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Jaipuria Institute of Management, JaipurTIME TABLE - TERM II

PGDM (2011-13)

Lecture Hall: 005

7-12 Nov, 2011

DAYS9:00 AM to

10:15 AM

10:25 AM to

11:40 AM

11:50 AM to 1:05

PM

1:05 AM-

1:50 PM

1:50 PM to

3:05 PM

3:15 PM to

4:30 PM

4:40 PM to

5:55 PM

MON

07/11HOLIDAY

TUE

08/11FM-I (9) OB-II (10) ME & BE (11)

L

unch

B

reak

BC* (7)

(1:35 pm-3:35 pm)LRAB (6)

WED

09/11Work Shop

QAM-II

(11)LRAB (7) -

THU

10/11QAM-II (12) ME & BE (12) MM-II (11) LRAB (8)

Guest

Lecture/

Class to be

notified

FM-I (10)

FRI

11/11FARMTECH 2011 / Milan

SAT

12/11FARMTECH 2011 / Milan

The Company has distributed more than 4 lakh large racks, to display the brand at all points of sale. The racks

created so much impact that even competitors like market leader Frito-Lays introduced its own version of wafer

racks. Within six months of the launch, Bingo was available in more than 2,50,000 retailers across thecountry. according to which all retail stores of Future group like Food Bazaar, Big Bazaar, and Kishore Biyanis

S.No. Courses Faculty

BC Business Communication GENPACT Trainer (Visiting

FM-I Financial Management - I Dr. Shailesh RastogiLRAB Legal And Regulatory Aspects of Visiting Faculty

ME & BE Macro Economics & BE Dr. Prerna Jain

MM-II Marketing Management-II Dr. Sheenu Jain

OB-II Organization Behavior -II Dr. Pradeep Kautish

QAM-II Quantitative Analysis for Managers - Prof. Lokesh Vijayvargy

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Fair Price etc will stock only ITCs Bingo entire cigarette distribution network including betel shops are being

used to distribute the product to a wide range of consumers

Brand recall along with 16 flavors in three SKUs helped ITC to capture 16% of market share in just 18months.

Thus, apart from what the flamingo has and lacks, a certain prof Sunder Raman talks about tangy lemon

pickle and chips between Tamil-speaking lessons. Similarly, a spoof of tele-marketing ads dubbed inHindi - complete with staccato voice and pretentious excitement about the product - talks about Mad

Angles; two friends get confused between five liars and the company's "Live Wires"; and a CBI

inspector clarifies the difference between the criminal Zango and Bingo Potato wafers. All this for better brand recall. "We are trying to play with similar sounding words to get the brand name

Bingo to register in consumers' minds," says Ravi Naware, chief executive, foods division, ITC.

ITC has big investment plans for the snacks project. Naware specifies, "In two years, we will invest Rs 150crore; Rs. 60-70 crore has already been invested in the initial rollout." The target too, is aggressive. "We are

eyeing a 25 per cent share of the Rs 2,000 crore organised packaged snacks market in the next four-to-five

years."demolishes many myths. With this launch, ITC Foods ended up blowing 30-40% of its media budget on new

media campaignssomething unheard of in a market where the Internet is used mainly for lead generation andrarely, if ever, for brand-building.

The traditional conceptual model for creating any advertising or marketing communications message is the

AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action.A value proposition is an analysis and quantified review of the benefits, costs and value that an organization can

deliver to customers and other constituent groups within and outside of the organization. It is also a positioningof value, where Value = Benefits - Cost (cost includes risk)

Functionality of a product or service can also make a big impact when it comes to value proposition. For

example, one company may offer a cell phone that offers an expanded address book at no extra charge, whereasanother company may have the same phone for sale, but without the expanded address book. For customers

who like to get the most for their money, chances are people will buy from Company One, rather than pay the

same prices for Company Twos smaller address book offering.Value propositions can be used to position value to a range of constituents such as:

Customers to explain why a customer should buy from a supplier (see customer value proposition).

Partners - for the purposes of strategic alliances or joint ventures.Internal departments for example where an I.T. department is creating an internal business case to present tothe board for funding.

Employees for recruiting new people or for retaining and motivating existing employees. This is sometimes

called the H.R. (Human Resources) or employee value proposition.Suppliers to explain why a supplier should want to be a supplier to an organisation or customer.

* BC classes are of 2 hours.

Bingo has a unique musical sound that is loved by

everyone. It is one of the properties that is remembered byeveryone and it is used to recall the brand by every agegroup.

Dr. Swati Soni

PGDM Chairperson