It’s been sixty-four years since the first Land Rover was driven. It’s time to take a look back to see just how far we’ve come.

We’ve come quite a long way

since the first Land Rover

rolled off the assembly line in

1948. Since then, Land Rover

has witnessed great change,

experienced unforgettable

triumphs and achieved more

than we could possibly have

hoped for. In celebration of our

64th birthday, we present to you:

64 Reasons to Love Land Rover.

Introduction

Land Rover has always been a company

that values innovation. Our investment in

e_TERRAIN TECHNOLOGIES is the latest

example— a new technology designed

specifically to reduce CO2 emissions and

improve efficiency.

Innovation

When we introduce the world to a new

Land Rover concept vehicle, it means

more to us than just presenting a few

sketches. To us, every concept vehicle

we produce is a window into the heart

and soul of our company; our dreams,

our aspirations, and most importantly,

our future.

Imagination

03Longevity

“I will never forget all the crazy off-road adventures I had in my dependable D1. Over 189,555 miles and still going!”

- Eddie B, Land Rover Owner

Adventure04

- Nick J, Land Rover owner

“Four best friends. That Rocky

mountain air. Fresh powder.

And the sound of your board

carving thru the snow. There’s

nothing better than knowing

you can go anywhere you want

when you drive a Land Rover.

Adventures make memories,

Land Rovers provide adventures.

Thank you Land Rover.”

Land Rover vehicles and their owners

go boldly where most other vehicles

would simply never dare to venture. To

supplement the vehicles’ robust off-

road capabilities, Land Rover also offers

owners 24/7 Roadside Assistance, so no

matter where they are, help will always

be available.

Support

Sponsored by Land Rover

in 1989, The Great Divide

Expedition was a 13-day, 1123-

mile expedition across the

treacherous terrain of the

Continental Divide. More than

75 percent of the expedition

was off-road, igniting the

world’s curiosity and passion

for adventure, and dramatically

showcasing Land Rover vehicle’s

off-road capability.

Bravado

Star “They are for sure the best looking ride on the road...almost makes me feel like a rockstar!”

- David M, Land Rover owner

Style“Gets me from the lodge to the loft in style.”- Spencer D, Land Rover owner

- Keith K, Land Rover owner

“We took the Range straight to Utah and it was flawless with rock crawler mode, sand mode, and great gas mileage.”

Flawless

Style“Gets me from the lodge to the loft in style.”- Spencer D, Land Rover owner

Known for its bold expeditions through

treacherous, inhospitable terrain, from

unforgiving desert to vine-choked

jungle, the Camel Trophy Competition

chose Land Rover in 1981, for its all-

terrain capabilities and its fearless

spirit, to be the exclusive vehicle

used in the competition. After two

decades of Camel Trophy, 21 countries

were explored by no less than 570

competitors representing 33 different

nations. Throughout the 80s, the Camel

Trophy went to new and adventurous

places: Papua New Guinea, Zaire, Brazil

and Borneo.

Fearless Spirit

Fearless Spirit

In October of 1998, in

celebration of Land Rover’s

50th Anniversary and to

announce the launch of the

all-new Discovery Series II, Land

Rover decided on an ambitious

test drive, traveling over 18,000

miles across four continents

in four months, en route to its

debut at the Paris Motor Show.

Ambition

In 2011, the world of 4x4 off-roading

and luxury collided in Geneva, when the

Range Rover Autobiography Ultimate

edition was unveiled. The Autobiography

Ultimate edition is a limited-production

luxury SUV that sets an entirely new

standard for luxury, coming complete

with teak, hand-stitched leather, two

Apple iPad® devices, a mini refrigerator

and a 510-horsepower V-8 engine.

Luxury

The Range Rover Evoque uses the

most advanced lightweight materials.

Aluminum, magnesium and titanium

components contribute toward its

carbon-efficient footprint. Carefully

designed to maximize the use of more

sustainable manufacturing materials,

each vehicle uses approximately 35lb

of recycled plastic and 46lb of natural

and renewable materials. Electric

Power-Assisted Steering [EPAS] also

contributes to making the Range Rover

Evoque the most sustainable Range

Rover model ever by reducing fuel

consumption, and by eliminating the

wasted energy in a conventional power

steering system.

Sustainability

Memories“We’ve been all over the west, and our Land Rover has taken us there. What I realized is that it isn’t about ‘where you go’. Most times, it’s about who you go with.”

- Mike G, Land Rover Owner

Escapism“I took a Land Rover across the arctic circle...without a shovel.”- Chris K, Land Rover Owner

- Giancarlo S, Land Rover owner

“With the phenomenal Terrain Response, it has taken me, 4 other people, and 2 dogs through terrain with utmost confidence, in comfort.”

Confidence

Escapism“I took a Land Rover across the arctic circle...without a shovel.”- Chris K, Land Rover Owner

The Land Rover quickly grew

from a European cornerstone

to an American icon— its

image showed up regularly on

magazine covers, newspapers

and television. Its unique design

made it impossible to confuse

with any other vehicle, and the

Land Rover soon became an

American symbol for rugged

adventure and luxury.

Famous

Founded on a lineage stretching back to the

debut of the first Land Rover in 1948, today’s

Defender takes pride of place as the toughest

vehicle in the Land Rover range. The original

Land Rover won instant recognition for its tough

versatility and off-road ability, attributes that

equally apply almost two million vehicles later.

Heritage

Heritage

HistoryThe original Land Rover – and by proxy

the original Land Rover brand – wasn’t

expected to be a success. The post-

war Rover company planned on “The

Land Rover” being nothing more than

an interim design. But, as with all things

Land Rover, the only thing certain

about going to new places has been

the inherent adventure. This spirit of

exploration remains the cornerstone of

Land Rover to this day.

DurabilityThe first Land Rover vehicle made its

debut in 1948. It was designed with

brilliant simplicity for extraordinary

ability and unrivalled strength and

durability. In fact, six decades on, it is

estimated that two-thirds of all these

incredible vehicles are still at work

– many of them in some of the most

extreme conditions and inhospitable

places on earth.

Bliss“A perfect day, in a perfect place - with the perfect vehicle.”

- Charles E, Land Rover Owner

Bliss

“Slushy-icy roads on a corner in

Tahoe and the absence of a guard

rail nearly claimed us all, until our

traction control took over and

‘magically’ put me back in control.”

- Tony G, Land Rover Owner

22 Safety

23Heart

- Jeff B, Land Rover owner

“Crossing rivers and up long

winding rocky roads to the

enchanted lands of mountains

and streams. Where adventures

start and your soul is in sync

with the universe. That’s why I

love my Land Rover.”

Safety

Land Rover LR4. Bold, flexible and

astonishingly luxurious. Instantly

recognizable as a Land Rover, it features

a progressive, contemporary exterior.

With an attitude that gives Land Rover

LR4 a refined, modern presence on-road

and off-road.

Land Rover LR4

Land Rover LR4

“I originally got the Land Rover for our

dog, because it’s roomy, great to go

to our cabin in the high country, and

now, lots of room for a stroller, baby

stuff and shopping. As a mother, driver,

and safety conscious person, I love my

Land Rover!”

- Joan G, Land Rover Owner

Family

Aspiration

- Christopher P, Land Rover owner

“As a kid, I remember seeing this

strange looking vehicle in the

parking lot at my doctors office.

It was unique, it was different,

it was me. I vowed from that

moment that it would be the

only vehicle I would ever drive.

In 2005, I was blessed with the

opportunity to purchase my

own Range Rover.”

Family

Land Rover vehicles are perhaps best

known for their iconic interior and

exterior design. In 2011, the Range

Rover Evoque paid homage to the

company’s rich past, while taking a bold,

jaw-dropping leap forward. Specifically

designed to exude the power of

presence, the all-new Range Rover

Evoque would go on to capture not only

the attention of passers by, but also

critical acclaim from the auto industry.

Progress

Simple Pleasure“One of those stellar

moments in life: blue sky,

mountains, Land Rover,

man, dog. It doesn’t get

any better than this!”

- Lubby M, Land Rover Owner

Simple Pleasure Speechless

- Jim B Land Rover owner

“Nothing more to say! It says it all!”

EducationThe Land Rover Driving School

at The Equinox in Manchester

Village, Vermont, opened to the

public in 1997, was designed to

teach fundamental off-road

driving techniques. Specially

designed courses give students

an exhilarating off-road

experience and an opportunity

to take advantage of the

unparalleled capabilities Land

Rover has to offer. Additional

driving schools were established

at the Biltmore Estate in

Asheville, NC; Quail Lodge in

Carmel, CA; and the Fairmont Le

Château Montebello in Canada.

In 2008, Land Rover celebrated its 60th

anniversary at Buckingham Palace by

donating 60 new Land Rover vehicles to

the British Red Cross. The impressive

capabilities of Land Rover vehicles help

make them some of the best options

for delivering medical supplies and

assisting in natural disaster relief.

Service

This new vehicle’s daring design

earned the Range Rover Evoque over

100 awards including Motor Trend’s

2012 Sport/Utility of the Year and the

2012 North American Truck of the Year.

At the 2012 New York International

Auto Show, the accolades continued as

it was also crowned World Car Design

of the Year.

Range Rover Evoque

In 2003, the first Land Rover G4 Challenge,

a global extreme adventure competition,

launched with 16 participating nations. A caravan

of specially adapted Land Rover vehicles boldly

traversed North America, South Africa and

Australia over the course of 28 grueling days.

The choice of bright Tangiers Orange as the

signature Challenge color was an inspired one.

The color looks good in bright sun, rain, dawn,

dusk and the dark.

Worldly

ArtisticIn anticipation of the launch of the

all-new Range Rover Evoque life size

wireframes travelled the globe, bringing

cities to life and generating excitement.

Touring from Paris, to LA, Bologna,

Johannesburg, Geneva, Istanbul, Prague,

Madrid. These art installations featured

at several high profile events and

venues including, Sao Paolo’s fashion

week, Range Rover’s 40th anniversary at

Sydney Opera House, the Red October

Factory in Moscow and Milan Design

Week. There was even an interactive

audio-visual version of the installation

at Grand Central Station in New York.

For Pope John Paul II’s visit to the UK,

two specifically converted Range Rover

vehicles were created.

Protective

After 23 years in production, the

millionth Discovery was built in 2012. The

vehicle, a white Discovery 4 (LR4), tackled

an 8000-mile expedition to Beijing. This

Journey of Discovery aimed to raise £1

million for the International Federation of

the Red Cross and Red Crescent to fund

a water and sanitation in Uganda.

Discovery

For over 60 years Land Rover has worked with

conservation & humanitarian organizations

around the world. Our five global partners

represent a range of activities, spanning

scientific research to preserving cultural

heritage. We are proud to support the critical

work of the Born Free Foundation, Royal

Geographical Society, Earthwatch Institute,

Biosphere Expeditions and the China Research

& Exploration Society. More recently, Land Rover

launched a new three-year global initiative with

the IFRC entitled ‘Reaching Vulnerable People

around the World’ through which Land Rover

aims to support IFRC’s life saving work.

Conservation

Action!The 1999 Defender so

perfectly captured the spirit

of rugged adventure that a

special vehicle was constructed

for the blockbuster movie,

Tomb Raider.

Fun“My Land Rover is fun to drive, whether it be carpooling the kids or trekking off on an adventure.” - Susan M, Land Rover Owner

Head turning“Since I got my Range Rover Evoque my friends always want me to drive.”

- Mo C, Land Rover Owner

Fun

- Adam R, Land Rover owner

“A lot of people I know have big expensive fast sports cars and they always brag about them. I usually sit quietly until they finish and say...your car may be fast but mine can go anywhere!”

Unrestricted

Head turning“Since I got my Range Rover Evoque my friends always want me to drive.”

- Mo C, Land Rover Owner

In keeping with the

forward-thinking

philosophy that

founded Land Rover,

a radical, entirely new

product category was

introduced in 1970. This

over-night sensation

was the original Range

Rover. It had all the

capability of a Land

Rover with the comfort

of an on-road car.

Boundary Breaking

After a grueling 1000-mile trial to find

the best off-road vehicle of the year,

Petersen’s 4-Wheel & Off-Road named

the 2011 Land Rover LR4 HSE 4x4 of

the year.

Endurance

TechnologyWhatever the surface, Land Rover takes it on

with confidence. Our patented Terrain Response

system comes standard on all models and gives

access to over 60 years of Land Rover all-

terrain expertise and state-of-the-art dynamic

technology. Cruising on tarmac, driving over

grass, gravel or snow, taking on mud and ruts,

crossing sand and crawling over rocks, Terrain

Response* is your own off-road driving expert.

*Terrain Response may not work under certain conditions.

You’ll find proper grown-up

seating in the Land Rover LR4.

As many as seven adults can

travel in complete comfort

and enjoy a full-sized, forward

facing seat, generous legroom

and wide-opening doors for

easy access. The flexible,

versatile seating layout offers

multiple configurations to suit

almost every conceivable use.

Breathing Room

CraftsmanshipThe sumptuous, tactile interior provides

superb levels of craftsmanship and comfort.

Meticulous attention to design and detail is

without compromise. The seats, for example,

offer outstanding support during long journeys

whether on-road or off-road. Materials are truly

premium, creating a superior ambience of quality.

Dependability“150,000 miles in this Series IIA since 1985 yet it has never let me down. Behind the wheel I join the ranks of explorers, farmers, landed gentry and plain folks who appreciate a vehicle that traversed the world from jungle to steeplechase and accomplished every task. On each drive I’m part of the legend!”

- Charles F, Land Rover Owner

It is the definitive luxury sports

tourer. Defined by exceptional on-road

dynamics, comfort and outstanding

breadth of capability. Muscular body

styling, a sumptuous interior and the

choice of two powerful, exceptionally

refined engines. It is the Range Rover

Sport.

Range Rover Sport

TestedAs Land Rover sells its vehicles in over

169 markets worldwide, its engineers

cannot rely on computer simulation

alone when developing new models—

they prefer to test their vehicles in the

great outdoors.

Tested

In May 2007, the four-millionth

Land Rover rolled off the

production line.

Milestones

PowerThe Range Rover, Range Rover Sport

and LR4 engines provide outstanding

power, torque and refinements, and

harnesses the latest technology

to deliver outstanding drivability

and performance. With available

supercharged engines, the already

robust 375-horsepower 5.0-liter V8 in

these models jumps to an astonishing

510-horsepower.

Military GritFrom the beginning of its production,

the Land Rover lent itself to military

use. The British War Department took

delivery of Land Rover vehicles as early

as 1949.

Desire“If you were to say to me what sums

up the Range Rover Evoque in terms

of its essence, what is its appeal…

desire, I want one, I’ve gotta have it.”

- Gerry McGovern Land Rover Design Director

The Range Rover Sport, Land Rover’s most

performance-oriented vehicle to date, is

outfitted with a range of engines including

a supercharged option that provides an

even more dynamic and exhilarating driving

experience.

Exhilaration

EntertainmentThe Infotainment System represents a major

step forward for Land Rover. It features

enhanced sound systems across the model

range, a generation of electrical architecture

that allows easier connection of external

devices and WhiteFire® wireless technology,

which works with the optional Rear Screen

Entertainment System.

Every Land Rover vehicle is

crafted with a discerning eye

for detail. This unwavering

dedication to the finest

craftsmanship is driven to an

even higher standard with our

Limited Edition vehicles, which

take the concept of luxury

a step further by offering

another level of individuality

and distinctiveness. These are

the vehicles that venture to

push through and redefine the

boundaries of excellence.

Limited Editions

With over two million vehicles sold in

130 countries since 1948, the Land

Rover Defender has been the spiritual

link with the 60-year-old aluminum

stopgap. While it was still being

sold in the US, the Defender turned

heads wherever it went because of

its purpose-built design and refusal

to incorporate more modern cues

that tend to homogenize much of the

4-wheel drive vehicle market. More of

the original Land Rover survives in the

Defender than in any other vehicle.

Defender

With superior off-road capability, a high

carrying capacity and four-wheel drive, Land

Rover vehicles were soon adopted by the

emergency services for use as ambulances,

fire engines and police vehicles. The ability to

get to remote areas when required made them

a popular choice, and like military customers

before them, the world’s emergency services

requested vehicles that were a little different

from standard.

Heroic

PresenceWhat better place is there

than Times Square to exhibit

a vehicle designed to make

people stop and stare? If the

Range Rover Evoque could

captivate crowds in the heart

of Manhattan, it could gain

the attention anywhere. And

so it did during a television

commercial shoot that truly

extolled the power of presence.

The LR2 features the legendary Command

Driving Position, an intrinsic part of all Land

Rover vehicles design, which brings a sense

of control over the road, gives better visibility

over the traffic ahead for spotting hazards,

and helps with maneuvering and parking in

urban environments. The driver’s seat is also

optimized for comfort and support with six-way

adjustment, all amounting to a driving experience

that empowers the driver.

Land Rover LR2

Simplicity The beautifully simple

engineering of the original

Land Rover is apparent in the

design of the Huey, the first

pre-production Series One.

With a canvas roof to keep out

the elements and the potential

to strip the vehicle down to a

basic shell, the original 80-inch

Series One was simple and

effective. Huey is the oldest

preproduction Land Rover

vehicle in existence.

RootsSince the first Series One rolled off

the line in 1948, Land Rover vehicles

have been made in Solihull in the west

Midlands. Although production of the

LR2 has now moved to Halewood near

Liverpool, and other factories around

the world, the spiritual home of Land

Rover will always be Meteor Works on

Lode Lane, Solihull.

During the global press launch for the

Range Rover Sport in Catalonia, the

vehicle proved it phenomenal grip and

ability in a demonstration that saw it

climbing and descending an extremely

steep rock face. The vehicle was

stopped half way up and a journalist’s

watch was placed behind the rear tire to

demonstrate the electronic park brake’s

anti-roll feature and the vehicle slowly

resumed its slow crawl up the slope.

Tenacity

Tenacity

The Range Rover was the world’s first vehicle

as good on-road as off-road and a milestone

in the development of the SUV. Later known as

the Classic, the original Range Rover of 1970

continued in production for more than 25 years.

It was succeeded by the P38a in 1994 before

the crown was passed to the all-new Range

Rover 2002. Sold all around the world, from

London to Los Angeles, Sydney to Shanghai,

Turin to Tokyo, the Range Rover remains the

iconic choice for the luxury vehicle consumer.

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Copyright © 2012 Jaguar Land Rover North America, LLC