6 Annual Report 2011 ForestEthics

7/30/2019 6 Annual Report 2011 ForestEthics

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2011 Annual Report

ForestEthics


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Stop SFI Greenwash

By the close o 2011, we had

convinced 14 major brands

including Comcast, U.S. Bank,

and Allstateto commit to

move their brands away rom the

Sustainable Forestry Initiatives

(SFI) phony orest certication

seal. This work is critical because

greenwash like the SFI covers

up destructive logging practices

and gives customers a alse

sense o security. SFI certies

more than 100 million acres o

orests in North America, and

is owned and operated by the

logging industry. We believe

customers deserve the security

o independent third-partycertication.

In the past year, we continued to fght the uphill

battle with incredible results. From convincing huge

corporations to take action related to toxic tar sands

and deceitul green labels, to making progress

towards preserving some o Canadas wild places,

we continue to make the impossible possible.

Sacred HeadwatersDuring the summer o 2011, our international Get the Shell Out online petition

amassed more than 60,000 signatures in less than three weeks. This wasnt

just noteworthy to us it caught the eye o Shell Canadas CEO, who met with

us a ew weeks later. As a direct result o our meeting, she made unprecedented

statements regarding Shells conditions or abandoning its planned coal-bed

methane drilling in British Columbias Sacred Headwaters. Its a region so stun-

ning that John Muir called it the Canadas Yosemite. Prior to this meeting,

Shell had never indicated that abandoning its plans was even a possibility.

Tar Sands CanadaIn 2011 the Canadian arm o our Tar Sands campaign

coalesced an unprecedented level o public opposition

to the Enbridge Corporations Northern Gateway Project,

a proposed pipeline which would introduce crude

oil supertankers to the world renowned shorts o the

Great Bear Rainorest, threaten the resh water supply

and salmon bearing streams o dozens o northern

communcities, and and lock North American into a

dirty energy uture. Weve brought an international

spotlight to the threat posed by this pipeline by

garnering press in outlets as ar-reaching as The

Economist, National Geographic,Outside magazine

and The Globe and Mail.

Great Bear RainorestThroughout 2011 , we worked to develop a joint proposal

with some o the biggest logging companies in British

Columbia to help take the Great Bear Rainorest Agree-

ments to the next level by achieving ull Ecosystem

Based Management (EBM). EBM revolutionizes orestry

by prioritizing what needs to be maintained or eco-

system integrity, as well as human well-being. EBM has

never been applied at this large scale anywhere in the

world. We also exposed TimberWest or its unsustainable

logging in the Southern end o the Great Bear Rainorest,

prompting the company to commit to cooperate with

the other logging corporations in working towards a

sustainable solution.

2011 HighlightsANNUAL REPORT


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Some of trader joeS

beSt valueS

info@forestethics. org | 360-734-2951

forestethics.org | facebook.com/forestethics | twitter.com/forestethics

For example, the commitment to avoid shipping products with extremely toxic and dirty fuels from places

like Canadas Tar Sands. Transporting all of the food and products that we buy to the shelves of our local

stores consumes an enormous amount of energy. And all shipping fuels, i.e., gasoline and diesel, are not

equal. In fact, the Tar Sands are a source of extreme energy that is used to make shipping fuels giant strip

mines visible from space are used to produce a synthetic form of oil that destroys forests, endangers wildlife,

including endangered caribou, and has a higher toxic and global warming footprint than traditional oil. Worse

still, US and Canadian communities are facing health threats because of toxic pollution from Tar Sands

operations, including pipelines and refineries. All of which are great reasons to avoid the Tar Sands if you are

a values driven company. Trader Joes joins nearly 20 other major companies who similarly have distanced

themselves from Canadas Tar Sands. Thats a good market trend for the planet.

Congratulations to Trader Joes for putting its values first to eliminate its use of extreme energy like

Canadas Tar Sands.

arent found on itS ShelveS.

Stopping US Demand

or Tar Sands

In December, our Tar Sands campaign scoredits greatest victory yet by convincing Chiquita

to avoid trucking its products with uels rom

tar sands reneries. This announcement set

o a massive controversy in Canada

and earned extensive coverage, including

stories in the Financial Times, Mother Jones,

and Forbes.com. Weve now convinced 16

companies to publicly conrm action they

have taken in their transportation ootprint

related to Canadas tar sands.

Keep LEED StrongIn September 2011, we mounted a

coordinated eort with our allies to

exert pressure on the U.S. Green Building

Council (USGBC) to maintain the strength

o its globally recognized Leadership in

Energy and Environmental Design (LEED)

standard or building. The USGBC was

considering changes that would allow

virtually any wood regardless o howits source-orests are managed to earn

credits toward LEED certication. This

would move green building demand

away rom products that help protect

orests. What ForestEthics did, which

included running the above ad in the

Toronto Star, organizing public actions

at the Greenbuild conerence, and

engaging more than 4,000 supporters

to take online actions, helped the USGBC

agree to take the unprecedented step

o entering a third drat and comment

period beore the LEED 2012 standardsare released.

BorealIn 2011, we convened three meetings o the

Boreal Business Forum (BBF), a group o 14

major companies with a combined market

value o $140 billion. Those companies,including Limited Brands, Ofce Depot, Staples,

and Lowes. The BBF, and the tremendous

buying power that it represents, are our best

tool or securing the implementation o the

Canadian Boreal Forest Agreement the

largest conservation initiative in the world.


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Revenue

Foundation Grants 2,387,663

Contributions rom Individuals 227,653

Program Revenue (ee or service) 100,000

Other Revenue 93,674

TOTAL SUPPORT AND REVENUE 2,808,990

Expenditures

Program Services

Boreal Forest Campaign 250,977

BC Forests Campaign 356,158

Tar Sands Campaign 711,627

Sacred Headwaters Campaign 338,936

Paper Campaign 172,643

Stop SFI Greenwash Campaign 247,141

TOTAL PROGRAM SERVICES 2,077,482

Support Services

General & Administrative 187,545

Fundraising 479,023

TOTAL SUPPORT SERVICES 666,568

TOTAL EXPENDITURES 2,744,050

Increase (Decrease) in Net Assets 64,940

Net Assets-Beginning of Year 1,083,131

Net Asset (End o Year) 1,148,071

2011 FinancialsAudited nancials or the year ending December 31, 2011

2011 Revenue Breakdown

FOUNDATION

SUPPORT 85%

INDIVIDUALCONTRIBUTIONS8%PROGRAM

REVENUE 4%

OTHER 3%

2011 Expense Breakdown

CAMPAIGNS &

PROGRAMS 75%

DEVELOPMENT17%

ADMINISTRATION8%


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SENIOR MANAGEMENT TEAM

Todd Paglia, J.D., L.L.M.Executive Director

Kristi Chester VanceDeputy Director

Pierre IachettiConservation Director

Aaron SangerDirector, US Campaigns

Matt WestendorChie Operating Ofcer

STAFFJim AceStop SFI Greenwash Campaigner

Jolan BaileyCanadian Outreach Coordinator

Matt BrownDirector o Communications

Stephen DannerSenior Development Ofcer

Max FleisherDatabase and Ofce Administrator

Adam GayaOrganizer, US Campaigns

Kayla HensonAdministrative and Campaign Associate

Mary HumphriesDirector o Development

Valerie LangerDirector o BC Forests Campaign

Jason PagliaAssistant, New Media and Material Manager

Claire RichardsDevelopment Associate

Claire RoseneldOnline Communications Coordinator

Melyssa RubinoCampaign and Administrative Associate

Rangan SanguanchaiyakitAccountant

Nikki Skuce

Senior Energy Campaigner

Samantha StanleyOnline Specialist

Geeta TateGrant Writer

Karen Tam WuSenior Conservation Campaigner

Paras UpadhyaySenior Accountant

BOARD

Andrea Leebron Clay, Board Chair

Kevin Johnson, President

James Clay,Treasurer

Michael Uehara, Secretary

Marika Holmgren

Stuart Sender

Anne Kroeker

angel Kyodo williams

Neal Gorenfo

Sta & Board

Bellingham

1329 North State Street , Ste 302

Bellingham, WA 98225

360.734.2951

Vancouver

163 West Hastings Street, Suite 350

Vancouver, B.C. V6B 1H5

604.331.6201

San Francisco

One Haight Street

San Francisco, CA 94102

415.863.4563

Advocacy Solutions Action

www.ForestEthics.org

Documents

6 Annual Report 2011 ForestEthics