49970055

()(SWOT)

19721981(Giant)(1)1972OEM(2)1980(3/4)1981(Giant)()(1)1986(2)1987(3)1988(4)198960080002

The Giant Way()

1972 Think Bicycle, Think Taiwan

4 (1)(2)

!51972SCHWINN(OEM)1981OEMODM100%(GIANT)1986SCHWINN19871994199519962009

() (1)1986~1998 (2)1998~2006 (3) Inspiring Adventure Inspiring Adventure()

7

(1) (2) (3)(On Road) (4)(Off Road)()

8()

1. (1) (2) (3) (4) (5) (6) (7) 9()

2. (1) (2) (3) (4) (5)TPS3. (1) (2)PDDRO (Plan DesignDo ReviewOutcomes ) (3)10()

4. (1)ODM (2) (3) TPS20 (GPSGiant Production System) (4) 8% Giant

11

( )

12

(SWOT)(Strengths)(Weaknesses)1.2.3.4.5.6.7.1. 2. (Opportunities)(Threats)1.200820102.3.4.

1.2.3.

13()1. 2.

14

()3. 2000 Global Logistic Management The GIANT Way4. 2007 Inspiring Adventure 15

()5. DDG OEM/ODM 90

16

1986 (Global Giant, Local Roots)17

GIANT

18http://www.youtube.com/watch?v=hTyhunOKTug http://www.youtube.com/watch?v=nM8YIkixL0ohttp://www.youtube.com/watch?v=r8XOLDjMvGshttp://www.youtube.com/watch?v=XMgZDHDt5yghttp://www.youtube.com/watch?v=kjcalqPvnMghttp://www.30.com.tw/article_content_17489.htmlhttp://news.dhf.org.tw/News.aspx?cate=13&key=3124http://www.youtube.com/watch?v=GkThEVFdjIo

19Thank you for attention !

DEC15, 2013