state lines to Florida, Maryland, Virginia and Pennsylvania. 7‑Eleven now operated hundreds of stores across the country.

HISTORY

1963: Grew up to 1,000 stores. Also, in the same year, the store began staying open 24 hours every weekend.

1965:The  sensa(onal  semi-­‐frozen  carbonated  beverage  was  originally  introduced  as  “Icee”and  later  re-­‐launched  as  a  Slurpee  drink  by  7-Eleven’s  ad  agency

1969:7-Eleven was better known for Slurpee drinks and grew to approximately 3,500 stores in the United States and went international by opening stores in Canada

1974: The company reached its 5,000-th store milestone

Late 1970’s - Early 1980’s:7-Eleven stores opened in Australia, Sweden, Taiwan, Hong Kong, Singapore, Guam, Malaysia and the Philippines

1990’sCultural shift to a healthier lifestyle,7-Eleven built an infrastructure to support fresh food products delivered daily, even on holidays, at its 15,000 stores. By 1999, Southland spun off all of its businesses except 7-eleven which then lead to it officially changing its name to 7-Eleven, Inc.

HISTORY

JAPAN HISTORY1974: First 7-eleven convenience store opened in Tokyo

1980:The company ran into financial difficulties, selling off its ice division, and was rescued from bankruptcy by Ito-Yokado Southland Corporation entered into bankruptcy protection

1991: IYG, The Japanese company gained a controlling share of 7-Eleven,acquired 70% of Southland’s common stock

2005: Ito-Yokado formed Seven & I Holdings Co. and 7- Eleven became its subsidiary

October 26,1982:

November 29,1982:

February 15,1983:

PHILIPPINES HISTORYPhilippine Seven Corp. (PSC) acquired the license agreement to use the 7-Eleven Convenience Store system in the entire Philippines

PSC was registered with SEC The incorporators were Jose T. Pardo, Vicente T. Paterno and Francisco R. Sibal

They left to undergo a five-week in-depth training in their respective fields

August 21, 1983:The assassination of Ninoy Aquino at the Manila International Airport triggered the steady deterioration of the economic and political situation in the country.

February 29, 1984: PSC gamely opened its first 7-Eleven convenience store, located at the corner of EDSA and Kamias Streets in Kamuning, Quezon City

April 1984: The second 7-Eleven convenience store was opened at President Ave., BF Homes, Parañaque

1984 to 1985:PSC lost money. Francis R. Sibal was compelled to sell his share in the company and relinquish his responsibilities as

executive vice president and managing director.

October 1985:Third 7-Eleven convenience store at the corner of Harrison

and Libertad Streets in Pasay City in Pasay City.

May 19, 1988:PSC's sister company, Philippine Seven Properties Corporation (PSPC) was registered with SEC, and its incorporators were Manuel Agustines, Jorge Araneta, Jose Pardo, Vicente Paterno, and Alfredo Ramos.

BIRTHDATE: NOVEMBER 25,1925 DIED: JANUARY 28,20013 • became the President before his

father's death in 1961 • Mr. Thompson stepped down as

chairman in 1991 but remained vice chairman until 1996 as Southland spun off all its businesses except the 7-Eleven stores

Joe C. Thompson Jr.

Fun Facts 7-ELEVEN RAN THE

FIRST TELEVISION ADVERTISEMENT FOR A CONVENIENCE STORE IN 1949

THE SLURPEE WAS INVENTED AT A DAIRY QUEEN

EVERY YEAR SINCE 2002, 7-ELEVEN HAS GIVEN AWAY FREE SMALL SLURPEES TO CELEBRATE THE COMPANY’S BIRTHDAY ON JULY 11 (7/11)

7-ELEVENS ARE DIFFERENT ALL AROUND THE WORLD

ALMOST ALL SLURPEE FLAVORS ARE CONSIDERED KOSHER PAREVE (FOOD THAT IS NEITHER MEAT NOR DAIRY).

Products

FRESH HOT

OFF THE SHELF

Siomai: P25

Price

Budget Siopao: P29Pastariffic: P42 to 79

Stuffed Pandesal: P20

Hotcup: P20Pinoy Rice Meal: P49 to 79

Rice Meal Express: P29 to 49Hotdog: P29Siksik Meals: P52 to 56

Sandwich: P69

Gulp Softdrinks:12 oz. - P18 16 oz. - P 20 22 oz. - P25 32 oz. - P35

Gulp Premium:

12 oz. - P22 16 oz. - P25 22 oz. - P30 32 oz. - P40

SERVICES

How to become a 7-Eleven franchisee?

1

2

3

Attend a seminar in your area (not mandatory)

Complete Application

Sales Manager Interview

How to become a 7-Eleven franchisee?

Business Planning

Store Selection

Qualification Testing

Training

Agreement Signing

Final Interview

8

7

6

5

4

9

Qualification Testing

  •   Ability  to  fund  investment  requirement         •  Willing  to  undergo  full-­‐(me,  4  to  8  weeks      

training     •  Willing  to  devote  (me  to  oversee  day-­‐to-­‐day      

opera(ons     •  Willingness  to  work  within  the  franchisor's      

guidance     •   Ready  to  put  hard  work,  manage  people,      

monitor  finances,  and  be  a  crea(ve  salesperson  and  help  foster  a  shopping  environment  that  en(ces  your  customers.  

  •  Must  not  and  is  not  directly  or  indirectly      engaged  in  any  similar  business  in  conflict  with  7-­‐Eleven

Promotions

Promotions

Important Franchising FAQ’s

What are the qualifications of a 7-eleven franchisee?

You love a good challenge, ready to put in hardwork, manage people and monitor finances, be a creative salesperson and help foster a shopping environment that entices your customers. • A self-driven entrepreneur; • Knows how to motivate his staff; • Willing to directly oversee the operations of a 7-Eleven • Service oriented, hardworking and possess strong entrepreneurial skills • Financially capable to fund the investment • Must not and is not directly or indirectly engaged in any similar business in conflict with 7-Eleven

If I don’t have a location can I apply for a franchise?

Yes, you can still apply

Can a corporation apply for a franchise?Yes, a corporation may apply the franchise, but it is the required that the majority shareholder be the principal applicant and attends the training.

How much is the return on investment?The convenience store profitability is dependent on several factors such as; satisfying customer’s needs; how well you implement and work the 7-Eleven operating principles; sales performance; and your ability to control operating expenses. Other questions on financial viability will be discussed only during the application process.

How much is the investment required for a potential franchisee to own a 7-eleven?

The financial requirement ranges from P1 to P5 Million.

What is included in the investment?

The investment includes the operational rights of the store, equipment and facilities, furniture and fixtures, air-con system, signage, and initial inventory.

What is the required lot size or floor area?Ideally 120 square meters

Important Franchising FAQ’s

BALANCE SHEET

INCOME STATEMENT

CASHFLOWS

SOURCES:

• http://www.7-eleven.com.ph/about711.php?title=Organizational%20Chart

• https://apply.7-eleven.com/7-eleven/leadPersonalProfile.jsp

• http://franchise.7-eleven.com/franchise/franchise-process

• http://www.nytimes.com/2003/01/30/business/john-thompson-77-leader-of-big-expansion-of-7-

eleven.html • http://corp.7-eleven.com/corp/history • http://mentalfloss.com/article/51629/11-facts-

about-7-eleven-711