6 Mesfin IMTFI Presentation

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    MOBILE MONEY INFORMATION

    SYSTEM ARCHITECTURE FOROPEN AIR MARKET

    Woldamriam Mesfin

    Addis Ababa University, Ethiopia,[email protected]

    4thIM!I "onference

    #$ec %&', ()*(+

    *

    mailto:[email protected]:[email protected]
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    -tline*. Introd-ction

    (. elated wor/s

    & Mobile payment architect-res

    0. Methodology$ata 1 data collection

    4. !indings

    %. "oncl-sion2. 3et tas/s

    (

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    *. Introd-ction

    The Situation

    & !inancial service problem 1 development

    of mobile technologies& Individ-als lin/ing their money practice to

    mobile phones #Ma-rer ()*), 5ristof

    ()*)+

    & $evelopment of -bi6-ito-s technology

    & 7ocieties are becoming cashless

    #8arcia&7wart9, :ahn, and ;ayne&!arrar, 0

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    & $ictate money grad-ally becomes less

    material#5ristof, ()*)+< #M-hammad ()**+< #E"$

    ())(+, #http=>>f-t-reofmoney.com+

    & he need for personal I7 to manageeveryday money practice arise, #lsen,

    :edman, and ?atrap-, ()*(+.

    -t no s-ch framewor/s so far

    #5rogstie et al.< ())4+, #ones and Marseden,

    ())2+, #Bari/h, ())'+ 4

    http://futureofmoney.com/http://futureofmoney.com/
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    (. elated wor/s

    Many attempts to address the iss-e offinancial services thro-gh=

    AM and agent networ/s

    Problem& AM not s-itable for sparsely pop-lated

    r-ral people, re6-ires electricity

    & Agent networ/s= have li6-idity problem #http=>>www*.ifc.org+ and, re6-ires

    ubi!uitou telecom 7M7 infrastr-ct-re

    %

    http://www1.ifc.org/http://www1.ifc.org/
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    "-rrent mobile payment

    architect-res

    & e6-ires merchants and c-stomers to

    have ban/ acco-nts, #5-mar et al.< ()*)+,

    #?ilamos and 5arno-s/os, ())0+, #ritto et

    al.< ())C+, #8-o, ())C+ and #"handrahas

    et al.< ()**+

    & $eveloped in the contet of developed

    co-ntries

    2

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    ottlenec/s in developing co-ntries ;ow practice and service of ban/ acco-nt based

    transaction, #AbhiDit and Esther, ())'+,#-therford, *+, #$-ncome and oateng,())+, # 5ristof , ()*)+, #"ollins et al, ())+.

    !re6-ent interr-ption of telecom services, #nosignals and services at -ndergro-nd b-ildings,d-ring national and religio-s holidays #networ/congestions+, which ma/e 7M7 based

    payments to be impractical. 7M7 based payment architect-re is also not

    appropriate for micro payments, #8-o, ())C+.Imagine 0% cent 7M7 service charge to pay %)

    cent '

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    esearch F-estion

    h-s, it is important to research and loo/for U7E "E3EE$ A":IE"UE

    If money is digital (mobile money), whathas to be the characteristic nature ofmobile money information system

    architecture (functionalities) in the contextof illiterate rural communities who transactin the open air market?

    C

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    0. Methodology

    2% million Ethiopians live in r-ral areas

    hey transact in open air mar/et

    $ata is collected from 4 different sitesfrom 7eptember G 3ovember ()*(

    bservation, interview, and disc-ssions

    were -sed to gather the data $ifferent mar/et segments were

    considered li/e=

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    Mar/et places st-died

    !r-its 1 vegetables

    "ereals

    "lothes 7pecies

    7heep 1 goats, oen and cows.

    *)

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    espondent Brofiles

    #thro-gh random selection+

    $ifferent religions $ifferent age #*2&%+ years old

    $ifferent ed-cational level #) grade G A+

    -siness eperience #).% G 0) +years

    **

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    4. !indings

    *(

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    4.*. "-rrency identification thro-gh

    color, si9e, and pict-res on them

    *0

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    "#$# Ho% Mer&hant Or'ani(e

    Themel)e

    *4

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    *%

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    *2

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    "#*# Common mita+e , error

    mer&hant ma+e

    *'

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    & 3o 6-e-ing of c-stomers

    & Items are not prepac/aged

    h-s d-ring b-sy times=

    Merchants are not s-re who has paid

    them and who did not,

    :ow m-ch money was received and

    whether changes were made or not,

    B-t sales of an item into the wrong bag "-stomers are not willing to accept old

    money #for change+,

    *C

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    Eample of an old money that a

    c-stomer ref-sed to accept

    *

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    "ash can get lost by wind

    Money can stic/ together and be co-nted as

    one

    !orgery money notes and -nable to

    differentiate

    ;ac/ of changes #d-ring transaction+

    ()

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    :ow they solve some of these

    problemsH

    $isagreements between merchants and

    c-stomers regarding how m-ch was

    accepted, whether changes were made or

    not is resolved by as/ing people aro-nd,

    ac/ tracing #confessing how m-ch they

    have when they are coming+

    (*

    " " F t - t t . t l

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    "#"# Feature o- automate. tool

    that mer&hant %oul. li+e to

    ha)e/ i- an0A device that is capable of= Brotect their money from thefts,

    o handle money easily, Able to identify the profit 1 lose from each

    item categories, identify cheaters,

    hat can tell balance by so-nd, $o financial mathematics #sales, costs,

    profit 1 lose, changes+

    ((

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    A device that able to tell when ma/ing

    mista/es, can be integrated with mobile

    phones for alerting p-rpose,

    A device that is capable of co-nting money

    (0

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    "heap, d-rable, easy to carry on, and

    operates by so-nd,

    Able to generate changes for transaction,

    hat can detect people who has not paid,

    how m-ch they paid, and detect cheaters, Able to detect errors and mista/es thro-gh

    so-nd,

    hat cannot be stolen, even if stolen,money sho-ld be inaccessible to thefts and

    send signal abo-t its location to their cell

    phone.(4

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    Pra&ti&e an. 1roblem o- mar+et

    ai'nment

    #b-yers perspective+

    $elegating one another

    Illiterates /eep separately, even the

    changes

    elatively ed-cated people /eep a note of

    it and aggregate with their personal money

    Appears to be l-mp s-m of money andattracts thefts and b-rglars

    (%

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    Brice negotiations

    7ee the video

    ral ?s "ash offers

    (2

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    %. "oncl-sion

    Botential architect-ral design concepts are

    identified.

    !-rther research insight is re6-ired

    regarding the -ormat 2tru&ture3 of

    digital c-rrencies

    ('

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    2. 3et tas/s

    7ome more field st-dy #different contets+

    o identify some more design concepts

    Map those concepts into architect-ral

    design

    (C

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    han/ yo-

    F-estions

    7-ggestions, and

    "omments are welcome

    [email protected]

    (

    mailto:[email protected]:[email protected]