(6) Prospective Chapter Co-Chair Manifesto: AMEC 2015 AGM and Election Process 2016 for Chapters

(6) Prospective Chapter Co-Chair Election Manifesto Michael Ziviani

Michael Ziviani, CEO, Precise Value, Australia Michael is standing for re-election as AMEC Chapter Co-Chair and asks AMEC Members to consider achievements over 2015: • Engagement with APAC leadership team, market assessment and proposed bespoke APAC strategy to

the Board. • Significant initiatives achieved:

o Construction of email CRM for over 600 industry contacts o Two significant webinars successfully designed, promoted and conducted with over 150

participants across several countries o Create and support Australian events with industry bodies including PRIA o Measurement month activities include:

Dedicated session on AMEC at India’s largest PR conference PRAXIS with over 450 participants.

Session for Indian government senior communications bureaucrats. The session was streamed live to over 40 offices of the government in the country.

Session for a communications school in India. o Extensive contribution to innovative communications model creation for Richard Bagnall

Michael would like to set out what we believe we can bring to the Chapter region by way of strategic growth initiatives: • Continued strength in awareness building of thought leading AMEC position across the region • Localisation of AMEC Value Proposition • Launch of AMEC Communications Model, as designed with Richard Bagnall • Build of APAC promotional capability & membership initiatives • Engagement with significant in-country event, member & prospect industry bodies • Socialise as expert spokesperson and presentation capability for relevant events • Present innovative evaluation methods at European Summit • Guest lecture at College/student opportunities.

(6) Prospective Chapter Co-Chair Manifesto: AMEC 2015 AGM and Election Process 2016 for Chapters Michael’s background presents 25 years experience in marketing and communications performance analytics. His market research and statistical skill brings rigour to development of KPI’s, models and methodologies. Extensive consulting and advisory experience was gained working with companies like Microsoft, Nestle, Samsung, Vodafone and Coca-Cola as well as via agencies. This enables a multi-stakeholder perspective on where new opportunities lie and how to overcome barriers to realise new value. Michael is especially passionate about the evolving era of integrated communications and how to frame pragmatic ways of attributing value across activities. He actively innovates via International standards, models and industry research speaking regularly at a wide variety of industry conferences. Michael Ziviani 6 November, 2015