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636.591.0010 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Our success depends on
YOUR success.
Since 1996, we have been privileged to serve the communities in which we live. In that time, one thing has become abundantly clear
- none of this works without the support of our advertisers and our readers. With that thought in mind, it is the mission of the Newsmagazine Network to consistently and fervently serve the interests of our clients and our readers. Our success depends on your success.
We intend to treat everyone who shares in these publications with kindness, fairness and respect.
We intend to enrich our advertisers by connecting them with an engaged, interested and motivated pool of potential clients.
We intend to enrich our readers by providing them with accurate, interesting and purposeful information on each and every page we publish.
The truth is, it has been our communities that have served us. We will work as hard as possible to repay that support every day and in every publication.
Sincerely,
Sharon R. HuberPublisher
Our Mission Your message delivered
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
We deliver service. We sell results.
Call today to learn more.
Client Loyalty
We believe the personal relationships we enjoy with our advertisers are an integral part of our success. To ensure those relationships
are properly maintained, we deliver exceptional customer service. We believe it is more important to sell your inventory than ours. This brand of relationship and results-based selling has garnered us an extensive list of longtime, loyal clients, including:
• Mosby Building Arts• Fox Theater• BJC Medical Group• Baker Pool & Spa• City of Chesterfield• Mercy Hospital• Cape Albeon• Stygar Funeral Home• Dau Home Furnishings• Family Arena• Chesterfield Mall• St. John Lutheran Church• City of Ellisville• Midwest Floor• Rockwood School District• Barnes-Jewish Hospital• City of Ballwin• SummerWinds Garden Center• Morning Star Church • Schrader Funeral Home• Faszold Heating & Cooling• Three French Hens• Gambrill Gardens• Shelter Insurance
• City of St. Peters• YMCA• The Diamond Family• American Cleaners• Ballwin Nursery• Meramec Valley Bank• Living Word Church• Mannino’s Market• Coldwell Banker Gundaker• Commerce Bank• Forshaw• St. Luke’s Hospital• Beseda Flooring• SSM Health• Dream Play Recreation• Stange Law Firm• Camp Taum Sauk• Berkshire Hathaway Home Services• Max & Erma’s Restaurant• Chesterfield Chamber of Commerce• City of Dardenne Prairie• Fischer & Frichtel• Friendship Village• Parkway School District
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered
Many of our clients have been with us since our founding in 1996.
We’re saving aspot for you –
IN PRINT AND ONLINE.Call today to learn more.
Our editorial policy is simple: Provide interesting and accurate information to our readers – including your ads.
Unlike larger print and electronic media sources, ours is a hyper-local approach to regional news and information.
Our audience is highly-engaged and well-educated.
Our readers view advertisements as extensions of the content itself. Also, because readers choose
when and where to view the publications, they opt-in at their most opportune, and
therefore enjoyable, time. Your ads do not interrupt the experience of the reader,
they enhance it, which leads to a motivated, receptive customer.
Thomas Sowell, our nationally syndicated columnist, is a perennial reader favorite. Mr.
Sowell’s common sense approach to conservative politics and economics grabs the readers’ attention at the very front of every
publication. The Newsmagazine Network holds the exclusive rights to publish Mr. Sowell in the St. Louis/ St. Charles County area.
Every Issue: • Local News
• Health
• School News
• Sports
• Business
• Dining & Entertainment
• Real Estate
• Home Pages
• Classifieds
Editorial Content
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered
Our Readers
Missouri AverageHousehold Income:
$47,202
Wes
t$1
50,18
0
Mid
Riv
ers
$86,
452
Missouri Average Expendable Income:
$39,821
Wes
t$7
9,84
4
Mid
Riv
ers
$63,
689
Missouri Average Home Value:
$138,900
Wes
t$3
37,1
32
Mid
Riv
ers
$202
,133
63005 ................. $218,572
63017 ................. $121,856
63011 ................ $103,857
63021 ................ $100,718
63141 ................ $159,901
63069 ................ $167,500
63025 .................. $99,400
63038 ................. $142,531
63040 .................. $92,600
63131 ................ $197,555
63366 .................. $76,480
63368 .................. $95,048
63376 ................. $77,177
63304 .................. $88,906
63367 .................. $94,649
Newsmagazine Network Avg. Household Income
by ZIP Code
52% female
16% post-grad
93% own computers
Sources: American FactFinder 2010berkshirehathawayhs.com
85% married88% professional
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
2016 Special SectionS
(CS) Centerspread (E) Editorial Content (A) Advertorial (D) Directory (S) Sponsorship (PPD) Photo & Product Description
Every Issue: Local News • Health • School News • Sports • Business • Dining & Entertainment • Real Estate • Home Pages • Classifieds
JAN 13__W • M • Health & Fitness (E) • Mature Focus (E) • Prime: New Home Showcase (E) • Worship TogetherJAN 27__W • M • BusinessProfiles(A) • Pet Corner W (E) • Coupon Saver • Health & Fitness (E)
FEB 10__W • M • Valentine’s Day (PPD) • Mature Focus (E) • Decor & Lifestyles (D) • Prime: New Home Showcase (E) • Worship TogetherFEB 17_ W • Budweiser BBQ Series - Hidden Valley (E) •WomenInBusiness(A) • Summer Camps & Educ. Opps. (D) FEB 24__W • M • HealthCareProfessionals(A) • Summer Camps & Educ. Opps. W (E) • Coupon Saver
MAR 09__W • M •MasterCraftsmen(A) • Mature Focus (E) • Prime: New Home Showcase (E) • Excellence in Education Sponsorship (S) (E) • Cottleville St. Patrick’s Day Parade M (E) • Summer Camps & Educ. Opps. W (E) M (D) • Worship Together MAR 16__W • Wildwood Spring Balloon Glow (E) (CS) • Pet Corner (E) • Excellence in Education Sponsorship (S) (E)MAR 23__W • M • St. Louis Cardinals Salute (E) (CS) • Election Preview (E) • Excellence in Education Sponsorship (S) (E) • Coupon SaverAPR 06__W • M • Summer Camps & Educ. Opps. (E) • Mature Focus (E) • Budweiser BBQ Series -Town & Country W (E) • Prime: New Home Showcase (E) • Worship Together
APR 13__W • ServingOurSeniors(A) • Golf Guide (E) • Bridal (PPD) • Ellisville Cop Trot 2016 (E)APR 20__W • M • Pre-School/Childcare Choices (E) • Founder’s Day - O’Fallon M (E) • Decor & Lifestyles (E) • Coupon Saver
MAY 04__W • M • Summer Camps & Educ. Opps. (D) • Mature Focus (E) • Prime: New Home Showcase (E) • Mother’s Day (PPD) •SpiritofSt.LouisAirShowW(E)(CS) • Worship TogetherMAY 18__W • M • Outdoor Dining (CS) • Pre-School / Childcare Choices M (E) • St. Peters “Sunset Fridays” Concerts in the Park Sponsorship M (S) • Coupon SaverMAY 25__W •ChesterfieldConcertsinPark(E)(CS) • Pre-School/Childcare Choices (E) • Traditions - Memorial Day • Pet Corner (E) • Ballwin Days (E)
JUN 08__W • M • Decor & Lifestyles (E) • Mature Focus (E) • Prime: New Home Showcase (E) • Traditions - Flag Day • Worship TogetherJUN 15__W • Creve Coeur Days (E) • Father’s Day (PPD)•40thAnniversayofChesterfieldChamber(E)JUN 22__W • M • July4thCommunityCelebrationsW(E) • O’Fallon Freedom Fest M (E) • Traditions - 4th of July W • Pre-School / Childcare Choices (E) • Coupon Saver
JUL 06__W • M • Mature Focus (E) • Prime: New Home Showcase (E) • Worship Together WJUL 20__W • M • BusinessProfiles(A) • Election Preview (E) • Coupon SaverJUL 27__W • Back To School (E) • Pet Corner (E) • Election Preview (E)
AUG 10__W • M • Back To School (E) • Mature Focus (E) • Prime: New Home Showcase (E) • Worship Together WAUG 17__W • CelebrateWildwood(E)(CS) • HighSchoolFootballPreview(E)•WomenInBusiness(A)AUG 24__W • M • Decor & Lifestyles (E) •MasterCraftsmen(A) • Traditions-LaborDayW • HighSchoolFootballPreviewM(E) • Coupon Saver
SEP 07__W • M • Manchester Homecoming W (E) • Mature Focus (E) • Prime: New Home Showcase (E} • Taste of St. Louis W (E) • CelebrateSt.PetersM(E)(CS) • Worship Together WSEP 14__W • Bridal (PPD)) •MasterCraftsmen(A) • Wildwood BBQ Bash (E) (CS) • Pet Corner (E) SEP 21__W • M • HealthcareProfessionals(A) • Private School Open House (D) • Town & Country Fall Festival W (E) • Coupon Saver
OCT 05__W • M • EducationalChoices(A) • BetterLivingExpoinChesterfieldW(E)(CS) (Expo Event at Doubletree Hotel October 9) • Hot Dog “It’s Chili” in Ellisville W (E) • Mature Focus (E) • Prime: New Home Showcase (E) • Worship Together WOCT 12__W • Budweiser BBQ Series - Eureka (E) • ServingOurSeniors(A) OCT 19__W • M • Decor & Lifestyles (D) • Election Preview (E) • Private School Open House (D) • Coupon Saver
NOV 02__W • M • Plan the Perfect Party MW (E) (CS) • Traditions - Veterans Day W • Mature Focus (E) • Holiday Open Houses W (PPD) • Prime: New Home Showcase (E) • Election Preview (E) • Worship Together WNOV 16__W • The Wish Book (CS) • Pet Corner W (E)NOV 23__W • M • Holiday Gift Guide W (PPD) • Small Business Saturday (E) • The Wish Book M (CS) • Coupon Saver
DEC 07__W • M • Holiday Gift Guide (PPD) • Mature Focus (E) • Worship Together WDEC 14__W • Holiday Gift Guide (PPD)DEC 21__W • M • Holiday Gift Guide (PPD) • NewYear’sResolutions(A) • Coupon Saver
12-22-15
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Our distribution covers 16 different ZIP codes in St. Louis and St. Charles counties.
Zone Map
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered
Mailed to over 133,000 households
70
61
94N
364DD Weldon Spring
St. Charles
CottlevilleLake Saint Louis
O’Fallon
DardennePrairie
44
340
100
340
141109
270
CC 40
94
W
Chesterfield
Ballwin
Eureka
DesPeres
ManchesterWinchester
N
Creve Coeur
Clarkson Valley
St. Albans
Pacific
Grover
Pond
Town & Country
T
HH
N
D
K
Ellisville
WildwoodGlencoe
St. Peters
It’s in the
DELIVERYThe publications of the Newsmagazine Network combine
to reach the top ZIP CODES BY INCOME in West St. Louis and St. Charles counties. We reach those areas effectively by leveraging the reader loyalty of a local paper, the targeted impact of direct-mail and the reader engagement of a trusted information source.
Lake Saint Louis 63367 8,447O’Fallon 63366 6,837Dardenne Prairie 63368 15,812St. Peters 63376 21,663St. Charles/Weldon Springs/Cottleville 63304 12,102Mailed by request 233
Total 65,094
ZIP Code Distribution
Chesterfield 63005, 63017 20,938Ballwin/Ellisville/Manchester 63011, 63021 32,042Creve Coeur 63141 4,160St. Albans 63073 345Eureka 63025 922Pacific 63069 1,432Wildwood/Glencoe/Grover 63038, 63040 5,597Des Peres/Town & Country 63131 2,675Mailed by request 378 Total 68,489
ZIP Code Distribution
Distribution
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered
Mailed to over 133,000 households
Let us deliver results for you!
Special Placement • 20% fee of total ad cost (Limited availability)
Inserts • Available by ZIP code or full run. Call for rates.
Everything we learn in life, we learn through repetition. Reading, riding a bike, hitting a baseball are all things we
learned simply by doing them over and over again.
Consumers are no different. They learn where to shop and what products to buy due to repeated exposure.
We have created our rate table to reward high frequency because we believe that is what will work best for you.
Call today to learn about these and other opportunities.
1x 15x 30x 1x 12x 24x
$2055 $1955 $1855 $1765 $1665 $1565
$2260 $2155 $2055 $1990 $1865 $1740
$1855 $1655 $1555 $1520 $1420 $1320
$1185 $1135 $1085 $1030 $990 $950
$945 $915 $885 $870 $830 $790
$710 $685 $655 $650 $610 $570
$610 $585 $555 $550 $510 $470
$540 $485 $460 $460 $435 $410
$195 $185 $175 $175 $160 $150- Black and White only - - Black and White only -
Full Page
BackCovers
Island
1/2Page
3/8Page
1/4 Page
1/6Page
1/8Page
1/16*Page
All advertisements created by the Publisher are not considered a “work made for hire” and the Publisher retains the copyright to all advertisements created by the Publisher for the Advertiser. The advertisement may not be reproduced without the written permission of the Publisher.
*Al rates include Full Color except the 1/16 Page in black & white only.
2016 Advertising Rates
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
STARTING AT
8¢ Each*
Direct Mail INSERTSSupplied by you!
• All inserts are placed in the center of selected publication(s) - You pick the ZIP codes• Minimum Size: 3.33” x 5.5”• Maximum Size: 10’’ x 11.25”• Paper recommendations: Minimum 50# Offset (24# Bond) to Maximum 100# Cover (2-ply Index)• Folded Pieces: In general, one fold is preferable. Letter-folds are acceptable. Z-folds are not acceptable.• Booklets: Stitched or glued up to 16 pages plus cover
* Rate is determined by the weight of the piece to be inserted Price above is based on insertion of 20,000 8 1/2” x 11” - 60# single sheets
- NO direct mail pieces with mailing indicias -
For inserts outside of these specifications, please consult with your Account Executive.
• If there is doubt as to the usability of an insert, please submit samples or complete written specifications 10 days in advance for evaluation. • Sample Insert may be requested before firm net rate is confirmed. • Client-Supplied Inserts must be delivered to our printer 7 - 10 working days prior to publication printing.
Additional Costs may apply. Minimum Insertion is 20,000 Per Publication.
8.5 x 11 Insert
OR we can print your insert at a great rate!
Ask your Account Executive for a Printing Quote!
Your Insert Direct Mailed to over 133,000 Households
68,489+ Households
BallwinChesterfield Clarkson ValleyCreve Coeur Des PeresEllisvilleEurekaGlencoe
GroverManchesterPacificPondSt. AlbansTown & Country Wildwood Winchester
NOT in the driveway or store racks!
65,094+Households
Lake Saint LouisO’Fallon Dardenne PrairieWeldon Spring
CottlevilleSt. PetersSt. Charles
All issues are online at westnewsmagazine.com and midriversnewsmagazine.com
Inserts
Post Card
Call to schedule your free estimate
636-978-5000www.LakesideExteriors.com
Siding | Windows | Doors | Design & More
Lakeside Exteriors:• We have our own employees who do the install. • We’ve replaced more siding on homes with James Hardie fiber-cement siding than any other company in the nation.• Lakeside has won several awards nationally and locally. We also are top ranked on many online customer satisfaction surveys.
If you’re tired of spending wasteful dollars to paint or repair your homethen you’ll love our HUGE deal
on James Hardie siding!
“We are very satisfied with the new look of our home. Lakeside Exteriors
did a great job; we have received many compliments. The work crew was
polite and professional. We would use them again and recommend
Lakeside Exteriors to others.” - Richard and Sarah B., Chesterfield
FREE Gutterswhen you purchase a full home
of James Hardie siding
Offer expires June 20, 2014. Based off retail pricing. 1,400 sq. ft. of siding min. Cannot be combined
with other offers.
You must mention West Newsmagazine when you call to set up a free estimate
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered
1/2 Page - V 4.916 x 11.375
1/2 Page - H 10 x 5.6
Island7.458 x 8.687
Full Page10 x 11.75
1/8 Page - V2.375 x 5.6
1/8 Page - H4.916 x 2.72
1/16 Page2.375 x 2.72
Home Page2.25 x 1.625
1/4 Page4.916 x 5.6
3/8 Page 4.916 x 8.493
1/6 Page4.916 x 3.68
Header 10 x 2
The publications of the The Newsmagazine Network are printed on heat-set web presses. The heat-setting process bakes in the ink, reducing dot gain (approx. 20%), giving a crisper appearance. Pages are set via digital, direct-to-plate technology. This technology reduces four-color registration
issues which gives our papers increased ‘readability’ and a clean, slick look. All publications are finished by a stitch-and-trim bindery process.
Newsmagazine Network publications are printed by:Breese Journal & Publishing Company
8060 Old U.S. Hwy. 50 • Breese, IL 62230 (618) 526-7211 • www.breesepub.com
Ad Specifications
• PAGE SIZE: Newsmagazine Network publications are 11” x 12.5” tabloid sized• IMAGE AREA: 10" x 11.75" with four 2.25" columns
Publication Dimensions:
07.08
.15
AD SIZE: All ads to be designed according to our ad dimensions - see right side of this sheet.
SOFTWARE: Acceptable files: Adobe Suite: InDesign, Photoshop, Illustrator, Acrobat in a Mac or Microsoft Windows platform. Our printer does not recommend Publisher, PowerPoint or Microsoft Word files - the final print quality may be compromised.
FONTS: Must include Macintosh Post Script fonts embedded in the PDF OR fonts converted to outlines. We cannot guarantee the legibility of reverse type (white on black/dark background)
that is smaller than 9 pt. Recommendation: minimum 10 pt. Bold.
COLOR: Ads must be CMYK or Grayscale. RGB, PMS Spot color or 4/Color Black are unacceptable.
PHOTOS: Must be a .tif format, 300 dpi for the best quality. A 20% dot gain in the final print should be expected.
AD SUBMISSION: ACROBAT PDF IS PREFERRED for final ad submission. • Ad format: TIF, PSD or EPS will be accepted but the ad will be converted to a PDF. • Ads as a jpg format may be blurry and will be converted thus the resolution may be affected. • Method of Transfer: Email, CD or a Flash Drive. For files larger than 20MB, use a file-transfer
program such as ‘YouSendIt’ or ‘Dropbox.’
BLEEDS: No bleeds on ads. All ads will be cropped to the correct ad dimensions.
BORDER is required on all ads except a full-page ad. If not provided, we will apply a black .5 pt. border.
SCHEDULE: Ads are due in our office 7 days prior to the in-home publication date.
All pages are reduced approximately 4% to allow for the stitch-and-trim bindery process.
Ad Specifications & Dimensions
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered
We appreciate you taking the time to study this information and get to know us better.
We look forward to being of service to you and helping grow your business. Do not hesitate to call with any questions or with anything else we can do to help.
Again, we thank you.
Thank you
636.591.0010 • Fax 636.778.9785 • 754 Spirit 40 Park Dr. • Chesterfield, MO 63005 • westnewsmagazine.com • midriversnewsmagazine.com
Your message delivered