6Connex_Partner_Metrics_User_Guide_Web3D_Host

Copyright © 2008 Design Reactor, Inc.

Partner Metrics User Guide

Partner Metrics User Guide Virtual Experience Platform v4.0

11/12/09

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Table of Contents About This Document............................................................................................................... 3

Terms of Use ............................................................................................................................. 3 Partner Metrics Main Dashboard............................................................................................. 4

Metrics Reports......................................................................................................................... 6 Reading Metrics Reports.......................................................................................................... 8

User Reports ............................................................................................................................. 9 List of Metrics Reports........................................................................................................... 11

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About This Document This document is an instruction manual for the Virtual Experience Platform v4.0 Control Panel’s Metrics and Reporting functionality for Partners. It presents features that enable partners to access and understand a range of analytics for assessing virtual event performance and ROI. This manual covers partner-generated reports that provide information and insight on how frequently users are viewing, downloading, and previewing booth content as well as the most popular items and their completion rates. Each of the numbered sections in this document refers to an area of the Control Panel online User Interface (UI) and is named as such. As our platform continues to evolve, so will this document. Please watch for future updates. If you’re not sure if you have the latest version, please contact your 6Connex event manager. We appreciate your selection of the Virtual Experience Platform v4.0 and hope you find this user guide valuable. NOTE: The information in this manual is intended for event administrators and exhibit partners only. Terms of Use

Use of this Virtual Experience Platform v4.0 Content Partner Metrics User Guide is for customers of 6Connex, Inc. only. The information contained in this document is proprietary and confidential. Distribution of this document to persons not covered under the 6Connex ‘Software as a Service Agreement’ is prohibited.

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This dashboard enables partners to manage key elements of the Virtual Experience Platform v4.0. Selecting the ‘Tracking/Metrics’ button accesses metrics. Partner Metrics Main Dashboard This main dashboard (see screenshot on next page) provides partner access to two segments of the metrics console: Metrics Reports and User Reports. These buttons also appear over every section in the metrics console for easy access and navigation. In this view, a Running Totals section provides four high level metrics segments that cover cumulative data relevant to a partner’s booth activity: Video Views, Downloads, Document Previews, and Booth Entries. Clicking the ‘Go’ button next to any of these will take the partner directly to that report section where more options for filtering/viewing data are available. The pulldown menu under these running totals allows selection of any of the four top metrics. Choosing any of the metric items will refresh the result with the data for that item. When a partner chooses a metric from the pulldown, the metrics will switch places. For example, if a user chooses the pulldown under the Downloads item and changes it to Booth Entries, the running totals will refresh with the two metrics in the place of the other. Eight other data segments covering the previous seven days’ activity are graphed under the Running Totals section: Badge Swipes, Booth Entries, Video Views, Downloads, Event Bag Adds, Video Clicks, Document Previews, and Views (overall content performance views). Clicking the ‘Go’ button beside any of these leads directly to that report section where more filter/viewing data options are available. The pulldown menus under the graphs provide access to four additional items: Drop off Rates, Completes, Replays and Front Desk Promos.

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Choosing any of the metric items will refresh the graph with the data for that item. If a partner chooses a metric that is already graphed on the page, the graphs will switch places. For example, if they choose the pulldown under the Badge Swipes graph and change it to Booth Entries, the graph will refresh to Booth Entries and the Booth Entries graph will refresh to become the Badge Swipes data.

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Metrics Reports In this section, partners can view a number of reports pertaining to their booth activity. The default options for the report contain no filters other than the start and end dates encompassing the previous seven calendar days. A partner can always return to the main dashboard by selecting the ‘Tracking/Metrics’ link on the left side of the screen. There are a number of filtering options available to customize metrics reports though not all options are available to all reports. The full set of options that are available are:

Select Report – allows the partner to select which report to view; a full list of available reports

is located at the end of this user guide. Start Date – allows the partner to select the start date for the report timeframe. End Date – allows the partner to select the end date for the report timeframe. Segment – allows the partner to select a promotional code to search by. Items – allows the partner to choose specific items to search by. Display By – allows the partner to display the report by a pre-set grouping of days.

Click the calendar icons next to the ‘Start Day’ and ‘End Day’ fields to select dates from a graphical calendar. You can automatically select a date range of the past one, three, or seven days using the buttons next to the ‘Start Day Calendar’ icon. Segment refers to the promotional code attached to the link that an attendee used to enter the event. If a partner wanted to track which attendees entered the event from a promotional banner on another site, they can assign a promotional code to the end of the main event link (which usually appears as a string similar to: ?cid=abcdefg). The tracking system will record this and allow them to use the ‘Segment’ filter to see only the attendees who used this code in resulting reports. Items – Allows partners to filter a report based on applicable items for that report level. For example, if a partner looking at a Video Views report only wants to see views for a specific video, they can filter the report to show only information for that item. Display By: - Display the report by days or weeks. When the partner has set the filters for a report, they simply click ‘Run Report’ to see the data presented in a table and chart format.

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If the partner changes their mind and wants to run the report with the defaults, they can select the ‘Clear All Current Options’ button to reset the report options. The partner can drill further into a report by clicking a bar in the resulting graph for that report and the next level of the report will be displayed. If the partner selects an item on a content specific report (such as Downloads, Video Views, Video Clicks), selecting ‘Run Report’ will show the attendees who performed an action on that piece of content.

There are several options on this page to download the data:

Choosing the printer button in the upper right prints out the table and graph as they appear on screen. Choosing the ‘Request User Data For This Report Level’ button sends a request to the event owner that a

partner is interested in this information. Once that button is selected, a message appears above it stating ‘Your Requests Have Been Processed’.

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Reading Metrics Reports Reports always start with a specific time period and drill down through additional levels, the number of which depends on the type of report. Reports such as Booth Entries, Badge Swipes and Average Time Spent In Booth have only a single drilldown level which leads to a screen showing UserIDs, the count of visits (or other applicable data) that attendees engaged in for that activity, and the opportunity to request detailed contact information for the attendee.

If the partner wants information on a specific user, they can select the checkbox for that user and then select the ‘Require User Information’ button.

The partner can select all users by choosing ‘Check All’ and then selecting ‘Require User Information.’ By choosing the printer button in the upper right, the partner can also print results as they

appear onscreen.

Content Reports such as Downloads, Event Bag Adds and Video Clicks will drill down to the content item quantities before the partner can drill down to the attendee name level.

We recommend partners review the metrics presented on the main dashboard as indicators of how their booth performed and drilling down on reports for attendees who interacted with their content as potentially being the best leads. Third party applications that are in use by event owners (e.g.: WebEx, Adobe Connect) will not have user specific activity metrics available.

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User Reports Clicking the ‘User Reports’ button from the dashboard will take the partner to a screen where they can review sets of actions by attendees.

Several search options are available for attendee data as well as a list of attendees in a table below o Partners may search by attendee First Name, Last Name, UserID (the alphanumeric string that

appears in other metrics reports when a user drills down to that level), Segment, User Type, Action and Item.

• Partners simply input the information into the field they wish to search on and select the ‘Search’ button next to that field.

• Results of the search will return in a refreshed table below. o Once the search results are returned, users can select the ‘User Activity Details’ link to see the

detailed actions by that attendee.

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Once a partner selects an attendee to review, they’re presented with a screen that contains all of that attendee’s activity. One of two buttons can then be selected: ‘Require this user information’ will send a request to the event owner for the registration information for that attendee; or ‘Download Activities CSV File’ which will generate a file with all the activity currently onscreen.

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List of Metrics Reports Baseline Metrics Reporting System for Partners/Sponsors

Event partners/sponsors have limited access to metrics specific to their booths and content. These reports are also variable date selectable and have the instant ‘1 Day’, ‘3 Days’ or ‘7 Days’ buttons available.

Event Overview - Event overview metrics for partners are specific to their booths and how attendees access their booths.

Report Description

Badge Swipes Number of badge swipes at individual booths Booth Entries Number of visitors to each booth Deeplinked Entries Number of entries via a deeplink (a direct link instead of

navigating through the event) to a booth Average Time Spent in Booth Average time users spent in each booth in the event Auditorium - Auditorium reports for partners cover how attendees are generally navigating the event such as what they’re doing in specific locations, if they’re clicking promoted items specific to that partner, and how they’re using the auditorium for partner specific presentations.

Report Description

Views - Location Performance Total number of times all content was viewed Booth - Location Performance Number of Views, Adds, and Previews for items within a

specific booth Search - Location Performance Number of Views, Adds, and Previews for items that were

accessed via Search Recommendations - Location Performance Number of Views, Adds, and Previews for items that were

accessed via a Recommendation Event Bag - Location Performance Number of items added to the event bag from specific

locations Front Desk Promos - Location Performance Number of clicks on specific content items from front desk

promos within booths Main Hall Promos - Location Performance Number of clicks on specific content items from main hall

promos Toolbar Promos - Location Performance Number of clicks on specific content items from toolbar

promos Auditorium - Location Performance Number of views, adds and previews for specific items

within the Auditorium Content - Content reports for partners provide information and insight on how frequently users are viewing, downloading, or previewing content items in their booth as well as the most popular items being viewed and downloaded and their completion rates.

Report Description

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Webinar Views Number of times specific webinars were viewed Live Link Views Number of times specific links were clicked Video Views Number of times specific videos were viewed Downloads Number of times specific content was downloaded Event Bag Adds Number of event bag adds for specific items Video Clicks Number of times specific videos were clicked (from

anywhere in the event) Document Previews Number of times specific items were previewed prior to

download Dropoff Rates - Content Performance Total number of video/audio view dropoffs for specific items

(where a user left the item before it was completed) Completes - Content Performance Total number of specific video/audio items that were

completed Replays - Content Performance Total number of specific video/audio replays

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P 000582 11-12-2009

6Connex, Inc. (“6Connex”) and Web3D Host Co. (“Partner”) are each independent contractors, and nothing herein contained shall be construed to imply the existence of a partnership or joint venture between them, nor to make either one an agent of the other. The use of the term “Partner” is not intended in any way to constitute any type of legal partnership whatsoever between 6Connex Inc. and Partner. The relationship between 6Connex, Inc. and Partner is that of independent contractor only, and is NOT employer-employee, partner, principal-agent or joint venture. 6Connex does not make any representations or endorsement of any of the products or services listed here which are provided by non-6Connex sources. Such information was provided by the named source, and 6Connex has made no effort to independently verify the products or services. Users of this information are responsible for checking with the non-6Connex source to confirm the specific implementation of their system. In any event, 6Connex shall not incur any liability as a result of the listing of this information by the named source. ©2009 Web3D Host Co. All rights reserved. Certain portions of this document were prepared under license using copyrighted material and content of 6Connex Inc. (“6Connex”), and may not be reproduced in any format without the express written permission of 6Connex. 6Connex reserves all rights and ownership in the 6Connex material and content used, and in contributions made by its employees, in the preparation of this document. 6Connex, the 6Connex logo, Virtual Experience Platform, “Where Virtual is the New Reality,” and other trademarks, service marks, and designs are registered or unregistered trademarks of 6Connex in the United States and in foreign countries. Web3D Host Co. is a trademark of Web3D Host Co. All other trademarks are property of their respective owners.

Web3D Host Co. is the one stop solution to hosting virtual trade shows, conferences or symposiums. Leveraging the 6Connex Virtual Experience Platform, Web3D Host Co. offers the tools and technical support needed to host a successful virtual event. They provide their clients with industry best practices and also give companies the tools to track potential prospects with a state-of-the-art data management system. Call them today and start planning for your next virtual event and avoid the frustration and expense associated with physical trade shows. Consultants are standing by. For more information, call 617 849-3428 or visit their front office at http://web3dhost.com.

6Connex, a wholly owned subsidiary of Design Reactor, is the pioneer of virtual experience technology marketing solutions. Our Virtual Experience Platform enables businesses and individuals to connect and engage virtually anytime and anywhere using a dimensional environment-like architecture for B2B or B2C social networking whether it’s as a tradeshow, event or conference, and beyond. 6Connex has developed award-winning, results-oriented virtual technology marketing solutions for industry leaders such as Cisco, HP and Proctor and Gamble. Visit http://www.6Connex.com.

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6Connex_Partner_Metrics_User_Guide_Web3D_Host