Set Your Sights on Great Business in the MENA Region

Organised By

DUBAI WORLD TRADE CENTRE6 - 8 December 2015

Vision-X is the biggest optical health, eyecare and eyewear business event in the Middle East and North Africa region, bringing buyers and sellers together every year to source new products and suppliers, meet new buyers and catch up with the latest trends, customers, contacts and industry information.

Now in its 16th year the show offers access to more Middle East buyers than any other event, as well as access to the developing North Africa markets. The show connects leading global brands from the optical care and eyewear sectors with the leading buyers from 82 countries, including:

Egypt, Iran, Nigeria, Morocco, Jordan, Sudan, Algeria, Qatar, Kuwait, Oman, Bahrain, Lebanon, Saudi Arabia and UAE.

The optical market is worth $90bn globally and the eyewearmarket in the UAE alone is valued at over $480m (Euromonitor).

The MENA region offers an attractive business demographic which is young, fashion and brand-oriented, and high spending, and a health sector driven by major government investment across the region, which is driving CAGR growth of over 7% . This makes for major business opportunities for both local and regional distributors and international brands.

The Middle East offers attractive growth by comparison with other regions, & Vision-X offers the best place to access it, located in the strategic business hub of Dubai.

AboutThE MARKET

AboutThE ShOW

VISION-X 2015 OFFERS NEW WAYS TO MEET NEW BUYERSYou get more than just a stand - In addition to over 4000 key buyers from across the region, for 2015 Vision-X offers 3 key new services for exhibitors:

Social media agency – their job is to engage the region and take your message to the market

Digital media agency – engaging the optical market in the region online to deliver even more of the key buyers you need to see

Buyer meetings programme – externally managed, to deliver pre-booked appointments for leading buyers at Vision-X. Buyers tell us what they want to buy, you tell us who you want to see

Plus – VIP and networking events, ongoing marketing support from the in-house team in the months prior to and after the show and inclusion in online and email marketing campaign as well as printed media to get maximum exposure and awareness for your company and brands across the region.

136 exhibitors from 25 countries

144 delegates from 15 countries

95% of visitors plan on coming back in 2015

The Vision-X Opticare conference A 3 day accredited professional conference with international speakers on the latest healthcare topics and techniques, a

must attend for professionals to maintain their practice. Supported by leading magazine for the region Eyezone

Style Atelier This is a focused area for leading fashion brands at a certain price point. Join names like Dita, Gold & Wood, IC! Berlin, Vanessa & Mehdi,

Jisco, Linda Farrow and Etnia Barcelona

The Vision-X VisionPlus Awards Held in partnership with leading title VisionPlus, the Awards are judged by retailers and eyecare practitioners in the months prior to the show, and announced at a

gala party on the first night of the show

Future in Focus and Retail Theatre Presenting the latest in retail technology, how to use social media for business, frame

fashion trends, retail intelligence and more. This is the forum for business owners and managers to improve their operations

New FeaturesIN 2015

“Our number one priority at Vision-X was to meet customers and we more than achieved it. The show is in a great location at the right time of year and bigger than we expected. We are eager to exhibit next year.”

Andreas Herrmann,Marketing Manager, Zeiss Vision:

76%

Europe

Rest ofthe World

Asia

Middle East

Africa

4%

4%

10%

6%Book your standFOR 2015 NOW

Cost per metre for space only – AED 1330 ($367 per m)This option is for companies with their own contractor building their stand

Cost per metre for shell scheme – AED 1630 ($450)This option includes walls, lighting, carpet, fascia name board and basic furniture package – 1 x table and 1 x chairs plus a glass topped cabinet per 9m booked, additional extras can be ordered from the official Vision-X contractors if required

There is a mandatory insurance fee of AED 600 ($166) per stand bookedThere are also a number of creative sponsorship options available to raise your profile in the Middle East market, launch your new brand or product, or simply create great brand awareness.

Please contact the team for more details

To book your stand or for more information, please visit www.VISION-X.ae or contact us: P. O. Box 9292, Dubai, UAE +971 4 308 6243 / 6213 /6793 +971 4 318 8607 visionx@dwtc.com

Visitors Regional Breakdown Map