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Building Trust in Digital Life 16 March 2012
Building Trust in Digital Life 2
Building Trust in Digital Life
Amardeo SarmaDeputy General Manager, NEC
Chairman, Trust in Digital Life [email protected]
6 March 2012
Building Trust in Digital Life6 March 2012 Page 3
HR
CRM
Documentmanagement
Communication
Social Networks Games
EntertainmentShopping
Small to large players need to move fastto survive in the market
Need to provide cheap if not free services users have come to expect this
Building Trust in Digital Life
Cloud Ecosystem
Start-ups take Niches
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Multinationals go Cloud
SME and users use more services
closed open
Web presence
Shopping
HotspotFinancial SW
HR SW Data storage
Building Trust in Digital Life 5
TDL Step: More User Control
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Building Trust in Digital Life 6
What concerns us today• Trust erosion by increased cybercrime and privacy
threats to citizens and society,• Citizens and policy makers are more aware about
privacy and trust,• Paradoxically, in parallel, a shift of social and personal
behaviour towards more promiscuity,• New technologies and solutions introduce new
challenges to security and privacy,• Need to handle a dynamic environment with more and
changing players.
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What citizens ask
• How good are the services?• Are they dependable?• What about the reputation the provider?• Will they continue to exist?• Is my data safe?• Do the follow best practices?• What if something goes wrong?
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More than security and
privacy
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Transparency Questions
• Since someone is making business, who is footing the bill?
• For many services, are citizens the customer or the product?
• If we are paying, should we not be given the option to pay with other means than with our personal data?
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Building Trust in Digital Life 96 March 2012
• Who is going to pay for trust?• Will a trustable services survive?
Can we bridge the gap?• This is the what we need to address
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Change of thinking?
• Awareness and transparent impact of incidents• Perceived user’s need for trustworthy ICT• Realizing that trust, security and privacy are
business enablers, e.g. e-health solutions without trust hard to sell
• Willingness to pay more for trustworthy ICT• Regulations: enforcing privacy and security
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Building Trust in Digital Life 116 March 2012
TDL target:Change the way wedeal with trust
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TDL Strategic Research Agenda
• Governments: provide legal basis to ensure the rights of its citizens in the digital world, while keeping it attractive for business. European values related to trust and privacy are differentiators that enable business.
• Legislators: create a level playing field that safeguards core values of the rule of law, and provide for effective remedies in case of breaches.
• Research: create new technologies for trust.• Industry: support practical initiatives towards more trust.
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Building Trust in Digital Life
Amardeo SarmaDeputy General Manager, NEC
Chairman, Trust in Digital Life [email protected]
6 March 2012
