60 DAY PROFITABILITY PACING REPORT - Hell Yeah Programshellyeahprograms.com/wp-content/uploads/2013/10/October-60Day... · goal for the next 60 days: client attraction example: everyday

10kCLUB

60 DAY PROFITABILITY PACING REPORT

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Review your last 60 days. What worked? What didn't work? Why didn’t it work? What changes need to be made?

What needs to happen in the next 60 days? What can wait? What smaller goals do you need to set in order to achieve your 60 day goals?

What do you need to put in place to reach these goals? What do you need to do? What can you have someone else do?

What can you accomplish on a weekly basis? What are your week-by-week goals? What do you need to be held accountable for?

ANALYSIS:

STRATEGY:

ACTION:

PLAN:

10kCLUBTHE 60 DAY A.S.A.P.

© SUZANNE EVANS COACHING | [email protected] | WWW.SUZANNEEVANS.ORG

10kCLUBMONEY BALANCE TRACKING


I currently save at least 10% of my income monthly.

I pay my bills on time, virtually always.

My income source / revenue base is stable and predictable.

I know how much I must have to be minimally financially independent and I have a plan to get there.

I have returned or made-good-on any money I borrowed.

I have six months’ living expenses in a money market-type account.

I have written agreements and am current with payments to individuals or companies to whom I owe money.

I currently live well within my means.

I have excellent medical insurance.

I have a bookkeeper and accountant.

I rarely miss work due to illness.

Check all that apply to you in the last 60 days.Your goal to Ultimate Money Balance is a fully checked listevery 60 days.

I know my profit monthly and year to date.

My assets (car, home, possessions, treasures) are well insured.

I have no legal clouds hanging over me.

I am putting aside enough money each month to reach financial independence.

All my tax returns have been filed and all my taxes have been paid.

Any parking tickets, alimony, or child support is paid and current.

I have a financial plan for next year.

My will is up-to-date and accurate.

I know how much I am worth.

I have a business entity (LLC, etc.).

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10kCLUBANALYSIS

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WHAT WORKED?

WHAT DIDN’T WORK?

WHY DIDN’T IT WORK?

WHAT CHANGES NEED TO BE MADE?

Review Your Last 60 Days.

10kCLUBSTRATEGY

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WHAT NEEDS TO HAPPEN IN THE NEXT 60 DAYS?

WHAT CAN WAIT?

WHAT GOALS DO YOU NEED TO REACH IN ORDER TO FULFILL? BE VERY SPECIFIC.(I.E. HOW MANY CLIENTS DO YOU NEED? HOW MUCH MONEY DO I NEED TO MAKE?)

AHAS | NOTES | QUESTIONS:

Focus on The Next 60 Days.

10kCLUBTHE FASTEST PATHS TO CASHWhat are your fastest paths to cash?Boil it down to the TOP 3 that can take you to 10K the fastest:

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FOCUS ON THESE!


10kCLUBACTION


WHAT DO YOU NEED TO PUT INTO PLACE IN ORDER TO REACH THESE GOALS?BE SPECIFIC. (I.E. WHAT DO YOU NEED IN TERMS OF TOOLS, SALES, TECHNICAL, ETC.)

WHAT DO YOU NEED TO DO?

WHAT CAN YOU HAVE SOMEONE ELSE DO?

AHAS | NOTES | QUESTIONS:

Focus on The Next 60 Days.

GOAL FOR THE NEXT 60 DAYS:

CLIENT ATTRACTION EXAMPLE:

EVERYDAY = ONE STRATEGY SESSION

SO YOU NEED TO ASK 3 PEOPLE A DAY TO BOOK A STRATEGYSESSION (based on 20 days/month).

CONVERSION RATE: (IF YOU DON’T KNOW IT, ASSUME 1/3)

10kCLUBGET REALThe Numbers Game

(To figure out conversion rate, use a fraction. 1 is the number on the top of the fraction and the bottom is how many people you need to speak to in order to close one person.

For example, your conversion rate would be 1/3 or 33% if you close 1 our of 3 people. The 33% is 1 divided by 3.)

You need 10 clients to reach your monthly goal.You want to reach that goal in 60 days.

This is a calculated by dividing 90/30 90 people divided by 30 working days.That turns out to 3 ASKS per day.

So to get 10 new clients you need 30 strategy sessions.To get 30 strategy sessions, you need to ASK 90 people for a strategy session.

To determine your ASKS - assume that for every 3 people you ask, one person will say yes. So to get 30 people to actually DO a strategy session, you must ask 90 people.

(If you don’t know your conversion rate, assume that 1 out of 3 clients should follow through and use 33%)


10kCLUBPLAN


WEEK 1:

WEEK 2:

WEEK 3:

WEEK 4:

What Can You Accomplish on a Weekly Basis?

10kCLUBPLAN


WEEK 5:

WEEK 6:

WEEK 7:

WEEK 8:

What Can You Accomplish on a Weekly Basis?

10kCLUBSEQUENCING


SEGMENTING, SEQUENCING + LIST STRATEGY:

DON’T DO A BUCKET DUMP!Not every buyer is created equal

Drain on team resources

One-off offers rather than automated offers

Inability to match the ideal product with the ideal customer

Inability to match follow-up offers to prospect, action and behavior

Easily demonstrate value to build trust before making offer

Automate offers so money comes in regularly on autopilot

Increase conversions by targeting offers to list segments more likely to buy

Follow up automatically with up-sells, down-sells, and cross-sells when people fail to buy

Automate delivery of products

Automate entire series of product offers

Free up team members by automating time draining support tasks

10kCLUBSEQUENCING

© CarrieThru, LLC - www.carriethru.com | [email protected] | WWW.SUZANNEEVANS.ORG10

DON’T DO A BUCKET DUMP! What is sequencing?It’s an automated conversation.It’s give and take between you and another person.

Where to use sequences?

For Your Freebie.

For People Who Have Bought a Product.

For People You Meet at an Event

10kCLUBSEQUENCING

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Sequences can be a pain to create.Here’s WHY you WANT TO DO IT:

YOU AUTOMATICALLY FOLLOW UP.

YOU GET TO KNOW EACH OTHER.

DRIVES PROSPECTS TO THE RIGHT PLACE FOR THEM BASED ON THEIR ACTIONS AND YOUR GUIDANCE.

IT INCREASES YOUR PROFITS.

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10kCLUBSEQUENCING


How to build your sequence:

Know your objective. Where are you driving them?

Share your best information.

Engage them with a combination of email, video, webinars, and recordings.

For your freebie, don’t pitch during the first 21 days. Nurture them, let them get to know you.

10kCLUBSEQUENCING EXAMPLE

© CarrieThru, LLC - www.carriethru.com | [email protected] | WWW.SUZANNEEVANS.ORG 13

10kCLUBSEQUENCING EXAMPLE


Your Turn. Fill in the blank sequence below:

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10kCLUBTYPES OF INCOMEYou must think BIG and start small.

ACTIVE:

LEVERAGED:

PASSIVE:


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10kCLUBTYPES OF INCOME EXAMPLES


ACTIVE:

PASSIVE:

LEVERAGED:

10kCLUB

TO CASHCONVERSATIONS

movementmarketing

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10kCLUBREVENUE STREAMS


One on one coaching/consultingUnique System

BookEmail self study program

Audio productsVideo products

WorkshopsSeminars

Coaching/Consulting intensivesVIP Days

Email coaching/consultingIn person groups

Virtual groupsTeleclass series

Consumable/Wearable productsWebinar series

On and on and on....

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10kCLUBREVENUE STREAMS


MY CURRENT REVENUE STREAMS:

POSSIBLE NEW REVENUE STREAMS:

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10kCLUBSTRONG SIGNAGE + MESSAGEHave a strategy:


Leads, Not Clients

Give them a reason - during and after

Raffle - 1st and 2nd prize

Follow-up plan

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10kCLUBTOP 10 SECRETS TO FOLLOW-UP


Know why you’re there. Know what you want. Why are you a sponsor?

- What are your goals?- How can you serve this community?

Remember who’s party it is- Always support and honor your host- How can your services and offerings support the work/programs of your host

Follow-up starts in the room- Build lifetime relationships- Note what people may need now... and may need later, then set the stage- Be clear about your qualifiers and disqualifiers- Read the room and identify your potential clients early

Be willing to let go... AND make sure you get your ROI

Get your sequence ready before the event

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21© SUZANNE EVANS COACHING | [email protected] | WWW.SUZANNEEVANS.ORG

10kCLUBTOP 10 SECRETS TO FOLLOW-UP

Engage at every opportunity- Be more interested than interesting- Get in the mix and be involved- Get their story and share your own- SHOW UP! 110%

Organize Leads Daily- Not peole to connect with the next day- Business cards - fold a corner for hot leads- Ecourage people to set up a strategy session

Service, not sales... but don’t give it away!

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NEVER GIVE UP IN YOUR FOLLOW-UP!10

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Get nurturing email sequence in place BEFORE event- Get your contacts entered - who’s going to do it?- Tag them specific to the event- Create a special introductory email with pictures or video from event- Put your best foot forward!

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10kCLUBEVENTS


Types of events:

WORKSHOPS

SEMINARS

MEETUPS

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10kCLUBGETTING PEOPLE THERE


Pick up the phone

Call Team

Gift to private clients

Include ticket with programs

Sequence of emails

Fliers to ideal clients

Networking and social media

Organizations with your ideal client

Direct mail

Local Calendar - online and offline

Affiliates

Livestream

Charity Events - gift certificate for services

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10kCLUBWHAT’S YOUR OFFER?


Offer a way to get more support.

Complimentary session

Another Event

Low investment point product/program

High End program

Back of the room sales

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10kCLUBMY EVENT


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DATE:

NAME OF EVENT:

MY OFFER:

FIVE WAYS I’M GOING TO FILL IT:

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10kCLUBHELL YEAHS! + AH-HAS



10kCLUBQUESTIONS FOR THE COACHESMarketing


10kCLUBQUESTIONS FOR THE COACHESSystems


10kCLUBQUESTIONS FOR THE COACHESSales


10kCLUBQUESTIONS FOR THE COACHESMessaging


10kCLUBQUESTIONS FOR THE COACHESList Building


10kCLUBQUESTIONS FOR THE COACHESTechnology


10kCLUBQUESTIONS FOR THE COACHESDesign


10kCLUBQUESTIONS FOR THE COACHESVideo


10kCLUBQUESTIONS FOR THE COACHESCurriculum


10kCLUBQUESTIONS FOR THE COACHESMiscellaneous


10kCLUBNOTES:

[YOU ARE 10K CLUB]

© SUZANNE EVANS COACHING, LLC 2013SUZANNE EVANS COACHING

PO BOX 1089 | MURRELLS INLET, SC [email protected]

WWW.SUZANNEEVANS.ORG

Documents

60 DAY PROFITABILITY PACING REPORT - Hell Yeah Programshellyeahprograms.com/wp-content/uploads/2013/10/October-60Day... · goal for the next 60 days: client attraction example: everyday